Upcoming Supply Chain Technology Trends That Can Amplify Your E-commerce Business

The pandemic exposed many ongoing and hidden issues in the logistics industry. Therefore, companies are now looking for ways to transform their supply chain models. One of those ways is to invest in new technologies for achieving higher efficiency. Businesses can no longer ignore the benefits technology offers to supply chain and business management. With proper data collection and centralization, trends like AI and blockchain can assist businesses to shape up and boost efficiency.

“The Covid-19 pandemic has simultaneously disrupted the supply chain industry, re-emphasized its significance, and created completely new goals and opportunities.” 

5 Supply Chain Technology Trends That Can Supercharge Your Business

1. Automate with artificial intelligence

Automation has been a growing trend in almost every industry for the past decade. The continued success indicates that it will only get stronger in the future. Recently, artificial intelligence(AI) is being leveraged for automation in the supply chain industry. AI algorithms can automate basic operations such as inventory management, delivery, and more by crunching past data. This saves a lot of time and eliminates the possibility of errors, resulting in higher efficiency. It also frees up the human resource to execute more complex tasks. 

The potential of AI is quite vast, it can be used to identify patterns in data and deliver valuable insights. They can be used, for example, to forecast product demand shortly. With artificial intelligence, logistics operations can become more efficient and accurate. 

Quick Tip – Automation is not limited to just manual tasks inside the warehouses. Companies are now investing billions to make driverless truck deliveries a reality. Although it will take years before being implemented industry-wide, issues like driver shortage and sustainability concerns will keep driving the demand. 

2. Boost transparency with blockchain

Over the years, blockchain has been called “the biggest breakthrough” and also “just hype”. However, it has proved its significance in multiple fields; the supply chain is one of them. 

The primary use of blockchain has been to facilitate transparency because obscurity in data sharing often harms a supply chain. Blockchain facilitates more transparent and accurate tracking in the supply chain, businesses can digitize physical assets and develop a decentralized record of all transactions, making it easy to track assets throughout the supply chain. It is completely immutable and incorruptible, making it more secure than the cloud. 

Blockchain can assist businesses in reducing fraud, especially in high-valued goods. It can assist them in understanding how raw materials and finished goods are passed through each subcontractor and reduce profit losses from counterfeit and gray market tradings.

“Blockchain is an open ledger of transactions distributed among computers in a particular network. Everyone on the shared blockchain has complete access to that ledger, thus, enabling complete transparency”

With the wider adoption of blockchain, logistic operations would become more transparent and efficient. 

3. Settle payments with smart contracts

“Smart contracts are computer protocols that automatically verify, control, and execute an agreement. The terms of the agreement are directly written into the lines of codes, therefore, eliminating the need for a middleman. The code controls the execution of transactions, which are trackable and irreversible.”

The tides of automation will not stop at AI and robotics, smart contracts have emerged as another technology to achieve it. They are transaction protocols that are meant to execute when certain conditions are met. In SCM, it could be used to automatically generate an invoice when the shipment reaches the destination or conducting financial transactions between the concerned parties. Smart contracts are being used to settle payments using cryptocurrencies. They remove the need for arbitration from a trusted party, making the process much faster.

4. Improve operational efficiency with digital twins

Computer modeling in its current form never takes into account how products wear out and are replaced, how they become obsolete, or how owners modify them to suit changing needs. Digital twins enable interacting with the virtual model of product or part just like one would with their physical counterparts.

In the supply chain industry, a digital twin is a virtual supply chain replica that consists of multiple assets, warehouses, logistics, and inventory data. It has gained so much popularity in the industry because it offers improvements in technical and computational capabilities. It supports the entire value chain, from designing and construction to commissioning and operations. For instance, it can be used to collect product and packaging data and use the information to identify potential weaknesses and recurring problems to improve future operations. The technology can also be used to create accurate 3D models of the warehouses and experiment with layout changes or the addition of new equipment to see its impact, risk-free. Delivery networks can leverage the technology to provide real-time information to improve shipping and delivery. 

Are you looking for a warehouse? Check out these tips to choose a warehouse that suits all your business needs!

Quick Tip – We handle the complete ‘pick-pack-dispatch’ process & manifestation of the B2C orders with strict SLAs, thereby, leaving you free to focus on product development and customer acquisition. Request your free DEMO now!

5. Increase supply chain visibility(SCV) with IoT

Gone are the days when static SCV data was enough to satisfy customers and carriers. Nowadays, the demand for real-time SCV data has risen exponentially. Now, the question arises, how can companies obtain this real-time data? The answer is simple, through technology, specifically the Internet of Things(IoT).

With IoT sensors attached to shipment, companies can retrieve data required to track the location and condition of the goods along with the security of the shipment. It can provide real-time information like temperature, humidity, shock, and more for better shipment management. Also, it can boost efficiency by providing information about the machines, including predictive maintenance requirements, within a warehouse. 

How Can We Assist You?

These SCM trends are still in their early stages of adoption and are not implemented actively. However, If you’re someone who’s looking for logistics solutions, ANS Commerce is the right place for you. We manage warehousing, supply chain execution across channels and offer return management with JIT flexibility. We have warehouses in Mumbai, Bangalore, and Delhi NCR to offer seamless logistics solutions to our clients. Request your free DEMO now!

What can you expect from ANS?

  • Scale and knowledge – Extensive TPL network and marketplace partnerships facilitate better response and costs 
  • Flexibility – Custom solutions for optimized storage and seamless integration with client OMS and WMS 
  • End-to-end support – Manage all pieces of logistics by tapping order checkpoints including reliable return and refurbishment

The logistics industry stands amidst unprecedented times, but the future holds great promise. Adopting these innovations gradually will assist the industry in facing the challenges and help businesses achieve greater operational efficiencies. 

Google Ads: How They Work And Tips To Create An Effective Ad Campaign

Google Ads are an excellent way to drive traffic and generate leads for businesses. They enable retailers to create and share well-timed ads with the target audience. The ad shows up in the search results whenever the customer searches for goods and services in their niche. 

In this article, we will dive deep into the intricacies of a Google Ad campaign and explain how you can drive high-volume conversions.


“Google Ads connect businesses with the target audience when they are in the purchase stage of their customer journey” 

How Do Google Ads Work?

Advertisers create an ad and bid on the target keywords, the winner’s ad is placed at the top of the search results, in YouTube ads, and other partner websites based on the ad campaign selected. Google then displays the ad to users who have shown an active interest in their offerings.

Multiple factors influence your ability to create effective and responsive ads. We have compiled a list of such factors to assist you in developing high-yielding ads. 

1. Improve AdRank and Quality Score(QS)

AdRank determines the placement of the ads, while Quality Score determines the AdRank. 

Quality Score is based on the quality and relevance of the ad, Google measures that by finding out how many people clicked on your ad. Focus your attention and resources on QS while setting up the campaign. Higher the Quality Score, lower the acquisition costs, and better the ad placement.

2. Set Your Target Location 

While setting up the Google Ad, you’re required to select a geographic area where the ad will be displayed. For a physical store, it should be within a reasonable radius of its location. If you have a brandstore and a tangible product, the location should be set to places where you ship. 

3. Conduct Keywords Research

Keyword research is an important part of the paid ad campaign. They should match with the searcher’s intent because Google matches the ad with search queries based on your keywords. 

Each ad group created within an ad campaign targets a small set of keywords, Google displays your ads based on them. Therefore, conduct thorough research before selecting the target keywords. 

4. Create Ad Copy

Creating an attractive ad copy for Google Ads is not difficult, you just need to flex both your art and science muscles. While crafting the copy, envision the visitor journey from the query, to ad copy, to the landing page. If there’s a hiccup along the way or they are not satisfied with the offering, they’ll abandon your site and hop on to your competitor’s. 

“An attractive ad copy matches the searcher’s intent, is aligned with relevant keywords, and addresses the customer pain points with clear solutions.”

The ad copy should include relevant keywords and details to entice the visitor into clicking on the ad. It should have a call to action to make sure the ad is only getting clicked by those interested in your offerings. 

5. Retarget Website Visitors

Retargeting or remarketing is a way to advertise to users who have previously interacted with you online but haven’t converted yet. It involves using a special tracking code to place cookies on the browser of visitors and serving ads on the Display and Search network. Retargeting is effective because potential customers need to see your ad more than once to convert. 

Want to know how to retarget website visitors to boost conversions? Read these 12 proven tips to increase your brandstore sales

Quick Tip – If you are still facing trouble with Google Ads, let us lend you a helping hand with our robust performance marketing solutions. To learn more, request your free DEMO now!

Now that you know how Google Ads work, it’s time to set up your ad campaign. Read ahead to learn how to create a successful Google campaign. 

Tips To Create Effective Google Ad Campaigns

Setting up the paid Google campaign is relatively quick and simple. After you land on the Google Ads site and click “Start Now”, it will take you through a series of steps to get the ad up and running. If you’ve curated the ad copy and images beforehand, the procedure will take no longer than ten minutes. 

There are certain steps one needs to take to ensure the ads are optimally set up and easily trackable. Below, we’ve mentioned a few such steps to help you get the most out of the campaign. 

Want to drive high-volume traffic to your brandstore? Read on 

1. Link Google Analytics to Google Ads

Your website most likely has Google Analytics installed to track traffic, conversions, goals, and other metrics. You need to link it with Google Ads for better results. Linking them makes tracking, analyzing, and reporting between channels and campaigns much easier since you can view them all in one place.  

2. Implement Funnel Strategy 

Funnel optimization is a versatile strategy that will boost the reach of your campaign, attract the audience, and make conversions more profitable. 

The Google Ads funnel strategy uses a series of campaigns to guide prospects through their customer journey. It is created to attract audiences, generate interest and demand, encourage them to actively search for products and services in your niche, and turn them into paying customers. It achieves its goal with targeted content and offers.

3. Set Up Conversion Tracking 

Conversion tracking informs you whether or not the ads are bringing the desired results. The insight collected from the conversion data can assist you in fine-tuning the campaign to drive more traffic and sales. 

Conversion tracking produces data that facilitates you to make data-driven decisions, identify high-performing keywords, and optimize the campaign. 

Quick Tip – A low converting ad could also be explained by insufficient landing page content. Providing relevant and valuable content on the website can work wonders for your conversion rate. 


4. Leverage Enhanced E-commerce 

Enhanced e-commerce plugin provides the comprehensive data businesses need to make an informed decision. It enables them to analyze which products the customers are viewing, adding to or removing from their baskets, and buying. It facilitates identifying trends or pushing the data collected into Google Display Network for remarketing purposes. 

How Can ANS Commerce Assist You?

Creating and launching a successful Google Ads campaign requires a certain skill set and prior experience, not possessed by everyone. ANS Commerce, India’s #1 full-stack e-commerce enabler provides custom performance marketing services, leaving you free to focus on product development and customer acquisition. Our in-house tech Kartify is built to track all the customer data and logs to make it easy for the business to make informed decisions. Request your free DEMO  today!

 What can you expect from ANS Commerce?

  1. Account Hygiene – We conduct regular brainstorming sessions with the client team and share the preview link before going live with the campaign
  2. Experiments – We regularly experiment with different audience sets and customize the ad content for different customer personas 
  3. Business & Analytics – We offer in-house tools for automating manual tasks to save time and resources 

Given its reach and authority, Google Ads should be an important part of your marketing strategy. Implement the tips and tricks we covered to get started and keep optimizing the campaign for better results. 

Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model

The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media

Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources.