E-commerce Marketing: Boost Your Online Sales With 9 Unconventional Tips For This Festive Season!

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.

The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolute you can’t afford to miss.

9 unconventional marketing tips to boost your online sales for this year’s festive season!

1. Showcase your festive collection with catalog linked ads

If you are struggling to bring relevant traffic to your website, Facebook catalog sales campaigns can be your savior. A catalog ad contains your product range and holds the information of your offerings that you want to advertise. Link your entire catalog showcasing your product offerings to your prospective audience.

Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.

2. Choose the correct approach for your product segment

Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogs and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!

“Entice potential customers with exciting offers and sales promotions in the form of a catalog sales campaign.”

3. Generate time-sensitive offers with a sense of urgency

Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time. 

Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. 

4. Pay attention to your creative visuals

Now is the time to pay attention to the aesthetics of your online presence. Colorful creatives showcasing your offerings and offers is a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related color tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.

Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!

5. Focus on festive-oriented google smart shopping campaigns 

Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.

“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”

6. Indulge in re-marketing to engage with cart-abandoners 

Cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.

Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products

7. Use different marketing strategies to persuade different types of customers

Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalog, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notification help to generate sales while targeting existing customers.

“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”

8. Reach your followers with community outreach strategies

Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch to festive-oriented contests by arranging your most popular offering as a give-away. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.  

“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”

9. Take the advantage of Instagram’s new feature

Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with the shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market. 

How to do it?

If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.

What should you consider while choosing an e-commerce platform?

Nearly 72% of India’s urban internet users and 57% of rural users access the internet daily. With this huge rise in internet penetration, brands are constantly looking for ways to expand their customer base. The explosion of online shopping in the Indian market has given retailers a new outlook towards building their own e-commerce websites. 

Building your own e-commerce website can be a long and intimidating process if you don’t have the right resources. Not only do you need backend support but also a team of dedicated individuals who know your needs and can provide you with solutions that tick all your boxes. The easiest way to set up an e-commerce website is to develop it on an e-commerce platform – where you get technical support readily available and do not have to deal with the hassles of finding modules or extensions repeatedly.

With the staggering growth in the number of options available, there are a multitude of e-commerce platforms available to select from. And if not done correctly, it can be an extremely expensive affair. It is quite easy to get lost with this so we have curated a list of things to consider when selecting your e-commerce platform. These pointers will help you prioritize your business needs and filter out platforms accordingly.

Considerations to keep in mind while choosing an e-commerce platform

  • Technology:
    Being the nucleus of your e-commerce website, it is important that you put emphasis on the technological aspects of the e-commerce platform you are selecting. It is quite possible to get turned around in technical jargon if you are new to this. For this purpose, you need a hands-on team that offers you technical assistance.

Kartify, a brandstore solution by ANS Commerce, offers you comprehensive tech options for your platform with a “no-code” usage for configuration. With no add-ons needed, you can start a fully functional store out-of-the-box. With more than 50 third-party integrations, Kartify strives to make your experience only better along with continuous bug-fixes and feature development.

  • Secure:
    It is no news that consumers value their data and their privacy the most during online shopping. Hence it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions.

With regular security audits, Kartify ensures a smooth running website for your brand. It also comes equipped with Cloud armor, regular backup and version control as well as data encryption. It also enables brands to set up payment gateway and payment methods as per their needs, including payment with coupons, COD as well as wallets, and UPI.

  • Scalable:
    While all brands aspire to expand, it is quite possible that the platform may not be able to cater to the size of the expansion. Therefore, it becomes important to choose such an e-commerce platform, which does not put a limitation on the number of products and traffic that your site can have.

Kartify provides you with a scalable platform for your e-commerce needs with automatic deployment and scaling (Google Cloud + Kubernetes), real-time image optimization with cache and DB replication. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website.

  • Customizable:
    Setting up an online store should not feel like rocket science. You want the ability to fully capture the feel of your unique brand. One solution for this are website templates because they don’t require you to hire outside help or to be a design whiz to create a professional look and make a bold statement.

Kartify offers you a fully customizable UI/UX including user flows, menu, layout, filter, etc. It not only provides a feature of editable CSS/HTML for front-end but also checkout view customization packed with features such as guest mode/login, shipping/handling fee, cashback, COD fee, sales promotion, and many more. 

  • Integrations:
    Another factor you should take into consideration is integrations and plugins. Look for a platform that integrates with your other existing systems and marketing channels.

Kartify is an omni-friendly platform that already has more than 50 third-party services integrated including logistics, payments, loyalty, and engagement partners. It is also integrated with four leading omni-channel partners which enables fulfillment from offline shops for online orders.

  • Analytics:
    While every brand wants to put in efforts for their growth, it is also imperative that you monitor that growth and then make data-driven decisions. The business will soon rake-in money so it is important to monitor the store’s performance. You don’t want to play the numbers guessing game hence you should look for an e-commerce platform that helps you keep tabs on all of the important things – number of sales, payment methods, order amounts, and more—and displays stats in an easy-to-understand format.

Kartify enables you to get reports straight to your inbox or phone with dashboards that are standard and also customizable. Kartify gives you the option of viewing and analyzing data for sales and orders, returns, products, customers, promotions, marketing funnels, and trends. And a cherry on top is that the platform can be integrated with any business intelligence tool.

With the ‘new normal’ slowly making its way into our routines, consumers are looking for ways to buy products without having to put themselves at risk. This is where e-commerce platforms come in, making shopping easier with the consumers’ convenience at its core. Hence, there couldn’t be a better time than now for brands to invest in an e-commerce platform and establish an online presence.

For a demo for e-commerce solution, drop your query at que@anscommerce.com

The Consumer Protection Act, 2019 comes into force – Know how it will impact E-commerce platforms

Receiving the assent of the President of India, The Consumer Protection Act (2019) was published in the official gazette on August 9, 2019. This Act seeked to replace the more than three decades old Consumer Protection Act, 1986.

Ram Vilas Paswan, Union Minister for Consumer Affairs, Food & Public Distribution said this new Act will empower consumers and help them protect their rights. As this new Act came into effect on July 20, 2020, here are the key highlights that you need to know.

The Act covers e-commerce platforms
Widening the definition of ‘consumer’, the definition now includes any person who buys any goods, whether through offline or online transactions, electronic means, teleshopping, direct selling or multi-level marketing. It also includes all models of e-commerce, including marketplace and inventory models of e-commerce. The earlier Act did not specifically include e-commerce transactions, and this gap has been addressed by the New Act.

E-filing of complaints
Unlike the current practice of filing complaints at the place of purchase or where the seller has registered the office address, the New Act provides flexibility to the consumers wherein they can file complaints electronically and for hearing and/or examining parties through video-conferencing.

Product Liability & Penal Consequences –
The New Act has introduced the concept of product liability and brings within its scope, the product manufacturer, product service provider and product seller, for any claim for compensation. The term ‘product seller’ would include e-commerce platforms as well. The defense that e-commerce platforms merely act as ‘platforms’ or ‘aggregators’ will not be accepted.

  • Penalties for misleading advertisements:
    In case of a false or misleading advertisement, the CCPA may impose a penalty of up to INR 1,000,000 (Indian Rupees One Million) on a manufacturer or an endorser and may also sentence them to imprisonment for up to 2 years. The liability of the false claims of an advertisement has also been extended to the endorser, since there have been cases where consumers fell prey to false advertising under the influence of celebrities acting as brand ambassadors.
  • E-commerce Rules:
    According to the New Act, e-commerce platforms are required to provide information relating to return, refund, exchange, warranty and guarantee, delivery and shipment, modes of payment, grievance redressal mechanism, payment methods, security of payment methods, charge-back options, etc. including country of origin which are necessary for enabling the consumer to make an informed decision at the pre-purchase stage on its platform.
    Kartify, powered by ANS Commerce, includes these functionalities, making the platform secure and trustworthy for the consumer to use.
  • Consumer complaints on e-commerce platforms:
    E-commerce platforms are now required to acknowledge the receipt of any consumer complaint within 48 hours and redress the complaint within 1 month from the date of receipt.

According to Ram Vilas Paswan, the Union Minister for Consumer Affairs, Food & Public Distribution, the earlier Consumer Protection Act, 1986a provided a single point access to justice, which was also time consuming.

The Consumer Protection Act, 2019 includes provisions that suit the current trend of the digital landscape, making sure the customer’s hassles are substantially reduced. The Act provides consumers with protection not only from traditional retailers but also e-commerce platforms where most brands have grown to start selling their products and services. In order to do so, this act imposes more accountability from e-commerce platforms, manufacturers, retailers and endorsers and can impose penalties on any of these parties. Moreover, there have also been new provisions added which aim to speed the process of clearing any grievances of the consumer by introducing online methods of filing complaints while also mandating that e-commerce websites address these complaints within a 48-hour window and resolve matters within 30 days of the complaint being registered.

While it would take time to adjust to the new provisions made by this Act, it will certainly result in consumer rights being more protected and a speedier method of resolving consumer disputes in the country.

5 Reasons Why You Must Have an Online Brand Store

In a digitally driven world, businesses are constantly looking for ways to make their online presence more prominent. Since there have been many options for e-commerce platforms in recent years, the most common question a brand has is whether to set up their own online brand store or sell on marketplaces. While marketplaces such as Amazon, Myntra and Flipkart are popular these days, the possibility of your product being lost in the several hundred similar options is too high. Hence, in order to make sure that the customer recognizes your brand identity and its quality products, it is imperative that you must build your own brand ecommerce website.

It is estimated that brandstore can contribute to ~25-30% of overall retail e-commerce in India by 2026. Rise of DTCs and focus from established brands is a testament to online brandstore becoming core to retail strategy.

What are the advantages of building a brand store?

First and foremost, when you sell on a marketplace, the sole competition you have with other brands is on the basis of price. Marketplaces do not give many options for brands to show value against the 100 other brands offering a similar product.

Here are some key advantages of having your own ecommerce website:

Control brand experience:
You’re able to control everything on the site; from positioning to merchandising. You have a number of pre-built templates to choose from, complete flexibility over design, mobile-optimized interface, and a much more personal connection with your customers. Also, you get to control the pricing and authenticity of your products. This builds trust in buyers and familiarizes them with your brand and your ecosystem. Not only this, it establishes uniformity and a seamless transfer between your offline and online store.

Serve your customers directly:
Having your own website provides a personalized shopping experience to your customers, which ultimately reinforces your brand image. This allows you to have exclusive catalogs, discounts and content along with niche products according to their preferences. A personalized experience curated by the brand will reassure the customer about the authenticity and quality of the products and also make them trust the safety of the website.

Cross-sell and upsell your products:
You can boost your sales by adding a cross-sell option for customers, often seen as ‘similar products’ or ‘customers also bought’ options during the process of purchasing products. While in upselling, it is recommended that the customer buys a better, and hence more expensive, product. This is enabled when you know your customers’ purchasing preferences and have their data in order to tailor the suggestions as per their wants and needs.

Increased profit margins:
Your own brand’s e-commerce website will allow you to have more control over your online revenue. And since the sales will be on your own website, you will not have to share your profits with anyone except for ~2% gateway payment cut. Apart from that, unlike online marketplaces, you don’t need to pay any transaction or listing fees when you are using your own website. Additionally, you can run offers and deals as per your will and you won’t be penalized for a delay in delivery for some unforeseen circumstances.

Leverage customer data:
Since you will build your own customer database, their purchase patterns and key demographic information will help you improve targeting and personalization, along with aiding in product development and improving user flow. Adding to that, a leading fashion marketplace has its private labels which account for more than 25% of its business. Most of the time, marketplaces use the consumer data of other brands to improve their own private labels. Moreover, it is very difficult to formulate marketing actions such as sales promotion, discounts, abandoned shopping cart recovery, etc. for your own brand without customer insights.

 

 

 

 

 

 

 

 

While marketplaces do provide the consumers with ease of shopping, if you are looking to position your brand and build a loyal customer base, having your own e-commerce website is more reliable. With the correct support team and resources, it can definitely go a long way in generating sales and ample revenue over time.

If you are looking for an expert e-commerce team to listen to your business needs and build a personalized website that reflects your brand identity, then get in touch with us at que@anscommerce.com

Magento 1 EOL – an opportunity for something better

Magento 1 EOL update

Magento commerce, in September 2016, had officially announced that all versions of Magento 1 would reach end-of-life (EOL) by June 2020. This had left about a thousand retailers in India, who were operating on the system, in confusion and worry as they couldn’t grasp what this meant for their business. The e-commerce platform urged its clients to move to the updated Magento 2, a process that might involve major financial and logistical exercise in terms of proper migration planning and also determining the necessary extensions. A migration process like that may take upto 6 months or sometimes even a year.

 

 

 

 

 

 

 

 

Reasons for migrating to other platforms

  • Increased risk of data breach:
    While your website will continue to run, it will be exposed to security breaches. This may cause data breaches and ultimately disrupt a smooth user experience as well as be the cause of users losing their trust in the website’s security. The damage could mean the loss of customers.
  • Failing to comply with PCI DSS global standards:
    Apart from that, according to Adyen, a Dutch payment company, you may not be compliant with the Payment Card Industry Data Security Standards (PCI DSS). With respect to the same, they emphasize that failing to migrate off a Magento 1 ecommerce website by June 2020 will cause merchants to fall out of PCI DSS compliance. This is because you will no longer be able to comply with ‘Requirement 6’, stating that you “develop and maintain secure systems and applications by installing applicable vendor-supplied security patches”. This means that in an event of a breach, the merchant will no longer meet the criteria for payment forensic investigation. Instead, they will be expected to hire an external PCI investigator which will be time-consuming and very expensive to carry out the full investigation.

These reasons in themselves are enough to make any retailer fear for the damage that their website and reputation could sustain.

Why would migrating to Magento 2 be a hassle?

  • Since the previous version has been declared EOL, the majority of developers who contribute to the ever-growing Magento Marketplace will eventually stop releasing Magento 1 extensions and themes. This leaves the merchant/retailer in a position where they’d have to audit, maintain and fix any third-party extensions and themes – which isn’t a viable option for most.
  • Needless to say, the entire process is not only expensive and time-consuming but also requires a client to go out of their way in order to ensure all technical gears are running in the right way. The hassles are quite cumbersome.
  • Although Magento has encouraged the users of the previous version to migrate to their newest update (Magento 2), users have encountered many difficulties with the data migration as well as finding relevant modules that covered their previously existing modules. They also claimed that they needed to do most of the custom development from scratch, a tiresome and time consuming process.
  • One of the pitfalls users ran across when making a move to Magento 2 is the ‘bad data’ issues. This refers to the custom data added manually that is not validated (in both M1 & M2); or M1 data that is not valid in accordance with M2 rules.
  • Another aspect of this migration is that users generally encounter double the quoted expenses plus the additional expenses of redevelopment and extension upgrades.

Are there any options more suited for your needs instead of Magento 2?

If you don’t want to go through the long cumbersome process of migrating to Magento 2, you can also consider other e-commerce platforms such as Kartify from ANS Commerce for a better experience where your time and efforts will be invested in such a way that you, as a consumer, wouldn’t have to worry about updates that might impact the security of your website. This time could be used in rethinking the needs of your consumers in terms of their expectations from your website as well as the overall user experience you would want them to experience.

Introducing Kartify

ANS Commerce offers you a fully customizable, integration-ready proprietary platform – Kartify. This e-commerce platform allows store design and management across six domains; storefront designs, integration, funnel improvement, add catalogue/products, store management and reporting and analytics. The main aim of this platform is to streamline not only the consumer experience but also the retailer’s experience in crafting their store for the ultimate one-stop shopping experience.

 

 

 

 

 

 

 

 

With features such as review module, blog module, static pages for FAQs and a store locator, Kartify is a unique e-commerce platform that meets the needs and standards of your brand. It offers the client a completely customizable and managed e-commerce solution for brands to scale brandstore and leverage marketplaces. The platform is compatible with mobile response and offers design support to the client.

ANS Commerce also ensures complete audit of the website before migration which enables a smooth transition from Magento to Kartify without any hassle of data loss or customization problems. ANS Commerce, with its exceptional performance, has already successfully migrated multiple websites including a leading fashion brand in India, from Magento to Kartify within a short span of time.

What makes Kartify exceptional?

With hand-held onboarding support, Kartify is an integration-ready platform built to suit the needs of the brand and also the expectations of the end consumer. It is an omni-friendly ecommerce experience integrated with leading omni-channel partners, enabling fulfilment from offline shop to online orders.

Following are various features offered under different domains across the platform:

  • Add catalogue/products:
  • With unlimited SKUs support and no restrictions on variants, Kartify offers high resolution images and smart zoom for your products. Adding to that, the platform offers multi-level product categorisation, bulk upload and update logs, richer product attributes and infinity scroll.

  • Store Management:
  • Online stores need seamless payment processes to ensure that customers do not have to worry about their transaction. Kartify has provisions for payment gateway and payment method setup which allows for COD, wallets and UPI as well. The platform also offers payment with coupons, for customer engagement and sales. In order to resolve conflicts that may be encountered by the customers, the brand can also create customer support topics and resolve CRM tickets.

  • Reporting and Analytics: (standard & custom)
  • In order to track the progress of a particular brand and/or product, Kartify also enables the marketers to view and analyse orders, returns, products and customers. Furthermore, it also provides tools to view and analyse marketing funnels, trends and promotions. The reports from the analytics can be delivered right in your inbox or phone.

  • Funnel Improvement:
  • Additional tools to create, customize and manage coupons as well as discount settings and gift cards customizations are one of the many features that the brand can use to increase traffic on their website. For promotional offers, they can also manage affiliates and create URLs for tracking campaigns. Apart from that, Google Base Mapping and easy on-page SEO management tool will enable the brand to engage with potential customers over the internet.

    The above mentioned features and many more make Kartify a world-class proprietary tech built with love. The design and fundamental goal behind Kartify is to provide a hands-on experience to the brand as well as their end consumers. The platform ensures paramount security of data and systems with its commitment to provide a hassle-free and tailored solution to the brand.

    For any questions, drop an email to que@anscommerce.com