A Complete Step-By-Step Guide To Persona Driven Content Marketing For Your E-Commerce Brandstore!

In the age of digital technology, one of the most sought-after strategies – that marketers have been exercising – is content marketing. You might be considering content as the king, till today, but little do you understand that your audience is the one which rules. 

Your aim might be to create a great quantity of key-word stuffed content. But note that, audience-friendly content – that’s rather engaging than persuasive – is equally important, if not more.

Imagine this, you love to solve puzzles over social media and have a thing for luxurious fragrances. You come across a blog post that includes a quiz, and solving it might give you a chance to win a perfume. Would you not get attracted and engaged with the idea behind the post? You might even end up checking the brand’s website and their other offerings. 

What is a Persona, and what’s the need for it?

Content-driven by persona is absolutely essential to hook your audiences with your e-commerce brand. The personas are the fictional figures that you make to represent your audience. They generally are the reflection of your target audiences and help you to keep them glued to your brand. 

“Personas are not just made to catch your audience’s attention; they guide your overall content strategy including deciding the right tone, content format, and topics to explore.”

Construction of personas with a marketing angle is not everybody’s cup of tea. The term per se articulates different challenges of research related to your brand’s vision and mission. Not to mention the fact that the content piece must be informative, entertaining, and useful.

To craft the content basis persona, you can’t afford to avoid the following mentioned steps. Read on to take your content on the right track!

5 Steps To Craft Persona Driven Content Marketing!

1. Construct your ideal buyer’s persona with the help of data

The foremost step is constructing the sketch of the customer you want to target. Some marketers often make mistakes by imagining and visualizing the persona without going deeper into their company’s data. But, your data has all the answers to build a 360-degree factual character sketch and will become the foundation of the persona. Look for the answers including – what does s/he does, her/his job title, what does s/he loves to eat (if you’re a food brand). 

Quick tip: Don’t hesitate to use your customer database including social media analytic tools such as Facebook and Twitter analytics. This will give you an in-depth understanding of your customer’s behavior and preferences.

2.  Examine the specific challenges, and obstacles your character witnesses

In this step, you have to put on the shoes of a salesman and put an emphasis to articulate the type of content that can convert. For that, you must look for the problems and challenges your fictional persona might encounter on a day-to-day basis. While making your content plan, tick all the troubles you think – from your data – your character sketch encounters. By doing that, you are actually making a list of struggles that your actual customer base witnesses. This will brief you about their expectations and assist you to incorporate your product into the content at the right time!

“This can help you create the problem-solution type of marketing content – where you create a fear appeal by showcasing a problem. Then you immediately incorporate your product and give them a solution to the problem.”

3. Sense the niche topics and content pieces you want your audience to consume

Now that you have made your fictional character basis your audience, don’t take a halt as your work has just begun to get started. In this step, content takes the front seat. You can start by checking up the stories and posts you want your customers to feed on. You can also design the industry-related topics in which you can incorporate your offerings. The aim is to associate your story with the buyer’s persona’s interests and hobbies.

“Numbers don’t count to shape your content strategy, but the quality and relevance do.”

4. Check the communication patterns and the media form they use

Keep a check on the form and type of media your personas swear by! If they love to binge upon OTT platforms, then curate content strategy basis that type. Create a media mix that’ll help you produce a variety of content for your audiences.

Click here to know about how to gain social proof and get customer reviews & ratings on your e-commerce brandstore!

Quick tip: Get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free demo now!

5.  Map your content at the right time

Time is one of the most crucial aspects when it comes to delivering content to your audiences. Checking upon the facts such as, when your buyer persona comes on social media, or when he/she is available to check e-mails often helps you define a successful content marketing strategy. So don’t throw your content without planning strategically. Decide the time and occasion and then make your delivery to increase the traffic.

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo now!

Always remember that there’s a lot of content online that people don’t pay attention to. But with the advancement of technology, consumption has also increased. So, keep an eye on the delivery of the right content at the right time to the right people.

Binge – Read 5 Ultimate E-Commerce Books To Unleash The Entrepreneur In You!

With a surge in the e-commerce industry, a lot of new players have come up in the market to gain momentum. While some of them fail to achieve new horizons, many have been doing quite well in their own niche. And we on the other side, having read tons of success stories, often get inspired and motivated to earn the same level of fame and triumph. 

Reading a few blogs, and case studies, or watching a few documentaries is a great way to gain motivation. But dedication and sincerity come along with a good book that offers in-depth knowledge of trade and business you’re passionate about.

From learning the ‘technicalities’ of e-commerce to knowing about ‘how to develop strategies to boost online sales’, a good business guide book will enhance your overall knowledge in the world of online entrepreneurship and e-commerce. Here we are presenting you with a list of 5 epic books to help you kick-start your career in the landscape of e-commerce!

Snag these 5 best books to get the knack of e-commerce

1. Boost E-Commerce Sales and Make More Money by Alex Harris

Whether you are a budding entrepreneur or have an established enterprise, this book delivers everything from e-commerce sales to online marketing. With a specific focus on lead generation and conversion, you will be astounded to learn 300 actionable tips that the book offers you. Starts off with website marketing advice, you will explore some out of the box methods that can help you drive sales and scale your business.

“Give away something for free. People want to say yes to people that have done something for them. So giving away something for free will help influence people to purchase from you later down the road.”

― Alex Harris

Buy now

Quick tip: If you’re just starting with e-commerce and don’t know what you should consider before starting an e-commerce business then you must check out some essential considerations to keep in mind while choosing an e-commerce platform.

2. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Not everyone has plenty of money to start a business. With the inception of e-commerce, the myth of having a huge amount of capital is blown away. As the name suggests, the book put a specific emphasis on the journey of Jeff Bezos and how he created Amazon from a bookstore to an everything store. This book unravels the path to success with a detailed biography of him, including some hacks to start your e-commerce business from scratch. 

“Most companies are not those things. They are focused on the competitor, rather than the customer.”

― Brad Stone

Buy now

3. The Complete E-Commerce Book by Janice Reynolds

Giving the headstart from beginners’ level to advanced level, this book gives you in-depth insights about how to design, develop, run, and manage your own e-commerce business. The book opens the gateway to starting an e-commerce business with just an internet connection and very little capital. Along with that, you will also explore many hidden rules and principles in the world of online business through this book.

Buy now

Quick tip: Check here to get the 12 incredible tips to reduce the phenomenon of cart abandonment and learn strategies to re-target your customers.

4. Convert by Ben Hunt

As the name suggests, this book is organized around the elements of how to convert your prospects into actual customers. Obtained from Ben Hunt’s personal experience, you will understand the aspects of website designing along with learning the basics of UI/UX and navigation shortcuts. The book explores the detailed principles of classic optimization strategies, appropriate analysis, including product page copies, and marketing content.

“So web design does not start with graphics. It starts with understanding the challenge. Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs them to do?”

― Ben Hunt

Buy now

5.  Get Rich Click by Marc Ostrofsky

Having featured a detailed guide to earning money via the internet, the book delivers all the important how-to-dos in the world of online marketing. From letting you discover the path of a social media platform to learning the tips to earn money via it, the book has it all when it comes to boosting your online sales.

“If you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten!”

― Marc Ostrofsky

Buy now

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free demo NOW!

An e-commerce read can help you get the hang of the fast-paced industry by giving in-depth knowledge of website traffic conversion, and lead generation. If you’re not new in the industry and have earned quite well then also the above-mentioned books are going to help you by giving you a shot to achieve new boundaries. Also, we might have missed some of your best-book recommendations, but all the books on the list are carefully chosen and thoughtfully organized.

This Diwali, Be The Light For Small And Local Businesses! Here’s How And Why

Diwali isn’t a festival of a day or two ─ it’s the celebration of one whole week. The festival of lights begins with loads of shopping for both family and friends, leaving us to the dilemma about ‘what to purchase’ ─ most importantly ─ ‘where to purchase from?’

Whether you purchase from a swanky foreign brand or a local store, it doesn’t matter as long as you get the best quality with a top-notch finish. But it matters to the community and nation’s economy, foremostly, to our small and marginal workers. Small businesses always strive to showcase their brand’s individuality in their offerings by amalgamating flavors of our rich heritage.

“Small businesses strive to give their customers optimum quality with top-notch services because each customer is important to them.”

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture.

With a surge in e-commerce, many of the local businesses are coming out of their comfort zone ─ brick and mortar stores ­ ─ to offer us their services and products. Thus, it’s our responsibility to give them a hand to withstand complex market competition.

Why should you support small businesses?

There are not just one or two reasons to support a small business, but a long bunch of aspects! Let’s delve deeper and learn about ‘why is it important to support these local and small businesses’.

1. You can help generating significant employment

A business when operated gives a number of people a reason to earn a basic livelihood for better survival and existence. It’s not uncommon that these days finding a job has become strenuous. And with the tight structure in the economy, it’s quite difficult for businesses to pay their employee’s salaries and wages. By supporting a local business, you’re not just lighting up their homes with happiness but bestowing a smile to hundreds of workers who are tied up with them.

2. They bring out individuality and persona to the world of transactions

In the world of numbers, where everybody is running after success, there are some businesses that are striving to bring out the persona and individuality through their production. With traditional methods of production, small businesses don’t just focus on numbers. Their production reflects a sense of originality and character as they produce well with a unique thought in mind.

“Local businesses do what fascinate their unique mind, which is why their products are a reflection of their honesty.”

3. They offer you a unique range of products

Have you ever been in love with hand felted and embroidered carpet? Does it make you feel connected with your roots? Well, fusing traditional ideas with contemporary fashion is what you will always find in the collection of small businesses. So what could be a better occasion than this Diwali when you can get your hands on the original elegance and give a smile to both these businesses and your loved ones?

4. They produce goods without causing any harm to the community

Indulged in sustainable ways, not only do these small businesses provide employment but their methods are also safe and cruelty-free. They create methods with consideration to save both humankind and the ecosystem without leaving a dirty footprint. The unconventional practices include; careful usage of natural resources, increasing the recycling of products, and choosing renewable sources of energy.

“Supporting small businesses means saluting business owners for the continuous effort they have been putting in to bring out our hidden traditions.”

5. You can support a local cause

Beyond offering unique products, small businesses often contribute to a local cause in the shape of charity, donations, cause events, etc.  They are majorly associated with some or other communal event that benefits the local people of that area. Thus, supporting a local business means you are supporting and contributing to a local cause.

6. They give you personalized service with an incredible experience

From elegant packaging to amiable home delivery services, everything makes these local businesses stand out when compared with a large and established brand. They don’t sell just to earn money but to create happiness, which you can sense from their thoughtful gift packages. That’s not the end yet. They make a point to develop long-term relationships with their customers for brand loyalty. So, their customer support services don’t end with the purchase but go beyond them as they are always present to answer your queries.

“Small and local businesses might not be able to fill your wardrobe with branded and swanky collections, but their unique design and long-established functioning can be a real reason for you to choose them.“

5 Ways to support small e-commerce businesses

Before you snag something to give to your family and friends, take a halt and consider buying something that lights up somebody’s home! Now that we’ve discovered the benefits society and community has with local businesses. Let’s explore how actually you can support them.

1. Show your support by buying gift cards from local online stores for loved ones

Buy a gift card from a local brandstore and give it to your loved ones. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, you can choose any of the options. This way you can show your patronage to these local brands even if you don’t want to buy something immediately. This thoughtful idea of yours will benefit the local businesses and motivate the receiver to purchase from that brandstore boosting their sales. 

2.  Mention your brand experience on social media while saving them marketing cost

Boost small businesses by tagging them on social media channels with your shopping experience. This way your connections can get a virtual experience and will become their potential customers. Additionally, you can refer them to your friends and family via word of mouth. It will save them a huge marketing dollar, helping them to withstand the complex competition. 

“Happy customers can become real brand advocates of these local and small businesses by raving about their shopping experience to others.”

3. Don’t compromise your safety and shop groceries online from local businesses 

In the digital age of e-commerce, there are a whole bunch of sellers online to offer you organic vegetables and other food items. From vegan ice creams, to farm fresh veggies, you get a plethora of healthy options when you purchase online from small and local vendors. Not only do they provide you with local and seasonal produce, but also help in boosting your immunity. So why compromise your safety and comfort if your local groceries can be delivered right at your doorstep?

4. Assist small e-commerce brandstores with your professional knack

Entrepreneurs always look for legal and financial advisors who can advise them on various matters. If you’re passionate to help these local businesses and have expertise in a law or finance firm, then you can contribute your services for a larger cause.

5. Leave a positive review on their product pages

Product reviews and ratings can be a great way to help small businesses combat competition. If you love their services, show some love by leaving your brand experience on their websites and product pages with positive comments so that others can buy from them.

How To Do It (Tips for retailers and entrepreneurs)

If you want to boost your sales this season but you are rather stuck and couldn’t get fresh leads then here’s the right place for you. We are India’s #1 full-stack e-commerce enabler aiming to help small and local producers. Through our omnichannel approach, we ensure that your brand visibility boosts your online sales. Request a free demo now!

What can you expect from us?

  • Scale and knowledge: Our extensive TPL network and marketplace partnership enable you to scale your business with optimized cost
  • Flexibility: Our tailor-made solutions are made for optimized storage and seamless integration
  • End-to-end support: We manage all your logistics by tapping order journey checkpoints
  • Crisis management: We have developed an ability to quickly resolve any expected or unexpected issue

Local businesses are the soul of our belongingness. It’s nearly impossible to imagine life without them. So, gear up and become a light for small businesses by contributing your share of respect to their effort.

Your Business Needs Customer Reviews And Ratings! Here’s Why And How?

Imagine this; you want to buy a pair of earrings from a new online store. Unfortunately, their intriguing designs don’t sync with the reviews and ratings on their product page. So, you change your mind and decide to purchase from another reputed online brandstore.

Customers have become quite informed about where they can get the best products. They consistently scrutinize the aspects of reliability whenever they plan to buy something online. Apart from discounts & offers, customer’s reviews and ratings have become the major role players to boost online sales. From enhancing a brand’s loyalty to generating new leads, product reviews and ratings are quite the game-changer. This is why businesses are focusing on reputation management more than ever.

If you’ve been doing everything to get those leads but are still lacking behind, here’s why you need customer’s reviews and ratings right now!

5 Reasons Why Your Brand Need Customer Reviews and Ratings

1. Improves credibility and works as a social proof

Trust is one of the major factors that drives your sales and helps you achieve long-term growth. Unlike the brick and mortar store, customers can’t touch and sense products when they decide to shop online. Their dilemma takes a halt when they see positive reviews on your product page. When they feel that your brand is credible and trustworthy, they automatically make-up their mind to purchase from you. 

“Customer reviews and ratings showcase your brand’s USP and make you stand out in the market of perfect competition.”

2. Aids you in finding out the weaknesses and strengths of your business

A review not only boosts your reputation in the market but also helps you find out the faults in your products and services. Has your product packaging left your customers unsatisfied or was it because of your poor customer service? You get the answer to all the questions through reviews and ratings. Not just the weakness, through customer reviews, you can keep a check on the strengths of your business and make the most of it. For example, if your customers commend the packaging of your products then you can take this as an advantage and try to highlight it in your advertising as much as possible. 

Quick tip: Kick-start this festive week with our full-stack e-commerce solutions made for you. To know more, you can request a free demo!

3. Provides in-depth information to your potential customers

Your loyal customers work as your brand advocates and write real information about your brand. This information gives your potential customers a virtual experience of your product and makes them understand your brand in a better manner. For instance, you run a business where you manufacture Apple cider vinegar. Now, the brand advocate of your business wouldn’t just write good facts but also tells the customers about how and when they can consume it to get the best results. This in-depth information persuades your prospects to move a step further in the sales funnel. 

4. Helps you to fight with big and established brands

It’s difficult to withstand strong competition especially when it comes from an already established brand. Customers only prefer a new brand after they scrutinize the features of the product through product reviews and social media presence. And that’s how your product reviews can help you win the race.

“A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors.”

5. Boosts your page rank

A review is indeed one of the most eminent factors to get a high rank in local research. Product pages generally include keywords such as the name of the product, brand, city, etc. These keywords make Google discover your brand and your products, making it to rank high in organic research.

Now that we have discovered the importance and usefulness of reviews & ratings, let’s dive deeper into it and learn how you can actually achieve it!

5 Ways How You Can Get Customer Reviews & Ratings

1. Examine the right time to generate social proof

You must plan and strategize the moment when you’re going to address your customer to review your offering. Timing plays an important role here. If your timing is wrong, your planned strategy can backfire on you. You can aim the customers at some specific moments so that they review your products and services.

Quick Tip: Below are some of the best moments when you can address your audiences to review your offerings! After they order or reorder your product After they tag you on their social mediaWhen they spend more than five minutes on your website/app

2. Engage with your customer base

Engagement is the key to fuel your e-commerce business. If you want your customers to become your brand advocates then you must strategize an action plan to engage with them. Engagement marketing is the right term that you must strive to achieve. Understand the needs of your users and interact with them accordingly. 

“ You can enhance a relationship with your user by posting resourceful and meaningful content.”  

3. Respond promptly to all the reviews and suggestions

Examine your product reviews carefully and don’t forget to address each and every comment. Thank your customers for writing a review with a soft tone. For a negative review, you can simply apologize to your customers with an explanatory reason. It makes them feel heard and they can reckon upon trusting you again.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Book a free demo session NOW!

4. Start with a customer loyalty program

To improve your online reputation, you can vouch for customer loyalty programs. You can encourage your customers by giving them coins or credit points that’ll benefit them on their next purchase. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customers. 

“Additionally, you can also start with a lucky draw, where they can get a chance to win a certain amount of prize.”

5. Launch your product review pop-up with an interactive and open-ended question

Don’t just ask your customer to review your products and services with a straight-forward statement rather start in a conversational manner. Ask them first if they like your products/services. If they say yes, ask what they like the most, if they say no, apologize and drop another question for a reason for their dislike. In the end, drop a pop-up with “reviews us”. This way you can both get the feedback and the product review. 

How to do it?

If you want to have a good brand reputation but don’t know how to begin, here’s a reason why you need to request a free demo RIGHT NOW! From maintaining your account at various marketplaces to managing your brandstore, ANS Commerce is your one-stop solution.

We are a full-stack e-commerce enabler and aiming to improve your customer relations across all the channels. Our services ensure customer delight and drive your brand’s visibility by answering your customer’s queries to ensure positive product reviews and ratings. So get your hands on our e-commerce solution now!We understand that getting reviews from customers is not an easy task to achieve, but a lot can change with a few positive comments. So make an action plan and accelerate your business growth TODAY!

Is Cart Abandonment Crippling Your E-commerce Business? 12 Must-Use Strategies To Reduce It And Re-Target Customers!

Abandoning a cart is similar to stuffing your shopping cart at a departmental store with loads of snacks and other necessary items only to return back home without buying anything.

The phenomenon of adding things to the cart but then closing the tab to find a new season of that hyped show, and never to come back is very common in the world of e-commerce. Cart abandonment is one of the most critical problems for businesses these days. Some buyers get distracted and never tap on the last button and simply ditch their carts at the end moment. It becomes extremely difficult for marketers to track down the behavioral changes of their customers during such situations and persuade them to reach the finale.

Here’s good news for you. Cart abandonment is undoubtedly crippling your business since the inception of e-commerce, but today we’ve come up with 12 tips that can help you combat it.

12 Proven Techniques To Reduce Cart Abandonment!

1. Disclose all the necessary terms and conditions of shipping cost

High shipping cost means that your customer prospects will turn down immediately. Nobody likes to pay extra money in the age of marketplaces offering amazing discounts and coupons. If you can’t bear the costs of shipping then don’t forget to include the information already. Through this customers will know beforehand that they need to pay an additional amount of money. Not only will this help you to win their trust but also combat abandoned carts.

2. Add thumbnail images of the product in the customer’s cart right through the purchasing process

Customers having compulsive behavior are quite easy to entice as they are already on a shopping spree and won’t return without making the purchase. But, we can’t forget the fact that at least 70% of the buyers come under the category of impulsive purchasers. To attract the attention of this category, it is extremely important that you remind them throughout the purchasing process. You can achieve this by including the visuals of the products they are willing to purchase. This will assist you to persuade them with a force.

3. Make remarketing banner ads that redirects customer’s to their shopping carts

This is a great way to re-target your customers as it acts as a reminder. Whenever your customers browse on social media you can make sure that an ad is showcased of the product they were looking for. You can follow a few tactics by dropping down the price of that particular product. This can bring them back to complete the transaction.

Quick tip: You can also create a sense of fear in the minds of the customers by including marketing copies that say “HURRY ONLY 1 LEFT”.To get the most out of it, avail of our performance marketing services. From maintaining your account to creating marketing copies with unconventional strategies, we aim at giving full-stack e-commerce solutions to you. Request your free demo now!

4. Hit the email box of your potential buyers immediately after the cart abandonment

To reel them back into the game, it’s essential that you notify them by hitting an email. The reminder email has a huge rate to eliminate the issue of cart abandonment. Thus, prepare your email marketing campaigns in advance. Highlight the offers and discounts you’re giving on the specific product with a persuasive marketing message.

 “Don’t forget to add CTA buttons that can redirect them back to their shopping carts.”

5. Offer multiple options for payment

Focusing on a few payment options can act as a real obstacle between your potential buyers and the sale. Today online shoppers have a plethora of options to vouch on including direct bank transfers, digital payment wallets, credit cards, etc. Giving them flexibility by including all the options will help you transfer your prospects into sales.

6.  Enable an option that offers live chat support

Imagine, you’ve visited a store and have a query related to an on-going offer but no one in the staff is present to answer you. You will turn back and go to the other store. A similar thing happens in e-commerce sales where buyers look for friendly staff to answer their queries. But if there is no option for this then they wouldn’t be happy to purchase from your brandstore.

“You can use the cart abandonment data to check where your customer support services lack behind.”

7. Give an option to checkout as a guest user

Forcing customers to make an account before a purchase can deter them from buying. Offering an option for all the users including the guest users to make the purchase can be a really good tactic. Always remember, the easier you make for your customer the more numbers you make.

Quick tip: If you’re worried about how you can collect the database then you can wisely add a button on the checkout where the user can save their transaction details.

8. Don’t toss on extra links

One of the most common mistakes that e-commerce retailers indulge in is recommending related products to customers by throwing extra links. You can show off your collection in the extreme corner of the page but don’t redirect them with a tap on the other page. This can annoy them leading to transaction failure.

9. Make hassle-free navigation between cart and store

Online shopping is a process including hours of thinking. There are very few customers who add a product to the cart and purchase them right away. The easier you make the process for them the more reluctant they will be to purchase your products.

Quick tip: Be it merchandise positioning, safety assurance, or improving customer data, Kartify- made to give your exceptional experience has everything you need. You can start a full-functional brandstore with no add ons. Request your free demo now!

“By minimizing the number of clicks and page views, you can make it easier for them to locate items in their cart.”

10. Display your return and exchange policy

This is the most important step to establish a sense of trust in the eyes of the customers. You must include a return policy accompanied by an exchange policy. This would attract your customers and give them peace of mind when they purchase products from your brandstore.

Quick tip: Don’t forget to add additional details including the time span of days within which they can return or exchange.

11. Optimize the speed of your brandstore

In the digital age of technology, nobody has a minute to spare. Having a fast-loading page can satisfy your customers to the fullest. Not only will they make the transaction but will also come back to make a repetitive purchase.

12. Enable your customers to edit the cart easily

Customers want hassle-free purchases where they can easily change the quantities of the cart. A cart that enables you to add or delete items easily works the best to transform your prospects.

How to do it?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now!

You must note that each buyer is different and it’s not easy to track down what’s going on in their minds but you sure can persuade them to make their purchase. In the age of the fast-moving world, everybody looks for quick access with minimum effort, thus ensuring all the things and don’t push your products on them with aggressive marketing messages, rather put an emphasis on clean and easy checkout experiences.

E-commerce Marketing: Boost Your Online Sales With 9 Unconventional Tips For This Festive Season!

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.

The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolute you can’t afford to miss.

9 unconventional marketing tips to boost your online sales for this year’s festive season!

1. Showcase your festive collection with catalog linked ads

If you are struggling to bring relevant traffic to your website, Facebook catalog sales campaigns can be your savior. A catalog ad contains your product range and holds the information of your offerings that you want to advertise. Link your entire catalog showcasing your product offerings to your prospective audience.

Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.

2. Choose the correct approach for your product segment

Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogs and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!

“Entice potential customers with exciting offers and sales promotions in the form of a catalog sales campaign.”

3. Generate time-sensitive offers with a sense of urgency

Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time. 

Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. 

4. Pay attention to your creative visuals

Now is the time to pay attention to the aesthetics of your online presence. Colorful creatives showcasing your offerings and offers is a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related color tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.

Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!

5. Focus on festive-oriented google smart shopping campaigns 

Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.

“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”

6. Indulge in re-marketing to engage with cart-abandoners 

Cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.

Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products

7. Use different marketing strategies to persuade different types of customers

Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalog, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notification help to generate sales while targeting existing customers.

“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”

8. Reach your followers with community outreach strategies

Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch to festive-oriented contests by arranging your most popular offering as a give-away. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.  

“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”

9. Take the advantage of Instagram’s new feature

Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with the shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market. 

How to do it?

If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.

World Food Day 2020: 4 Brands We Love That Promote Healthy Living

The outbreak of pandemic has increased the importance of food and nutrition. Lack of food security, hunger, and malnutrition, are some of the problems that we have failed to register. The UN World Food Programme has proven to combat hunger and has recently won the Noble Peace Prize. The agency helps different countries to fight against hunger and malnutrition by providing food assistance to them. It has helped 88 countries including Yemen, Afghanistan, and South Sudan.

To celebrate and embrace the same, ANS Commerce, India’s #1 full-stack e-commerce enabler, shares the conversation with their 4 curated brand partners, that promote healthy living on 16th October 2020, marking World Food Day, 2020.

“ANS Commerce aims to raise awareness of sustainable food patterns and bring a change in the unhealthy food systems adopted by people all around the nation.”

Theme for #WorldFoodDay2020     

This year, the theme ‘Grow, Nourish, Sustain. Together.’ outlines the need to support food heroes- farmers and workers, who make sure that fresh and nutritious food feeds millions of mouths even amidst the global crisis of COVID-19. The theme also reflects the idea of sustainable living, with an agenda of creating awareness of agricultural food that helps people fight back the pandemic. Additionally, it aims to help the entire population, so that their body systems can withstand extreme climate shocks and helps them “build back better”.

4 Curated Brands Which Are Improving Nutrition Patterns

With a thought to reawaken our desires for health and nutritious food, we have talked to our food brand partners who share their path towards success. Let’s delve into their journey.

1. Hea Boosters

Having started off the brand, Hea Booster, in January 2020, Jhoomer Sinha has always believed that nutrition governs health and if it is well taken care of, then so is health. However, she feels that people somehow find nutrition boring and complex and thus ignore it completely. To get the hang of nutrition and how it works, it is essential that you research regularly, understand your body type, and then take an optimum dosage of certain nutrition to check what works and what doesn’t.

“No one likes to do the hard work, which results in common health issues such as obesity, hair fall, skin problems, and lethargy.”
–  Jhoomer Sinha, CEO Hea Boosters

But she was determined to change this. She started to research more in the domain of health & nutrition. With months of toil and continuous dedication, she came up with the idea of Hea Boosters that take care of the necessary nutrition. They further ensure that the daily diet of the people is not compromised and remains optimum.

Launched the brand amid the onset of COVID-19, Hea Boosters has faced innumerable delays in terms of operations and delivery. But Jhoomer’s determination and efforts didn’t break her spirit and she successfully continued with the process and was able to sail through. Jhoomer Sinha adds, “The pandemic has actually worked as an awakening call to the people as they have become more careful and health-conscious.”

“Lesser incidences of poor health aim at reduced medical load – financially on the individual and operationally on the country,” says Jhoomer.

Coming over to Hea Boosters, the products are made with the best of science that takes care of micronutrient deficiencies.

Experience with ANS Commerce:  “The experience has been very satisfactory. I love the fact that they are very prompt in problem-solving.”

2. TruMillets

TruMillets began its journey in 2019 with an idea to promote the local food of our nation. “People are aware of millets but they don’t know about how to use it and how to prepare different dishes from it,” says Mamatha N L, Director R&D, Production, TruMillets.

“With the thought to grab this opportunity, we thought of starting TruMillets”, adds Mamatha N L

By observing the trend of ready-made food, they thought to make healthy yet uber tasty TruMillets. It can be cooked just by adding some water. And, the best part about the product is that it is 100% natural, with no added preservatives.

From getting the right equipment to fabricating their own machinery, the brand has faced a major challenge including finding out the right technique for millet processing. Further talking about the post COVID trend, Mamatha believes that people’s inclination towards ready to cook healthy food is increasing.

Experience with ANS Commerce: “Convincing the customer to buy TruMillets was a challenge. ANS Commerce is giving us assistance to market our products online with their optimized services.”

3. Gourmet Garden

Being an avid traveler, a big-time foodie, a passionate sportsman, and a newly minted father to a baby girl, Arjun Balaji has been into management consulting all his life. Feeling bad and annoyed while seeing adulterated and contaminated food, Arjun wanted to feed his family with healthy and sustainable agricultural products. 

“While many of us live to eat, very few worry about the source or quality of the veggies and fruits we consume. Farming has for very long focused only on productivity, with little attention to quality, safety, and consistency of veggies offered to consumers. No wonder much of what’s available is quite ordinary: semi-stale, tasteless, and contaminated,” says Arjun Balaji, Founder, Gourmet Garden. Inspired to give people the benefits of Naturoponic farming, Arjun started his journey with Gourmet Garden.

“At Gourmet Garden, our aspiration is to offer the widest range of high quality and safe veggies all year.  We do this by following several world-class naturoponic farming practices that not only yield the best veggies for the consumer but are also the most sustainable for the environment.”
– Arjun Balaji, Founder, Gourmet Garden

Having seen many innovations, Arjun was surprised to observe that very little meaningful effort has gone into solving the complex problems in food quality. After months of efforts and continuous experiments in protected farming, he finally won huge admiration from his early customers. He still had to design a plan to market his production, so he figured out some ways to offer the highest quality products at meaningful price points.

Coming over to the problems and hurdles that the Gourmet Garden has faced, Arjun highlights that sourcing the seeds was the biggest challenge as they had to conduct experiments with over 600 seeds before they could implement their idea.

“We don’t grow our crops using soil as we use bio/organic pesticides. Our nutrients are specially formulated for each crop and fed adequately to the crop so our consumers are eating the most nutritious produce”, says Arjun

Talking about the post COVID trend, Arjun believes that the pandemic has resulted in more people shifting to an online marketplace because they don’t feel safe stepping out of their homes to crowded local markets.  

Currently, they only operate in Bangalore, delivering to over 95 pin codes in the city. But they are planning to expand their production in Mumbai and Delhi within a time span of a year or two.

4. Get-A-Whey

Watching their family and friends noshing on so-called “healthy snacks”, the sibling duo got frustrated and came over with the idea of making protein-based ice-creams.

“We realized there is no option when it comes to eating ice creams guilt-free. Out of this mission, Get-A-Whey was born.”
– Pashmi Shah, Co-founder, Get-A-Whey

Having been instrumental in disrupting consumer behavior, Get-A-Whey has been able to impact the most important thing for a human being which is health without a compromise on taste. “We have extremely high repeat purchase rates and brand loyalists who wait at their doors for our ice cream deliveries. From fulfilling PMS cravings to diabetics who haven’t had desserts for years, we believe our brand has created an influence which cannot be matched by numbers,” says Pashmi Shah, Co-founder, Get-A-Whey.



Made with skimmed milk, whey protein isolate, and premium ingredients, Get-A-Whey ice-creams are naturally low in calories, and high in protein. To all the Keto fans out there, they have also introduced a range which is made with full cream while reducing the carbohydrate content to just under 5.5g per 100g serving.
Coming over to the post COVID trend, they believe that health plays a pivotal role in the current scenario for all food categories. It was always prevalent but now coming to the surface since consumers understand its importance.

Lastly, ANS Commerce would recommend you to swear by our local brands because they give you the essence of your childhood flavors while keeping your lifestyle healthy. With that, we wish you a Happy World Food Day. Stay fit, Stay happy!

How Should You Manage Warehousing Operations Amidst Festive Season? 9 Tips To Improve Supply Chain Flow For Increased Profits!

From buying new clothes to devouring sweets and savories to purchasing gift items, Diwali season is all about materials management. On average, the month of October and November help businesses to increase their inventory by threefold. To meet a surge in the demand, supply chain processes also increase, leaving entrepreneurs with more stress on warehousing and fulfillment services.

To avoid any error, it is important for businesses to prepare a warehouse plan beforehand that not only eliminates chaos but increases profits with grace.

9 Exclusive Tips To Manage Warehousing Operations Amidst Festive Season!

1. Rent additional or temporary warehouse to cater to the festive need

The festive season demands increased inventory, which calls on for more storage space. Small scale and mid-sized businesses generally face this problem as they couldn’t raise the supply due to a shortage in the space. A warehouse comes as a savior during these situations. To match pent up demand, businesses should focus on renting additional warehouses to fill in the gap between the market forces of demand and supply.

2. Hire additional workforce to tackle the last-minute crisis

The rising expectations and demands of potential customers aim towards hiring an additional workforce. Once you start volumizing the storage space, the next step is to staff up. You can think of hiring both permanent and temporary workforce. Setting up a separate refurbishment team is also a good option. The refurbishment team helps to replenish RTO (return on stock) while ensuring better inventory depth.

Quick tip: To avoid the last-minute chaos, businesses must hire a workforce in advance so that they can get trained to manage the peak days. Also, don’t forget to take COVID insurance for your old and new staff.

Small scale and middle-sized businesses generally hire seasonal workers, as they both cost less and work efficiently during the peak season. 

3. Split your inventory into two or more warehouses

Imagine this; you’ve fully stocked your warehouse with your products to meet the festive sale. But due to a sudden hike in the number of COVID cases in that particular area, the government has red-zoned it. You can’t regulate your inventory, leading to a huge loss to both brand equity and finance. 

Quick tip: To avoid any such mishappening, you must focus on more than one warehouse to ensure the ease of movement and the last-minute chaos.

ANS Commerce provides warehousing operations with the help of the latest devices and software. Currently, we are working with 15+ marketplaces to enable brands’ presence across long-tail marketplaces. Request your demo for the warehousing solution.

4. Hire temporary vehicles for smooth functioning

Businesses can reckon upon hiring a temporary yet dedicated vehicle to manage small scale B2B volumes. Backed by the transport system, not only does it ensure quicker delivery but also helps the business to generate more sales.

5. Adopt new ways to train the staff

Tech-driven warehouses are the best to operate. You can start by installing videos and e-posters on the premise explaining the complete process. This helps newly-trained staff to avoid any mistakes while saving time and efforts of the supervisor, who can focus on other big operations. 

Interactive training sesh also motivates workers to enhance their performance, which reduces absenteeism.

6. Take insurance of all the inventory

You must have a risk management plan to prepare yourself for any future loss or mishap. Taking insurance of your inventory is essential especially during peak season when your inventory levels are relatively higher. The inventory insurance policy usually covers various types of damage including, handling damage, theft, fire, and any natural disaster. 

7. Warehouse maintenance is essential

Your success is directly dependent on how you handle your warehouse. To meet a surge in the business, it is rather important that you do daily-checks of the equipment. From the lift to power conveyors, to scanners, to generators, you must make sure that you have maintained the entire inventory handling equipment before you hit the festive season.

8. Avoid thefts and pilferages

Your warehouse is likely equipped with more inventory than usual. This increases the chance of robbery and theft. Therefore, you must install more security cameras in the warehouse. Also, you must focus on keeping a complete record of your inventory.

Quick tip: You can even think of hiring additional security guards to prevent your business from theft and pilferage.

9. Keep a track of marketplaces restrictions

There are a few marketplaces that place a restriction on the change in the address of the warehouse. If that’s the case with you then figure it out and ensure that the movement takes place before such restrictions are put in.

How to do it?

If you are worried about how to manage your inventory during the peak season, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your demo for the warehousing solution.

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Managing warehousing amidst the festive season seems like a complex task but the returns of it go beyond the peak months. Prep your warehouse by planning beforehand; bringing in more workforce, renting more storage space, installing optimized technology, and ensuring regular maintenance.

Is Your Website Festive-Ready? Gear Up To Light Your Online Brand Store With 8 Ultimate Ideas!

Few days ahead of the festive season and shopkeepers are starting to revamp their shops with festive lights and gift packs. That’s what planning is all about. Before a festive season starts you buck up to attract your customer base. Just imagine, if brick and mortar shops are prepping up to makeover their stores from scratch then what do you have in mind to light-up the digital attire of your online brand store?

To attract your customer base with vibrant festive themes, it is rather important to deck up your website with festive cheers. Well, don’t get crippled over the growing competition, as we provide you with an array of ideas. Not only does it help you to increase sales, but also improves your brand’s online equity.

Before we delve into ideas about how you can revamp your website for the festive season, let’s dive deeper into your goals and how to set them.

How To Set Up Your Goals?

To set up your goals, you first need to get the hang of your customer base. Consumer segmentation is an important factor in marketing. Check the type and kind of customers you deal with and then tally the results with your product offerings. Designing the website without positioning your goals is merely a waste of your time and effort. With that, you also need to check upon your short-term objectives. Would you want to generate sales or just viral your brand presence, or would you rather want to position your products in the customer’s mind? It’s important that you come up with an action plan. 

8 ultimate e-commerce ideas to light-up your online brandstore this festive season!

1. Make your brandstore’s UI/UX festive-friendly 

UI/UX is the foremost point to be taken into consideration while revamping your website for the festive season. Start by modifying your website’s attire with festive-friendly features and sunshine themes. Also, with the advancement in technology, there is a rapid increase in smartphone users, who also use their smartphones to shop on various websites. Thus, make sure that your website is mobile-friendly and opens immediately without taking halts in-between. Nobody has a minute to spare, especially amidst the hustle-bustle of the festive season. To avoid any glitch, make a festive-friendly action plan beforehand

“How you should make-over your brand-store will depend on the uniqueness of your business, but the advantage of that will go beyond the festive season.” 

2. Check your web store’s navigation

Picture this; you’ve reached a hyper-local store to run some errands. But, you can’t navigate the items you came to buy. How would you feel? The same way, if your website’s visitor can’t find what they wanted to get, then it will directly have an effect on your site’s conversions, sales, and bounce rates. To avoid any hassle, create complete hierarchical website navigation that helps your visitors find out your festive combo offers and deals in a jiffy.

3. Optimize your site’s content to improve the search results

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result page with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

4. Create a festive version of your brand logo

Colors play a major role to reflect your corporate identity. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. Instead, think of changing the hues to match the happy sunshine vibes. Not only does it showcase that your business is celebrating national festivities, but also helps to boost your sales.

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

5. Optimize your site’s content to improve the researches

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result pages with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

6. Introduce a new feature to manage refunds

With increased sales, refunds have also become a common issue. When a customer returns a product, then they tend to face a problem in refunds. This not only degrades the reputation of your website but also wipes-off your strategies to retain loyal customers. Thus, it’s important to create a segment on your website where your customer can check the refund status.


To enjoy services like these, you can check up on Kartify- handcrafted to deliver exceptional e-commerce experience. Having come with a refund manager, Kartify assists you to process refunds on both prepaid and COD orders. Request your demo for Kartify solution.

7. Include your product offerings with deals and discounts

If you get extra money on the top of the discounts, then why would you be not interested? It is a great strategy to pull-off sales in bulk. Many retailers’ offers great discounts and cashback offers by partnering up with various other cashback enabled websites. You can also start up with programs that give early-bird discounts and better offers while they shop.

“Now’s the time to showcase your unique value proposition while including exclusive offers and discounts.”

8. Enable a gift card option to your website

Showing gratitude by giving gifts to friends and family is an essential part of Diwali. Thus, start by introducing e-gift cards, which will enable your customers to give exciting gifts to their loved ones. With this, not only can you increase your customer retention, but can also spread happiness on their faces.  

To make you enjoy this feature, ANS Commerce has enabled gift cards on Kartify. It’s an easier way to increase your customer loyalty. Also, this festive season, we have decided to offer it for *FREE*. Chase the offer before it ends.

To know more about the gift card module, check out this.

How to execute the ideas?

If you want your customers to get smitten by your web store then you must think of getting your hands on Kartify, a complete store-front platform by ANS Commerce. It helps you manage your brand store with extensive tech options and 60+ third-party integrations. With that, it also offers you value-packed features that are fully customizable UI/UX including menu layout, filter, cashback, COD fee, sales promotion, and many more features.

Revamping your website seems like a lot, but it can be very gratifying. Start strategizing your re-launch plan to give a boost to your sales and online presence. We want you to get your website all cheered up- drop us a mail on que@anscommerce.com to get the free demo.

ANS Commerce Accomplishes ISO/IEC 27001:2013 Certification

ANS Commerce, the leading one-stop e-commerce enabler is excited to be officially certified for ISO/IEC 27001:2013 (ISO 27001), the international standard indicating the management, operation, and maintenance of the information assets and information systems. In simple words, we have been certified with a worldwide reputed standard, which states that our offerings meet your expectations with excellence for an Information Security Management System. 

The certificate outlines full-stack end-to-end e-commerce consulting, solutions, and services.

Following these standards, we will assist our brand partners to sell on both their brandstore and marketplace while helping them securely navigate the dynamic environment of e-commerce. Also, the road to this certification wouldn’t have been without the close involvement of all our employees. Not only do they actively strategize their tasks and duties, but also work within the framework of ISO 27001.

ANS Commerce is following the security management system that enables its customers to indulge themselves in e-commerce performance marketing, marketplace management, warehouse, and fulfillment services safely. 

What is ISO 27001:2013?
Having been first issued in September 2013, ISO 27001 is entitled to an information security management system (ISMS). It is a framework of process, which considers all sorts of legal, technical, and ethical benchmarks while managing a verified approach to information security in a company’s information management system.

About ANS Commerce
ANS Commerce is India’s #1 full-stack enabler helping brands sell online. We offer brandstore tech, performance marketing, marketplace management, and e-commerce warehousing & fulfillment. We want our brand partners to focus on their brand and product and leave ‘all-things-e-commerce’ to us. We are currently working with 90+ established & challenger brands across segments helping them sell on their brandstores along with 15+ marketplaces.