Hear Her Journey: How Sonali Lalvani made her way into the Entrepreneur Ecosystem|#IWD2021

International Women’s Day is a global day, celebrated each year on 8th March to embrace the achievements of women all around the world. Not only does the day raise awareness about gender equality, but also motivates women to make the most out of their potential. 

To acknowledge the #IWD2021, ANS Commerce, India’s #1 full-stack e-commerce enabler, shares the conversation with Sonali Lalvani, Founder & CEO, Toniq – Fashion accessories brand in India. From the struggles she had to build this brand to the one thing that motivated her constantly, you’ll hear everything as she made her way into the entrepreneur ecosystem.

“ANS Commerce strives to raise awareness of gender equality and bring a change in the society.”

Theme for International Women’s Day 2021 | #ChooseToChallenge

This year the theme ‘Choose to Challenge’ outlines the courage and strength to take up a challenge eliminating gender bias and inequality. From challenge comes the change, thus the theme motivates people irrespective of gender to spread gender awareness while choosing to take up a challenge!

#HearHerJourney featuring Sonali Lalvani 

To make women celebrate their worth with well-priced and beautifully designed fashion accessories, Toniq began its journey 10 years ago when there was a massive gap in the Jewelry category. But Sonali was determined and chose to take up the challenge, fulfilling this gap. Today, Toniq has 200 Store-within-Store and also building out their online presence to reach a wider female audience. 

Sonali Lalvani, CEO & Founder, Toniq, shares her journey as an entrepreneur with us. Not only did she face difficulties operating her business, but also lived through the judgements of many people. Explaining the challenges, she said, “Being a women entrepreneur and living in a fairly conservative city, Chennai, I have faced many issues. From the landlord refusing to sign the document without a male presence to the staff expecting a male to make the final decision of recruitment, I have witnessed many difficulties. In one of those instances, there was this priest during the Diwali Pooja, who got shocked when he learned that I am the CEO.” 

After facing such challenges, Sonali is trying to make her company’s work culture healthy and comfortable for women. Sonali said, “ We are taking considerable steps in making our workplace extremely women-centric. In fact, our current workforce comprises 70% of the women.” Practicing the aspects of gender equality, Toniq promotes their people solely on the basis of performance. “The workplace must realize that both men and women should feel safe to speak their minds”, she added.

For Sonali, the last year was very challenging as there was a strict guideline to close all the physical stores all across the country. But she didn’t lose hope and continue to scale her business online. She said, “Scaling up the e-commerce side of the business was my best decision ever as it has helped us a lot to boost our sales.”

Sonali Lalvani said she lives by the dictum – “Work today for your tomorrow.”

Today, our nation needs more women entrepreneurs like Sonali, to bring a change in the society’s patriarchal mindset. In fact, a woman entrepreneur not only motivates a woman herself but also inspires men of society to celebrate and embrace her passion and worth. “Women bring in a different perspective, and considering for us at Toniq our audience is women it just makes sense to have it more women-driven.”

Addressing all the women who want to start their own business Sonali says, “Do your homework. If you are looking at a business in fashion, it’s definitely not glamourous and the hours can be brutal. Always do it because you truly want to make a difference in your customs life.” 

How is ANS Commerce helping Toniq?

ANS Commerce is assisting Toniq with its full-stack e-commerce solutions. From providing performance marketing to brandstore tech to warehousing & fulfillment to marketplace management, we strive to support Sonali’s business by broadening the brand’s online presence. Inspired by her journey? Want to start your own e-commerce business? Request your free DEMO now! 

We hope that Sonali’s inspirational journey has motivated all the women out there. With that,  team ANS Commerce wishes you a very happy women’s day! Let’s all #ChooseToChallenge this #IWD2021.

National Tourism Day 2021 | 10 Important Items To Carry While Traveling Post COVID-19!

India’s tourism never fails to amaze us with its diverse nature. From cool mountain roads to sun-kissed foreshores, the rich heritage offers great attractions to tourists all around the world.  And to celebrate the beauty of it, January 25th is celebrated as the National Tourism Day around the nation.

The tourism industry of the country has been one of the largest contributors to the nation’s GDP in recent years. But the outbreak of the COVID-19 has badly impacted the industry. Sectors such as hotels/lodging, recreation, and entertainment, transportation, etc. have been severely affected by the onslaught of the pandemic as traveling and vacationing was on a complete halt. 

The National tourism day 2021 can in time help us move afar the pandemic by letting us invest in our nation’s rich heritage and culture. While keeping a few things in mind, you can jump on the adventurous short trip for the love of Indian Tourism! 

Are you an avid traveler, needing a day to yourself to freshen your mind and soul? We have curated a list of essentials you must keep when you plan to go on a trip. All these products mentioned below are offered by ANS Commerce’s partner brands! 

Mind you, this list is created keeping the precautions in check. So let’s just snag our buddies and get ready for a short trip? 

10 essentials to carry while traveling post COVID-19!

1. Face masks by Being Human

Starting from the mandatory yet the most important thing. Face masks have become a go-to aid no matter when we plan to step out of our homes. Not only does it protect you from the virus but also prevents others from getting infected. Keeping the vogue factor on point, Being Human has popped up with the most amazing collection we can’t take our eyes off. With a plethora of designs, the brand has an amazing combo of masks. You can choose from pastel shades to quirky designs matching your outfit. If you have a love for unique motifs, you definitely need to get your hand on these.

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2. Hand Gel Sanitizers by Bath & Body Works

The next most important thing you can’t afford to miss is a bottle of pocket sanitizer. They might be staged at almost every public place, but it’s always important to keep a personal bottle to reduce the chances of spreading the virus. Keeping your hygiene in check, Bath & Body Works comes with two different variants of hand gel. Most sanitizers make skin dry and chipped, leaving you annoyed and itchy. Infused with soothing fragrance, Bath & Body Works sanitizer won’t just protect you from viruses but also nourish your hands on-the-go.

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3. Surface Disinfectant Spray by Savlon 

When you go on a trip, you can’t avoid using public property, leading to the spread of germs and bacteria. But if you carry a surface disinfectant, you can wipe the surroundings, making it clean to sit. Be it sitting on a chair, or eating a meal at a public restaurant, a surface disinfectant often comes in handy. Having a strong formula to kill germs, Savlon’s surface disinfectant is all you need. Be it a virus, bacteria, or molds & fungi, you can go anywhere carelessly if you have a tiny bottle in your backpack. And it’s #1 in the Disinfectant Sprays and Liquid category on Amazon. So why don’t you get your hands on it?

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4. Face Wipes by Kaya Youth 

With an increase in the levels of pollution, face wipes have become an essential part of our life. To keep your face refreshed and hydrated throughout the journey, you must keep a packet of face wipes with you. And if you have acne-prone skin, you surely need to get your hands on this. Kaya Youth’s Oxy-infusion face wipes are suitable for all skin types, adding a bit more freshness and adventure to your day. 

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5. Cotton Bath Towel by Pure Living + Home

A towel is a bit too personal bathing essential. During the tough times of the pandemic, you can’t neglect the hygiene factor and use a towel provided by the place you’re staying at. While buying a towel, don’t forget to buy the one in cotton, as it folds easily, giving you plenty of space to adjust other essentials. With Pure Home + Living’s combed cotton towel, you get a variety of color options to choose from. Also, it’s quite soft and easy to fold in your small backpack. 

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6. Sport sneakers by Khadim’s 

If you are going for an adventurous sport such as hiking or trekking, make sure to pack some good quality runners or sports sneakers. It’s always good to wear the most comfortable walking shoes to save your day. Khadim’s collection of sports sneakers is great for the times when you don’t want to spend too much money. With dirt-cheap prices, Khadim’s footwear comes in many different sizes and colors, giving you a variety of options. 

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7. Nuts and Dried Berries by Wonderland Foods

Small cravings come at the weirdest of times. And what could be better than popping a handful of nuts and dry fruits to curb the immediate hunger pangs? They are one of the healthiest ways to keep you active throughout the day without hogging on junk snacks. To satiate your cravings, snag a packet of dried berries from the assorted collection of berries, nuts, dry fruits, and whatnot by Wonderland Foods. From dried berries including Cranberries, Kiwi, Mango, Blueberries, etc. to an assortment of nuts such as walnuts, cashews, almonds, etc. you will get superior quality of food by them.  

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8. Sunglasses by Sunglass Hut 

Who doesn’t love sunglasses, particularly when you actually have a reason to flaunt them off. Maybe a pair of aviators are perfect for a day at a shorefront. Or maybe a pair of wayfarers are perfect for when you are ready to hit a swanky place!  And, if you are someone who wears contact lenses, carrying sunglasses while traveling has to be on the top of your list. To help you choose the best sunglasses, Sunglass Hut has a quality collection with some of the top leading brands. From Dolce Gabbana to Gucci to Rayban, you name it and they have it. 

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9. Alcohol-Free Fragrances by Lafz 

Keeping a bottle of fragrance is indeed important while traveling. A good fragrance uplifts your mood every time. While there have been perfumes containing paraben and other harmful chemicals, there are a few having natural scents with the goodness of skin-nourishing agents. Lafz is one of those brands, offering our most favorite oud and attar based fragrances with an inexpensive price range. Ingredients such as dry hay, amber, oakmoss, etc. forming the base give you a unique scent. 

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10. Baseball Cap by Celio 

A fine afternoon by the beach sounds perfect. But to make your summer vacays a little more instagrammable, complete your #OOTD with a causal cap. Are you looking for one but can’t find one? Drop by Celio to get premium quality caps and hats. From solid Gatsby caps to traditional Fedora hats, to classic Baseball caps, you will find each and everything on their brandstore.

Buy Now 

We have tried to include each and every important thing. Stick to these essentials, and you are set to take a short trip this National Tourism Day. Also, don’t forget to practice social distancing to steer clear of the virus. Explore the beauty of nature, and be safe!

Comprehensive Overview of E-commerce Order Fulfilment Process

The commitment to deliver the products coupled with potential difficulties completes the definition of order fulfilment. From receiving the order to packing and shipping it, order fulfillment is more than what it looks like. It’s rather a promise to serve your customers at the right time and the right place. 

E-commerce trade in the nation has progressed immensely. From retail giants to small and local businesses, e-commerce has become an integral part. Now the government of India has also introduced some rules and regulations, assisting the e-commerce businesses to run smoothly. But when we go deeper into the process of online delivery, what do you think are the factors involved? And what are the risks aligned with those factors? Well, as said earlier, it is not a process of mere two or three steps, but an amalgamation of procedures and to deliver the product.

“If the customers don’t receive their orders in time, they either cancel the order or fail to be on your loyal customers’ list.”

To attain the trust of your customers, you must strengthen your fulfilment services. Not only does it improve your customers’ order journey, but it also improves your reputation in the market. Here’s a step by step guide that will enhance your fulfilment process! 

6 steps guide to improve your order fulfilment process! 


1. Storage of Inventory

Also known as warehousing, storage of inventory is one of the crucial steps in the inventory management process. From managing the flow of supply to arranging the inventory in order, inventory storage has to be done carefully. The main chore is to arrange the inventory in suitable shelves and bins while keeping a close look at what order comes in first and what goes out next! There are various ways to determine the flow of your inventory. 

“To avoid any mess, tag the inventory with correct labels, so you won’t lose the count of your inventory.”

Quick tip: Supporting businesses of varying size & complexity including B2B marketplace support & omni-channel use-case, ANS Commerce manage warehousing, supply chain execution across channels. Request your free DEMO now!

2. Receiving Orders

The second step in the fulfilment process is receiving the order. Either you receive the order manually or incorporate software to get the orders directly. After you have successfully received all the orders, sort them by the dates of the delivery. Make those orders your priority which is to be delivered in a single day. You can start by sending your customers email confirmation, saying you have received the order, you will get back to them soon. This confirmation works as an assurance message, strengthening your relationship with the customers. 

“Make your email confirmation to the point with customer-friendly content. Add a sense of personalization by addressing them with their names.”

3. Order Processing or Inventory Picking

Picking constitutes checking the storehouse for a suitable order and picking it for delivery. To regulate optimized picking, you must ensure the previous step is done accurately. Order processing can include picking of more than one order to be delivered at more than one location. When your orders increase with time, it is essential you hire a staff to accelerate your growth. You can also outsource order fulfillment services to companies who are specialized in it.

“By outsourcing order fulfillment services, you won’t have to go into the essence of the warehousing and fulfillment process.”

Quick tip: To help you focus on other important things, ANS Commerce India’s #1 full-stack e-commerce enabler manages warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

4. Order packaging

With packaging, your branding comes into play. It’s one of the elements that reflect your brand’s identity. Focusing on this process is rather important because it’s part of the end product. Your customer won’t just receive the product but your brand’s label. So make it look charming while keeping it sturdy as your package will go through various stages before it will be delivered. Also, the packaging totally depends on the nature of the good. For example: if the product involves a breakable material such as glass, pack it properly with cardboard packaging to ensure it doesn’t break in the shipping process. 

“Use a type of packaging that’s more durable than mere fancy.”

5. Shipping of the order 

To get the goods delivered safely and timely, the shipping process plays an important role. Based upon the size, weight, and nature of the order, the best shipping method is used. Generally, businesses contact a third-party carrier for shipping services. Make sure the carrier partner you assign provides your customers with a flawless experience. 

“After you ship the order, send your customer shipping confirmation immediately, maintaining a trusted relationship.”

6. Return Order processing 

Usually, the steps of order fulfillment take a halt before this process. But to be one step ahead of your competition, you must provide a return or exchange service. Depending on the quality of the item or the reason for the return, you can restock in the warehouse. Furthermore, to ensure the refunding of the products happens efficiently, you may need to set return policies that are in favor of both you and the customer.

“You can also automate the process of return management to avoid any further hassles.”

Quick tip: Return management is effective to boost your sales. If you can’t do it, seek our help for the same. From receiving, re-labeling to packing products with better QC standards, we ensure efficient return management without any hassles. Request your free DEMO now!

How can we help you? 

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns

Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Offer fast and efficient fulfillment services to get your customer’s attention. Also, keep in mind the above six steps to provide seamless delivery. Remember, if they don’t receive their order on time, they wouldn’t bother purchasing from you in the future. To build a future understanding, order fulfillment is the most crucial concept you need to pay attention to. For any further e-commerce queries, you can reach out to us anytime.

7 Reasons Why Your Brandstore Is Loading Slow! (And Tips To Fix It)

If one thing is true about your website sales, it’s that loading time makes a difference. A slow website not only affects your sales but also makes your brandstore rank lower, leading to stern consequences. We know how you feel when you do months of hard work, but it gets blown with high bounce and low conversion rates. 

With an increasing rate in the number of e-commerce stores, users’ expectations have also increased. They don’t want to waste minutes on the loading time. So if you have popped up in the market of online trade to strike it rich rather than just having a fancy website, you should lend an ear to your website speed. 

Optimizing your website’s speed is a crucial necessity to be achieved, but its execution can be a little tricky. Luckily, there are several ways you can initiate to check the performance of your website. 

Want to increase traffic on your e-commerce website, but don’t know just how to? Read on to find out how!

In order to keep your brandstore in check, we will have you dive deeper into your website. You will get to know why your website is running slow along with the tips to resolve them. 

7 Reasons why your Brandstore is running slow & tips to resolve them!

1. Your site’s images are not optimized


Image file size can be a reason for your website’s slow speed. Remember that images are a very significant part of improving the look and feel of your brandstore. High-resolution images consume major bandwidth – leading your website to work slowly. So pay attention to the image format. JPEG images are smaller as compared to the PNG type. Inserting the JPEG format will help you load your web page faster. 

Quick tip: Check the size of your image file. In case it exceeds 1MB, either change the image or reduce its size. 

2. You are not using Caching 

When a person visits your website, certain attributes of your brandstore are stored in a cache, letting the website load faster when you next visit the website. So, if you are not caching then you are missing out. By executing browser/HTTP caching or server-side web caching, you will experience a gigantic difference in the conduct of your website. 

Quick tip: Do the cache of elements such as HTTP, database queries, images, etc. Don’t go overboard with caching as it can create fuss on your website. 

3. Your site is integrated with unnecessary redirects

Imagine this, you have planned a trip to a nearby amusement park with your family. You have just now reached the destination and realize the park is shifted to some other place. Now you have to walk all the way to the other side of the city. This won’t just make you furious but also take double time to reach the final destination. 

The same thing happens when you add too many redirects to your brandstore. It takes twice or thrice the time to load a page. So don’t trouble your audience with that unless you have a striking reason to do so. 

Quick tip: Why should you choose Kartify to manage your e-commerce website? One of the added advantages of using Kartify is that it gives a single Google Tag Manager (GTM) for pixels, making your website quicker and faster. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website. Request your free DEMO now!

4. Your site’s code is either unclean or bulky

Another cause could be a heavy code on your website. If your website’s coding includes too many unnecessary characters or bulky line breaks, the site may become slower. Your site’s comments, inline stylings, etc, are some of the components that make it slow. To overcome this problem, you can minify or compress the code, or file size, improving the load time of your website. 

Quick tip: Try to create a few CSS stylesheets, helping you to minify the code of your brandstore. 

5. You are running plenty of Ads on your Brandstore

As beneficial as they are in monetizing your site’s traffic, adverts can also mess around with your site’s performance. Advertisements such as interstitials, pop-unders, etc. can create hundreds of HTTP requests, resulting in a slow loading website. So don’t let the ads trouble your brandstore’s rich content and limit them to an extent that won’t bother both your site’s user experience and your ad revenue.

Quick tip: To optimize your brandstore with high speed, choose Kartify – our brand tech store – to scale your e-commerce website. With Kartify you get real-time image optimization, including cache & DB replication. Request your free DEMO now!

6. Your website is hoarded with Plugins

With hundreds or rather thousands of plugins, you have made your brandstore phenomenal. It looks appealing, leading to more traffic. But then there comes a time when your plugins overrule your website, causing it to slow down the performance. Do you know how much space a site plus-in can take? Sure, it helps to optimize your site, giving various features. But it shouldn’t come at the cost of awful performance or bad user experience. There are so many unnecessary plugins that you don’t use regularly and they rather serve as a liability than an asset. 

Quick tip: Instead of deploying a number of plugins for a particular attribute, go for a single plugin that features all-in-one solutions. For an instance, if you’re putting in four to five plugins for SEO, you must opt for one plugin that features different attributes you are looking for. 


7. You have not enabled Content Delivery System (CDN) 

Your website’s loading speed is affected by the physical distance of the user to the server in which your content is stored. The more distant they are, the slower your site’s content will load for them. To put a halt to this issue, the Content Delivery System is all you need. Having deployed in several geographic locations, CDN is a server that offers web content to people living in different locations. It distributes your site’s content to a global server, and that way your audiences can enjoy your content. 

How to do it? 

Kartify – our brand tech store made with love – drop-ships exceptional e-commerce website performance. Start your fully-functional store with continuous bug fixes and feature development. It’s fully optimized, scalable, and secure to use. Request your free DEMO now!

What do you get? 

You get a brandstore that’s complete, secure, scalable, feature-rich, and Omni-friendly. 

  • Automatic deployment & scaling (Google Cloud + Kubernetes)  
  • Real-time image optimization with cache & DB replication; 99.8% uptime  
  • Load-tested for >one Mn concurrent users 

Website page load speed is driven by various factors. It’s sometimes hard to check what’s causing the issue. No matter what’s the reason, you should implement all the above factors to make your website performance power-packed!