7 Customer Retention Strategies to Boost your Sales More than Ever!

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers. 

There are two facets to bond with your customers – lead generation and customer retention. While the former welcomes new customers, the latter takes care of the existing ones. Now the question is, would you rather welcome only new customers and avoid the older ones, or would like to keep a balance between the two? 

“Marketers around the world put so much emphasis on nurturing new leads, they sometimes fail to entice the existing users.” 

It’s important to invite new faces, but at what cost? Also, it has always been easier to hold on to the existing customers because they are aware of your services and offerings. Approaching them takes less time than it takes to attract new ones. But how can you keep your existing users engaged? 

To help you maintain your loyal assets, we have come up with 7 customer retention strategies So let’s start, shall we?

7 Proven Customer Retention Strategies

1. Surprise your customers with great service

People love it when you take a step forward and value them. You can get creative in your customer support services and offer them valuable services without their knowledge, pulling off their attention. You can add thoughtful quotes with personalized messages, thanking them to buy from you. Additionally, you can give them special offers and discounts occasionally, conveying they are important for your business. 

Quick tip: You can come up with creative discount codes specially made for an existing customer base, grabbing their attention. For example, coupon codes such as JUST4YOU, WELCOME_BACK, can grab their attention immediately. 


2. Get your customer’s feedback 

The market forces are no more driven by your products, but they rather revolve around customers’ needs and preferences. In simpler words, it’s not about your products and their features. It’s about the people you cater to. Their likes and dislikes play a major role especially when you roll out a new product in the market. And it’s impossible to satisfy every customer without knowing their taste. With customer feedback, not only do you get to know your strengths and weaknesses but you also make them feel noticeable and valuable. 

Quick tip: There are many ways to gather customer feedback. One such way is to do customer surveys. Come up with short, simple, and open-ended questions.

3. Send regular updates via email automation 

Newsletters are the best way to engage your customers in your brand. It’s one of the most cost-effective ways to retain customers. You can start with drip campaigns to nurture your customers with occasional updates. From time-sensitive offers to the new collection, to seasonal sales, cover each and every occasion to hit mail! To make it persuasive and attractive, use quirky content marketing strategies, grabbing the attention. 

4. Start with cause marketing programs

Consumers love to engage with those brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. It’s the best way to retain your customers as cause marketing makes your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

5. Use the strategy of gamification

Focused on the mechanism of gaming, this strategy is not your regular game. It’s more of a marketing tool to pull off the customer’s attention. Rewarding your customers when they refer your app to their friends, is one of the examples of gamification. You can even create customer-oriented campaigns using gamification. For example, create a contest asking your users to refer your business to ten friends. If five of their friends purchase using their code, they will get a free product. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customer. Request your free DEMO now! 


6. Organize live educational webinars to motivate your customers

Webinars are a great way to educate your customers. You can organize a webinar, revolving around an area of your business. This way you can educate your customers and ask them to purchase from you. For example: If you are an e-commerce fashion brand. You can organize a webinar, highlighting fashion branding tips. This way you can introduce your new offers and products while giving them a glimpse of how you market your brand.

Want To Drive Traffic to your e-commerce website? Click here to read 10 concrete ways to boost your website’s traffic! 

7. Prepare a communication calendar

By creating a communication calendar, you get an idea of how often you interact with your customers. Even when you don’t get the answer to the feedback form, it’s your responsibility to reach out to them time and again. A communication calendar is similar to your editorial calendar. The only difference is, it tells the last time you communicated with your customers. 

Quick tip: By using a communication calendar, you can check if a customer’s subscription is about to get expired. You can reach out to them before it gets expired. This helps in retaining the existing customers. 

How to do it all?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now! Request your free DEMO now! 

Customer retaining campaigns cost 10X less than lead generation campaigns. These strategies are indeed very important to be included in your marketing efforts. Start with the above 7 strategies to enjoy long-lasting benefits.  

Learn for FREE: 6 Best E-commerce Courses You Must Try in 2021!

Last year, digital commerce became a necessity! Needless to say, many people around the nation shifted from offline to online shopping. Not only has this changed the whole e-commerce landscape, but has also given an opportunity to many new players to enter the market. While there has been a rise in the industry, many people have become enthusiastic to give e-commerce a try!  

Are you willing to start your own e-commerce business? Or do you have an e-commerce business that has hit a plateau and now you can’t boost your sales? Well, to make the most out of this fast-paced industry, you should start with an e-commerce course. And what could be better than trying out a FREE course? 

“Commencing with an e-commerce business is slightly different from opening a brick and mortar shop.”

From learning site optimization to web analytics to content marketing, an e-commerce course can give you the chance to get along with like-minded people. Here we have curated a list of 6 FREE e-commerce courses to help you kick-start your career in this industry!

6 E-commerce Courses to try in 2021!

1. Sourcing and Customising Best Selling Products for E-commerce by Alison

In the world of digital retail, it has become too difficult to boost sales, particularly when there is vast competition. But if your approach is correct, no one can stop you from winning the race. With the same notion, this course helps you to add value to your products to gain high returns. Without needing assistance from a fancy designing boutique, you will be able to create your fully-functional store. Also, the course is free of cost if you register with Alison.

 After finishing the course, you will get an expertise in the following areas:

  • What are online marketplaces
  • How to customize products to elevate its value
  • How to make a successful single product store 

2. E-commerce certification course by eMarketing Institute

To help you understand the fundamentals of e-commerce in-depth, this course features detailed aspects of online business. From making a business plan to finding strategies to increase sales, you will get to know all the things e-commerce. With an increase in Mobile usage, businesses need to optimize their website for mobile devices. There’s another segment in the course featuring Mobile SEO to improve the user experience. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create a business plan
  • How to optimize the website
  • How to choose a CMS (Content management system) platform to design website
  • How to sell on online marketplaces such as Amazon, eBay, etc.

3. E-commerce logistics and Last Mile by edX

If you are eager to know the logistics and operations process in an e-commerce business, this course is just for you! With a special focus on logistics and fulfillment, it is more on the practical side. Throughout the course, you will develop an understanding of operations and supply chain management with the challenges attached to virtual sales. 

*The course is free but to have the certificate you will have to pay.*

After finishing the course, you will get an expertise in the following areas:

  • What are the different stages of e-commerce logistics operation
  • What are the main challenges faced 
  • How to maintain relationships with customers with worldwide e-commerce logistics cases
Quick tip: If you want to build your e-commerce business but don’t know how to get started with fulfillment and logistics, fret not we are here to help you with our full-stack e-commerce solutions. Request your free DEMO now!

4. Get a Business Online by Google

To get the nitty-gritty of e-commerce websites and digital marketing, this course is suitable for you. Designed by Google, this course doesn’t put light on complex topics, however, if you are getting started in the industry, it will assist you. Along with niche topics, you will also explore some online marketing topics such as Google Analytics, SEO, online advertising, etc. With 7 modules, you will get a verified certificate at the end of the course. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create an online strategy
  • How to stand out from the competition
  • How to build an online presence
  • How to manage online payments

5. Diploma in E-Business by Alison

Want to scale your already-existing online business? This course has the answers to all your queries. From building an online marketing plan to improving your site’s landing page, you will explore all the aspects of e-commerce and online marketing. You will also learn to write ads to entice your customer base while choosing the right keywords! Along with that, the course gives you a brief about tools such as Google Webmaster, Google AdWords, and Google AdSense!

 After finishing the course, you will get an expertise in the following areas:

  • How to create a website and make it look beautiful
  • How to connect with customers online
  • How to use local SEO tactics
  • How to navigate Google analytics report

6. Online marketing certification course by eMarketing Institute

In the age of digital technology, it is essential to get the knack of online marketing before you start your own business. This course allows you to explore several areas of the new marketing landscape including social media marketing, search engine optimization, search engine marketing, affiliate marketing, etc. After the inception of advanced technology, the lines have blurred and there has been a complete convergence. This course will make you understand that in-depth while keeping a well-balanced blend of art and science.

After finishing the course, you will get an expertise in the following areas:

  • How to make use of numbers in the digital era
  • How to reach out to potential customers
  • How to implement social media in your business strategy

How can we help you?

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free DEMO now!

There you have your six e-commerce courses! Before you start the course, here’s a tip for you! Don’t let the knowledge slip through your mind! Make your notes and practice your concepts to build your own brandstore. Initiate the new year with a new beginning and new learning! Enroll yourself today! 

Bid Adieu To 2020 With Top 20 E-commerce Trends!

Did we ever think classroom sessions will be replaced by video call applications? Did we ever think sanitizer will be given more priority over a bottle of water? 

Whatever they say, 2020 has been quite a momentous year! 

With a pocket full of technology and free time, we have faced many challenges. Not to mention FOMO has finally become our best buddy! But still, it would be a shame to say that the year was boring. There was a time when we were a bit skeptical to shop online. But, this year, has clearly changed that too, as we were left with no choice but to buy everything we had abandoned for months. 

So, can it be any better than 2020? Well, to kick off your year-end blues, we have curated a list of 20 e-commerce trends to wave our goodbyes. Also, if you are planning to start your online business, or you already have an established e-commerce business, you must capture the recap of this beloved year!

Top 20 E-commerce Trends of 2020! 

1. Spike in the contactless payment options

The pandemic has surely seen a decrease in the percentage of cash on delivery orders! According to our data, the contribution of the COD payment options has decreased from 47% in 2019 to 27% and the share of online payment modes has increased to 73% this year. Seeing this trend, e-commerce businesses have included a plethora of social payment options such as Apple pay, Google wallet, Facebook payments, Twitter Buy, etc., to let customers make seamless payments. 

2. The increasing demand for Mom & Babycare products

There is no doubt in saying that health has been a major concern this year, especially for new mothers and infants. This need has surely upsurged the demand for the Mom & Babycare products. If we talk in numbers, there has been an 8X increase in the sales contribution from this segment in 2020!

3. Devouring healthy snacks and counting their nutritional value is the new norm

The outbreak of pandemic has increased the importance of food and nutrition in our lives. But now, people have become more conscious about their health. Soy milk, whey ice cream, protein bars, dried berries, roasted seeds, etc, have become their go-to snacks. Marketplaces such as Amazon, Flipkart, etc. have been flooded with nutritional products.  

4. Increase in the sales contribution from non-metro cities

According to ANS Commerce partner brands data, the sales contribution of tier-2 cities has increased from 44% in 2019 to 65% this year. Buying patterns of consumers all around the nation seem to have changed significantly with categories such as health & nutrition and FMCG & agriculture making a surge. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping. 

5. The importance of the user-generated content


With the emergence of social media, the pandemic has failed to keep people distant mentally. They have been using social media sites more than ever. Taking the advantage of this trend, brands have been using engagement marketing tactics such as contests and giveaways by motivating users to generate content. 

6. The rise of independent local businesses in shaping customers’ journey

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture. People’s preferences for local and small brands have increased in the year 2020. Not to mention how our social media news feeds are flooded with users giving shoutouts to their favorite brands.

7. An increase in the service-based subscription model

The subscription model has been preferred by almost all e-commerce businesses, given the fact it has the leverage to boost sales. Coming over to the specific type in the e-commerce business, the service-based subscription model seemed to hold a great value. This business model generally controls pricing based on the value, giving users flexibility. Extra benefits such as free delivery, quick delivery, etc, add more value to the customers’ lives. Almost all the platforms are indulged to position their brand through these tactics.

8. Loyalty programs to establish long-term relationships

In entrepreneurs’ marketing toolbox, loyalty programs hold a certain value to enhance long-term relationships with customers. With deeply personalized offers, brands try to make sure their customers are rewarded.

9. A surge in the sales of Sustainable products

People all around the nation have seen to pay more attention to their purchasing decisions. More sustainable ways of production are fabricating ways into shopper’s marketing strategies. Some of the popular sustainability trends include the production of homegrown food items, cruelty-free makeup products, sustainable & slow fashion apparel, etc.

10. Influencer marketing is the new sales model

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Through influencer marketing campaigns brands are trying to make use of the creativity and control that the influencers have made over time with their audience.

11. New ways of gifting loved ones

The idea behind giving e-gift cards to loved ones has become popular these days. And e-commerce players are well acquainted with it. So, if you want to grab the notice of your prospects, invest in e-gift cards to give your customers flexibility! ANS Commerce has been in close contact with their partner brands and decided to expedite a module in our product roadmap given its increased relevance. We had enabled the gift cards feature on Kartify this year – it’s an easier way to boost a brand’s sales.

12. Chatbots have become a new way to communicate

Be it tracking your product, or asking queries regarding product exchange, communicating with chatbots have increased more than ever! Chatbots have been there forever, but with the surge in online sales, their usage has also increased. 

13. ROPO (research online purchase offline)

Forecasters and marketers have forecasted last year that ROPO (research online purchase offline will continue to rise. But looking at the current scenario, the trend seems to have disappeared in the year 2021.

14. Mobile commerce in 2021

To let people enjoy the perks of quick shopping, businesses are engaging in mobile/ social commerce. Also, brands have looked to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has expanded its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. 

15. An increase in the Omni-channels tactics

Customers are present everywhere. Be it website, mobile applications, social media platforms, you won’t see a single platform that doesn’t have a social presence. Omni-channel is an approach that provides a fully-integrated experience to the customers. Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. Not to mention how omni-channel tactics can improve inventory depth! Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

16. The rise of AR and VR

Virtual reality has been there before this year, but it has continued to pick up speed in 2020.  Virtual reality and augmented reality have increased to enhance the e-commerce experience for customers with online assistance/ recommendations, virtual trial rooms, etc. 

17. Most preferred product segments of 2020

Fashion & Lifestyle was always a major contributor to e-commerce sales. But this year, the festive season in the wake of coronavirus has upsurge the demand for other segments as well. Beauty & personal care segment contribution has also increased. In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category too.  

18. Unstoppable growth of B2B e-commerce

In the age of digital technology, B2B e-commerce is growing with an accelerated speed. The days of supplies needing to be ordered via fax order forms or other offline methods are seen to be shrinking. Both new and established brands have started to value their customers online.
By automating B2B through their e-commerce site, the businesses also seem to reduce their operating costs. 


19. Country of origin norm

100% of brands around the nation have this information on the mandatory guidelines of using ‘Made in India’ as a product attribute. This has risen in both the production and consumption of Indian goods. Kartify – our brandstore tech – is made in India to deliver exceptional e-commerce experience to Indian brands. We are striving to increase India’s e-commerce presence by assisting brands! Request your free DEMO now!

20. Voice Commerce has introduced us to voice search

With Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, shopper’s reliance on voice assistants has increased. Simply commanding a voice assistant while indulging in the routine chores helps you save time. People have seen to use voice search more rapidly in 2020. 

While these are some of the biggest trends of the year 2020, we can see many other trends impacting the industry. We are super excited to see what next year brings in, are you?

Festive Season 2020 Trends: ANS Commerce facilitates 2.5X more festive sales at 25-30% lower cost for its partner brands

In inclusion with sentiments and happiness, the festive season comes with deals and offers for buyers to swear by. But with the COVID-19 still being the reason for the forbiddance of offline purchase, usage of e-commerce websites and marketplaces have increased.

Undoubtedly, the Indian e-commerce industry has surged, especially after the onset of this pandemic. Not only has established e-retailers boosted their businesses over this time, but we can see many Direct-to-consumer (DTC) brands entering the market and earning profits. To showcase the same, the Indian festive month has solely witnessed a huge difference in terms of sales figures that e-retailers have acquired.

Covering and comparing all the e-commerce festive trends, ANS Commerce’s report throws light on the sales volume along with new marketing ideas and warehousing trends, its partner brands have followed this festive season. Right from the difference in the sales volume from that of the last year, to new marketing trends including digital products, to segment-wise changes, we have curated a whole bunch of trends for you. So let’s dive deeper and take a look at the festive season sales insights!

Increased Adoption Of Online! How and Why? 

Comparing offline sales and online sales, many rational minds are opting for the latter than the former. To count a few reasons, no contact delivery is the major intention for people to go online. Not only can you get your products on time, but can also avoid the transmission of the virus. This notion has gotten said popularity from online retail brands, especially amid the Diwali season. 

Hoarding clothes and other items was a trend amidst Diwali, but this year, there is an upsurge in the trend, especially on e-commerce websites including both marketplaces and independent brandstores. There is seen 2.5X more sales at 20% – 30% reduced cost with the assistance of marketing optimization, multi-city logistics, and lower order return.

Decoding the Sales: Thousands of offers, millions of sales, and countless excitement!

Let’s unpack the sales volume exhibited amid the festive season. The sales have turned out to be a megahit this year as our partner brands reported to have done sales of ~34 Cr. Gross Merchandise Value (GMV). Enumerating the volume of items shipped this year, brands have pegged shipment volume of ~5.7 lakhs of products this year. The upsurge unravels how new-age digital channels such as D2C and omnichannel have become a necessity for e-commerce businesses.

How was this festive season different from last year?

No one can forget the first four months of this year when there was an absolute fear of the pandemic, resulting in a lower number of sales. But did we ever imagine that this Diwali will bring light and prosperity to e-retailers? 

To add in the facts there is a clear-cut difference between 2019 and 2020. The report counts in the average order size with an increase of ~20% from that of last year’s. From this. you can absolutely sense how individual customers have spread the hype of online purchases this year. 

The major upside to online sales during this pandemic is the non-COD payment option. In fact, there are many brandstores that are declining the option of cash on delivery as cash transfers can potentially become a carrier of infection. This has resulted in a rise of ~58% of the share of pre-paid (non-COD) payments.

“The proportion of orders from non-metropolitan cities have solely increased by ~11%, making a contribution of more than 50% to the festive sales. With metropolitan cities such as Delhi and Mumbai contributing to only 35% sales.”

Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. With an almost ~155% increase in the GMV as compared to the year 2019 for the same set of brands, it’s quite obvious that warehousing and supply must have played an incredible role to execute the operations. So, talking about the trends, the Stock Keeping Unit (SKU) on brandstore has increased by 20% – 25%, resulting in better depth and breadth of inventory.

Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

New Marketing trends observed with a special focus on D2C segments!

With sales and warehousing, there’s another aspect to e-commerce that’s been transitioning amid the festive season. Marketers around the nation have come up with seasonal marketing ideas to change the digital attire of their brandstore. Offers and discounts sound like traditional concepts when it comes to incorporating them into marketing ideas, especially in 2020. Each year brands perform something new in terms of marketing, but this year the creativity seemed to go a step further. And, the result has been fruitful as the share of new shoppers has increased.

To head towards victory, marketers, and e-retailers have introduced many digital products to encourage their prospects. This year, there is an upsurge in E-gift cards and warranties. 

The main focus remained on customer-loyalty plans, the brands have chosen to use loyalty programs and payment offers to lower customer acquisition costs. 

Loyalty programs are a great way to engage your customers with you. Click here to know more about it among other ideas to get customers reviews and ratings!

Diwali is the season where you can come up with new offerings as it’s the peak time of the year when people look for new and creative options to gift their loved ones. Keeping that in mind, many new and established brands have expanded their product portfolio and introduced a varied combination of product mix for their customers.

“Brands also witnessed a boost in the sales of gift packs and combos, especially in the dry fruits and beauty & personal care segment.”

Sectors in specific that saw major sales!


We are well aware of festive traditions – buying new clothes is one of them. Like each year, this year also Fashion & Lifestyle continued to win the race as it is the major contributor in sales.  

Health has been a major concern this year especially for new mothers and infants, leading to a spike in the Mom & Baby Care category with 14X.

“Beauty and Personal Care segment contribution has increased by 2.2X as compared to last year, making it the fastest-growing category.”

In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category itself. The brands under this segment have forced people with their aggressive marketing campaigns to stockpile products such as vegetable wash, surface disinfectants, and sanitizers.

This indicates the fact that this year has been full of prosperity and happiness for e-commerce brands. ANS Commerce has supported its brand partners with brandstore tech, warehouse & fulfillment, performance marketing, and marketplace management. 

If you’re planning to claim your stake in e-commerce real-estate and want to be one step ahead of your competitors, then request your free DEMO now!

World Food Day 2020: 4 Brands We Love That Promote Healthy Living

The outbreak of pandemic has increased the importance of food and nutrition. Lack of food security, hunger, and malnutrition, are some of the problems that we have failed to register. The UN World Food Programme has proven to combat hunger and has recently won the Noble Peace Prize. The agency helps different countries to fight against hunger and malnutrition by providing food assistance to them. It has helped 88 countries including Yemen, Afghanistan, and South Sudan.

To celebrate and embrace the same, ANS Commerce, India’s #1 full-stack e-commerce enabler, shares the conversation with their 4 curated brand partners, that promote healthy living on 16th October 2020, marking World Food Day, 2020.

“ANS Commerce aims to raise awareness of sustainable food patterns and bring a change in the unhealthy food systems adopted by people all around the nation.”

Theme for #WorldFoodDay2020     

This year, the theme ‘Grow, Nourish, Sustain. Together.’ outlines the need to support food heroes- farmers and workers, who make sure that fresh and nutritious food feeds millions of mouths even amidst the global crisis of COVID-19. The theme also reflects the idea of sustainable living, with an agenda of creating awareness of agricultural food that helps people fight back the pandemic. Additionally, it aims to help the entire population, so that their body systems can withstand extreme climate shocks and helps them “build back better”.

4 Curated Brands Which Are Improving Nutrition Patterns

With a thought to reawaken our desires for health and nutritious food, we have talked to our food brand partners who share their path towards success. Let’s delve into their journey.

1. Hea Boosters

Having started off the brand, Hea Booster, in January 2020, Jhoomer Sinha has always believed that nutrition governs health and if it is well taken care of, then so is health. However, she feels that people somehow find nutrition boring and complex and thus ignore it completely. To get the hang of nutrition and how it works, it is essential that you research regularly, understand your body type, and then take an optimum dosage of certain nutrition to check what works and what doesn’t.

“No one likes to do the hard work, which results in common health issues such as obesity, hair fall, skin problems, and lethargy.”
–  Jhoomer Sinha, CEO Hea Boosters

But she was determined to change this. She started to research more in the domain of health & nutrition. With months of toil and continuous dedication, she came up with the idea of Hea Boosters that take care of the necessary nutrition. They further ensure that the daily diet of the people is not compromised and remains optimum.

Launched the brand amid the onset of COVID-19, Hea Boosters has faced innumerable delays in terms of operations and delivery. But Jhoomer’s determination and efforts didn’t break her spirit and she successfully continued with the process and was able to sail through. Jhoomer Sinha adds, “The pandemic has actually worked as an awakening call to the people as they have become more careful and health-conscious.”

“Lesser incidences of poor health aim at reduced medical load – financially on the individual and operationally on the country,” says Jhoomer.

Coming over to Hea Boosters, the products are made with the best of science that takes care of micronutrient deficiencies.

Experience with ANS Commerce:  “The experience has been very satisfactory. I love the fact that they are very prompt in problem-solving.”

2. TruMillets

TruMillets began its journey in 2019 with an idea to promote the local food of our nation. “People are aware of millets but they don’t know about how to use it and how to prepare different dishes from it,” says Mamatha N L, Director R&D, Production, TruMillets.

“With the thought to grab this opportunity, we thought of starting TruMillets”, adds Mamatha N L

By observing the trend of ready-made food, they thought to make healthy yet uber tasty TruMillets. It can be cooked just by adding some water. And, the best part about the product is that it is 100% natural, with no added preservatives.

From getting the right equipment to fabricating their own machinery, the brand has faced a major challenge including finding out the right technique for millet processing. Further talking about the post COVID trend, Mamatha believes that people’s inclination towards ready to cook healthy food is increasing.

Experience with ANS Commerce: “Convincing the customer to buy TruMillets was a challenge. ANS Commerce is giving us assistance to market our products online with their optimized services.”

3. Gourmet Garden

Being an avid traveler, a big-time foodie, a passionate sportsman, and a newly minted father to a baby girl, Arjun Balaji has been into management consulting all his life. Feeling bad and annoyed while seeing adulterated and contaminated food, Arjun wanted to feed his family with healthy and sustainable agricultural products. 

“While many of us live to eat, very few worry about the source or quality of the veggies and fruits we consume. Farming has for very long focused only on productivity, with little attention to quality, safety, and consistency of veggies offered to consumers. No wonder much of what’s available is quite ordinary: semi-stale, tasteless, and contaminated,” says Arjun Balaji, Founder, Gourmet Garden. Inspired to give people the benefits of Naturoponic farming, Arjun started his journey with Gourmet Garden.

“At Gourmet Garden, our aspiration is to offer the widest range of high quality and safe veggies all year.  We do this by following several world-class naturoponic farming practices that not only yield the best veggies for the consumer but are also the most sustainable for the environment.”
– Arjun Balaji, Founder, Gourmet Garden

Having seen many innovations, Arjun was surprised to observe that very little meaningful effort has gone into solving the complex problems in food quality. After months of efforts and continuous experiments in protected farming, he finally won huge admiration from his early customers. He still had to design a plan to market his production, so he figured out some ways to offer the highest quality products at meaningful price points.

Coming over to the problems and hurdles that the Gourmet Garden has faced, Arjun highlights that sourcing the seeds was the biggest challenge as they had to conduct experiments with over 600 seeds before they could implement their idea.

“We don’t grow our crops using soil as we use bio/organic pesticides. Our nutrients are specially formulated for each crop and fed adequately to the crop so our consumers are eating the most nutritious produce”, says Arjun

Talking about the post COVID trend, Arjun believes that the pandemic has resulted in more people shifting to an online marketplace because they don’t feel safe stepping out of their homes to crowded local markets.  

Currently, they only operate in Bangalore, delivering to over 95 pin codes in the city. But they are planning to expand their production in Mumbai and Delhi within a time span of a year or two.

4. Get-A-Whey

Watching their family and friends noshing on so-called “healthy snacks”, the sibling duo got frustrated and came over with the idea of making protein-based ice-creams.

“We realized there is no option when it comes to eating ice creams guilt-free. Out of this mission, Get-A-Whey was born.”
– Pashmi Shah, Co-founder, Get-A-Whey

Having been instrumental in disrupting consumer behavior, Get-A-Whey has been able to impact the most important thing for a human being which is health without a compromise on taste. “We have extremely high repeat purchase rates and brand loyalists who wait at their doors for our ice cream deliveries. From fulfilling PMS cravings to diabetics who haven’t had desserts for years, we believe our brand has created an influence which cannot be matched by numbers,” says Pashmi Shah, Co-founder, Get-A-Whey.



Made with skimmed milk, whey protein isolate, and premium ingredients, Get-A-Whey ice-creams are naturally low in calories, and high in protein. To all the Keto fans out there, they have also introduced a range which is made with full cream while reducing the carbohydrate content to just under 5.5g per 100g serving.
Coming over to the post COVID trend, they believe that health plays a pivotal role in the current scenario for all food categories. It was always prevalent but now coming to the surface since consumers understand its importance.

Lastly, ANS Commerce would recommend you to swear by our local brands because they give you the essence of your childhood flavors while keeping your lifestyle healthy. With that, we wish you a Happy World Food Day. Stay fit, Stay happy!

Is Your Website Festive-Ready? Gear Up To Light Your Online Brand Store With 8 Ultimate Ideas!

Few days ahead of the festive season and shopkeepers are starting to revamp their shops with festive lights and gift packs. That’s what planning is all about. Before a festive season starts you buck up to attract your customer base. Just imagine, if brick and mortar shops are prepping up to makeover their stores from scratch then what do you have in mind to light-up the digital attire of your online brand store?

To attract your customer base with vibrant festive themes, it is rather important to deck up your website with festive cheers. Well, don’t get crippled over the growing competition, as we provide you with an array of ideas. Not only does it help you to increase sales, but also improves your brand’s online equity.

Before we delve into ideas about how you can revamp your website for the festive season, let’s dive deeper into your goals and how to set them.

How To Set Up Your Goals?

To set up your goals, you first need to get the hang of your customer base. Consumer segmentation is an important factor in marketing. Check the type and kind of customers you deal with and then tally the results with your product offerings. Designing the website without positioning your goals is merely a waste of your time and effort. With that, you also need to check upon your short-term objectives. Would you want to generate sales or just viral your brand presence, or would you rather want to position your products in the customer’s mind? It’s important that you come up with an action plan. 

8 ultimate e-commerce ideas to light-up your online brandstore this festive season!

1. Make your brandstore’s UI/UX festive-friendly 

UI/UX is the foremost point to be taken into consideration while revamping your website for the festive season. Start by modifying your website’s attire with festive-friendly features and sunshine themes. Also, with the advancement in technology, there is a rapid increase in smartphone users, who also use their smartphones to shop on various websites. Thus, make sure that your website is mobile-friendly and opens immediately without taking halts in-between. Nobody has a minute to spare, especially amidst the hustle-bustle of the festive season. To avoid any glitch, make a festive-friendly action plan beforehand

“How you should make-over your brand-store will depend on the uniqueness of your business, but the advantage of that will go beyond the festive season.” 

2. Check your web store’s navigation

Picture this; you’ve reached a hyper-local store to run some errands. But, you can’t navigate the items you came to buy. How would you feel? The same way, if your website’s visitor can’t find what they wanted to get, then it will directly have an effect on your site’s conversions, sales, and bounce rates. To avoid any hassle, create complete hierarchical website navigation that helps your visitors find out your festive combo offers and deals in a jiffy.

3. Optimize your site’s content to improve the search results

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result page with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

4. Create a festive version of your brand logo

Colors play a major role to reflect your corporate identity. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. Instead, think of changing the hues to match the happy sunshine vibes. Not only does it showcase that your business is celebrating national festivities, but also helps to boost your sales.

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

5. Optimize your site’s content to improve the researches

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result pages with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

6. Introduce a new feature to manage refunds

With increased sales, refunds have also become a common issue. When a customer returns a product, then they tend to face a problem in refunds. This not only degrades the reputation of your website but also wipes-off your strategies to retain loyal customers. Thus, it’s important to create a segment on your website where your customer can check the refund status.


To enjoy services like these, you can check up on Kartify- handcrafted to deliver exceptional e-commerce experience. Having come with a refund manager, Kartify assists you to process refunds on both prepaid and COD orders. Request your demo for Kartify solution.

7. Include your product offerings with deals and discounts

If you get extra money on the top of the discounts, then why would you be not interested? It is a great strategy to pull-off sales in bulk. Many retailers’ offers great discounts and cashback offers by partnering up with various other cashback enabled websites. You can also start up with programs that give early-bird discounts and better offers while they shop.

“Now’s the time to showcase your unique value proposition while including exclusive offers and discounts.”

8. Enable a gift card option to your website

Showing gratitude by giving gifts to friends and family is an essential part of Diwali. Thus, start by introducing e-gift cards, which will enable your customers to give exciting gifts to their loved ones. With this, not only can you increase your customer retention, but can also spread happiness on their faces.  

To make you enjoy this feature, ANS Commerce has enabled gift cards on Kartify. It’s an easier way to increase your customer loyalty. Also, this festive season, we have decided to offer it for *FREE*. Chase the offer before it ends.

To know more about the gift card module, check out this.

How to execute the ideas?

If you want your customers to get smitten by your web store then you must think of getting your hands on Kartify, a complete store-front platform by ANS Commerce. It helps you manage your brand store with extensive tech options and 60+ third-party integrations. With that, it also offers you value-packed features that are fully customizable UI/UX including menu layout, filter, cashback, COD fee, sales promotion, and many more features.

Revamping your website seems like a lot, but it can be very gratifying. Start strategizing your re-launch plan to give a boost to your sales and online presence. We want you to get your website all cheered up- drop us a mail on que@anscommerce.com to get the free demo.

How COVID-19 Pandemic Impacted Marketing Efforts

The COVID-19 pandemic has brought us face-to-face with unprecedented times, where businesses struggle to keep the damage to the minimum. Since most countries have been under lockdown for the last few months, the impact of the restrictions on daily activities can be seen on almost all businesses and markets.

While the crisis has changed the business landscape, all is not lost. With these disruptions come opportunities for growth and overcoming challenges. With the right mindset and resources, you can navigate your way through these times in order to identify your customers’ needs, wants and expectations.

Should I continue my marketing efforts?

In times like these, the most impacted business is that of non essentials such as apparels, tech, beauty, etc. The greatest challenge is foreseeing how customer wants, needs, expectations and purchasing decisions will evolve. 

Keeping this in mind, businesses often have the question whether or not they should continue with their marketing methods at all. This question is only obvious since they want to optimize their costs of running the business to sustain during this period. And while making the cuts in the costs, the first thing to be sacrificed is more often than not, the marketing efforts. The thought process behind this is simple – If the buying capacity of the consumer has decreased then why burn money on advertising the goods?

Well, that approach here isn’t right. 

Abruptly stopping all your marketing efforts will cut off your relations and conversations with your customers. The longer the pandemic goes on, the more out of touch you will be with your brand followers. This will lead them to forget about your brand amidst all the engaging content provided by other brands. 

When things finally do get back on track, you will have to start from scratch.

So How Did The Pandemic Affect Brands?

As soon as the lockdown came into effect, offline stores were shut and deliveries from online stores had also come to a halt. This ultimately led to brands stopping most, if not all, of their marketing efforts since they could not deliver the products. Although this did affect sales, this also meant that the competition had lowered. Certain brands saw this as an opportunity and decided to run some of their marketing messages, just to ensure that they did not lose touch with their customers.

One more key takeaway from this sudden shift was that traffic clicks were cheaper since there wasn’t much competition in the market. Hence, for those who were continuing their advertising campaigns, this time couldn’t have been more fruitful.

Who Was At Advantage?

The lockdown had a huge impact on all traditional methods of sales and marketing but there were also certain businesses that benefited from it.

  • Brands that were delivering even during the lockdown period had an advantage by default since people had the ideology that it’s better to have products of any brand rather than not have any products at all.
  • Due to the social distancing mandate, people preferred buying online rather than going to offline stores, even if they were open for business. Thus the offline rush had found its way online. This played to the advantage of those who had established an online presence.
  • Another observation was that brands which had a prominent offline presence ultimately also had a prominent advantage online. This is due to the fact that customers trust a brand that they had been using, so that even while buying online, they do not have to worry about the product quality.
  • Brands which continued their marketing could leverage the customers of their competitors who weren’t aggressively marketing and promoting their products.

What were the downsides?

Although there were certain advantages, there were also some downsides that were seen by businesses and brands. One of the biggest adverse effects was seen in servicing after purchase since personnel movement was restricted. Not only that but deliveries also took a hit due to the limited movement of vehicles throughout the country which resulted in products being delivered within 2 weeks’ period or so instead of the previous 3-4 days period.

How do I sustain my brand in these times?

An article covered by The Economic Times outlines the concept of revenge shopping, taking the example of a luxury brand and how it recorded the biggest single-day shopping in China. Revenge shopping is the overindulgence in retail therapy by people who missed shopping during the lockdown period.

In India this trend might be witnessed in the upper middle class who have sustained their incomes and standard of living during the lockdown. Another way to recover the lost sales during the lockdown is carrying out promotional activities and sales or discount offers, which will attract customers loyal to your brand and also potential customers since everyone is looking for economical goods these days.

To summarize, the pandemic isn’t over yet. There might be a few more blind turns ahead but brands have already started planning for contingencies. Although this new economic climate has added challenges for brands, it has also opened up new avenues for growth.

If you are looking for performance marketing partner to grow your business in these uncertain times, please drop your query at que@anscommerce.com 

 

The Consumer Protection Act, 2019 comes into force – Know how it will impact E-commerce platforms

Receiving the assent of the President of India, The Consumer Protection Act (2019) was published in the official gazette on August 9, 2019. This Act seeked to replace the more than three decades old Consumer Protection Act, 1986.

Ram Vilas Paswan, Union Minister for Consumer Affairs, Food & Public Distribution said this new Act will empower consumers and help them protect their rights. As this new Act came into effect on July 20, 2020, here are the key highlights that you need to know.

The Act covers e-commerce platforms
Widening the definition of ‘consumer’, the definition now includes any person who buys any goods, whether through offline or online transactions, electronic means, teleshopping, direct selling or multi-level marketing. It also includes all models of e-commerce, including marketplace and inventory models of e-commerce. The earlier Act did not specifically include e-commerce transactions, and this gap has been addressed by the New Act.

E-filing of complaints
Unlike the current practice of filing complaints at the place of purchase or where the seller has registered the office address, the New Act provides flexibility to the consumers wherein they can file complaints electronically and for hearing and/or examining parties through video-conferencing.

Product Liability & Penal Consequences –
The New Act has introduced the concept of product liability and brings within its scope, the product manufacturer, product service provider and product seller, for any claim for compensation. The term ‘product seller’ would include e-commerce platforms as well. The defense that e-commerce platforms merely act as ‘platforms’ or ‘aggregators’ will not be accepted.

  • Penalties for misleading advertisements:
    In case of a false or misleading advertisement, the CCPA may impose a penalty of up to INR 1,000,000 (Indian Rupees One Million) on a manufacturer or an endorser and may also sentence them to imprisonment for up to 2 years. The liability of the false claims of an advertisement has also been extended to the endorser, since there have been cases where consumers fell prey to false advertising under the influence of celebrities acting as brand ambassadors.
  • E-commerce Rules:
    According to the New Act, e-commerce platforms are required to provide information relating to return, refund, exchange, warranty and guarantee, delivery and shipment, modes of payment, grievance redressal mechanism, payment methods, security of payment methods, charge-back options, etc. including country of origin which are necessary for enabling the consumer to make an informed decision at the pre-purchase stage on its platform.
    Kartify, powered by ANS Commerce, includes these functionalities, making the platform secure and trustworthy for the consumer to use.
  • Consumer complaints on e-commerce platforms:
    E-commerce platforms are now required to acknowledge the receipt of any consumer complaint within 48 hours and redress the complaint within 1 month from the date of receipt.

According to Ram Vilas Paswan, the Union Minister for Consumer Affairs, Food & Public Distribution, the earlier Consumer Protection Act, 1986a provided a single point access to justice, which was also time consuming.

The Consumer Protection Act, 2019 includes provisions that suit the current trend of the digital landscape, making sure the customer’s hassles are substantially reduced. The Act provides consumers with protection not only from traditional retailers but also e-commerce platforms where most brands have grown to start selling their products and services. In order to do so, this act imposes more accountability from e-commerce platforms, manufacturers, retailers and endorsers and can impose penalties on any of these parties. Moreover, there have also been new provisions added which aim to speed the process of clearing any grievances of the consumer by introducing online methods of filing complaints while also mandating that e-commerce websites address these complaints within a 48-hour window and resolve matters within 30 days of the complaint being registered.

While it would take time to adjust to the new provisions made by this Act, it will certainly result in consumer rights being more protected and a speedier method of resolving consumer disputes in the country.

5 Reasons Why You Must Have an Online Brand Store

In a digitally driven world, businesses are constantly looking for ways to make their online presence more prominent. Since there have been many options for e-commerce platforms in recent years, the most common question a brand has is whether to set up their own online brand store or sell on marketplaces. While marketplaces such as Amazon, Myntra and Flipkart are popular these days, the possibility of your product being lost in the several hundred similar options is too high. Hence, in order to make sure that the customer recognizes your brand identity and its quality products, it is imperative that you must build your own brand ecommerce website.

It is estimated that brandstore can contribute to ~25-30% of overall retail e-commerce in India by 2026. Rise of DTCs and focus from established brands is a testament to online brandstore becoming core to retail strategy.

What are the advantages of building a brand store?

First and foremost, when you sell on a marketplace, the sole competition you have with other brands is on the basis of price. Marketplaces do not give many options for brands to show value against the 100 other brands offering a similar product.

Here are some key advantages of having your own ecommerce website:

Control brand experience:
You’re able to control everything on the site; from positioning to merchandising. You have a number of pre-built templates to choose from, complete flexibility over design, mobile-optimized interface, and a much more personal connection with your customers. Also, you get to control the pricing and authenticity of your products. This builds trust in buyers and familiarizes them with your brand and your ecosystem. Not only this, it establishes uniformity and a seamless transfer between your offline and online store.

Serve your customers directly:
Having your own website provides a personalized shopping experience to your customers, which ultimately reinforces your brand image. This allows you to have exclusive catalogs, discounts and content along with niche products according to their preferences. A personalized experience curated by the brand will reassure the customer about the authenticity and quality of the products and also make them trust the safety of the website.

Cross-sell and upsell your products:
You can boost your sales by adding a cross-sell option for customers, often seen as ‘similar products’ or ‘customers also bought’ options during the process of purchasing products. While in upselling, it is recommended that the customer buys a better, and hence more expensive, product. This is enabled when you know your customers’ purchasing preferences and have their data in order to tailor the suggestions as per their wants and needs.

Increased profit margins:
Your own brand’s e-commerce website will allow you to have more control over your online revenue. And since the sales will be on your own website, you will not have to share your profits with anyone except for ~2% gateway payment cut. Apart from that, unlike online marketplaces, you don’t need to pay any transaction or listing fees when you are using your own website. Additionally, you can run offers and deals as per your will and you won’t be penalized for a delay in delivery for some unforeseen circumstances.

Leverage customer data:
Since you will build your own customer database, their purchase patterns and key demographic information will help you improve targeting and personalization, along with aiding in product development and improving user flow. Adding to that, a leading fashion marketplace has its private labels which account for more than 25% of its business. Most of the time, marketplaces use the consumer data of other brands to improve their own private labels. Moreover, it is very difficult to formulate marketing actions such as sales promotion, discounts, abandoned shopping cart recovery, etc. for your own brand without customer insights.

 

 

 

 

 

 

 

 

While marketplaces do provide the consumers with ease of shopping, if you are looking to position your brand and build a loyal customer base, having your own e-commerce website is more reliable. With the correct support team and resources, it can definitely go a long way in generating sales and ample revenue over time.

If you are looking for an expert e-commerce team to listen to your business needs and build a personalized website that reflects your brand identity, then get in touch with us at que@anscommerce.com

Magento 1 EOL – an opportunity for something better

Magento 1 EOL update

Magento commerce, in September 2016, had officially announced that all versions of Magento 1 would reach end-of-life (EOL) by June 2020. This had left about a thousand retailers in India, who were operating on the system, in confusion and worry as they couldn’t grasp what this meant for their business. The e-commerce platform urged its clients to move to the updated Magento 2, a process that might involve major financial and logistical exercise in terms of proper migration planning and also determining the necessary extensions. A migration process like that may take upto 6 months or sometimes even a year.

 

 

 

 

 

 

 

 

Reasons for migrating to other platforms

  • Increased risk of data breach:
    While your website will continue to run, it will be exposed to security breaches. This may cause data breaches and ultimately disrupt a smooth user experience as well as be the cause of users losing their trust in the website’s security. The damage could mean the loss of customers.
  • Failing to comply with PCI DSS global standards:
    Apart from that, according to Adyen, a Dutch payment company, you may not be compliant with the Payment Card Industry Data Security Standards (PCI DSS). With respect to the same, they emphasize that failing to migrate off a Magento 1 ecommerce website by June 2020 will cause merchants to fall out of PCI DSS compliance. This is because you will no longer be able to comply with ‘Requirement 6’, stating that you “develop and maintain secure systems and applications by installing applicable vendor-supplied security patches”. This means that in an event of a breach, the merchant will no longer meet the criteria for payment forensic investigation. Instead, they will be expected to hire an external PCI investigator which will be time-consuming and very expensive to carry out the full investigation.

These reasons in themselves are enough to make any retailer fear for the damage that their website and reputation could sustain.

Why would migrating to Magento 2 be a hassle?

  • Since the previous version has been declared EOL, the majority of developers who contribute to the ever-growing Magento Marketplace will eventually stop releasing Magento 1 extensions and themes. This leaves the merchant/retailer in a position where they’d have to audit, maintain and fix any third-party extensions and themes – which isn’t a viable option for most.
  • Needless to say, the entire process is not only expensive and time-consuming but also requires a client to go out of their way in order to ensure all technical gears are running in the right way. The hassles are quite cumbersome.
  • Although Magento has encouraged the users of the previous version to migrate to their newest update (Magento 2), users have encountered many difficulties with the data migration as well as finding relevant modules that covered their previously existing modules. They also claimed that they needed to do most of the custom development from scratch, a tiresome and time consuming process.
  • One of the pitfalls users ran across when making a move to Magento 2 is the ‘bad data’ issues. This refers to the custom data added manually that is not validated (in both M1 & M2); or M1 data that is not valid in accordance with M2 rules.
  • Another aspect of this migration is that users generally encounter double the quoted expenses plus the additional expenses of redevelopment and extension upgrades.

Are there any options more suited for your needs instead of Magento 2?

If you don’t want to go through the long cumbersome process of migrating to Magento 2, you can also consider other e-commerce platforms such as Kartify from ANS Commerce for a better experience where your time and efforts will be invested in such a way that you, as a consumer, wouldn’t have to worry about updates that might impact the security of your website. This time could be used in rethinking the needs of your consumers in terms of their expectations from your website as well as the overall user experience you would want them to experience.

Introducing Kartify

ANS Commerce offers you a fully customizable, integration-ready proprietary platform – Kartify. This e-commerce platform allows store design and management across six domains; storefront designs, integration, funnel improvement, add catalogue/products, store management and reporting and analytics. The main aim of this platform is to streamline not only the consumer experience but also the retailer’s experience in crafting their store for the ultimate one-stop shopping experience.

 

 

 

 

 

 

 

 

With features such as review module, blog module, static pages for FAQs and a store locator, Kartify is a unique e-commerce platform that meets the needs and standards of your brand. It offers the client a completely customizable and managed e-commerce solution for brands to scale brandstore and leverage marketplaces. The platform is compatible with mobile response and offers design support to the client.

ANS Commerce also ensures complete audit of the website before migration which enables a smooth transition from Magento to Kartify without any hassle of data loss or customization problems. ANS Commerce, with its exceptional performance, has already successfully migrated multiple websites including a leading fashion brand in India, from Magento to Kartify within a short span of time.

What makes Kartify exceptional?

With hand-held onboarding support, Kartify is an integration-ready platform built to suit the needs of the brand and also the expectations of the end consumer. It is an omni-friendly ecommerce experience integrated with leading omni-channel partners, enabling fulfilment from offline shop to online orders.

Following are various features offered under different domains across the platform:

  • Add catalogue/products:
  • With unlimited SKUs support and no restrictions on variants, Kartify offers high resolution images and smart zoom for your products. Adding to that, the platform offers multi-level product categorisation, bulk upload and update logs, richer product attributes and infinity scroll.

  • Store Management:
  • Online stores need seamless payment processes to ensure that customers do not have to worry about their transaction. Kartify has provisions for payment gateway and payment method setup which allows for COD, wallets and UPI as well. The platform also offers payment with coupons, for customer engagement and sales. In order to resolve conflicts that may be encountered by the customers, the brand can also create customer support topics and resolve CRM tickets.

  • Reporting and Analytics: (standard & custom)
  • In order to track the progress of a particular brand and/or product, Kartify also enables the marketers to view and analyse orders, returns, products and customers. Furthermore, it also provides tools to view and analyse marketing funnels, trends and promotions. The reports from the analytics can be delivered right in your inbox or phone.

  • Funnel Improvement:
  • Additional tools to create, customize and manage coupons as well as discount settings and gift cards customizations are one of the many features that the brand can use to increase traffic on their website. For promotional offers, they can also manage affiliates and create URLs for tracking campaigns. Apart from that, Google Base Mapping and easy on-page SEO management tool will enable the brand to engage with potential customers over the internet.

    The above mentioned features and many more make Kartify a world-class proprietary tech built with love. The design and fundamental goal behind Kartify is to provide a hands-on experience to the brand as well as their end consumers. The platform ensures paramount security of data and systems with its commitment to provide a hassle-free and tailored solution to the brand.

    For any questions, drop an email to que@anscommerce.com