Transition From Brick and Mortar Store To Click and Mortar Store (And Tips to Promote it)

With the brick and mortar model hitting a snag last year, multiple businesses jumped on the e-retail bandwagon. Some even transitioned to online-only stores. An e-commerce store offers certain advantages that a physical store does not, like, the ability to sell 24/7 and a wider audience to market to. However, this ease of accessibility has resulted in an influx of online merchants, dramatically increasing the competition and marketing noise across the internet. The question arises, how do you offer customers value in this highly competitive market? 

Here, your experience in running an offline store will come in handy. A brick-and-mortar store is the physical representation of the brand and you’ve already invested a good amount of time and resources into establishing its identity. Therefore, one part of the equation is complete. In this article, we have curated a list of 5 essentials for setting up a successful online store.

“Leverage your offline brand identity to drive your e-commerce business to the top.”

Consider These 5 Factors While Setting Up Your Brandstore

1. Choose a platform according to your business model

The most important step while transitioning from offline to an online store is setting up a website. In the past few years, multiple web hosting and site-building platforms have sprung up. Finding the one that works for you is not easy. It is as important as finding the right location for your next offline store. Therefore, conduct thorough research before making any platform decision. 

One rule holds for both online and offline business: Moving is time-consuming. Transferring all the product details from the physical store to an online storefront can be quite tedious and expensive. Choose a scalable platform by identifying your current needs and forecasting your future requirements. Invest in accurate growth projections before making any decisions to avoid outgrowing the platform.  

Quick Tip: If you want a customizable and integration-ready platform that can be scaled easily, then Kartify is your best bet. Request your free DEMO now!

2. Select integrations based on your brandstore requirements

After finding a platform to suit your business model, it’s time to explore integrations for payment, design, and shipping that are compatible with it.  

Extensions or plugins are software additions designed to fulfill certain tasks that the platform cannot. They are either produced by the parent company or third-party vendors. A few of them are free, others require a one-time payment, and other work on a monthly subscription model. Accurately defining your needs will assist you in cost projection. 

For instance, you can not run a successful online store if the customers can’t pay for the products or services they want. Make sure your store accepts all major methods of payment. 

Quick tip: If you want to add third-party integrations without third-party sandbox apps, you must prefer Kartify. It provides you basic key integrations, making it easier for you to operate. With more than 60 integrations, all the features in Kartify are regularly updated with new versions. Request your free DEMO now!

3. Choose the right products

While it can be quite tempting to hit the ground right out the gate, we advise you to start slow and test the waters when moving to an online store. Instead of adding all the products to the site, start by offering only your best-sellers. It will facilitate gauging the popularity of the store and determining the best course of action. 

4. Consider changes in product prices 

Multiple factors determine the pricing for online products. While moving from brick-and-mortar to e-commerce, the product prices will not stay the same. The two main components are – 

  • Determine the sales tax ahead of time. In the beginning, figure out sales tax in your own country, as you start shipping worldwide, research the tax structure of other countries. 
  • The next online-specific pricing factor is the shipping cost. Figure out whether or not the product price should increase to offer a flat rate or free shipping option to shoppers. A common practice for new click and mortars that operate on a small budget is to offer free shipping over a certain amount. 

5. Choose your shipping partner wisely

One of the biggest challenges of the click-and-mortar model is shipping goods to customers. The shipping fee may be detrimental to your business and can put an end to your digital venture before it even starts. While selecting a dedicated shipping service, consider these three things:

  • Cost 

Will the shoppers pay the cost of shipping or is it too expensive? If you decide on free shipping, can you handle the overhead without making the customers pay for it?

  • Speed

How long does it take for the shipping service to deliver the products? Does it offer express delivery? Is it safe?

  • Inventory

After adding e-commerce to your services, you need to maintain a large inventory to keep up with the increased demand. Do you have the extra space necessary to store your goods? If the answer is no, search for shipping companies that offer inventory space for a fee.

 Want to know the complete process of order fulfillment? Read on!

Quick Tip: To make sure you focus time and resources on product development, ANS Commerce India’s #1 full-stack e-commerce service provider manages warehouses and supply chains across channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

Now that you have launched your brandstore, it’s time to promote it. Below, we have mentioned 4 ways to get the word out about your digital venture. 

4 Proven Ways To Promote Your Online Store For Boosting Website Traffic

1. Share on social media

Social media is an excellent way to keep your existing and potential customers up to date on business operations, product and service offerings, sales, and more. Stories on Facebook or Instagram offer an off-the-cuff opportunity to connect with followers. Leverage it to provide regular offerings, behind-the-scenes, or create a unique experience for your audience. 

2. Spread the word with email marketing

An email marketing campaign represents an important touchpoint with existing and potential customers. These are the people who have shown an active interest in your business offerings. It means they are just a few steps away from becoming your paying customers. Now, it is your turn to convert them by offering value in one of two forms: either promotional value or engaging and useful content. 

For instance, if you sell international cosmetic and skincare products, offering makeup hygiene tips or Black Friday discount coupons is a great way to serve your customers and subtly encourage them to make a purchase.

 How to escalate your business with Email Marketing? Read on!

Quick Tip: As a physical store owner, you already have a strong customer base. Collect their email addresses to grow your biggest digital marketing asset. 

3. Curate valuable content

Content marketing is relatively new to the digital marketing domain. It has gained popularity due to the increased competition in the online marketplace. To deal with the influx of new businesses, Google has made it a priority to show the most relevant result for every search query. 

Suppose you manage a fashion and clothing brandstore. The competition in this niche is fierce. To appear in that desired featured snippet, you need to stand out; the content should be more relevant and valuable than your competitor’s. To accomplish that, you need to have a strategic long-term content plan.  

To implement content marketing successfully, identify and curate the type of content your target audience will prefer. 

Want to improve your content marketing strategy? Explore our complete guide to persona-driven content marketing for your e-commerce brandstore!

Quick tip: We advise creating a content marketing calendar and following it religiously. It makes sure that you’re regularly posting new content that is valuable and relevant to your audience. 

“Creating compelling content requires periodic analysis of user behavior and content performance.”

4. Boost website traffic with pay per click (PPC) marketing 

In layman’s terms, PPC marketing involves designing ads via an ad platform such as Google Adwords. Once created, you then bid on the amount you’re willing to pay to get it displayed when searchers use relevant keywords. 

PPC offers certain direct and indirect benefits. When a user clicks on your ad it leads to an increase in website traffic. Now, you have the opportunity to make a sale, gain a new subscriber, or provide valuable information to the visitor. 

Even if a user doesn’t click on the Google ad, he/she now knows your name. It’s called an ad impression. It could lead to a later visit or sale. 

How Can ANS Commerce Assist You? 

If you are worried about your transition from brick and mortar store to e-commerce, we are here to assist. We provide full-stack e-commerce solutions for businesses to scale brandstore and leverage marketplaces. Our in-house tech, Kartify, delivers an exceptional e-commerce experience and is fully customizable. Request your free DEMO now!

What can you expect from ANS Commerce? 

  1. Account Hygiene: We regularly check the brand logo and guidelines for creatives. Our dedicated team creates and presents periodic account progress reports 
  2. Tech & Product: We conduct website load time optimization to reduce site abandonment and provide one-page checkout to facilitate faster transactions
  3. Operational Execution: We assist in onboarding, listing products, price management, inventory, and promotions to drive topline and bottom-line

Success in the e-commerce domain is not instant, but it’s still quite formulaic. Leverage your brick and mortar assets wisely, pay attention to detail, understand your target audience, plan diligently, and execute timely. Most importantly, remember that long-term success requires a consistent investment of time and resources. 

Gamification Marketing: Fuel your Business by Incorporating these Tips in your Brand Strategy

In a world where people are overloaded with advertisements, they have an infinite number of options to choose from. Not only has it become difficult but also very important to pull off their undivided attention. But the question is how? Gamification is the answer to this problem as it encourages people to engage actively.

We all love playing games as it challenges and rewards us. It is not just a source of entertainment, but also engages customers and can be a powerful tool.

What is Gamification Marketing?

“Gamification is the process of incorporating the game mechanism into an already existing system to entice the customers.”

Gamification is a marketing tool to pull off the customer’s attention. In the language of marketing, gamification strategy begins when a business uses a popular game to promote its brand while offering rewards and incentives to people. People are more likely to engage when they have a chance of achieving something. This way you can indulge your customers while using gamification as a powerful marketing asset! 

6 tips to enhance your brand strategy with Gamification Marketing

1. Enhance your strategy by introducing creative rewards 

To ensure the ultimate customer interaction and engagement, you must come up with creative rewards. No, we are not talking about expensive gifts, rather social recognition resonating with your business. 

For instance, if you are a Jewelry brand, making customized jewelry. To increase your social media presence, you can launch a campaign during the festival season, encouraging people to post a video wearing your jewelry. Ask them to use your brand’s hashtags as they tag you. This will increase your engagement and as a reward, you can feature the best participant on your official social media page. Micro influencers love to participate in such community building activities. 

2. Celebrate and appreciate all the users

The best rewards are for the ones who possess proficient skills and give the best performance. But, will you forget the ones who tried and were not able to do well? We can’t afford that. Our ultimate goal is to engage customers and it is imperative to keep in mind all the participants as essentially they are your actual customers. Sometimes even a “thanks for participating, we value you” is more than enough to motivate them to engage in the future.

3. Monitor the process

Tracking the process has two-fold benefits. Firstly, it’s beneficial for your users. Customers are very keen to know where they stand to win rewards and gifts.

Secondly, tracking the process is not only beneficial for customers but is of vital importance for the brand itself. Brands get to know whether the strategy is driving their business goals or not. Tracking makes it possible to get a quantitative measure of their progressions and to know about where they are lagging. 

Quick tip: Want to monitor your performance? Having captured all data and user logs for analytics and insights, Kartify – our brand store tech – lets you create custom reports. To know more, request your free DEMO now! 

4. Incorporate real games

If you choose to integrate gamification marketing into your platform, you have to play smart. Incorporate real games for your customers and see how they welcome it. If they like your game, they will be curious to interact with your brand. Moreover, this will also show the authenticity of your brand.

Quick tip: Incorporating games such as Spin a Wheel, Chess, etc. are the ones people love to play, helping your brand to generate more leads. 

5. Keep the gamification process simple

Since the main objective of the gamification process is to generate leads and boost sales through a prescribed path, it is important to keep the mechanism simple. If it requires multiple pages to participate in a contest, people will pull-out, leading to high bounce rates and low engagement rates.

6. Understand your Target Generation

Before you set any marketing strategy, always remember the type of audience you are thinking to target and then analyze what are their expectations and what drives them. For instance, Gen Z & Y may like your game. But Gen X might not like them as much. You need to keep in mind the type of products, rewards you are offering to the type of audience you are targeting, so you could engage them accordingly. 

Gamification is quite a competitive strategy as there could be many errors, but you can eventually learn from them, making it a perfect method to engage with your consumers. It is all about how well you take the opportunity to increase your brand visibility. 

8 Constructive E-commerce Website Designing Tips To Boost Sales in 2021!

Last year has surprisingly increased the need for the e-commerce industry. From necessities such as vegetables and dairy products to fashion items including footwear and apparel, online shopping has become essential from a vogue! With this increased demand, the need for an optimized and aesthetically accurate brandstore has also risen. 

“Irrespective of how fancy your social media presence is, if your website design is not optimized, you will lose all the charm!”

Imagine, you and your friends have decided to visit a newly hyped mall. The moment you enter the shopping mall, you get disappointed by the ambiance. You can’t decide where to go as there is no navigational banner. The ambiance is dull and doesn’t match the hype. Will you visit again? Or will you even stay there for another second? To make your prospects send you the token of loyalty, you need to pay attention to website designing. 

There are many aspects to grip the attention of your visitors. Factors such as product image aesthetics, customer service, navigational buttons, etc. are important to note while designing your website. 

8 ultimate tips to design your e-commerce website!

1. Use high-quality product images

The major downside of online shopping is that users can’t visualize the products. To ease out this problem and position your offerings in their minds, showcase your offerings with high-quality images. You can even insert videos depending on the type of the product. 

Is your website loading slow? Follow these tips to optimize your website!

Since your shopper’s experience highly depends on the product images, ensure they are of optimum quality. Any sort of blurriness or pixelation image can damage your brand image. Also, you can make a photo gallery for each product, letting users have a better look from each angle.

Quick tip: To get a refined experience, you can get started with Kartify – our brandstore tech. With Kartify, real-time image optimization with cache & DB replication, making your website quicker and faster. Request your free DEMO now!

2. Employ a limited options to the navigation menu

Menu bar helps your site’s users to easily locate your offerings and find what they are looking for. But when they find an unlimited option on your menu bar, they get confused and drop the idea altogether. Also, not to mention, the higher the number of options you deploy, the more time your site will take to load. So, don’t confuse your prospects, be precise and concise! 

Quick tip: If you have a wide product portfolio, you can opt for a drop-down menu to arrange your products. For example: If you check Vero Moda’s India website which is powered by Kartify, you will get the idea of how organized and arranged your navigational menu should be. 

3. Let your users filter the search 

Another option to make your site’s users’ navigation better and more relevant is filtering!

Can there be anything more annoying than finding your favorite hoodie and realizing that it’s not available in your size? Letting filters in your brandstore is the best way to retain your customers. You can employ popular filter options such as price, discounts, size, color, etc. This helps users to navigate the exact items they have in mind.

4. Include an E-shaped pattern to convert visitors

“Always keep in mind the natural reading pattern of a website while designing your website.”

When you head over to a brandstore to buy something, you must have seen the menu bar starts from the top left corner, followed by the products, making their way horizontally across the website. E-shaped patterns of an e-commerce website are quite common and natural. So always utilize this pattern and go by the rule to make it pleasing for your customers. This presentation will mark your offerings in your potential buyers’ minds and will help you convert them. 

5. Sync the website’s design with your brand identity

Keep sync of your color tones with your brand logo. Don’t use different themes with too many elements and colors. Also, balance your identity with your website’s overall design. For instance, if you are a luxury clothing brand, keep your design elements as voguish as possible without going overboard. But if you are an online book store, narrate your website with metaphors and verse. The idea is to understand the customer base and find out what they need and not what you sell. Mold your website’s look and feel accordingly and you will get high conversion rates.

6. Insert a back-to-top button

You are scrolling down on an online shopping website. After a few minutes of scrolling, you want to go back to the top of the page without going back.

Also known as the scroll-to-top button, it is a navigation feature, aiding users to navigate to the top of the page. It comes in handy when there’s a lot of content on the website. Without having you to make any efforts, this button helps you reach the top easily. The most common UI pattern is to place the sticky button in the bottom right-hand corner! 

7. Go for single page checkout 

Cart abandonment is quite a common problem for e-commerce businesses. It hampers their growth while giving a low conversion rate. One way to reduce the cart abandonment rates is by including a single-page checkout on your website. A multiple page checkout can annoy the customers and has a great chance of them abandoning their carts. Keeping this in mind, you should go for a quick checkout option, letting customers seamlessly buy products. 

Quick tip: To help you get rid of cart abandonment, Kartify features a single page checkout attribute, allowing a quick checkout. Request your free DEMO now! 

8. Don’t forget to add product reviews or client testimonials

People have become more active when it comes to online shopping. They don’t trust easily. They look for different platforms to check how reliable you are. One way to eliminate customer’s skepticism through your website is by adding reviews and ratings on your product pages. It gives them a better understanding of their potential purchase. Not only that, but you can also insert a testimonial section on your homepage, where you can showcase your customers’/ clients’ testimonials.

Want to know how to retain social proof while getting more product reviews and ratings? Check out our blog to know more!

How can you achieve this?

From maintaining the aesthetics of your storefront to improving your sales funnels, Kartify offers a wide range of options. Designed to ensure the security of your brandstore, it hosts a lot of international and national brands’ websites recognized and certified with the ISO security standards. Request your free DEMO now!

What can you expect from Kartify? 

  • Multi-store Management: Kartify offers its users a feature that manages all your stores, analytics, staff accounts, user permission, all in one place. 
  • Refund Manager: Kartify’s in-built Refund Manager assists you in processing refunds for both prepaid and COD orders. You get a single view of all the eligible refund orders.
  • Customer Loyalty Programs: To improve the reputation of your brands, Kartify is pre-integrated with Customer Loyalty Programs.
  • Custom reporting: Having captured all data and user logs for analytics and insights, Kartify lets you create custom reports.
  • Custom-integrations: Kartify has robust integrations with various partners. With more than 60 integrations, all the features in Kartify are regularly updated with new versions.

Online shopping is all about creating online experiences. To persuade the customers, you must get your site’s design right with a focus to convert your visitors. We hope this post has helped you get an idea of how to design a website, boosting your traffic.