With recurring lockdown extensions in India due to COVID-19 cash flow of brands have been severely impacted across both offline (physical stores) and online channels. Even essential segment players are facing issues in sorting out their supply chain in a cost-efficient fashion. Online, brands are losing out significantly on sales without their regular website traffic. This has left brands scrambling to adapt their businesses and survive what could be months of uncertainty.
Average retail business only has cash to last 19 days [source: JP Morgan]
ANS Commerce has been in close contact with our partner brands and decided to expedite a module in our product roadmap given its increased relevance. We have enabled gift cards on Kartify – it’s an easier way to boost a brand’s sales by enabling gift card option.
And we have decided to offer it for free to all our partner brands for next three months.*
How a Gift Card can help?
Customer loyalty is extremely important for any brand. Gift cards can be an ultimate driver of customer loyalty and the purchase guarantees future visits. It will give loyal customers a chance to support the businesses they love amid the crisis.
When a user purchases a gift card, they are essentially giving your brand the promise of future business, and when you are struggling to sustain and are not sure if you can afford to pay your rent, and staff, this is the promise you need.
Gift cards will provide businesses to both established brands and DTCs to generate income during the ongoing pandemic. Now is a particularly important time to chase diversified streams of revenue. Aside from the loyalty, additional customer spend, and customer convenience, gift cards can be part of what gets you through this.
How to use it?
The ease of use is an added bonus as customers receive gift cards either through email or text message. This comes up with a newly designed personalised theme. Utmost care has been taken to align the theme with the user’s sentiments and to match the overall website’s design. Brands will have an option to customise the themes, occasions, page creatives, and the denominations that customers can purchase.
Keeping in mind the social distancing and ensuring contactless payments only prepaid payment option is available for purchasing gift cards.
How to incentivise Gift Card sales?
Brands’s own website and social media channels can be used to advertise the gift cards and incentivise purchases. You can reach out to your existing customers to let them know how they can help your business amidst nationwide lockdown.
- Highlight it on your website home page
- Leverage your social media accounts to target users based on their behaviour
- Notify them by triggering an email or SMS with dynamic messaging
- Maximise gift card visibility and promote it by targeting your in-market audience
This is also a great way to leverage current low rates on digital marketing channels thus improving your ROAS.
We are getting creative during this pandemic, testing out different ways to stay afloat. We hope gift cards will ease out brands’ financial burden to some extent.
For any questions, reach out to your Key Account Manager or drop an email to firstname.lastname@example.org
* conditions apply