Gamification Marketing: Fuel your Business by Incorporating these Tips in your Brand Strategy

In a world where people are overloaded with advertisements, they have an infinite number of options to choose from. Not only has it become difficult but also very important to pull off their undivided attention. But the question is how? Gamification is the answer to this problem as it encourages people to engage actively.

We all love playing games as it challenges and rewards us. It is not just a source of entertainment, but also engages customers and can be a powerful tool.

What is Gamification Marketing?

“Gamification is the process of incorporating the game mechanism into an already existing system to entice the customers.”

Gamification is a marketing tool to pull off the customer’s attention. In the language of marketing, gamification strategy begins when a business uses a popular game to promote its brand while offering rewards and incentives to people. People are more likely to engage when they have a chance of achieving something. This way you can indulge your customers while using gamification as a powerful marketing asset! 

6 tips to enhance your brand strategy with Gamification Marketing

1. Enhance your strategy by introducing creative rewards 

To ensure the ultimate customer interaction and engagement, you must come up with creative rewards. No, we are not talking about expensive gifts, rather social recognition resonating with your business. 

For instance, if you are a Jewelry brand, making customized jewelry. To increase your social media presence, you can launch a campaign during the festival season, encouraging people to post a video wearing your jewelry. Ask them to use your brand’s hashtags as they tag you. This will increase your engagement and as a reward, you can feature the best participant on your official social media page. Micro influencers love to participate in such community building activities. 

2. Celebrate and appreciate all the users

The best rewards are for the ones who possess proficient skills and give the best performance. But, will you forget the ones who tried and were not able to do well? We can’t afford that. Our ultimate goal is to engage customers and it is imperative to keep in mind all the participants as essentially they are your actual customers. Sometimes even a “thanks for participating, we value you” is more than enough to motivate them to engage in the future.

3. Monitor the process

Tracking the process has two-fold benefits. Firstly, it’s beneficial for your users. Customers are very keen to know where they stand to win rewards and gifts.

Secondly, tracking the process is not only beneficial for customers but is of vital importance for the brand itself. Brands get to know whether the strategy is driving their business goals or not. Tracking makes it possible to get a quantitative measure of their progressions and to know about where they are lagging. 

Quick tip: Want to monitor your performance? Having captured all data and user logs for analytics and insights, Kartify – our brand store tech – lets you create custom reports. To know more, request your free DEMO now! 

4. Incorporate real games

If you choose to integrate gamification marketing into your platform, you have to play smart. Incorporate real games for your customers and see how they welcome it. If they like your game, they will be curious to interact with your brand. Moreover, this will also show the authenticity of your brand.

Quick tip: Incorporating games such as Spin a Wheel, Chess, etc. are the ones people love to play, helping your brand to generate more leads. 

5. Keep the gamification process simple

Since the main objective of the gamification process is to generate leads and boost sales through a prescribed path, it is important to keep the mechanism simple. If it requires multiple pages to participate in a contest, people will pull-out, leading to high bounce rates and low engagement rates.

6. Understand your Target Generation

Before you set any marketing strategy, always remember the type of audience you are thinking to target and then analyze what are their expectations and what drives them. For instance, Gen Z & Y may like your game. But Gen X might not like them as much. You need to keep in mind the type of products, rewards you are offering to the type of audience you are targeting, so you could engage them accordingly. 

Gamification is quite a competitive strategy as there could be many errors, but you can eventually learn from them, making it a perfect method to engage with your consumers. It is all about how well you take the opportunity to increase your brand visibility. 

8 Constructive E-commerce Website Designing Tips To Boost Sales in 2021!

Last year has surprisingly increased the need for the e-commerce industry. From necessities such as vegetables and dairy products to fashion items including footwear and apparel, online shopping has become essential from a vogue! With this increased demand, the need for an optimized and aesthetically accurate brandstore has also risen. 

“Irrespective of how fancy your social media presence is, if your website design is not optimized, you will lose all the charm!”

Imagine, you and your friends have decided to visit a newly hyped mall. The moment you enter the shopping mall, you get disappointed by the ambiance. You can’t decide where to go as there is no navigational banner. The ambiance is dull and doesn’t match the hype. Will you visit again? Or will you even stay there for another second? To make your prospects send you the token of loyalty, you need to pay attention to website designing. 

There are many aspects to grip the attention of your visitors. Factors such as product image aesthetics, customer service, navigational buttons, etc. are important to note while designing your website. 

8 ultimate tips to design your e-commerce website!

1. Use high-quality product images

The major downside of online shopping is that users can’t visualize the products. To ease out this problem and position your offerings in their minds, showcase your offerings with high-quality images. You can even insert videos depending on the type of the product. 

Is your website loading slow? Follow these tips to optimize your website!

Since your shopper’s experience highly depends on the product images, ensure they are of optimum quality. Any sort of blurriness or pixelation image can damage your brand image. Also, you can make a photo gallery for each product, letting users have a better look from each angle.

Quick tip: To get a refined experience, you can get started with Kartify – our brandstore tech. With Kartify, real-time image optimization with cache & DB replication, making your website quicker and faster. Request your free DEMO now!

2. Employ a limited options to the navigation menu

Menu bar helps your site’s users to easily locate your offerings and find what they are looking for. But when they find an unlimited option on your menu bar, they get confused and drop the idea altogether. Also, not to mention, the higher the number of options you deploy, the more time your site will take to load. So, don’t confuse your prospects, be precise and concise! 

Quick tip: If you have a wide product portfolio, you can opt for a drop-down menu to arrange your products. For example: If you check Vero Moda’s India website which is powered by Kartify, you will get the idea of how organized and arranged your navigational menu should be. 

3. Let your users filter the search 

Another option to make your site’s users’ navigation better and more relevant is filtering!

Can there be anything more annoying than finding your favorite hoodie and realizing that it’s not available in your size? Letting filters in your brandstore is the best way to retain your customers. You can employ popular filter options such as price, discounts, size, color, etc. This helps users to navigate the exact items they have in mind.

4. Include an E-shaped pattern to convert visitors

“Always keep in mind the natural reading pattern of a website while designing your website.”

When you head over to a brandstore to buy something, you must have seen the menu bar starts from the top left corner, followed by the products, making their way horizontally across the website. E-shaped patterns of an e-commerce website are quite common and natural. So always utilize this pattern and go by the rule to make it pleasing for your customers. This presentation will mark your offerings in your potential buyers’ minds and will help you convert them. 

5. Sync the website’s design with your brand identity

Keep sync of your color tones with your brand logo. Don’t use different themes with too many elements and colors. Also, balance your identity with your website’s overall design. For instance, if you are a luxury clothing brand, keep your design elements as voguish as possible without going overboard. But if you are an online book store, narrate your website with metaphors and verse. The idea is to understand the customer base and find out what they need and not what you sell. Mold your website’s look and feel accordingly and you will get high conversion rates.

6. Insert a back-to-top button

You are scrolling down on an online shopping website. After a few minutes of scrolling, you want to go back to the top of the page without going back.

Also known as the scroll-to-top button, it is a navigation feature, aiding users to navigate to the top of the page. It comes in handy when there’s a lot of content on the website. Without having you to make any efforts, this button helps you reach the top easily. The most common UI pattern is to place the sticky button in the bottom right-hand corner! 

7. Go for single page checkout 

Cart abandonment is quite a common problem for e-commerce businesses. It hampers their growth while giving a low conversion rate. One way to reduce the cart abandonment rates is by including a single-page checkout on your website. A multiple page checkout can annoy the customers and has a great chance of them abandoning their carts. Keeping this in mind, you should go for a quick checkout option, letting customers seamlessly buy products. 

Quick tip: To help you get rid of cart abandonment, Kartify features a single page checkout attribute, allowing a quick checkout. Request your free DEMO now! 

8. Don’t forget to add product reviews or client testimonials

People have become more active when it comes to online shopping. They don’t trust easily. They look for different platforms to check how reliable you are. One way to eliminate customer’s skepticism through your website is by adding reviews and ratings on your product pages. It gives them a better understanding of their potential purchase. Not only that, but you can also insert a testimonial section on your homepage, where you can showcase your customers’/ clients’ testimonials.

Want to know how to retain social proof while getting more product reviews and ratings? Check out our blog to know more!

How can you achieve this?

From maintaining the aesthetics of your storefront to improving your sales funnels, Kartify offers a wide range of options. Designed to ensure the security of your brandstore, it hosts a lot of international and national brands’ websites recognized and certified with the ISO security standards. Request your free DEMO now!

What can you expect from Kartify? 

  • Multi-store Management: Kartify offers its users a feature that manages all your stores, analytics, staff accounts, user permission, all in one place. 
  • Refund Manager: Kartify’s in-built Refund Manager assists you in processing refunds for both prepaid and COD orders. You get a single view of all the eligible refund orders.
  • Customer Loyalty Programs: To improve the reputation of your brands, Kartify is pre-integrated with Customer Loyalty Programs.
  • Custom reporting: Having captured all data and user logs for analytics and insights, Kartify lets you create custom reports.
  • Custom-integrations: Kartify has robust integrations with various partners. With more than 60 integrations, all the features in Kartify are regularly updated with new versions.

Online shopping is all about creating online experiences. To persuade the customers, you must get your site’s design right with a focus to convert your visitors. We hope this post has helped you get an idea of how to design a website, boosting your traffic. 

7 Reasons Why Your Brandstore Is Loading Slow! (And Tips To Fix It)

If one thing is true about your website sales, it’s that loading time makes a difference. A slow website not only affects your sales but also makes your brandstore rank lower, leading to stern consequences. We know how you feel when you do months of hard work, but it gets blown with high bounce and low conversion rates. 

With an increasing rate in the number of e-commerce stores, users’ expectations have also increased. They don’t want to waste minutes on the loading time. So if you have popped up in the market of online trade to strike it rich rather than just having a fancy website, you should lend an ear to your website speed. 

Optimizing your website’s speed is a crucial necessity to be achieved, but its execution can be a little tricky. Luckily, there are several ways you can initiate to check the performance of your website. 

Want to increase traffic on your e-commerce website, but don’t know just how to? Read on to find out how!

In order to keep your brandstore in check, we will have you dive deeper into your website. You will get to know why your website is running slow along with the tips to resolve them. 

7 Reasons why your Brandstore is running slow & tips to resolve them!

1. Your site’s images are not optimized


Image file size can be a reason for your website’s slow speed. Remember that images are a very significant part of improving the look and feel of your brandstore. High-resolution images consume major bandwidth – leading your website to work slowly. So pay attention to the image format. JPEG images are smaller as compared to the PNG type. Inserting the JPEG format will help you load your web page faster. 

Quick tip: Check the size of your image file. In case it exceeds 1MB, either change the image or reduce its size. 

2. You are not using Caching 

When a person visits your website, certain attributes of your brandstore are stored in a cache, letting the website load faster when you next visit the website. So, if you are not caching then you are missing out. By executing browser/HTTP caching or server-side web caching, you will experience a gigantic difference in the conduct of your website. 

Quick tip: Do the cache of elements such as HTTP, database queries, images, etc. Don’t go overboard with caching as it can create fuss on your website. 

3. Your site is integrated with unnecessary redirects

Imagine this, you have planned a trip to a nearby amusement park with your family. You have just now reached the destination and realize the park is shifted to some other place. Now you have to walk all the way to the other side of the city. This won’t just make you furious but also take double time to reach the final destination. 

The same thing happens when you add too many redirects to your brandstore. It takes twice or thrice the time to load a page. So don’t trouble your audience with that unless you have a striking reason to do so. 

Quick tip: Why should you choose Kartify to manage your e-commerce website? One of the added advantages of using Kartify is that it gives a single Google Tag Manager (GTM) for pixels, making your website quicker and faster. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website. Request your free DEMO now!

4. Your site’s code is either unclean or bulky

Another cause could be a heavy code on your website. If your website’s coding includes too many unnecessary characters or bulky line breaks, the site may become slower. Your site’s comments, inline stylings, etc, are some of the components that make it slow. To overcome this problem, you can minify or compress the code, or file size, improving the load time of your website. 

Quick tip: Try to create a few CSS stylesheets, helping you to minify the code of your brandstore. 

5. You are running plenty of Ads on your Brandstore

As beneficial as they are in monetizing your site’s traffic, adverts can also mess around with your site’s performance. Advertisements such as interstitials, pop-unders, etc. can create hundreds of HTTP requests, resulting in a slow loading website. So don’t let the ads trouble your brandstore’s rich content and limit them to an extent that won’t bother both your site’s user experience and your ad revenue.

Quick tip: To optimize your brandstore with high speed, choose Kartify – our brand tech store – to scale your e-commerce website. With Kartify you get real-time image optimization, including cache & DB replication. Request your free DEMO now!

6. Your website is hoarded with Plugins

With hundreds or rather thousands of plugins, you have made your brandstore phenomenal. It looks appealing, leading to more traffic. But then there comes a time when your plugins overrule your website, causing it to slow down the performance. Do you know how much space a site plus-in can take? Sure, it helps to optimize your site, giving various features. But it shouldn’t come at the cost of awful performance or bad user experience. There are so many unnecessary plugins that you don’t use regularly and they rather serve as a liability than an asset. 

Quick tip: Instead of deploying a number of plugins for a particular attribute, go for a single plugin that features all-in-one solutions. For an instance, if you’re putting in four to five plugins for SEO, you must opt for one plugin that features different attributes you are looking for. 


7. You have not enabled Content Delivery System (CDN) 

Your website’s loading speed is affected by the physical distance of the user to the server in which your content is stored. The more distant they are, the slower your site’s content will load for them. To put a halt to this issue, the Content Delivery System is all you need. Having deployed in several geographic locations, CDN is a server that offers web content to people living in different locations. It distributes your site’s content to a global server, and that way your audiences can enjoy your content. 

How to do it? 

Kartify – our brand tech store made with love – drop-ships exceptional e-commerce website performance. Start your fully-functional store with continuous bug fixes and feature development. It’s fully optimized, scalable, and secure to use. Request your free DEMO now!

What do you get? 

You get a brandstore that’s complete, secure, scalable, feature-rich, and Omni-friendly. 

  • Automatic deployment & scaling (Google Cloud + Kubernetes)  
  • Real-time image optimization with cache & DB replication; 99.8% uptime  
  • Load-tested for >one Mn concurrent users 

Website page load speed is driven by various factors. It’s sometimes hard to check what’s causing the issue. No matter what’s the reason, you should implement all the above factors to make your website performance power-packed!

Want To Drive Traffic? Here are 10 Concrete Ways To Get More Traffic On Your E-commerce Brandstore!

You have just started up your e-commerce brandstore to introduce your offerings to wider audiences. The idea was to expand your already existing brick and mortar shop to an e-commerce brandstore. But you have just now realized that your website isn’t getting any visitors. Or let’s just say you have a great brand presence on your social media and you get good traffic on your website but lately your website has hit a plateau. You’re neither getting any leads nor are you able to drop your audience into your sales funnel. What should you do now?

Your website is the digital storefront of your business wherein drawing in traffic to your digital destination is the most crucial aspect. In the cyberspace of information overload, how can you persuade bits and bytes to floats to your brandstore? How can you get your prospects to notice your business in the never-ending market of sellers and buyers?

No matter how hard you try to get more visitors if your website is not properly optimized for conversions then forget about traffic. Whether you’re new in the e-commerce line or you want to boost up your sales further, your first step has to be introducing significant integrations to your website. 

Quick tip: If you’re struggling to get more traffic on your brandstore, then you can get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free DEMO now!

10 verifiable ways to attain more traffic on your brandstore!

To attain victory in the sea full of data overload, you must practice these doable and incredible tactics to drive traffic to your e-commerce store!

1. Put an emphasis on On-Page SEO

You might have heard people saying that SEO has fallen! Well, ask them to reckon again. Google’s algorithm can change over time but SEO can never be outmoded, especially when it comes to on-page SEO. From making internal links to your new content to adding Meta descriptions, it’s crucial that you optimize your website’s content using on-page SEO to boost your traffic. To optimize it further and outrank your competitors, you can make use of long-tail keywords. They are the ones that impact more than your single head keywords. Not only does it provide a context to your content but also accounts for a larger part of your Google searches.

“Long-tail keywords charge your content marketing strategy, making it one of the best ways to rank SERPs.”

2. Send samples of your offerings to influencers

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Influencer marketing enables you to make use of the creativity and control that the influencers have made over time with their audience. You can harness the benefits by sending free samples of your offerings. Getting them to feature your products can help your brands to get a wider reach of the audience in a specific niche.

3. Initiate with Guest Blogging

Guest blogging or guest posting is the process in which you integrate your website’s content with another business’s website. You can join hands with the business of your niche to curate guest posts. This idea can help you get traffic from their audience, not to mention that it will increase your reach, supercharging your results.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Request your free DEMO now!

4. Respond to people’s questions on Quora

Quora is a useful platform to attain more traffic on your website. You can look for questions that are relevant to your offerings. For instance, if you deal in sustainable fashion apparel and you come across a question that says, “What are the methods used to design a cloth using a cruelty-free process?”  You can answer the question with a detailed process that you generally indulge in. In the very end, you can include a link to a specific product to attract their attention. This can help you get verified visitors in no time.

“Give people detailed yet concise answers by cleverly inserting fitting keywords with links, redirecting them to your website/brandstore.”

5. Boost the enthusiasm of your prospects with giveaways and contests

One of the best ways to drive traffic on your brandstore is that you indulge in social media marketing and put your focus on audience engagement. Organizing occasional contests and giveaways can help you get social media shoutouts. Through this, you can easily get more traffic on your brandstore, as your audience won’t be able to resist a chance to win exciting prizes and incentives. This will enhance your social presence, leading them to visit your brandstore. 

6. Get the most of Email Marketing

To rise above in the ocean of marketers, email marketing is an amazing approach to vouch for. Be it any upcoming offer, or new offerings, email marketing always does the job for you! Gear up to curate content for your newsletters, free consultations and get more leads. This will also help you drop your customers into your sales funnel.

7. Organize webinars with industry thought leaders

Webinars are a great way to attract more traffic to your website. When you organize a web-cast with an industry thought leader, you don’t only get credibility but also get more clicks and views on your website. The event can revolve around the industry-related topics of your niche. It could be anything from tips to strategies, to a general q&a session!

“Popular industry leaders can often do the job of influencers! There’s a chance that their followers might become your potential customers.”

8. Don’t ignore to update expired content on your website

Refreshing bygone content is a good thing to approach more visitors. Imagine this, you go on the website of your favorite brand and see exciting offers, leaving you elevated. But the moment you click on the offer, it says “expired”. You might get disappointed and leave the website! This can affect both the credibility and trust of your prospects. Refresh your content timely to get verified visitors.

9. Scrutinize the analytics to inspect visitor’s data

One of the most important techniques to drive website traffic is examining the analytics of your website. The invaluable tool enables you to formulate your website content basis visitor’s demographics and other metrics. Along with that, it also helps you check from where and at what time does your data come.

Quick tip: Don’t just focus on the most popular posts rather take a look at the less popular ones to get an idea of where you went wrong.

10. Post your popular products on Pinterest

Pinterest is one of the most sought-after platforms for niche businesses such as DIY crafts, fashion apparel, home décor, etc. You can easily get clicks on your website by curating creative pins with your contemporary collection. The aspect of niche users makes this platform uber useful, hooking them to your brandstore.

How to do it all?

Not sure how to execute everything at once? Well, you can leave everything to us while you focus on your core operations. We offer you full-stack e-commerce solutions scale brandstore and leverage marketplaces such as Myntra, Flipkart, Amazon, etc. With our brand tech – Kartify – we deliver an exceptional e-commerce experience right at your storefront.

To know more about how we can assist you to boost traffic on your brandstore, request a free DEMO today!

This Diwali, Be The Light For Small And Local Businesses! Here’s How And Why

Diwali isn’t a festival of a day or two ─ it’s the celebration of one whole week. The festival of lights begins with loads of shopping for both family and friends, leaving us to the dilemma about ‘what to purchase’ ─ most importantly ─ ‘where to purchase from?’

Whether you purchase from a swanky foreign brand or a local store, it doesn’t matter as long as you get the best quality with a top-notch finish. But it matters to the community and nation’s economy, foremostly, to our small and marginal workers. Small businesses always strive to showcase their brand’s individuality in their offerings by amalgamating flavors of our rich heritage.

“Small businesses strive to give their customers optimum quality with top-notch services because each customer is important to them.”

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture.

With a surge in e-commerce, many of the local businesses are coming out of their comfort zone ─ brick and mortar stores ­ ─ to offer us their services and products. Thus, it’s our responsibility to give them a hand to withstand complex market competition.

Why should you support small businesses?

There are not just one or two reasons to support a small business, but a long bunch of aspects! Let’s delve deeper and learn about ‘why is it important to support these local and small businesses’.

1. You can help generating significant employment

A business when operated gives a number of people a reason to earn a basic livelihood for better survival and existence. It’s not uncommon that these days finding a job has become strenuous. And with the tight structure in the economy, it’s quite difficult for businesses to pay their employee’s salaries and wages. By supporting a local business, you’re not just lighting up their homes with happiness but bestowing a smile to hundreds of workers who are tied up with them.

2. They bring out individuality and persona to the world of transactions

In the world of numbers, where everybody is running after success, there are some businesses that are striving to bring out the persona and individuality through their production. With traditional methods of production, small businesses don’t just focus on numbers. Their production reflects a sense of originality and character as they produce well with a unique thought in mind.

“Local businesses do what fascinate their unique mind, which is why their products are a reflection of their honesty.”

3. They offer you a unique range of products

Have you ever been in love with hand felted and embroidered carpet? Does it make you feel connected with your roots? Well, fusing traditional ideas with contemporary fashion is what you will always find in the collection of small businesses. So what could be a better occasion than this Diwali when you can get your hands on the original elegance and give a smile to both these businesses and your loved ones?

4. They produce goods without causing any harm to the community

Indulged in sustainable ways, not only do these small businesses provide employment but their methods are also safe and cruelty-free. They create methods with consideration to save both humankind and the ecosystem without leaving a dirty footprint. The unconventional practices include; careful usage of natural resources, increasing the recycling of products, and choosing renewable sources of energy.

“Supporting small businesses means saluting business owners for the continuous effort they have been putting in to bring out our hidden traditions.”

5. You can support a local cause

Beyond offering unique products, small businesses often contribute to a local cause in the shape of charity, donations, cause events, etc.  They are majorly associated with some or other communal event that benefits the local people of that area. Thus, supporting a local business means you are supporting and contributing to a local cause.

6. They give you personalized service with an incredible experience

From elegant packaging to amiable home delivery services, everything makes these local businesses stand out when compared with a large and established brand. They don’t sell just to earn money but to create happiness, which you can sense from their thoughtful gift packages. That’s not the end yet. They make a point to develop long-term relationships with their customers for brand loyalty. So, their customer support services don’t end with the purchase but go beyond them as they are always present to answer your queries.

“Small and local businesses might not be able to fill your wardrobe with branded and swanky collections, but their unique design and long-established functioning can be a real reason for you to choose them.“

5 Ways to support small e-commerce businesses

Before you snag something to give to your family and friends, take a halt and consider buying something that lights up somebody’s home! Now that we’ve discovered the benefits society and community has with local businesses. Let’s explore how actually you can support them.

1. Show your support by buying gift cards from local online stores for loved ones

Buy a gift card from a local brandstore and give it to your loved ones. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, you can choose any of the options. This way you can show your patronage to these local brands even if you don’t want to buy something immediately. This thoughtful idea of yours will benefit the local businesses and motivate the receiver to purchase from that brandstore boosting their sales. 

2.  Mention your brand experience on social media while saving them marketing cost

Boost small businesses by tagging them on social media channels with your shopping experience. This way your connections can get a virtual experience and will become their potential customers. Additionally, you can refer them to your friends and family via word of mouth. It will save them a huge marketing dollar, helping them to withstand the complex competition. 

“Happy customers can become real brand advocates of these local and small businesses by raving about their shopping experience to others.”

3. Don’t compromise your safety and shop groceries online from local businesses 

In the digital age of e-commerce, there are a whole bunch of sellers online to offer you organic vegetables and other food items. From vegan ice creams, to farm fresh veggies, you get a plethora of healthy options when you purchase online from small and local vendors. Not only do they provide you with local and seasonal produce, but also help in boosting your immunity. So why compromise your safety and comfort if your local groceries can be delivered right at your doorstep?

4. Assist small e-commerce brandstores with your professional knack

Entrepreneurs always look for legal and financial advisors who can advise them on various matters. If you’re passionate to help these local businesses and have expertise in a law or finance firm, then you can contribute your services for a larger cause.

5. Leave a positive review on their product pages

Product reviews and ratings can be a great way to help small businesses combat competition. If you love their services, show some love by leaving your brand experience on their websites and product pages with positive comments so that others can buy from them.

How To Do It (Tips for retailers and entrepreneurs)

If you want to boost your sales this season but you are rather stuck and couldn’t get fresh leads then here’s the right place for you. We are India’s #1 full-stack e-commerce enabler aiming to help small and local producers. Through our omnichannel approach, we ensure that your brand visibility boosts your online sales. Request a free demo now!

What can you expect from us?

  • Scale and knowledge: Our extensive TPL network and marketplace partnership enable you to scale your business with optimized cost
  • Flexibility: Our tailor-made solutions are made for optimized storage and seamless integration
  • End-to-end support: We manage all your logistics by tapping order journey checkpoints
  • Crisis management: We have developed an ability to quickly resolve any expected or unexpected issue

Local businesses are the soul of our belongingness. It’s nearly impossible to imagine life without them. So, gear up and become a light for small businesses by contributing your share of respect to their effort.

Your Business Needs Customer Reviews And Ratings! Here’s Why And How?

Imagine this; you want to buy a pair of earrings from a new online store. Unfortunately, their intriguing designs don’t sync with the reviews and ratings on their product page. So, you change your mind and decide to purchase from another reputed online brandstore.

Customers have become quite informed about where they can get the best products. They consistently scrutinize the aspects of reliability whenever they plan to buy something online. Apart from discounts & offers, customer’s reviews and ratings have become the major role players to boost online sales. From enhancing a brand’s loyalty to generating new leads, product reviews and ratings are quite the game-changer. This is why businesses are focusing on reputation management more than ever.

If you’ve been doing everything to get those leads but are still lacking behind, here’s why you need customer’s reviews and ratings right now!

5 Reasons Why Your Brand Need Customer Reviews and Ratings

1. Improves credibility and works as a social proof

Trust is one of the major factors that drives your sales and helps you achieve long-term growth. Unlike the brick and mortar store, customers can’t touch and sense products when they decide to shop online. Their dilemma takes a halt when they see positive reviews on your product page. When they feel that your brand is credible and trustworthy, they automatically make-up their mind to purchase from you. 

“Customer reviews and ratings showcase your brand’s USP and make you stand out in the market of perfect competition.”

2. Aids you in finding out the weaknesses and strengths of your business

A review not only boosts your reputation in the market but also helps you find out the faults in your products and services. Has your product packaging left your customers unsatisfied or was it because of your poor customer service? You get the answer to all the questions through reviews and ratings. Not just the weakness, through customer reviews, you can keep a check on the strengths of your business and make the most of it. For example, if your customers commend the packaging of your products then you can take this as an advantage and try to highlight it in your advertising as much as possible. 

Quick tip: Kick-start this festive week with our full-stack e-commerce solutions made for you. To know more, you can request a free demo!

3. Provides in-depth information to your potential customers

Your loyal customers work as your brand advocates and write real information about your brand. This information gives your potential customers a virtual experience of your product and makes them understand your brand in a better manner. For instance, you run a business where you manufacture Apple cider vinegar. Now, the brand advocate of your business wouldn’t just write good facts but also tells the customers about how and when they can consume it to get the best results. This in-depth information persuades your prospects to move a step further in the sales funnel. 

4. Helps you to fight with big and established brands

It’s difficult to withstand strong competition especially when it comes from an already established brand. Customers only prefer a new brand after they scrutinize the features of the product through product reviews and social media presence. And that’s how your product reviews can help you win the race.

“A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors.”

5. Boosts your page rank

A review is indeed one of the most eminent factors to get a high rank in local research. Product pages generally include keywords such as the name of the product, brand, city, etc. These keywords make Google discover your brand and your products, making it to rank high in organic research.

Now that we have discovered the importance and usefulness of reviews & ratings, let’s dive deeper into it and learn how you can actually achieve it!

5 Ways How You Can Get Customer Reviews & Ratings

1. Examine the right time to generate social proof

You must plan and strategize the moment when you’re going to address your customer to review your offering. Timing plays an important role here. If your timing is wrong, your planned strategy can backfire on you. You can aim the customers at some specific moments so that they review your products and services.

Quick Tip: Below are some of the best moments when you can address your audiences to review your offerings! After they order or reorder your product After they tag you on their social mediaWhen they spend more than five minutes on your website/app

2. Engage with your customer base

Engagement is the key to fuel your e-commerce business. If you want your customers to become your brand advocates then you must strategize an action plan to engage with them. Engagement marketing is the right term that you must strive to achieve. Understand the needs of your users and interact with them accordingly. 

“ You can enhance a relationship with your user by posting resourceful and meaningful content.”  

3. Respond promptly to all the reviews and suggestions

Examine your product reviews carefully and don’t forget to address each and every comment. Thank your customers for writing a review with a soft tone. For a negative review, you can simply apologize to your customers with an explanatory reason. It makes them feel heard and they can reckon upon trusting you again.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Book a free demo session NOW!

4. Start with a customer loyalty program

To improve your online reputation, you can vouch for customer loyalty programs. You can encourage your customers by giving them coins or credit points that’ll benefit them on their next purchase. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customers. 

“Additionally, you can also start with a lucky draw, where they can get a chance to win a certain amount of prize.”

5. Launch your product review pop-up with an interactive and open-ended question

Don’t just ask your customer to review your products and services with a straight-forward statement rather start in a conversational manner. Ask them first if they like your products/services. If they say yes, ask what they like the most, if they say no, apologize and drop another question for a reason for their dislike. In the end, drop a pop-up with “reviews us”. This way you can both get the feedback and the product review. 

How to do it?

If you want to have a good brand reputation but don’t know how to begin, here’s a reason why you need to request a free demo RIGHT NOW! From maintaining your account at various marketplaces to managing your brandstore, ANS Commerce is your one-stop solution.

We are a full-stack e-commerce enabler and aiming to improve your customer relations across all the channels. Our services ensure customer delight and drive your brand’s visibility by answering your customer’s queries to ensure positive product reviews and ratings. So get your hands on our e-commerce solution now!We understand that getting reviews from customers is not an easy task to achieve, but a lot can change with a few positive comments. So make an action plan and accelerate your business growth TODAY!

Is Cart Abandonment Crippling Your E-commerce Business? 12 Must-Use Strategies To Reduce It And Re-Target Customers!

Abandoning a cart is similar to stuffing your shopping cart at a departmental store with loads of snacks and other necessary items only to return back home without buying anything.

The phenomenon of adding things to the cart but then closing the tab to find a new season of that hyped show, and never to come back is very common in the world of e-commerce. Cart abandonment is one of the most critical problems for businesses these days. Some buyers get distracted and never tap on the last button and simply ditch their carts at the end moment. It becomes extremely difficult for marketers to track down the behavioral changes of their customers during such situations and persuade them to reach the finale.

Here’s good news for you. Cart abandonment is undoubtedly crippling your business since the inception of e-commerce, but today we’ve come up with 12 tips that can help you combat it.

12 Proven Techniques To Reduce Cart Abandonment!

1. Disclose all the necessary terms and conditions of shipping cost

High shipping cost means that your customer prospects will turn down immediately. Nobody likes to pay extra money in the age of marketplaces offering amazing discounts and coupons. If you can’t bear the costs of shipping then don’t forget to include the information already. Through this customers will know beforehand that they need to pay an additional amount of money. Not only will this help you to win their trust but also combat abandoned carts.

2. Add thumbnail images of the product in the customer’s cart right through the purchasing process

Customers having compulsive behavior are quite easy to entice as they are already on a shopping spree and won’t return without making the purchase. But, we can’t forget the fact that at least 70% of the buyers come under the category of impulsive purchasers. To attract the attention of this category, it is extremely important that you remind them throughout the purchasing process. You can achieve this by including the visuals of the products they are willing to purchase. This will assist you to persuade them with a force.

3. Make remarketing banner ads that redirects customer’s to their shopping carts

This is a great way to re-target your customers as it acts as a reminder. Whenever your customers browse on social media you can make sure that an ad is showcased of the product they were looking for. You can follow a few tactics by dropping down the price of that particular product. This can bring them back to complete the transaction.

Quick tip: You can also create a sense of fear in the minds of the customers by including marketing copies that say “HURRY ONLY 1 LEFT”.To get the most out of it, avail of our performance marketing services. From maintaining your account to creating marketing copies with unconventional strategies, we aim at giving full-stack e-commerce solutions to you. Request your free demo now!

4. Hit the email box of your potential buyers immediately after the cart abandonment

To reel them back into the game, it’s essential that you notify them by hitting an email. The reminder email has a huge rate to eliminate the issue of cart abandonment. Thus, prepare your email marketing campaigns in advance. Highlight the offers and discounts you’re giving on the specific product with a persuasive marketing message.

 “Don’t forget to add CTA buttons that can redirect them back to their shopping carts.”

5. Offer multiple options for payment

Focusing on a few payment options can act as a real obstacle between your potential buyers and the sale. Today online shoppers have a plethora of options to vouch on including direct bank transfers, digital payment wallets, credit cards, etc. Giving them flexibility by including all the options will help you transfer your prospects into sales.

6.  Enable an option that offers live chat support

Imagine, you’ve visited a store and have a query related to an on-going offer but no one in the staff is present to answer you. You will turn back and go to the other store. A similar thing happens in e-commerce sales where buyers look for friendly staff to answer their queries. But if there is no option for this then they wouldn’t be happy to purchase from your brandstore.

“You can use the cart abandonment data to check where your customer support services lack behind.”

7. Give an option to checkout as a guest user

Forcing customers to make an account before a purchase can deter them from buying. Offering an option for all the users including the guest users to make the purchase can be a really good tactic. Always remember, the easier you make for your customer the more numbers you make.

Quick tip: If you’re worried about how you can collect the database then you can wisely add a button on the checkout where the user can save their transaction details.

8. Don’t toss on extra links

One of the most common mistakes that e-commerce retailers indulge in is recommending related products to customers by throwing extra links. You can show off your collection in the extreme corner of the page but don’t redirect them with a tap on the other page. This can annoy them leading to transaction failure.

9. Make hassle-free navigation between cart and store

Online shopping is a process including hours of thinking. There are very few customers who add a product to the cart and purchase them right away. The easier you make the process for them the more reluctant they will be to purchase your products.

Quick tip: Be it merchandise positioning, safety assurance, or improving customer data, Kartify- made to give your exceptional experience has everything you need. You can start a full-functional brandstore with no add ons. Request your free demo now!

“By minimizing the number of clicks and page views, you can make it easier for them to locate items in their cart.”

10. Display your return and exchange policy

This is the most important step to establish a sense of trust in the eyes of the customers. You must include a return policy accompanied by an exchange policy. This would attract your customers and give them peace of mind when they purchase products from your brandstore.

Quick tip: Don’t forget to add additional details including the time span of days within which they can return or exchange.

11. Optimize the speed of your brandstore

In the digital age of technology, nobody has a minute to spare. Having a fast-loading page can satisfy your customers to the fullest. Not only will they make the transaction but will also come back to make a repetitive purchase.

12. Enable your customers to edit the cart easily

Customers want hassle-free purchases where they can easily change the quantities of the cart. A cart that enables you to add or delete items easily works the best to transform your prospects.

How to do it?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now!

You must note that each buyer is different and it’s not easy to track down what’s going on in their minds but you sure can persuade them to make their purchase. In the age of the fast-moving world, everybody looks for quick access with minimum effort, thus ensuring all the things and don’t push your products on them with aggressive marketing messages, rather put an emphasis on clean and easy checkout experiences.

Is Your Website Festive-Ready? Gear Up To Light Your Online Brand Store With 8 Ultimate Ideas!

Few days ahead of the festive season and shopkeepers are starting to revamp their shops with festive lights and gift packs. That’s what planning is all about. Before a festive season starts you buck up to attract your customer base. Just imagine, if brick and mortar shops are prepping up to makeover their stores from scratch then what do you have in mind to light-up the digital attire of your online brand store?

To attract your customer base with vibrant festive themes, it is rather important to deck up your website with festive cheers. Well, don’t get crippled over the growing competition, as we provide you with an array of ideas. Not only does it help you to increase sales, but also improves your brand’s online equity.

Before we delve into ideas about how you can revamp your website for the festive season, let’s dive deeper into your goals and how to set them.

How To Set Up Your Goals?

To set up your goals, you first need to get the hang of your customer base. Consumer segmentation is an important factor in marketing. Check the type and kind of customers you deal with and then tally the results with your product offerings. Designing the website without positioning your goals is merely a waste of your time and effort. With that, you also need to check upon your short-term objectives. Would you want to generate sales or just viral your brand presence, or would you rather want to position your products in the customer’s mind? It’s important that you come up with an action plan. 

8 ultimate e-commerce ideas to light-up your online brandstore this festive season!

1. Make your brandstore’s UI/UX festive-friendly 

UI/UX is the foremost point to be taken into consideration while revamping your website for the festive season. Start by modifying your website’s attire with festive-friendly features and sunshine themes. Also, with the advancement in technology, there is a rapid increase in smartphone users, who also use their smartphones to shop on various websites. Thus, make sure that your website is mobile-friendly and opens immediately without taking halts in-between. Nobody has a minute to spare, especially amidst the hustle-bustle of the festive season. To avoid any glitch, make a festive-friendly action plan beforehand

“How you should make-over your brand-store will depend on the uniqueness of your business, but the advantage of that will go beyond the festive season.” 

2. Check your web store’s navigation

Picture this; you’ve reached a hyper-local store to run some errands. But, you can’t navigate the items you came to buy. How would you feel? The same way, if your website’s visitor can’t find what they wanted to get, then it will directly have an effect on your site’s conversions, sales, and bounce rates. To avoid any hassle, create complete hierarchical website navigation that helps your visitors find out your festive combo offers and deals in a jiffy.

3. Optimize your site’s content to improve the search results

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result page with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

4. Create a festive version of your brand logo

Colors play a major role to reflect your corporate identity. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. Instead, think of changing the hues to match the happy sunshine vibes. Not only does it showcase that your business is celebrating national festivities, but also helps to boost your sales.

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

5. Optimize your site’s content to improve the researches

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result pages with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

6. Introduce a new feature to manage refunds

With increased sales, refunds have also become a common issue. When a customer returns a product, then they tend to face a problem in refunds. This not only degrades the reputation of your website but also wipes-off your strategies to retain loyal customers. Thus, it’s important to create a segment on your website where your customer can check the refund status.


To enjoy services like these, you can check up on Kartify- handcrafted to deliver exceptional e-commerce experience. Having come with a refund manager, Kartify assists you to process refunds on both prepaid and COD orders. Request your demo for Kartify solution.

7. Include your product offerings with deals and discounts

If you get extra money on the top of the discounts, then why would you be not interested? It is a great strategy to pull-off sales in bulk. Many retailers’ offers great discounts and cashback offers by partnering up with various other cashback enabled websites. You can also start up with programs that give early-bird discounts and better offers while they shop.

“Now’s the time to showcase your unique value proposition while including exclusive offers and discounts.”

8. Enable a gift card option to your website

Showing gratitude by giving gifts to friends and family is an essential part of Diwali. Thus, start by introducing e-gift cards, which will enable your customers to give exciting gifts to their loved ones. With this, not only can you increase your customer retention, but can also spread happiness on their faces.  

To make you enjoy this feature, ANS Commerce has enabled gift cards on Kartify. It’s an easier way to increase your customer loyalty. Also, this festive season, we have decided to offer it for *FREE*. Chase the offer before it ends.

To know more about the gift card module, check out this.

How to execute the ideas?

If you want your customers to get smitten by your web store then you must think of getting your hands on Kartify, a complete store-front platform by ANS Commerce. It helps you manage your brand store with extensive tech options and 60+ third-party integrations. With that, it also offers you value-packed features that are fully customizable UI/UX including menu layout, filter, cashback, COD fee, sales promotion, and many more features.

Revamping your website seems like a lot, but it can be very gratifying. Start strategizing your re-launch plan to give a boost to your sales and online presence. We want you to get your website all cheered up- drop us a mail on que@anscommerce.com to get the free demo.

Simplifying E-commerce for India – Vibhor Sahare in conversation with Vishal Krishna

Vishal Krishna, a Business Editor at YourStory, held a live session on the 5th of September 2020 with Vibhor Sahare, CEO and Co-founder of ANS Commerce, discussing about brand revolution in India and how ANS Commerce is helping 90+ brands scale up with its full-stack solution offering.

Titled “Simplifying E-commerce for India”, the event attracted a plethora of speakers, industry experts, emerging startups, and attendees from across the country and abroad. The discussion started with how ANS Commerce is helping brands enter the world of online commerce, whether they are established or DTCs (direct-to-consumer) brands. Vibhor shared some of his insights on the retail e-commerce market of India and online penetration. Identifying e-commerce as not being a core competency of these brands, he explained why a full-stack e-commerce solution is what brands need in order to focus on their core product. You can request for our full-stack demo.

Vishal Krishna follows this up with the concerns and issues faced by the e-commerce industry in today’s world, with respect to choosing the right e-commerce platform, digital marketing, paid ads, promotions, coupons, optimization of product, warehousing, marketplace management etc.

 

 

 

 

 

 

 

 

 

Here’re are some of the key highlights from the session –

How does Kartify help with performance marketing of a brandstore?

The majority (~80%) of traffic on brandstores comes from paid marketing campaigns, which can range from 0.1x to 1.0x of sales. Hence optimizing ROAS (return on ad spends) and maintaining ROAS at scale become critical to brands’ e-commerce viability. For this, brands prefer Kartify’s marketing-first perspective, to improve ROAS and maintain it at scale. Brands often leverage ANS Commerce for both solutions. Brands generally start with performance marketing followed by website management to further boost sales.

Does ANS Commerce have any client preference in terms of sectors or segments?

ANS Commerce is sector agnostic and keen to work with brands in all categories – whether it is retail, beauty, home, fashion, electronics, etc. We work with brands big and small, ranging from Fortune 500 giants to DTCs still completing their company paperwork.

Does ANS Commerce have any plans of going international?

ANS Commerce believes India is a fairly large and growing market for consumer brands, and so is completely focused on Indian market for the next 2-3 years.  However, we have few international clients and lot of inbound interest from SEA, MENA and European markets so we are open to expand globally at the right time.

What is ANS Commerce’s revenue model?

ANS Commerce works on the revenue sharing model. Instead of charging a fixed amount every month for the product or service, they charge a percentage of revenue (sales) in most of the cases. ANS Commerce believes in being a true partner for their clients – aligned with common objective and have confidence in their ability to deliver.

What are the various third-party integrations available in ANS Commerce?

ANS Commerce has its own custom products such as Kartify, LimeReach, Recofy etc. and these come with enhancements to ease out the complexities of e-commerce processes. Additionally, clients can also get the benefit of over 70 (and growing) third party integrations relevant for Indian brands. They span across domains such as logistics (Delhivery, Blue Dart), payments (Razorpay, Paypal) OMS/ omni-channel (Fynd, Unicommerce), loyalty, tech, marketing (Netcore, MailChimp, Freshdesk) etc.

How does ANS Commerce help in overcoming the challenges of warehousing and fulfilment?

Brands want to provide the same ease and speed of delivery for their brandstores as is the norm on marketplaces across India. ANS Commerce optimizes warehouse operations with the help of latest tools and softwares, which includes Warehouse management systems, Order management system etc. They have also partnered with the logistic companies such as Delhivery, BlueDart and Ecom Express to handle the delivery logistics. This enables brand to offer 2-day delivery with tracking for their brandstore orders and optimization of inventory using common pool for all the marketplaces. We work with 15+ marketplaces to enable brands’ presence across long-tail marketplaces. Request your demo for warehousing solution.

How can ANS Commerce help companies operating on Shopify?

ANS Commerce can help these brands to acquire more customers with their performance marketing expertise and can also help them with warehousing and fulfillment.

The session concluded with an extremely interactive and enthusiastic Q&A session. The entire session can be viewed on our YouTube channel.

About ANS Commerce

ANS Commerce is India’s #1 full-stack enabler helping brands sell online. We offer brandstore tech, performance marketing, marketplace management and e-commerce warehousing & fulfilment.

We want our brand partners to focus on their brand and product and leave ‘all-things-e-commerce’ to us. We are currently working with 90+ established & D2C brands across segments helping them sell on their brandstores alongwith 15+ marketplaces.

We help brands acquire consumers, power brandstore and jumpstart marketplace operations in no time. With us, your brand can offer fast & reliable order fulfilment to your marketplace & brandstore consumers.

Our extensive experience across product, e-commerce, retail, and marketing helps the brand achieve higher sales and stronger brand differentiation. We work with you to identify the right e-commerce model & partners for you.

If you are a brand planning to go online or need any e-commerce assistance, then drop us an email on que@anscommerce.com. We are currently offering free marketing audit!

For more information about our offerings, visit our website.

What should you consider while choosing an e-commerce platform?

Nearly 72% of India’s urban internet users and 57% of rural users access the internet daily. With this huge rise in internet penetration, brands are constantly looking for ways to expand their customer base. The explosion of online shopping in the Indian market has given retailers a new outlook towards building their own e-commerce websites. 

Building your own e-commerce website can be a long and intimidating process if you don’t have the right resources. Not only do you need backend support but also a team of dedicated individuals who know your needs and can provide you with solutions that tick all your boxes. The easiest way to set up an e-commerce website is to develop it on an e-commerce platform – where you get technical support readily available and do not have to deal with the hassles of finding modules or extensions repeatedly.

With the staggering growth in the number of options available, there are a multitude of e-commerce platforms available to select from. And if not done correctly, it can be an extremely expensive affair. It is quite easy to get lost with this so we have curated a list of things to consider when selecting your e-commerce platform. These pointers will help you prioritize your business needs and filter out platforms accordingly.

Considerations to keep in mind while choosing an e-commerce platform

  • Technology:
    Being the nucleus of your e-commerce website, it is important that you put emphasis on the technological aspects of the e-commerce platform you are selecting. It is quite possible to get turned around in technical jargon if you are new to this. For this purpose, you need a hands-on team that offers you technical assistance.

Kartify, a brandstore solution by ANS Commerce, offers you comprehensive tech options for your platform with a “no-code” usage for configuration. With no add-ons needed, you can start a fully functional store out-of-the-box. With more than 50 third-party integrations, Kartify strives to make your experience only better along with continuous bug-fixes and feature development.

  • Secure:
    It is no news that consumers value their data and their privacy the most during online shopping. Hence it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions.

With regular security audits, Kartify ensures a smooth running website for your brand. It also comes equipped with Cloud armor, regular backup and version control as well as data encryption. It also enables brands to set up payment gateway and payment methods as per their needs, including payment with coupons, COD as well as wallets, and UPI.

  • Scalable:
    While all brands aspire to expand, it is quite possible that the platform may not be able to cater to the size of the expansion. Therefore, it becomes important to choose such an e-commerce platform, which does not put a limitation on the number of products and traffic that your site can have.

Kartify provides you with a scalable platform for your e-commerce needs with automatic deployment and scaling (Google Cloud + Kubernetes), real-time image optimization with cache and DB replication. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website.

  • Customizable:
    Setting up an online store should not feel like rocket science. You want the ability to fully capture the feel of your unique brand. One solution for this are website templates because they don’t require you to hire outside help or to be a design whiz to create a professional look and make a bold statement.

Kartify offers you a fully customizable UI/UX including user flows, menu, layout, filter, etc. It not only provides a feature of editable CSS/HTML for front-end but also checkout view customization packed with features such as guest mode/login, shipping/handling fee, cashback, COD fee, sales promotion, and many more. 

  • Integrations:
    Another factor you should take into consideration is integrations and plugins. Look for a platform that integrates with your other existing systems and marketing channels.

Kartify is an omni-friendly platform that already has more than 50 third-party services integrated including logistics, payments, loyalty, and engagement partners. It is also integrated with four leading omni-channel partners which enables fulfillment from offline shops for online orders.

  • Analytics:
    While every brand wants to put in efforts for their growth, it is also imperative that you monitor that growth and then make data-driven decisions. The business will soon rake-in money so it is important to monitor the store’s performance. You don’t want to play the numbers guessing game hence you should look for an e-commerce platform that helps you keep tabs on all of the important things – number of sales, payment methods, order amounts, and more—and displays stats in an easy-to-understand format.

Kartify enables you to get reports straight to your inbox or phone with dashboards that are standard and also customizable. Kartify gives you the option of viewing and analyzing data for sales and orders, returns, products, customers, promotions, marketing funnels, and trends. And a cherry on top is that the platform can be integrated with any business intelligence tool.

With the ‘new normal’ slowly making its way into our routines, consumers are looking for ways to buy products without having to put themselves at risk. This is where e-commerce platforms come in, making shopping easier with the consumers’ convenience at its core. Hence, there couldn’t be a better time than now for brands to invest in an e-commerce platform and establish an online presence.

For a demo for e-commerce solution, drop your query at que@anscommerce.com