Comprehensive Overview of E-commerce Order Fulfilment Process

The commitment to deliver the products coupled with potential difficulties completes the definition of order fulfilment. From receiving the order to packing and shipping it, order fulfillment is more than what it looks like. It’s rather a promise to serve your customers at the right time and the right place. 

E-commerce trade in the nation has progressed immensely. From retail giants to small and local businesses, e-commerce has become an integral part. Now the government of India has also introduced some rules and regulations, assisting the e-commerce businesses to run smoothly. But when we go deeper into the process of online delivery, what do you think are the factors involved? And what are the risks aligned with those factors? Well, as said earlier, it is not a process of mere two or three steps, but an amalgamation of procedures and to deliver the product.

“If the customers don’t receive their orders in time, they either cancel the order or fail to be on your loyal customers’ list.”

To attain the trust of your customers, you must strengthen your fulfilment services. Not only does it improve your customers’ order journey, but it also improves your reputation in the market. Here’s a step by step guide that will enhance your fulfilment process! 

6 steps guide to improve your order fulfilment process! 


1. Storage of Inventory

Also known as warehousing, storage of inventory is one of the crucial steps in the inventory management process. From managing the flow of supply to arranging the inventory in order, inventory storage has to be done carefully. The main chore is to arrange the inventory in suitable shelves and bins while keeping a close look at what order comes in first and what goes out next! There are various ways to determine the flow of your inventory. 

“To avoid any mess, tag the inventory with correct labels, so you won’t lose the count of your inventory.”

Quick tip: Supporting businesses of varying size & complexity including B2B marketplace support & omni-channel use-case, ANS Commerce manage warehousing, supply chain execution across channels. Request your free DEMO now!

2. Receiving Orders

The second step in the fulfilment process is receiving the order. Either you receive the order manually or incorporate software to get the orders directly. After you have successfully received all the orders, sort them by the dates of the delivery. Make those orders your priority which is to be delivered in a single day. You can start by sending your customers email confirmation, saying you have received the order, you will get back to them soon. This confirmation works as an assurance message, strengthening your relationship with the customers. 

“Make your email confirmation to the point with customer-friendly content. Add a sense of personalization by addressing them with their names.”

3. Order Processing or Inventory Picking

Picking constitutes checking the storehouse for a suitable order and picking it for delivery. To regulate optimized picking, you must ensure the previous step is done accurately. Order processing can include picking of more than one order to be delivered at more than one location. When your orders increase with time, it is essential you hire a staff to accelerate your growth. You can also outsource order fulfillment services to companies who are specialized in it.

“By outsourcing order fulfillment services, you won’t have to go into the essence of the warehousing and fulfillment process.”

Quick tip: To help you focus on other important things, ANS Commerce India’s #1 full-stack e-commerce enabler manages warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

4. Order packaging

With packaging, your branding comes into play. It’s one of the elements that reflect your brand’s identity. Focusing on this process is rather important because it’s part of the end product. Your customer won’t just receive the product but your brand’s label. So make it look charming while keeping it sturdy as your package will go through various stages before it will be delivered. Also, the packaging totally depends on the nature of the good. For example: if the product involves a breakable material such as glass, pack it properly with cardboard packaging to ensure it doesn’t break in the shipping process. 

“Use a type of packaging that’s more durable than mere fancy.”

5. Shipping of the order 

To get the goods delivered safely and timely, the shipping process plays an important role. Based upon the size, weight, and nature of the order, the best shipping method is used. Generally, businesses contact a third-party carrier for shipping services. Make sure the carrier partner you assign provides your customers with a flawless experience. 

“After you ship the order, send your customer shipping confirmation immediately, maintaining a trusted relationship.”

6. Return Order processing 

Usually, the steps of order fulfillment take a halt before this process. But to be one step ahead of your competition, you must provide a return or exchange service. Depending on the quality of the item or the reason for the return, you can restock in the warehouse. Furthermore, to ensure the refunding of the products happens efficiently, you may need to set return policies that are in favor of both you and the customer.

“You can also automate the process of return management to avoid any further hassles.”

Quick tip: Return management is effective to boost your sales. If you can’t do it, seek our help for the same. From receiving, re-labeling to packing products with better QC standards, we ensure efficient return management without any hassles. Request your free DEMO now!

How can we help you? 

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns

Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Offer fast and efficient fulfillment services to get your customer’s attention. Also, keep in mind the above six steps to provide seamless delivery. Remember, if they don’t receive their order on time, they wouldn’t bother purchasing from you in the future. To build a future understanding, order fulfillment is the most crucial concept you need to pay attention to. For any further e-commerce queries, you can reach out to us anytime.

7 Reasons Why Your Brandstore Is Loading Slow! (And Tips To Fix It)

If one thing is true about your website sales, it’s that loading time makes a difference. A slow website not only affects your sales but also makes your brandstore rank lower, leading to stern consequences. We know how you feel when you do months of hard work, but it gets blown with high bounce and low conversion rates. 

With an increasing rate in the number of e-commerce stores, users’ expectations have also increased. They don’t want to waste minutes on the loading time. So if you have popped up in the market of online trade to strike it rich rather than just having a fancy website, you should lend an ear to your website speed. 

Optimizing your website’s speed is a crucial necessity to be achieved, but its execution can be a little tricky. Luckily, there are several ways you can initiate to check the performance of your website. 

Want to increase traffic on your e-commerce website, but don’t know just how to? Read on to find out how!

In order to keep your brandstore in check, we will have you dive deeper into your website. You will get to know why your website is running slow along with the tips to resolve them. 

7 Reasons why your Brandstore is running slow & tips to resolve them!

1. Your site’s images are not optimized


Image file size can be a reason for your website’s slow speed. Remember that images are a very significant part of improving the look and feel of your brandstore. High-resolution images consume major bandwidth – leading your website to work slowly. So pay attention to the image format. JPEG images are smaller as compared to the PNG type. Inserting the JPEG format will help you load your web page faster. 

Quick tip: Check the size of your image file. In case it exceeds 1MB, either change the image or reduce its size. 

2. You are not using Caching 

When a person visits your website, certain attributes of your brandstore are stored in a cache, letting the website load faster when you next visit the website. So, if you are not caching then you are missing out. By executing browser/HTTP caching or server-side web caching, you will experience a gigantic difference in the conduct of your website. 

Quick tip: Do the cache of elements such as HTTP, database queries, images, etc. Don’t go overboard with caching as it can create fuss on your website. 

3. Your site is integrated with unnecessary redirects

Imagine this, you have planned a trip to a nearby amusement park with your family. You have just now reached the destination and realize the park is shifted to some other place. Now you have to walk all the way to the other side of the city. This won’t just make you furious but also take double time to reach the final destination. 

The same thing happens when you add too many redirects to your brandstore. It takes twice or thrice the time to load a page. So don’t trouble your audience with that unless you have a striking reason to do so. 

Quick tip: Why should you choose Kartify to manage your e-commerce website? One of the added advantages of using Kartify is that it gives a single Google Tag Manager (GTM) for pixels, making your website quicker and faster. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website. Request your free DEMO now!

4. Your site’s code is either unclean or bulky

Another cause could be a heavy code on your website. If your website’s coding includes too many unnecessary characters or bulky line breaks, the site may become slower. Your site’s comments, inline stylings, etc, are some of the components that make it slow. To overcome this problem, you can minify or compress the code, or file size, improving the load time of your website. 

Quick tip: Try to create a few CSS stylesheets, helping you to minify the code of your brandstore. 

5. You are running plenty of Ads on your Brandstore

As beneficial as they are in monetizing your site’s traffic, adverts can also mess around with your site’s performance. Advertisements such as interstitials, pop-unders, etc. can create hundreds of HTTP requests, resulting in a slow loading website. So don’t let the ads trouble your brandstore’s rich content and limit them to an extent that won’t bother both your site’s user experience and your ad revenue.

Quick tip: To optimize your brandstore with high speed, choose Kartify – our brand tech store – to scale your e-commerce website. With Kartify you get real-time image optimization, including cache & DB replication. Request your free DEMO now!

6. Your website is hoarded with Plugins

With hundreds or rather thousands of plugins, you have made your brandstore phenomenal. It looks appealing, leading to more traffic. But then there comes a time when your plugins overrule your website, causing it to slow down the performance. Do you know how much space a site plus-in can take? Sure, it helps to optimize your site, giving various features. But it shouldn’t come at the cost of awful performance or bad user experience. There are so many unnecessary plugins that you don’t use regularly and they rather serve as a liability than an asset. 

Quick tip: Instead of deploying a number of plugins for a particular attribute, go for a single plugin that features all-in-one solutions. For an instance, if you’re putting in four to five plugins for SEO, you must opt for one plugin that features different attributes you are looking for. 


7. You have not enabled Content Delivery System (CDN) 

Your website’s loading speed is affected by the physical distance of the user to the server in which your content is stored. The more distant they are, the slower your site’s content will load for them. To put a halt to this issue, the Content Delivery System is all you need. Having deployed in several geographic locations, CDN is a server that offers web content to people living in different locations. It distributes your site’s content to a global server, and that way your audiences can enjoy your content. 

How to do it? 

Kartify – our brand tech store made with love – drop-ships exceptional e-commerce website performance. Start your fully-functional store with continuous bug fixes and feature development. It’s fully optimized, scalable, and secure to use. Request your free DEMO now!

What do you get? 

You get a brandstore that’s complete, secure, scalable, feature-rich, and Omni-friendly. 

  • Automatic deployment & scaling (Google Cloud + Kubernetes)  
  • Real-time image optimization with cache & DB replication; 99.8% uptime  
  • Load-tested for >one Mn concurrent users 

Website page load speed is driven by various factors. It’s sometimes hard to check what’s causing the issue. No matter what’s the reason, you should implement all the above factors to make your website performance power-packed!