Social Justice Day 2021 | 6 Corporate Social Responsibility Activities Every Online Business Must Indulge In!

Social Justice is not just a responsibility but a path every individual should walk on. Moreover, it’s the duty of each organization to follow norms along with indulging in social activities while helping society as a whole. To communicate the importance of Social Justice, February 20th every year is celebrated as Social Justice Day. 

During the last decade, there has been a constant expansion in digital technology, resulting in an increase in the digital and online businesses. Especially after the pandemic, the dependence in this fast-paced industry has increased. But this has also worsened the growing digital divide in terms of the access of the internet, affordability, and availability of skills. 

“To address this issue of digital divide, the United Nations (UN) has come up with the 2021 Theme: A Call for Social Justice in the Digital Economy.” 

The theme outlines the efforts by the international community to look for solutions to bring about sustainable development, the promotion of full employment and good working conditions, universal social protection, gender equality and justice for all! 

The advent of the internet has brought great vitality to the development of e-commerce. Many small and established e-commerce brands are taking social initiatives to build a sense of honesty in their work culture. 

“Integrating social responsibility to your organization not only helps the society but also fuels your business as it gives better brand recognition, ensures growth, and increases sales!”

To celebrate and embrace Social Justice Day 2021, we have come up with the 6 best CSR activities you should swear by.

6 CSR activities every e-commerce business should swear by!

“Corporate social responsibility is the concept of management, focusing on social and environmental concerns of companies in their business operations.”

1. Protecting the environment against pollution

The environment is the most important part of our living. All our core life functions depend on the environment. After the inception of e-commerce, we have experienced both the positive and negative impacts of technology on the environment. On one hand, it has initiated the idea of paperless billing but on the other hand the packaging of products for home delivery demands more paper and plastic usage. 

If you are willing to do something for nature, you must start doing a few changes in your operations. Instead of using plastic in the packaging, go for biodegradable packaging. It will cost you higher, but you can compensate the cost by manufacturing products with reusable and recycled raw materials. It will cost you less and will be more feasible to carry out your business operations.

Quick Tip: To communicate the same, you can start with social media campaigns, reflecting on the need to save the environment and how you are selling products with reusable raw materials. Nowadays, consumers are looking for more sustainable and eco-friendly products.

2. Joining hands with an NGO

Corporate Social Responsibility is all about companies playing their part in society and giving back, making an effort to associate for a good cause. To support a communal cause, you can also tie-up with an NGO/NPO. Consumers love to engage with brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. Cause marketing events make your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

Our take: To support the communal cause, ANS Commerce is associated with an NGO called The Earth Saviors Foundation, donating clothes and sponsoring meals to old-age and intellectually disabled people. This initiative not only gives us a sense of satisfaction but also brings a smile to our faces when we see those people getting cared for. 

3. Giving jobs to marginal workers and artisans

Unemployment is one of the major social issues, making people do unethical things such as burglary. As an organization, you can definitely bring a change by giving jobs to small artisans and marginalized laborers. For instance, if you are a fashion and clothing brand dealing especially with ethnic wear, you can hire small artisans for handicrafts. This will give a sense of authenticity to your products both in terms of the quality and the cause behind them. With this amazing idea, you can put a smile on both – marginalized workers’ and consumers’ faces.  

4. Engaging employees in CSR

If you want to practice social responsibility in your organization, you should first pass on the practice to your internal stakeholders.To engage your employees so they feel an emotional attachment towards their work, it’s important to organize fun office activities while promoting a work-life balance. You can also start with buddy programs to welcome new employees in the organization. Furthermore, you can also plan employee recognition programs wherein you can award the best employee of the month basis their overall performance.

Our take: To prioritize the mental health of employees, ANS Commerce introduced one monthly mandatory leave policy to promote work-life balance! 

5. Protecting Customers’ Privacy

With the rapid expansion of e-commerce, privacy has become the major concern of customers as it is almost impossible to complete a transaction without giving your personal information. So it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions. Also, after the pandemic, people are preferring cashless transactions over COD. This has raised the need for data privacy even more! 

“Protecting customer privacy is not just a law but a moral and social obligation to treat our customers’ private information safely and fairly.”

Quick Tip: Kartify puts forward multiple layers of security for all the brandstores it hosts. Having come with cloud armor, Kartify enables security audits with regular backup and version control. Request you free DEMO now! 

6. Focusing on Educational Programmes for underprivileged students

Education is not just a necessity but a mandatory thing to improve the quality of life. We see many underprivileged students who are eager to study but are unable to because of their family’s financial instability. To bring a little change, you can support the children by providing educational programs while motivating them to give the best of their potential. Additionally, you can also start with donation campaigns on your brandstore. To communicate the idea, add an option of the donation during the checkout time, making it easier for customers to support the cause.  

Quick tip: You can give free textbooks to the children. You can also hold online webinars and workshops covering the social concepts helping them to get the idea of society and its values.

There are many ways to make your business socially responsible. Be sincere and transparent about the information you share. The CSR concept should be natural for every e-commerce company and should focus on CSR activities. 

Now that you know all about CSR, so when are you integrating it to your organizational structure? 

Conversational Commerce: How the Trend has Shaped E-commerce?

Today, it has become essential for every industry to stay ahead of the most recent trends to survive, grow and fight upcoming contingencies. The e-commerce industry has revolutionized the way people shop today. But the point of focus is ‘how can we surpass the customer experience?’

Customers are the most important assets of any business, and it sometimes becomes difficult to interact with them, leading to unsatisfied customers.

Do you want your customers to develop full trust in your brand? But the question is how? Well, the only answer is Conversational Commerce! 

“Conversational Commerce serves as a liaison between businesses and their customers!”

Not only does Conversation Commerce help you customize your customer’s experience, but also makes it easier for you to interact with them, creating a great impact on every touchpoint in your customers’ journey. With modern conversational commerce systems, customers & brands can interact and transact together across a variety of channels. This intuitive interface makes buying more convenient for customers, giving them a seamless and personalized experience.

Let’s dig deeper into the real definition of conversational commerce and check the two main systems brands have been using to serve their customers!

Conversational Commerce Systems

1. Chatbots

Chatbots are excellent solutions to support real-time customer service. It makes the sale process user friendly, decreasing the gap between online and traditional shopping experience. They provide you assistance at any time with integrated live chats and detailed FAQs.

2. Voice Assistants

We all know to what extent, Alexa and Siri have made our life easier. Not only are they used by the urban households, but also help the brands formulating their business plan. Not to mention, collecting reviews has never been this easy for businesses. 

6 Reasons why you should use Conversational Commerce?

Conversational commerce generates profound benefits for many brands. You can make the most of conversational commerce by adding a conversational approach to the way you market and sell your offerings. To know more about this strategy, let’s read on to find the benefits of Conversational Commerce! 

1. To provide 24*7 support

Retailers can collect information through a support system while a chatbot solves the queries of the customers. A chatbot needs to be maintained once it is set up. But once the businesses integrate a chatbot, they give their brand the opportunity to connect with each and every customer 24/7 without hiring a large number of customer representatives. Though a human touch to the support is necessary, you can use the bots to cater to the initial level complaints.

2. To send order tracking deets

Integrating your brandstore with messaging apps such as WhatsApp, Hike, etc is a great way to send order updates to your customers. Additionally, you can also send new offers, discounts, etc via instant messaging. You can consider this as one of the advantages of conversational commerce. When people come across exciting offers, they often circulate them among their friends, making your promotional strategy viral. 

Quick tip: Want to satisfy your customers by sending order tracking updates but don’t know how to? Kartify brandstores are integrated with WhatApp, enabling alert-based messaging and WhatsApp chatbots! To know more about it, request your free DEMO now! 

3. To give accurate solution to customers’ queries

If a customer walks into a store, they can get help from the in-store staff, asking about the quality of the product, warranty, etc. Imitating this type of experience online hasn’t been as easy and efficient. But with conversational commerce, you can make sure you solve all the queries of your customers. In addition to sending recommendations based on what is trending, stores can answer customers’ questions enabling them to make the right, convenient and suitable choice.

4. To increase customers’ satisfaction

Consumer satisfaction is the heart of any brand. A satisfied consumer is more likely to come back and promote your brand to others. Conversational Commerce makes the customer feel at ease when they are in your e-store. With customer care being automated, it not only saves the waiting time of the user as the bot answers their queries but also ensures they are satisfied with the quick help.

5. To reduce Cart abandonment rate

The only downside to online shopping is customers’ skepticism towards the product quality. They generally fill their carts but don’t end up making the purchase, leading to a high cart abandonment rate. In such cases, bots come into play. A chatbot helps you solve customer queries with the best alternatives. For instance, you want to buy a pair of shoes, but you are skeptical about the material used in it. A bot can solve the query in such a case, making you purchase the product. 

Is cart abandonment crippling your online business? Read more to know how to reduce the cart abandonment rate! 

“Eventually, if the customer is happy the growth of the business is guaranteed!”

6. To remove manual and repetitive work

Whether it is an online retail store or a traditional store, you can’t escape from customers’ dilemma. But in the case of an online store, it becomes hectic and monotonous for the support team to clear each and every query. Here comes Chatbots in the picture with automated responses to manage hundreds of conversations simultaneously so customers don’t have to wait in line for a response. 

Conversational commerce presents a huge opportunity for brands and retailers to enhance the customer experience and maximize sales across channels. It has become more important than ever because of its conversational style of interaction as it can enhance personalization and warmth in the online shopping experience. 

Now that you know everything you need to know about conversational commerce, what are you waiting for? Go ahead and request a free DEMO, integrating your online store with chatbots through Kartify!

Impact of Coronavirus Vaccines on the E-commerce Industry in India! (Post-Pandemic Trends for 2021)

In March 2020, the Indian government declared the national lockdown with strict guidelines, exercising social distancing. As the pandemic reshapes our lives, people are finding comfort in online shopping more than ever. The e-commerce sector per se became the largest beneficiary of the coronavirus outbreak. 

However, now that the COVID-19 vaccines are rolling out, will there be a threat to e-commerce? The first question replays in our mind – what is going to happen to the online sector? Are people willing to adopt the new normal trends forever or will they switch over to traditional buying patterns? 

To discover the result of vaccines on e-commerce and online shopping, let’s first have a look at the e-commerce trends amid the pandemic in 2020! 

5 e-commerce trends accelerated by the pandemic | #2020Recap

1. Share of online shopping increased 

The most definite trend of 2020 we can’t ignore is the rapid increase in online sales. From clothing to electronics to groceries, the dependence on online surged during the pandemic. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping.

2. Brands highlighted health & hygiene in their marketing campaigns 

Hygiene was the biggest concern in unprecedented times. Many brands made the most out of the situation while rolling out aggressive marketing campaigns highlighting their packaging and shipping to be 100% safe. To list out one, let’s not forget how food aggregator brands claimed to check the temperature of their delivery agents before picking up the orders.

3. Upsurge in the contactless payment options

One thing the pandemic has completely changed is people’s reliance on contactless payment options. Even the online businesses supported the option of digital wallets over COD to make the process completely contactless. Online payment options emerged mainly because it ensures complete safety.

4. Rise in the demand of e-gift cards amid festive season

A gift card is another trend the pandemic has given rise to. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, people were seen giving e-gift cards to their relatives especially around Diwali season. Given the fact that the gift card option is highly versatile, both brands and customers supported the idea.

5. Increase in the trend of mobile commerce

To let people enjoy the perks of quick shopping, brands looked for ways to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram also came up with a new option to sell. It expanded its shopping services across IGTV.  

It’s reasonable to expect the long-lasting effects on e-commerce and digitalization – given the fact that people are habitual of the comfort online has to offer.

What will happen to the E-commerce Industry after the Pandemic ends? (Major trends to come up in 2020)

For now, the market drift is clear about the practice of social distancing even though the vaccines have rolled out around the nation. But many online businesses are afraid that their growth might slow down in the next few months. What is exactly going to happen?  

  • If you have an online store or you have just established your own online business, you don’t need to be afraid as e-commerce will eventually boost. Seeing there’s a lot of scope for growth in India, especially after people have become habitual using online channels, your online investment won’t get wasted. 
  • Amid the hard times, people were forced to discover and shop online to avoid the transmission of Coronavirus. Now that they have finally found their comfortability in online shopping, there’s a very small possibility of them switching over to the traditional channels. Not to mention, online shoppers enjoy the convenience – price benefit, selection benefit, payment benefit that e-commerce offers.

Digital marketers will need to buck up and come up with aggressive and unconventional marketing strategies!

Online businesses and marketers will keep practicing a few strategies to boost digitalization. Keeping that in mind, we have curated a list of four trends expected to resurge after the end of the COVID-19! 

1. Upsurge in the Omni-channel Marketing

Consumer data collection and omni-channel marketing tactics are becoming increasingly popular. The more brands are realizing the significance of the data, the easier it has become to retain loyal customers. For instance, a fashion brand has both a brick and mortar store and an online store. Now a person frequents their offline store for office wear clothing. With this knowledge and the collection of customer data, they can send marketing adverts for formal wear to boost online sales. 

2. Emergence of multiple e-commerce platforms 

The only conventional e-commerce platforms we are aware of include; marketplaces and brandstores. But in the coming months, the nature of e-commerce per se will evolve, giving rise to various other unconventional models. The display of offerings on social media channels is one of the examples. Showcasing products and generating orders via live video options on channels such as Instagram and Snapchat could also be considered on a broader scale.

Quick tip: If you are having a problem selling on marketplaces, let us assist you with our robust marketplace management solution. From account management to growth planning, we help you establish your mark while boosting your sales. To know more, request your free DEMO today!  

3. Creating in-store experiences

Augmented reality and virtual reality are definitely going to be the center of attraction in the upcoming months. To compete with offline shopping, concepts such as virtual trial rooms are going to increase. Moreover, the retailers will come up with more creative ideas to fill in the gap between online and offline. 

4. Headless Commerce will become mainstream 

To enrich the customer experience, the idea behind headless commerce will evolve in the next 4-5 months. The unconventional architecture will give more liberty to the brands to build and integrate various channels altogether. Largely, the whole retail will be operated in a more organized way irrespective of what channel is being used. 

5. Intelligent forecasting

As the new and intelligent way of forecasting has developed over time, businesses will continue to keep analyzing the behavior with these unconventional methods. For instance, instead of checking the inventory levels manually, warehouses have deployed software to check the inventory level and forecast the future demand. Same way intelligent forecasting is going to upsurge. 

While businesses are trying to forecast the changes the vaccines will bring in, one thing is for sure the e-commerce industry is not going to end at all. But one thing you must do is to revisit your business plan and buck up with the changing market scenario. Strengthen your e-commerce marketing strategies to persuade and retain customers!

Delight your Customers: 6 Attractive Valentine’s Day Marketing & Branding Tips!

Valentine’s day is globally recognized as a day of love and affection. While some of us consider it a day to charm our romantic partner, many acknowledge it as a day to strengthen the bonds with family and friends. No matter what your idea behind this day, one thing is sure, you definitely need to revamp your digital attire to entice the people. 

“In the 1300s, Valentine’s Day officially became a holiday associated with love.”

If your business offerings do not revolve around traditional love gifts such as chocolates, jewelry, cards, and flowers, worry not, as your business can still ace the day with a few charming marketing tips. Let’s have a look at the Valentine’s Day Marketing and Branding Tips!

Valentine’s Day Attractive Ideas to Delight your Customers!

1. Improvise your product packaging

People love the idea of customization, especially during occasions like these. Offer custom packaging to your customers. Instead of using plain plastic packaging, improvise it a bit with heart-shaped transparent plastic sheets. You can also include love quotes inside the box.

Quick tip: You can offer free gift wrapping on Valentine’s Day. Include an option at the checkout time asking customers for the name of the recipient. You can also communicate this idea over emails, or on the homepage of your brandstore. 

2. Market the idea behind E-Gift Cards

Last year, amid the Diwali season, the idea of giving e-gift cards or online tickets to loved ones became a big hit! E-gift cards are an amazing option at times when you are in a complete dilemma and can’t think of a thing to gift. Around the love week, start your promotional campaigns by introducing your digital gift cards.

3. Generate time-sensitive offers to create a sense of urgency

Time plays an important role during special occasions. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time.

Quick tip: Tailor your campaign ideas with love-themed coupon codes such as LOVEU20!

4. Send Valentine’s Day themed emails

The whole idea behind email marketing is to remind your customers about the upcoming trend/season, thereby dropping them in the sales funnel. Around this day, make a Valentine’s Day-themed email with a short crisp copy. Here are a bunch of ideas you can formulate your email content around: 

  • Announce upcoming offers and discounts 
  • Curate a ‘gift guide’ blog, including your offerings with images redirecting to the product page
  • Include competitions and contests around love week

5. Support a local cause by showering love

Club with a local charity, organizing Valentine’s day fundraiser. To communicate the idea, add an option of the donation on your website, making it easier for customers to support it. You can also communicate it via different social media channels. Though this won’t boost your sales immediately, it’s an incredible idea to show how you care for society. This will make your business more credible and will give a reason to people to choose you over others. 

“Corporate social responsibility campaigns are a great way to manage your brand’s reputation. Moreover, you get support from social activists and philanthropists.” 

Quick tip: While communicating, don’t forget to highlight the details such as the name of the non-profit-organization you will be collaborating with and the cause you are supporting through this action. It gives people a reason to believe your brand. 

6. Put on a romantic dash on your website

Colors play a major role to reflect your corporate identity. Add a hint of romance to your website while playing with colors. You can also tailor the logo of your brand to make it valentine’s day ready. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. But adding a few festive elements will build a connection with your audience. 

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

How to do it?

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

7 Constructive Tips To Design A Persuasive E-commerce Newsletter!

With the rise in online shopping, the influence of email marketing has also emerged. Gone are the times when the exchange of emails was used for mere transactional purposes. Today, almost all brands are employing content marketers to strategize and curate persuasive email copies. 

When a new offer rolls out, or a new collection comes in, retailers pop their users with emails. But it isn’t enough just to send those emails. They need to be inspiring and motivating so the users actually end up making the purchase. Otherwise, your offers will be sent to spam or avoided completely. Let’s study what actually influences the effectiveness of email marketing.

Here’s How to Create a Persuasive Newsletter to Drive Customer’s Attention!

1. Keep the design elements minimal

Making your design too flashy would only result in the unsubscription. With minimal, we don’t mean boring colors and monotonous themes. Keep a balance between text and images. It’s essential to leave some negative space (white space) here and there, for the design to settle in the mind of the readers. Without that, you’ll end up creating clutter and confusion. Harmony and balance of the design elements is the key to a successful newsletter. 

2. Draft short-crisp copy

 Email newsletters are generally sent at the time when people are waiting to board a metro, or traveling in a cab. Optimize the content of your newsletter so that it’s easy to consume in a short time. People don’t respond to the text the way they do to the visuals and graphics. But if you keep your text rather crisp with quirky words and informal expressions, you have a chance to win the attention.

3. Insert product unboxing video play button

Videos are best to engage the users, especially if they talk about the pros and cons of a product. To attach a video to your newsletter, add an image with a video play button, redirecting your user to the YouTube video. Since these videos are more about product feedback, they enhance your brand reputation and create social proofs. 

Quick tip: User testimonial videos should be original. To create such videos, you can request your customers to send in their video opening the product with complete details.

4. Write process tutorials with step by step images

Another way to entice customers is by curating tutorial content of your offerings. For example: If your business is all about leather bags, sending a tutorial on “How to clean your leather bag?” will grab attention easily. You can add CTA to the images, linking the leather bag page of your website. Also, highlight the features of your product wisely while writing the tutorial to convert the readers.

5. Add animated GIF Images

To drop your customers in the sales funnel, it’s important to formulate a narrative. Animate promotional messages have an advantage over mundane text messages as they can tell a tale, fascinating the reader to hit the button. Now the question comes; ‘how to create them?’ There are plenty of GIFs generators, helping you create a GIF. Also, don’t use more than one GIF image to avoid any clutter. To convert the readers and generate leads, make sure the image is clickable and redirects to the page. 

Quick tip: Keep your GIF size to 1 MB as a heavy newsletter can get cropped, damaging its aesthetics.

6. Include countdowns in your newsletter

To add the sense of urgency and convert your customer quickly, include a clock with countdowns of your most exciting offers. Limited offers have one advantage over the normal offers, it stimulates user interests in a jiffy. They work the best at the times of spring and autumn season sales.

7. Announce contests and giveaways

Community outreach ideas such as running contests and competitions work best on social media. But newsletters are also an incredible platform to convey the message. You need to be more creative and unique to run contests over email. Scratch cards or win wheels are some of the elaborative ideas to make the most out of email marketing. 

Quick tip: You can also include a simple creative, asking readers to tag your brand on social media with their videos and follow your page to win exciting prizes. This way your engagement on other social media platforms increases. 

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your free DEMO now!

A well-curated emailer can help you drop your customers in the sales funnel. Don’t forget to add CTA to your content with optimized HTML URLs. Also, keep the tone of your content the same for all the newsletters as it’s the voice of your brand. Follow these tips and promote your brand efficiently.

5 Most Worthy Products To Sell Post Union Budget 2021! (With tips to promote them)

As the Indian economy has suffered due to the pandemic, the first paperless budget has made its way as an economic vaccine, aiding the nation’s economy. While presenting the union budget, Finance Minister Nirmala Sitharaman has introduced many policies and guidelines, helping the digital business to scale their operations. 

While introducing schemes such as PM Atmanirbhar Swasth Bharat Yojana, Mission Poshan 2.0, Urban Jal Jeevan Mission, etc., there have been other initiatives taken by the government to help specific sectors.

“A Limit of turnover for the tax audit has been increased to Rs. 10 crore from Rs. 5 crore for entities carrying out 95% transactions digitally”

If you are starting to start your own e-commerce business or thinking to expand your product line, this is indeed the best time to start. With the union budget rolling out, you can probably reckon upon starting up with the products mentioned in our list, inducing more profits.

To help you understand the best e-commerce products you can surely invest in 2021, we have curated a list! Let’s dive deeper into the 5 best products profitable to sell this year.

5 Most Worthy Products to Sell in 2021!

1. Steel Utensils

If you already have a business manufacturing steel utensils or are planning to do so, here’s a piece of good news for you. Custom duty on stainless steel has been reduced to 7.5%, making it cheaper to import in India. Not to mention after the pandemic, people are becoming health conscious and switching over to more traditional ways. Using stainless steel in cooking is one of them. It’s both beneficial for your health and the environment – given the fact it can be melted again. 

How to sell

Apart from your own brandstore, you can think of selling on various marketplaces including Amazon and Flipkart. Also, mention the benefits and the quality of your utensils in the marketing copy to entice the attention of visitors.

Quick tip: If you are having a problem selling on marketplaces, let us assist you with our robust marketplace management solution. From account management to growth planning, we help you establish your mark while boosting your sales. To know more, request your free DEMO today!  

“The union budget 2021 highlights Rs. 1,500 crore for the proposed scheme to promote digital modes of payment.”

2. Nylon Apparels 

It’s the best chance to showcase your creativity and invest in Nylon yarns to manufacture designer apparel. With a reduction of the Basic Customs Duty (BCD) on caprolactam, nylon chips, and nylon fiber & yarn to 5%, businesses can improve their production in fashion clothing. With its wrinkle-free properties, nylon is one of the best synthetic fabrics people love to buy. Be it formal wear for office or sportswear for the gym, the fabric is highly versatile. 

How to sell

Influencer marketing campaigns work the best for marketing fashion and lifestyle products. If you are low on budget, you can look for micro-influencers with more niche market audiences.

3. Cotton and Silk Yarns 

Union budget 2021 states to increase the Customs duty on cotton from nil to 10% and on raw silk and silk yarn from 10% to 15%. Upsurging the demand for Indian manufacturers of silk and cotton can be beneficial for both the economy and the local businesses. Starting your e-commerce business in cotton and silk handicrafts could turn out to be beneficial in 2021.

How to sell

The best way to sell raw materials over the internet is via social media and google marketing campaigns. Start with persuasive copy, reflecting the sustainable techniques you have used to produce the yarns. 

4. Food and FMCG 

In the union budget 2021, the government has come up with various schemes and investment plans to boost growth momentum for India’s fast-moving consumer goods. Investments in rural infrastructure and the extension of farm credit will trigger the consumption boost for food items. Products such as vegetable oil, millets & grains, wheat flour, etc are beneficial for businesses to invest in. 

“Operation Green Scheme’ to be extended to 22 perishable products, to boost value addition in agriculture and allied products!”

How to sell

One of the best ways to sell FMCG and food products online is via online stores. You can establish your own brandstore, showcasing your offerings.To get the best out of it, start your brandstore from scratch with Kartify – our brandstore tech made in India. Request your free DEMO now! 

5. Gold and Silver Jewelry 

To make Indian jewelry more competitive in the global markets, the Indian government has reduced the import duty on gold and silver to 7.5% from 12.5%. This move not only gave relief to the consumers but also helped the businesses, broadening the prospects of India’s rich heritage to global markets. From more intricate designs to ethnic jewelry designs, the deduction in the duty will help the jewelry manufacturers.

How to sell

To sell jewelry online, social media platforms such as Instagram and Snapchat work the best. You can start with Instagram sponsored posts and stories, showcasing the jewelry design especially amid the festive and wedding season, grabbing more attention. 

The union budget 2021 highlights reforms and guidelines to increase Indian production. So this is your time to launch your own brandstore. Also, we might have missed some of the other product category recommendations, but all the products on the list are carefully chosen and thoughtfully analyzed. 

National Tourism Day 2021 | 10 Important Items To Carry While Traveling Post COVID-19!

India’s tourism never fails to amaze us with its diverse nature. From cool mountain roads to sun-kissed foreshores, the rich heritage offers great attractions to tourists all around the world.  And to celebrate the beauty of it, January 25th is celebrated as the National Tourism Day around the nation.

The tourism industry of the country has been one of the largest contributors to the nation’s GDP in recent years. But the outbreak of the COVID-19 has badly impacted the industry. Sectors such as hotels/lodging, recreation, and entertainment, transportation, etc. have been severely affected by the onslaught of the pandemic as traveling and vacationing was on a complete halt. 

The National tourism day 2021 can in time help us move afar the pandemic by letting us invest in our nation’s rich heritage and culture. While keeping a few things in mind, you can jump on the adventurous short trip for the love of Indian Tourism! 

Are you an avid traveler, needing a day to yourself to freshen your mind and soul? We have curated a list of essentials you must keep when you plan to go on a trip. All these products mentioned below are offered by ANS Commerce’s partner brands! 

Mind you, this list is created keeping the precautions in check. So let’s just snag our buddies and get ready for a short trip? 

10 essentials to carry while traveling post COVID-19!

1. Face masks by Being Human

Starting from the mandatory yet the most important thing. Face masks have become a go-to aid no matter when we plan to step out of our homes. Not only does it protect you from the virus but also prevents others from getting infected. Keeping the vogue factor on point, Being Human has popped up with the most amazing collection we can’t take our eyes off. With a plethora of designs, the brand has an amazing combo of masks. You can choose from pastel shades to quirky designs matching your outfit. If you have a love for unique motifs, you definitely need to get your hand on these.

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2. Hand Gel Sanitizers by Bath & Body Works

The next most important thing you can’t afford to miss is a bottle of pocket sanitizer. They might be staged at almost every public place, but it’s always important to keep a personal bottle to reduce the chances of spreading the virus. Keeping your hygiene in check, Bath & Body Works comes with two different variants of hand gel. Most sanitizers make skin dry and chipped, leaving you annoyed and itchy. Infused with soothing fragrance, Bath & Body Works sanitizer won’t just protect you from viruses but also nourish your hands on-the-go.

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3. Surface Disinfectant Spray by Savlon 

When you go on a trip, you can’t avoid using public property, leading to the spread of germs and bacteria. But if you carry a surface disinfectant, you can wipe the surroundings, making it clean to sit. Be it sitting on a chair, or eating a meal at a public restaurant, a surface disinfectant often comes in handy. Having a strong formula to kill germs, Savlon’s surface disinfectant is all you need. Be it a virus, bacteria, or molds & fungi, you can go anywhere carelessly if you have a tiny bottle in your backpack. And it’s #1 in the Disinfectant Sprays and Liquid category on Amazon. So why don’t you get your hands on it?

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4. Face Wipes by Kaya Youth 

With an increase in the levels of pollution, face wipes have become an essential part of our life. To keep your face refreshed and hydrated throughout the journey, you must keep a packet of face wipes with you. And if you have acne-prone skin, you surely need to get your hands on this. Kaya Youth’s Oxy-infusion face wipes are suitable for all skin types, adding a bit more freshness and adventure to your day. 

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5. Cotton Bath Towel by Pure Living + Home

A towel is a bit too personal bathing essential. During the tough times of the pandemic, you can’t neglect the hygiene factor and use a towel provided by the place you’re staying at. While buying a towel, don’t forget to buy the one in cotton, as it folds easily, giving you plenty of space to adjust other essentials. With Pure Home + Living’s combed cotton towel, you get a variety of color options to choose from. Also, it’s quite soft and easy to fold in your small backpack. 

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6. Sport sneakers by Khadim’s 

If you are going for an adventurous sport such as hiking or trekking, make sure to pack some good quality runners or sports sneakers. It’s always good to wear the most comfortable walking shoes to save your day. Khadim’s collection of sports sneakers is great for the times when you don’t want to spend too much money. With dirt-cheap prices, Khadim’s footwear comes in many different sizes and colors, giving you a variety of options. 

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7. Nuts and Dried Berries by Wonderland Foods

Small cravings come at the weirdest of times. And what could be better than popping a handful of nuts and dry fruits to curb the immediate hunger pangs? They are one of the healthiest ways to keep you active throughout the day without hogging on junk snacks. To satiate your cravings, snag a packet of dried berries from the assorted collection of berries, nuts, dry fruits, and whatnot by Wonderland Foods. From dried berries including Cranberries, Kiwi, Mango, Blueberries, etc. to an assortment of nuts such as walnuts, cashews, almonds, etc. you will get superior quality of food by them.  

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8. Sunglasses by Sunglass Hut 

Who doesn’t love sunglasses, particularly when you actually have a reason to flaunt them off. Maybe a pair of aviators are perfect for a day at a shorefront. Or maybe a pair of wayfarers are perfect for when you are ready to hit a swanky place!  And, if you are someone who wears contact lenses, carrying sunglasses while traveling has to be on the top of your list. To help you choose the best sunglasses, Sunglass Hut has a quality collection with some of the top leading brands. From Dolce Gabbana to Gucci to Rayban, you name it and they have it. 

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9. Alcohol-Free Fragrances by Lafz 

Keeping a bottle of fragrance is indeed important while traveling. A good fragrance uplifts your mood every time. While there have been perfumes containing paraben and other harmful chemicals, there are a few having natural scents with the goodness of skin-nourishing agents. Lafz is one of those brands, offering our most favorite oud and attar based fragrances with an inexpensive price range. Ingredients such as dry hay, amber, oakmoss, etc. forming the base give you a unique scent. 

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10. Baseball Cap by Celio 

A fine afternoon by the beach sounds perfect. But to make your summer vacays a little more instagrammable, complete your #OOTD with a causal cap. Are you looking for one but can’t find one? Drop by Celio to get premium quality caps and hats. From solid Gatsby caps to traditional Fedora hats, to classic Baseball caps, you will find each and everything on their brandstore.

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We have tried to include each and every important thing. Stick to these essentials, and you are set to take a short trip this National Tourism Day. Also, don’t forget to practice social distancing to steer clear of the virus. Explore the beauty of nature, and be safe!

Comprehensive Overview of E-commerce Order Fulfilment Process

The commitment to deliver the products coupled with potential difficulties completes the definition of order fulfilment. From receiving the order to packing and shipping it, order fulfillment is more than what it looks like. It’s rather a promise to serve your customers at the right time and the right place. 

E-commerce trade in the nation has progressed immensely. From retail giants to small and local businesses, e-commerce has become an integral part. Now the government of India has also introduced some rules and regulations, assisting the e-commerce businesses to run smoothly. But when we go deeper into the process of online delivery, what do you think are the factors involved? And what are the risks aligned with those factors? Well, as said earlier, it is not a process of mere two or three steps, but an amalgamation of procedures and to deliver the product.

“If the customers don’t receive their orders in time, they either cancel the order or fail to be on your loyal customers’ list.”

To attain the trust of your customers, you must strengthen your fulfilment services. Not only does it improve your customers’ order journey, but it also improves your reputation in the market. Here’s a step by step guide that will enhance your fulfilment process! 

6 steps guide to improve your order fulfilment process! 


1. Storage of Inventory

Also known as warehousing, storage of inventory is one of the crucial steps in the inventory management process. From managing the flow of supply to arranging the inventory in order, inventory storage has to be done carefully. The main chore is to arrange the inventory in suitable shelves and bins while keeping a close look at what order comes in first and what goes out next! There are various ways to determine the flow of your inventory. 

“To avoid any mess, tag the inventory with correct labels, so you won’t lose the count of your inventory.”

Quick tip: Supporting businesses of varying size & complexity including B2B marketplace support & omni-channel use-case, ANS Commerce manage warehousing, supply chain execution across channels. Request your free DEMO now!

2. Receiving Orders

The second step in the fulfilment process is receiving the order. Either you receive the order manually or incorporate software to get the orders directly. After you have successfully received all the orders, sort them by the dates of the delivery. Make those orders your priority which is to be delivered in a single day. You can start by sending your customers email confirmation, saying you have received the order, you will get back to them soon. This confirmation works as an assurance message, strengthening your relationship with the customers. 

“Make your email confirmation to the point with customer-friendly content. Add a sense of personalization by addressing them with their names.”

3. Order Processing or Inventory Picking

Picking constitutes checking the storehouse for a suitable order and picking it for delivery. To regulate optimized picking, you must ensure the previous step is done accurately. Order processing can include picking of more than one order to be delivered at more than one location. When your orders increase with time, it is essential you hire a staff to accelerate your growth. You can also outsource order fulfillment services to companies who are specialized in it.

“By outsourcing order fulfillment services, you won’t have to go into the essence of the warehousing and fulfillment process.”

Quick tip: To help you focus on other important things, ANS Commerce India’s #1 full-stack e-commerce enabler manages warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

4. Order packaging

With packaging, your branding comes into play. It’s one of the elements that reflect your brand’s identity. Focusing on this process is rather important because it’s part of the end product. Your customer won’t just receive the product but your brand’s label. So make it look charming while keeping it sturdy as your package will go through various stages before it will be delivered. Also, the packaging totally depends on the nature of the good. For example: if the product involves a breakable material such as glass, pack it properly with cardboard packaging to ensure it doesn’t break in the shipping process. 

“Use a type of packaging that’s more durable than mere fancy.”

5. Shipping of the order 

To get the goods delivered safely and timely, the shipping process plays an important role. Based upon the size, weight, and nature of the order, the best shipping method is used. Generally, businesses contact a third-party carrier for shipping services. Make sure the carrier partner you assign provides your customers with a flawless experience. 

“After you ship the order, send your customer shipping confirmation immediately, maintaining a trusted relationship.”

6. Return Order processing 

Usually, the steps of order fulfillment take a halt before this process. But to be one step ahead of your competition, you must provide a return or exchange service. Depending on the quality of the item or the reason for the return, you can restock in the warehouse. Furthermore, to ensure the refunding of the products happens efficiently, you may need to set return policies that are in favor of both you and the customer.

“You can also automate the process of return management to avoid any further hassles.”

Quick tip: Return management is effective to boost your sales. If you can’t do it, seek our help for the same. From receiving, re-labeling to packing products with better QC standards, we ensure efficient return management without any hassles. Request your free DEMO now!

How can we help you? 

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns

Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Offer fast and efficient fulfillment services to get your customer’s attention. Also, keep in mind the above six steps to provide seamless delivery. Remember, if they don’t receive their order on time, they wouldn’t bother purchasing from you in the future. To build a future understanding, order fulfillment is the most crucial concept you need to pay attention to. For any further e-commerce queries, you can reach out to us anytime.

7 Customer Retention Strategies to Boost your Sales More than Ever!

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers. 

There are two facets to bond with your customers – lead generation and customer retention. While the former welcomes new customers, the latter takes care of the existing ones. Now the question is, would you rather welcome only new customers and avoid the older ones, or would like to keep a balance between the two? 

“Marketers around the world put so much emphasis on nurturing new leads, they sometimes fail to entice the existing users.” 

It’s important to invite new faces, but at what cost? Also, it has always been easier to hold on to the existing customers because they are aware of your services and offerings. Approaching them takes less time than it takes to attract new ones. But how can you keep your existing users engaged? 

To help you maintain your loyal assets, we have come up with 7 customer retention strategies So let’s start, shall we?

7 Proven Customer Retention Strategies

1. Surprise your customers with great service

People love it when you take a step forward and value them. You can get creative in your customer support services and offer them valuable services without their knowledge, pulling off their attention. You can add thoughtful quotes with personalized messages, thanking them to buy from you. Additionally, you can give them special offers and discounts occasionally, conveying they are important for your business. 

Quick tip: You can come up with creative discount codes specially made for an existing customer base, grabbing their attention. For example, coupon codes such as JUST4YOU, WELCOME_BACK, can grab their attention immediately. 


2. Get your customer’s feedback 

The market forces are no more driven by your products, but they rather revolve around customers’ needs and preferences. In simpler words, it’s not about your products and their features. It’s about the people you cater to. Their likes and dislikes play a major role especially when you roll out a new product in the market. And it’s impossible to satisfy every customer without knowing their taste. With customer feedback, not only do you get to know your strengths and weaknesses but you also make them feel noticeable and valuable. 

Quick tip: There are many ways to gather customer feedback. One such way is to do customer surveys. Come up with short, simple, and open-ended questions.

3. Send regular updates via email automation 

Newsletters are the best way to engage your customers in your brand. It’s one of the most cost-effective ways to retain customers. You can start with drip campaigns to nurture your customers with occasional updates. From time-sensitive offers to the new collection, to seasonal sales, cover each and every occasion to hit mail! To make it persuasive and attractive, use quirky content marketing strategies, grabbing the attention. 

4. Start with cause marketing programs

Consumers love to engage with those brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. It’s the best way to retain your customers as cause marketing makes your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

5. Use the strategy of gamification

Focused on the mechanism of gaming, this strategy is not your regular game. It’s more of a marketing tool to pull off the customer’s attention. Rewarding your customers when they refer your app to their friends, is one of the examples of gamification. You can even create customer-oriented campaigns using gamification. For example, create a contest asking your users to refer your business to ten friends. If five of their friends purchase using their code, they will get a free product. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customer. Request your free DEMO now! 


6. Organize live educational webinars to motivate your customers

Webinars are a great way to educate your customers. You can organize a webinar, revolving around an area of your business. This way you can educate your customers and ask them to purchase from you. For example: If you are an e-commerce fashion brand. You can organize a webinar, highlighting fashion branding tips. This way you can introduce your new offers and products while giving them a glimpse of how you market your brand.

Want To Drive Traffic to your e-commerce website? Click here to read 10 concrete ways to boost your website’s traffic! 

7. Prepare a communication calendar

By creating a communication calendar, you get an idea of how often you interact with your customers. Even when you don’t get the answer to the feedback form, it’s your responsibility to reach out to them time and again. A communication calendar is similar to your editorial calendar. The only difference is, it tells the last time you communicated with your customers. 

Quick tip: By using a communication calendar, you can check if a customer’s subscription is about to get expired. You can reach out to them before it gets expired. This helps in retaining the existing customers. 

How to do it all?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now! Request your free DEMO now! 

Customer retaining campaigns cost 10X less than lead generation campaigns. These strategies are indeed very important to be included in your marketing efforts. Start with the above 7 strategies to enjoy long-lasting benefits.  

Learn for FREE: 6 Best E-commerce Courses You Must Try in 2021!

Last year, digital commerce became a necessity! Needless to say, many people around the nation shifted from offline to online shopping. Not only has this changed the whole e-commerce landscape, but has also given an opportunity to many new players to enter the market. While there has been a rise in the industry, many people have become enthusiastic to give e-commerce a try!  

Are you willing to start your own e-commerce business? Or do you have an e-commerce business that has hit a plateau and now you can’t boost your sales? Well, to make the most out of this fast-paced industry, you should start with an e-commerce course. And what could be better than trying out a FREE course? 

“Commencing with an e-commerce business is slightly different from opening a brick and mortar shop.”

From learning site optimization to web analytics to content marketing, an e-commerce course can give you the chance to get along with like-minded people. Here we have curated a list of 6 FREE e-commerce courses to help you kick-start your career in this industry!

6 E-commerce Courses to try in 2021!

1. Sourcing and Customising Best Selling Products for E-commerce by Alison

In the world of digital retail, it has become too difficult to boost sales, particularly when there is vast competition. But if your approach is correct, no one can stop you from winning the race. With the same notion, this course helps you to add value to your products to gain high returns. Without needing assistance from a fancy designing boutique, you will be able to create your fully-functional store. Also, the course is free of cost if you register with Alison.

 After finishing the course, you will get an expertise in the following areas:

  • What are online marketplaces
  • How to customize products to elevate its value
  • How to make a successful single product store 

2. E-commerce certification course by eMarketing Institute

To help you understand the fundamentals of e-commerce in-depth, this course features detailed aspects of online business. From making a business plan to finding strategies to increase sales, you will get to know all the things e-commerce. With an increase in Mobile usage, businesses need to optimize their website for mobile devices. There’s another segment in the course featuring Mobile SEO to improve the user experience. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create a business plan
  • How to optimize the website
  • How to choose a CMS (Content management system) platform to design website
  • How to sell on online marketplaces such as Amazon, eBay, etc.

3. E-commerce logistics and Last Mile by edX

If you are eager to know the logistics and operations process in an e-commerce business, this course is just for you! With a special focus on logistics and fulfillment, it is more on the practical side. Throughout the course, you will develop an understanding of operations and supply chain management with the challenges attached to virtual sales. 

*The course is free but to have the certificate you will have to pay.*

After finishing the course, you will get an expertise in the following areas:

  • What are the different stages of e-commerce logistics operation
  • What are the main challenges faced 
  • How to maintain relationships with customers with worldwide e-commerce logistics cases
Quick tip: If you want to build your e-commerce business but don’t know how to get started with fulfillment and logistics, fret not we are here to help you with our full-stack e-commerce solutions. Request your free DEMO now!

4. Get a Business Online by Google

To get the nitty-gritty of e-commerce websites and digital marketing, this course is suitable for you. Designed by Google, this course doesn’t put light on complex topics, however, if you are getting started in the industry, it will assist you. Along with niche topics, you will also explore some online marketing topics such as Google Analytics, SEO, online advertising, etc. With 7 modules, you will get a verified certificate at the end of the course. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create an online strategy
  • How to stand out from the competition
  • How to build an online presence
  • How to manage online payments

5. Diploma in E-Business by Alison

Want to scale your already-existing online business? This course has the answers to all your queries. From building an online marketing plan to improving your site’s landing page, you will explore all the aspects of e-commerce and online marketing. You will also learn to write ads to entice your customer base while choosing the right keywords! Along with that, the course gives you a brief about tools such as Google Webmaster, Google AdWords, and Google AdSense!

 After finishing the course, you will get an expertise in the following areas:

  • How to create a website and make it look beautiful
  • How to connect with customers online
  • How to use local SEO tactics
  • How to navigate Google analytics report

6. Online marketing certification course by eMarketing Institute

In the age of digital technology, it is essential to get the knack of online marketing before you start your own business. This course allows you to explore several areas of the new marketing landscape including social media marketing, search engine optimization, search engine marketing, affiliate marketing, etc. After the inception of advanced technology, the lines have blurred and there has been a complete convergence. This course will make you understand that in-depth while keeping a well-balanced blend of art and science.

After finishing the course, you will get an expertise in the following areas:

  • How to make use of numbers in the digital era
  • How to reach out to potential customers
  • How to implement social media in your business strategy

How can we help you?

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free DEMO now!

There you have your six e-commerce courses! Before you start the course, here’s a tip for you! Don’t let the knowledge slip through your mind! Make your notes and practice your concepts to build your own brandstore. Initiate the new year with a new beginning and new learning! Enroll yourself today!