Want To Drive Traffic? Here are 10 Concrete Ways To Get More Traffic On Your E-commerce Brandstore!

You have just started up your e-commerce brandstore to introduce your offerings to wider audiences. The idea was to expand your already existing brick and mortar shop to an e-commerce brandstore. But you have just now realized that your website isn’t getting any visitors. Or let’s just say you have a great brand presence on your social media and you get good traffic on your website but lately your website has hit a plateau. You’re neither getting any leads nor are you able to drop your audience into your sales funnel. What should you do now?

Your website is the digital storefront of your business wherein drawing in traffic to your digital destination is the most crucial aspect. In the cyberspace of information overload, how can you persuade bits and bytes to floats to your brandstore? How can you get your prospects to notice your business in the never-ending market of sellers and buyers?

No matter how hard you try to get more visitors if your website is not properly optimized for conversions then forget about traffic. Whether you’re new in the e-commerce line or you want to boost up your sales further, your first step has to be introducing significant integrations to your website. 

Quick tip: If you’re struggling to get more traffic on your brandstore, then you can get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free DEMO now!

10 verifiable ways to attain more traffic on your brandstore!

To attain victory in the sea full of data overload, you must practice these doable and incredible tactics to drive traffic to your e-commerce store!

1. Put an emphasis on On-Page SEO

You might have heard people saying that SEO has fallen! Well, ask them to reckon again. Google’s algorithm can change over time but SEO can never be outmoded, especially when it comes to on-page SEO. From making internal links to your new content to adding Meta descriptions, it’s crucial that you optimize your website’s content using on-page SEO to boost your traffic. To optimize it further and outrank your competitors, you can make use of long-tail keywords. They are the ones that impact more than your single head keywords. Not only does it provide a context to your content but also accounts for a larger part of your Google searches.

“Long-tail keywords charge your content marketing strategy, making it one of the best ways to rank SERPs.”

2. Send samples of your offerings to influencers

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Influencer marketing enables you to make use of the creativity and control that the influencers have made over time with their audience. You can harness the benefits by sending free samples of your offerings. Getting them to feature your products can help your brands to get a wider reach of the audience in a specific niche.

3. Initiate with Guest Blogging

Guest blogging or guest posting is the process in which you integrate your website’s content with another business’s website. You can join hands with the business of your niche to curate guest posts. This idea can help you get traffic from their audience, not to mention that it will increase your reach, supercharging your results.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Request your free DEMO now!

4. Respond to people’s questions on Quora

Quora is a useful platform to attain more traffic on your website. You can look for questions that are relevant to your offerings. For instance, if you deal in sustainable fashion apparel and you come across a question that says, “What are the methods used to design a cloth using a cruelty-free process?”  You can answer the question with a detailed process that you generally indulge in. In the very end, you can include a link to a specific product to attract their attention. This can help you get verified visitors in no time.

“Give people detailed yet concise answers by cleverly inserting fitting keywords with links, redirecting them to your website/brandstore.”

5. Boost the enthusiasm of your prospects with giveaways and contests

One of the best ways to drive traffic on your brandstore is that you indulge in social media marketing and put your focus on audience engagement. Organizing occasional contests and giveaways can help you get social media shoutouts. Through this, you can easily get more traffic on your brandstore, as your audience won’t be able to resist a chance to win exciting prizes and incentives. This will enhance your social presence, leading them to visit your brandstore. 

6. Get the most of Email Marketing

To rise above in the ocean of marketers, email marketing is an amazing approach to vouch for. Be it any upcoming offer, or new offerings, email marketing always does the job for you! Gear up to curate content for your newsletters, free consultations and get more leads. This will also help you drop your customers into your sales funnel.

7. Organize webinars with industry thought leaders

Webinars are a great way to attract more traffic to your website. When you organize a web-cast with an industry thought leader, you don’t only get credibility but also get more clicks and views on your website. The event can revolve around the industry-related topics of your niche. It could be anything from tips to strategies, to a general q&a session!

“Popular industry leaders can often do the job of influencers! There’s a chance that their followers might become your potential customers.”

8. Don’t ignore to update expired content on your website

Refreshing bygone content is a good thing to approach more visitors. Imagine this, you go on the website of your favorite brand and see exciting offers, leaving you elevated. But the moment you click on the offer, it says “expired”. You might get disappointed and leave the website! This can affect both the credibility and trust of your prospects. Refresh your content timely to get verified visitors.

9. Scrutinize the analytics to inspect visitor’s data

One of the most important techniques to drive website traffic is examining the analytics of your website. The invaluable tool enables you to formulate your website content basis visitor’s demographics and other metrics. Along with that, it also helps you check from where and at what time does your data come.

Quick tip: Don’t just focus on the most popular posts rather take a look at the less popular ones to get an idea of where you went wrong.

10. Post your popular products on Pinterest

Pinterest is one of the most sought-after platforms for niche businesses such as DIY crafts, fashion apparel, home décor, etc. You can easily get clicks on your website by curating creative pins with your contemporary collection. The aspect of niche users makes this platform uber useful, hooking them to your brandstore.

How to do it all?

Not sure how to execute everything at once? Well, you can leave everything to us while you focus on your core operations. We offer you full-stack e-commerce solutions scale brandstore and leverage marketplaces such as Myntra, Flipkart, Amazon, etc. With our brand tech – Kartify – we deliver an exceptional e-commerce experience right at your storefront.

To know more about how we can assist you to boost traffic on your brandstore, request a free DEMO today!

Festive Season 2020 Trends: ANS Commerce facilitates 2.5X more festive sales at 25-30% lower cost for its partner brands

In inclusion with sentiments and happiness, the festive season comes with deals and offers for buyers to swear by. But with the COVID-19 still being the reason for the forbiddance of offline purchase, usage of e-commerce websites and marketplaces have increased.

Undoubtedly, the Indian e-commerce industry has surged, especially after the onset of this pandemic. Not only has established e-retailers boosted their businesses over this time, but we can see many Direct-to-consumer (DTC) brands entering the market and earning profits. To showcase the same, the Indian festive month has solely witnessed a huge difference in terms of sales figures that e-retailers have acquired.

Covering and comparing all the e-commerce festive trends, ANS Commerce’s report throws light on the sales volume along with new marketing ideas and warehousing trends, its partner brands have followed this festive season. Right from the difference in the sales volume from that of the last year, to new marketing trends including digital products, to segment-wise changes, we have curated a whole bunch of trends for you. So let’s dive deeper and take a look at the festive season sales insights!

Increased Adoption Of Online! How and Why? 

Comparing offline sales and online sales, many rational minds are opting for the latter than the former. To count a few reasons, no contact delivery is the major intention for people to go online. Not only can you get your products on time, but can also avoid the transmission of the virus. This notion has gotten said popularity from online retail brands, especially amid the Diwali season. 

Hoarding clothes and other items was a trend amidst Diwali, but this year, there is an upsurge in the trend, especially on e-commerce websites including both marketplaces and independent brandstores. There is seen 2.5X more sales at 20% – 30% reduced cost with the assistance of marketing optimization, multi-city logistics, and lower order return.

Decoding the Sales: Thousands of offers, millions of sales, and countless excitement!

Let’s unpack the sales volume exhibited amid the festive season. The sales have turned out to be a megahit this year as our partner brands reported to have done sales of ~34 Cr. Gross Merchandise Value (GMV). Enumerating the volume of items shipped this year, brands have pegged shipment volume of ~5.7 lakhs of products this year. The upsurge unravels how new-age digital channels such as D2C and omnichannel have become a necessity for e-commerce businesses.

How was this festive season different from last year?

No one can forget the first four months of this year when there was an absolute fear of the pandemic, resulting in a lower number of sales. But did we ever imagine that this Diwali will bring light and prosperity to e-retailers? 

To add in the facts there is a clear-cut difference between 2019 and 2020. The report counts in the average order size with an increase of ~20% from that of last year’s. From this. you can absolutely sense how individual customers have spread the hype of online purchases this year. 

The major upside to online sales during this pandemic is the non-COD payment option. In fact, there are many brandstores that are declining the option of cash on delivery as cash transfers can potentially become a carrier of infection. This has resulted in a rise of ~58% of the share of pre-paid (non-COD) payments.

“The proportion of orders from non-metropolitan cities have solely increased by ~11%, making a contribution of more than 50% to the festive sales. With metropolitan cities such as Delhi and Mumbai contributing to only 35% sales.”

Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. With an almost ~155% increase in the GMV as compared to the year 2019 for the same set of brands, it’s quite obvious that warehousing and supply must have played an incredible role to execute the operations. So, talking about the trends, the Stock Keeping Unit (SKU) on brandstore has increased by 20% – 25%, resulting in better depth and breadth of inventory.

Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

New Marketing trends observed with a special focus on D2C segments!

With sales and warehousing, there’s another aspect to e-commerce that’s been transitioning amid the festive season. Marketers around the nation have come up with seasonal marketing ideas to change the digital attire of their brandstore. Offers and discounts sound like traditional concepts when it comes to incorporating them into marketing ideas, especially in 2020. Each year brands perform something new in terms of marketing, but this year the creativity seemed to go a step further. And, the result has been fruitful as the share of new shoppers has increased.

To head towards victory, marketers, and e-retailers have introduced many digital products to encourage their prospects. This year, there is an upsurge in E-gift cards and warranties. 

The main focus remained on customer-loyalty plans, the brands have chosen to use loyalty programs and payment offers to lower customer acquisition costs. 

Loyalty programs are a great way to engage your customers with you. Click here to know more about it among other ideas to get customers reviews and ratings!

Diwali is the season where you can come up with new offerings as it’s the peak time of the year when people look for new and creative options to gift their loved ones. Keeping that in mind, many new and established brands have expanded their product portfolio and introduced a varied combination of product mix for their customers.

“Brands also witnessed a boost in the sales of gift packs and combos, especially in the dry fruits and beauty & personal care segment.”

Sectors in specific that saw major sales!


We are well aware of festive traditions – buying new clothes is one of them. Like each year, this year also Fashion & Lifestyle continued to win the race as it is the major contributor in sales.  

Health has been a major concern this year especially for new mothers and infants, leading to a spike in the Mom & Baby Care category with 14X.

“Beauty and Personal Care segment contribution has increased by 2.2X as compared to last year, making it the fastest-growing category.”

In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category itself. The brands under this segment have forced people with their aggressive marketing campaigns to stockpile products such as vegetable wash, surface disinfectants, and sanitizers.

This indicates the fact that this year has been full of prosperity and happiness for e-commerce brands. ANS Commerce has supported its brand partners with brandstore tech, warehouse & fulfillment, performance marketing, and marketplace management. 

If you’re planning to claim your stake in e-commerce real-estate and want to be one step ahead of your competitors, then request your free DEMO now!

A Complete Step-By-Step Guide To Persona Driven Content Marketing For Your E-Commerce Brandstore!

In the age of digital technology, one of the most sought-after strategies – that marketers have been exercising – is content marketing. You might be considering content as the king, till today, but little do you understand that your audience is the one which rules. 

Your aim might be to create a great quantity of key-word stuffed content. But note that, audience-friendly content – that’s rather engaging than persuasive – is equally important, if not more.

Imagine this, you love to solve puzzles over social media and have a thing for luxurious fragrances. You come across a blog post that includes a quiz, and solving it might give you a chance to win a perfume. Would you not get attracted and engaged with the idea behind the post? You might even end up checking the brand’s website and their other offerings. 

What is a Persona, and what’s the need for it?

Content-driven by persona is absolutely essential to hook your audiences with your e-commerce brand. The personas are the fictional figures that you make to represent your audience. They generally are the reflection of your target audiences and help you to keep them glued to your brand. 

“Personas are not just made to catch your audience’s attention; they guide your overall content strategy including deciding the right tone, content format, and topics to explore.”

Construction of personas with a marketing angle is not everybody’s cup of tea. The term per se articulates different challenges of research related to your brand’s vision and mission. Not to mention the fact that the content piece must be informative, entertaining, and useful.

To craft the content basis persona, you can’t afford to avoid the following mentioned steps. Read on to take your content on the right track!

5 Steps To Craft Persona Driven Content Marketing!

1. Construct your ideal buyer’s persona with the help of data

The foremost step is constructing the sketch of the customer you want to target. Some marketers often make mistakes by imagining and visualizing the persona without going deeper into their company’s data. But, your data has all the answers to build a 360-degree factual character sketch and will become the foundation of the persona. Look for the answers including – what does s/he does, her/his job title, what does s/he loves to eat (if you’re a food brand). 

Quick tip: Don’t hesitate to use your customer database including social media analytic tools such as Facebook and Twitter analytics. This will give you an in-depth understanding of your customer’s behavior and preferences.

2.  Examine the specific challenges, and obstacles your character witnesses

In this step, you have to put on the shoes of a salesman and put an emphasis to articulate the type of content that can convert. For that, you must look for the problems and challenges your fictional persona might encounter on a day-to-day basis. While making your content plan, tick all the troubles you think – from your data – your character sketch encounters. By doing that, you are actually making a list of struggles that your actual customer base witnesses. This will brief you about their expectations and assist you to incorporate your product into the content at the right time!

“This can help you create the problem-solution type of marketing content – where you create a fear appeal by showcasing a problem. Then you immediately incorporate your product and give them a solution to the problem.”

3. Sense the niche topics and content pieces you want your audience to consume

Now that you have made your fictional character basis your audience, don’t take a halt as your work has just begun to get started. In this step, content takes the front seat. You can start by checking up the stories and posts you want your customers to feed on. You can also design the industry-related topics in which you can incorporate your offerings. The aim is to associate your story with the buyer’s persona’s interests and hobbies.

“Numbers don’t count to shape your content strategy, but the quality and relevance do.”

4. Check the communication patterns and the media form they use

Keep a check on the form and type of media your personas swear by! If they love to binge upon OTT platforms, then curate content strategy basis that type. Create a media mix that’ll help you produce a variety of content for your audiences.

Click here to know about how to gain social proof and get customer reviews & ratings on your e-commerce brandstore!

Quick tip: Get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free demo now!

5.  Map your content at the right time

Time is one of the most crucial aspects when it comes to delivering content to your audiences. Checking upon the facts such as, when your buyer persona comes on social media, or when he/she is available to check e-mails often helps you define a successful content marketing strategy. So don’t throw your content without planning strategically. Decide the time and occasion and then make your delivery to increase the traffic.

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo now!

Always remember that there’s a lot of content online that people don’t pay attention to. But with the advancement of technology, consumption has also increased. So, keep an eye on the delivery of the right content at the right time to the right people.