E-commerce Marketing: Boost Your Online Sales With 9 Unconventional Tips For This Festive Season!

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.

The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolute you can’t afford to miss.

9 unconventional marketing tips to boost your online sales for this year’s festive season!

1. Showcase your festive collection with catalog linked ads

If you are struggling to bring relevant traffic to your website, Facebook catalog sales campaigns can be your savior. A catalog ad contains your product range and holds the information of your offerings that you want to advertise. Link your entire catalog showcasing your product offerings to your prospective audience.

Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.

2. Choose the correct approach for your product segment

Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogs and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!

“Entice potential customers with exciting offers and sales promotions in the form of a catalog sales campaign.”

3. Generate time-sensitive offers with a sense of urgency

Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time. 

Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. 

4. Pay attention to your creative visuals

Now is the time to pay attention to the aesthetics of your online presence. Colorful creatives showcasing your offerings and offers is a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related color tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.

Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!

5. Focus on festive-oriented google smart shopping campaigns 

Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.

“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”

6. Indulge in re-marketing to engage with cart-abandoners 

Cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.

Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products

7. Use different marketing strategies to persuade different types of customers

Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalog, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notification help to generate sales while targeting existing customers.

“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”

8. Reach your followers with community outreach strategies

Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch to festive-oriented contests by arranging your most popular offering as a give-away. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.  

“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”

9. Take the advantage of Instagram’s new feature

Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with the shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market. 

How to do it?

If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.

What should you consider while choosing an e-commerce platform?

Nearly 72% of India’s urban internet users and 57% of rural users access the internet daily. With this huge rise in internet penetration, brands are constantly looking for ways to expand their customer base. The explosion of online shopping in the Indian market has given retailers a new outlook towards building their own e-commerce websites. 

Building your own e-commerce website can be a long and intimidating process if you don’t have the right resources. Not only do you need backend support but also a team of dedicated individuals who know your needs and can provide you with solutions that tick all your boxes. The easiest way to set up an e-commerce website is to develop it on an e-commerce platform – where you get technical support readily available and do not have to deal with the hassles of finding modules or extensions repeatedly.

With the staggering growth in the number of options available, there are a multitude of e-commerce platforms available to select from. And if not done correctly, it can be an extremely expensive affair. It is quite easy to get lost with this so we have curated a list of things to consider when selecting your e-commerce platform. These pointers will help you prioritize your business needs and filter out platforms accordingly.

Considerations to keep in mind while choosing an e-commerce platform

  • Technology:
    Being the nucleus of your e-commerce website, it is important that you put emphasis on the technological aspects of the e-commerce platform you are selecting. It is quite possible to get turned around in technical jargon if you are new to this. For this purpose, you need a hands-on team that offers you technical assistance.

Kartify, a brandstore solution by ANS Commerce, offers you comprehensive tech options for your platform with a “no-code” usage for configuration. With no add-ons needed, you can start a fully functional store out-of-the-box. With more than 50 third-party integrations, Kartify strives to make your experience only better along with continuous bug-fixes and feature development.

  • Secure:
    It is no news that consumers value their data and their privacy the most during online shopping. Hence it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions.

With regular security audits, Kartify ensures a smooth running website for your brand. It also comes equipped with Cloud armor, regular backup and version control as well as data encryption. It also enables brands to set up payment gateway and payment methods as per their needs, including payment with coupons, COD as well as wallets, and UPI.

  • Scalable:
    While all brands aspire to expand, it is quite possible that the platform may not be able to cater to the size of the expansion. Therefore, it becomes important to choose such an e-commerce platform, which does not put a limitation on the number of products and traffic that your site can have.

Kartify provides you with a scalable platform for your e-commerce needs with automatic deployment and scaling (Google Cloud + Kubernetes), real-time image optimization with cache and DB replication. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website.

  • Customizable:
    Setting up an online store should not feel like rocket science. You want the ability to fully capture the feel of your unique brand. One solution for this are website templates because they don’t require you to hire outside help or to be a design whiz to create a professional look and make a bold statement.

Kartify offers you a fully customizable UI/UX including user flows, menu, layout, filter, etc. It not only provides a feature of editable CSS/HTML for front-end but also checkout view customization packed with features such as guest mode/login, shipping/handling fee, cashback, COD fee, sales promotion, and many more. 

  • Integrations:
    Another factor you should take into consideration is integrations and plugins. Look for a platform that integrates with your other existing systems and marketing channels.

Kartify is an omni-friendly platform that already has more than 50 third-party services integrated including logistics, payments, loyalty, and engagement partners. It is also integrated with four leading omni-channel partners which enables fulfillment from offline shops for online orders.

  • Analytics:
    While every brand wants to put in efforts for their growth, it is also imperative that you monitor that growth and then make data-driven decisions. The business will soon rake-in money so it is important to monitor the store’s performance. You don’t want to play the numbers guessing game hence you should look for an e-commerce platform that helps you keep tabs on all of the important things – number of sales, payment methods, order amounts, and more—and displays stats in an easy-to-understand format.

Kartify enables you to get reports straight to your inbox or phone with dashboards that are standard and also customizable. Kartify gives you the option of viewing and analyzing data for sales and orders, returns, products, customers, promotions, marketing funnels, and trends. And a cherry on top is that the platform can be integrated with any business intelligence tool.

With the ‘new normal’ slowly making its way into our routines, consumers are looking for ways to buy products without having to put themselves at risk. This is where e-commerce platforms come in, making shopping easier with the consumers’ convenience at its core. Hence, there couldn’t be a better time than now for brands to invest in an e-commerce platform and establish an online presence.

For a demo for e-commerce solution, drop your query at que@anscommerce.com

How to improve your marketplace sales?

A perspective by ANS Commerce in SARAL 2020  – India’s biggest virtual e-commerce summit organized by Unicommerce

Unicommerce successfully organized SARAL 2020, India’s first-ever virtual mega e-commerce summit on 30th May 2020. The summit brought together thousands of e-commerce sellers, brands, retailers, SME’s, and enterprises on a single platform to discuss on the theme ‘How can eCommerce Selling be Simplified’. The Industry leaders shared their thoughts, ideas, and plans to enable businesses around the country to understand and find solutions to their challenges in a post-COVID-19 world.

Saral2020 Partnership

One of the key sessions was conducted by Amit Monga, Co-founder, ANS Commerce, on ‘Optimizing e-commerce presence through marketplace and carts’. He talked about marketplace scaling and how it is vital for a new brand or any brand on its e-commerce journey to get the marketplace model right and identify core marketplaces, and long-tail marketplaces that suit a brand’s product categories.

Getting your marketplace model right

Here’re a few highlights from his session:

  • In-source vs out-source: A brand needs to choose whether it wants to do its e-commerce operations in-house or outsource it to a specialist. It’s a fine balance between promoter time/ cost and speed.
  • Horses for the courses:  Many factors such as model complexities (B2B2C, B2C, Dropship), categories, SLA levels for each marketplace, and returns management to ensure healthy sellable inventory must be kept in mind to achieve growth targets. 
  • Amazon Easyship vs FBA: Amazon is a marketplace that has various models for any brand aiming to become a seller and how a new brand must consider what product category it is in, how it should ship its products out to the end customer, and how it should manage inventory. For instance, a new fashion brand that is just starting out should preferably choose Easyship over Amazon FBA as a marketplace as it has the flexibility to ship products to the end customers from its premises without having to worry about splitting and replicating the inventory with Amazon warehouses and can also naturally progress to Sellerflex once the brand has scaled up.

Marketplaces: Basic Hygiene

After identifying the right marketplace model, managing these four important hygiene factors is the game-changer in any market:

  1. Catalog management is essential to optimize content such as titles, keywords, enhanced A+ content, and product descriptions as these are critical for higher ranking, better conversions, and customer experience. Utilizing the assets available in the marketplace, such as having a brandstore and performing A/B testing with the brandstore can help achieve these objectives. 
  2. Identifying the right assortment that works for which market and observing the right trends and competition benchmarking can help you set achievable goals. To forecast future growth planning, a brand needs to identify the strength of the market in terms of pricing, the level of assortment in a category, and the right inventory planning. 
  3. Payment and inventory reconciliation with the help of business analytics is essential to grow at a sustainable and profitable rate. Every brand should recognize and understand the significant cost heads for each marketplace. To ensure that a brand grows sustainably, it must make full use of the information available in analytical reports and coordinate with the category teams to curate and execute marketing plans. 
  4. Reputation management or reviews from end customers on product, seller, or service are important. One should monitor the reviews and ratings to improve the quality of products, services, and pricing.

Now it’s the time to scale

Leveraging each marketplace to scale your business

Once the right model is identified and basic hygiene is taken care of, one must have insights on how to leverage the strength of a marketplace to drive visibility and growth of business and how a business must plan its resources well to take advantage of each of these marketplace levers. For example, Amazon has a marketing platform known as Amazon Marketing Services (AMS), which the brands can use to drive CPC driven campaigns, product display ads, sponsored ads, or drive CPM promotions with category teams. Similarly, Flipkart also has its marketplace tools to improve visibility and ranking like product opt-ins. Other marketplaces such as Bigbasket, Nykaa, and Grofers have product sampling tools that help the brands to segment the right set of customers and reach out to the right target audience, which has become very crucial to surviving in the e-commerce space. These marketplaces also allow brands to run performance marketing campaigns on traffic driven websites such as Google, Facebook, Instagram, or Snapchat.

ANS Commerce enables execution across 15+ marketplaces and harness marketplaces’ reach while optimizing brand’s resources. We integrate all your marketplace platforms to deliver a consistent brand experience to customers everywhere and manage inventory effectively. We process orders worth >4 Cr. on marketplaces on a monthly basis.

Our full stack solution offers brands to create their online brandstore and jump start marketplace operations in no time. We use the understanding of strengths and insights of various marketplaces to power brandstore. Our extensive experience across product, ecommerce, retail and marketing help the brand achieve higher sales and stronger brand differentiation.

For more information about our marketplace offerings visit our website.

If you are a brand planning to go online then drop us an email on que@anscommerce.com