Selling Comfort: How Secret Wish – A Lingerie & Sleepwear Brand Made Women Feel Comfortable All Day Long!

Among other necessities for a woman to live a confident life, there are certain things we can’t afford to miss on. At the top of the list is ‘What we wear”. Apparels are indeed an important part of our lives, making us feel comfortable and confident, particularly lingerie and sleepwear. While the former boosts your confidence, the latter gives you a goodnight’s sleep, balancing the various aspects of life. 

Initially, when e-commerce in itself was a new term, there was no lingerie and sleepwear brand online. Not only women had to visit offline stores but also had to compromise on hygiene. What was the solution to all this? Enters the Secret Wish. 

About the brand: Secret Wish

Secret Wish is India’s leading lingerie and sleepwear brand, providing solutions to fashion fit issues while helping women feel confident and comfortable throughout the day.

With an aim to sell chic & girly lingerie in the finest quality for women across the nation, Secret Wish was founded by Sushant Puri in 2014. The founding team of the brand includes Chandan Singh and Roopkiran Kaur Sandhu who helped Sushant build the brand from scratch. Later on, Sushant’s elder brother, Prashant Puri, came into the business as co-founder and started managing Secret Wish.

Secret Wish provides a seamless and hassle-free shopping experience with their direct-to-customer business approach, making it affordable and feasible for people to purchase. They have multiple categories including, nightwear, bathrobe, swimwear, and lingerie, under the convenience of a single roof. 

Bridging the gap between online and offline shopping

Female hygiene has always been a concern – given the fact many female-related issues are still not communicated openly. In the early era of the 2010s, buying lingerie openly was taboo. Not to mention, people were not much aware of female hygiene issues and didn’t understand the importance of supreme quality intimate wear. In fact for lingerie and sleepwear, there was a common notion of buying cheaper options. 

Not only women used to compromise on the quality, but also the whole process of going to a local market and buying sleepwear and lingerie was hectic. “We realized this social issue in the year 2014 and noticed that there are no nightwear brands on online marketplaces. Moreover, women were buying from local markets. But we were determined to bridge that gap between offline and online, resulting in the inception of ‘Secret Wish’” said Prashant Puri.

“Cotton and hosiery comfort wear were being sold in the nooks of Gandhi Nagar – a small district in Delhi. I thought to take the whole idea online as there was not a single lingerie and sleepwear brand on marketplaces such as Amazon, Flipkart, etc.” said Prashant. 

Overcoming the D2C challenges

Direct-to-consumer is an approach in which a  business doesn’t rely on the middlemen and sells directly to the consumers. The D2C model is beneficial for consumers and manufacturers as it cut down the cost of an intermediary

Secret Wish was one of the first few brands who adopted this – now highly hyped – approach of selling products. But before any brand begins with this approach, it’s important to understand the relevance of online. 

For a D2C brand, everything has to happen online. From managing accounts on marketplaces to managing traffic on the individual brandstore, a D2C brand has to keep a hawk’s eye to fuel the business. “Be it following the right standards to checking if the order dispatch is happening on time, it’s important to observe each and every detail keenly. So we had to go figure out these things while keeping a look at whether the proper quality is maintained or not,” he added. “Moreover, for a fashion brand especially in the sleepwear category, it’s essential to have a large assortment of collections. Mere 4-5 options don’t do the job, you have to maintain 40-50 different varieties in a single product category. But with growing demands, we became determined to improve our customers’ experience with valued services.”

Scaling business amid the Pandemic

The new normal times had been considered good for e-commerce businesses across the nation. To practice the mandatory guidelines issued by the government of India, people became more conscious and switched the traditional buying methods to online shopping. For Secret Wish, the unprecedented times have actually proven to be good – given the fact, people were forced to stay at home, increasing the need to wear comfortable clothes such as shorts, nightgowns, etc.

Talking about the trends amid the pandemic, Prashant highlighted the fact that people from both tier 1 and tier 2 cities came online, leading to a boost in their sales numbers. “More than 40% orders came from non-metro cities. Women who were initially dependent on offline stores, switched to online websites and marketplaces such as Myntra and Amazon, leading to an increase in online penetration.”

Finding expertise in ANS Commerce

Started their journey with ANS Commerce in 2017, Secret Wish became its full-stack partner. “Ever since we started with ANS Commerce we have seen an impressive boost in the sales. The rising penetration of online shopping and digital adoption post pandemic has increased our order volumes more than 200%, Prashant said.”

“Highlighting their warehousing and fulfilment solution, I would like to say that we have definitely saved the cost of warehousing and distribution channels. This money was used in brand visibility and marketing,” he said.

“Right from the moment we got associated with the team of ANS Commerce, we experienced incredible services. Be it their performance marketing solution or marketplace management or warehousing & fulfilment, I would definitely like to appreciate the entire team for their constant support,” Prashant said. 

Since the website of Secret Wish is fully-designed and managed by ANS Commerce, to explain the experience of the brand in brandstore tech, he added, “Not to mention our website is fully-powered by Kartify – their brandstore tech. Kartify has optimized the performance of our online store as it loads faster and has actually helped us reduce the cart abandonment rate. Talking about their refund manager – an in-built feature of Kartify – it has helped us process refunds faster with more ease.” 

“Moreover, we have efficiently overcome the challenge of account management and reconciliation on marketplaces with the help of ANS Commerce.”

“We look forward to continuing ANS Commerce’s e-commerce solutions and would recommend other D2C brands to seek their assistance as well.”

About ANS Commerce

ANS Commerce is India’s #1 full-stack e-commerce enabler helping brands sell online. We offer brandstore tech, performance marketing, marketplace management, and e-commerce warehousing & fulfilment.

We want our brand partners to focus on their brand and product and leave ‘all-things-e-commerce’ to us. We help brands acquire consumers, power brandstore, and jumpstart marketplace operations in no time. With us, brands can offer fast & reliable order fulfilment to your marketplace & brandstore consumers. Our extensive experience across product, e-commerce, retail, and marketing helps the brand achieve higher sales and stronger brand differentiation.

Having worked with 90+ established and challenger brands, we aim to help them sell on their brandstores along with 15+ marketplaces. ANS Commerce enumerates Jack & Jones, Vero Moda, Portico, Piramal, CEAT, Marico, Bath & Body Works, and ITC amongst its client partners. It is integrated with 60+ partners such as Fynd, Unicommerce, Netcore, Arvind, Delhivery, Increff, Razorpay, and many more to simplify e-commerce in India.

Conversational Commerce: How the Trend has Shaped E-commerce?

Today, it has become essential for every industry to stay ahead of the most recent trends to survive, grow and fight upcoming contingencies. The e-commerce industry has revolutionized the way people shop today. But the point of focus is ‘how can we surpass the customer experience?’

Customers are the most important assets of any business, and it sometimes becomes difficult to interact with them, leading to unsatisfied customers.

Do you want your customers to develop full trust in your brand? But the question is how? Well, the only answer is Conversational Commerce! 

“Conversational Commerce serves as a liaison between businesses and their customers!”

Not only does Conversation Commerce help you customize your customer’s experience, but also makes it easier for you to interact with them, creating a great impact on every touchpoint in your customers’ journey. With modern conversational commerce systems, customers & brands can interact and transact together across a variety of channels. This intuitive interface makes buying more convenient for customers, giving them a seamless and personalized experience.

Let’s dig deeper into the real definition of conversational commerce and check the two main systems brands have been using to serve their customers!

Conversational Commerce Systems

1. Chatbots

Chatbots are excellent solutions to support real-time customer service. It makes the sale process user friendly, decreasing the gap between online and traditional shopping experience. They provide you assistance at any time with integrated live chats and detailed FAQs.

2. Voice Assistants

We all know to what extent, Alexa and Siri have made our life easier. Not only are they used by the urban households, but also help the brands formulating their business plan. Not to mention, collecting reviews has never been this easy for businesses. 

6 Reasons why you should use Conversational Commerce?

Conversational commerce generates profound benefits for many brands. You can make the most of conversational commerce by adding a conversational approach to the way you market and sell your offerings. To know more about this strategy, let’s read on to find the benefits of Conversational Commerce! 

1. To provide 24*7 support

Retailers can collect information through a support system while a chatbot solves the queries of the customers. A chatbot needs to be maintained once it is set up. But once the businesses integrate a chatbot, they give their brand the opportunity to connect with each and every customer 24/7 without hiring a large number of customer representatives. Though a human touch to the support is necessary, you can use the bots to cater to the initial level complaints.

2. To send order tracking deets

Integrating your brandstore with messaging apps such as WhatsApp, Hike, etc is a great way to send order updates to your customers. Additionally, you can also send new offers, discounts, etc via instant messaging. You can consider this as one of the advantages of conversational commerce. When people come across exciting offers, they often circulate them among their friends, making your promotional strategy viral. 

Quick tip: Want to satisfy your customers by sending order tracking updates but don’t know how to? Kartify brandstores are integrated with WhatApp, enabling alert-based messaging and WhatsApp chatbots! To know more about it, request your free DEMO now! 

3. To give accurate solution to customers’ queries

If a customer walks into a store, they can get help from the in-store staff, asking about the quality of the product, warranty, etc. Imitating this type of experience online hasn’t been as easy and efficient. But with conversational commerce, you can make sure you solve all the queries of your customers. In addition to sending recommendations based on what is trending, stores can answer customers’ questions enabling them to make the right, convenient and suitable choice.

4. To increase customers’ satisfaction

Consumer satisfaction is the heart of any brand. A satisfied consumer is more likely to come back and promote your brand to others. Conversational Commerce makes the customer feel at ease when they are in your e-store. With customer care being automated, it not only saves the waiting time of the user as the bot answers their queries but also ensures they are satisfied with the quick help.

5. To reduce Cart abandonment rate

The only downside to online shopping is customers’ skepticism towards the product quality. They generally fill their carts but don’t end up making the purchase, leading to a high cart abandonment rate. In such cases, bots come into play. A chatbot helps you solve customer queries with the best alternatives. For instance, you want to buy a pair of shoes, but you are skeptical about the material used in it. A bot can solve the query in such a case, making you purchase the product. 

Is cart abandonment crippling your online business? Read more to know how to reduce the cart abandonment rate! 

“Eventually, if the customer is happy the growth of the business is guaranteed!”

6. To remove manual and repetitive work

Whether it is an online retail store or a traditional store, you can’t escape from customers’ dilemma. But in the case of an online store, it becomes hectic and monotonous for the support team to clear each and every query. Here comes Chatbots in the picture with automated responses to manage hundreds of conversations simultaneously so customers don’t have to wait in line for a response. 

Conversational commerce presents a huge opportunity for brands and retailers to enhance the customer experience and maximize sales across channels. It has become more important than ever because of its conversational style of interaction as it can enhance personalization and warmth in the online shopping experience. 

Now that you know everything you need to know about conversational commerce, what are you waiting for? Go ahead and request a free DEMO, integrating your online store with chatbots through Kartify!

Impact of Coronavirus Vaccines on the E-commerce Industry in India! (Post-Pandemic Trends for 2021)

In March 2020, the Indian government declared the national lockdown with strict guidelines, exercising social distancing. As the pandemic reshapes our lives, people are finding comfort in online shopping more than ever. The e-commerce sector per se became the largest beneficiary of the coronavirus outbreak. 

However, now that the COVID-19 vaccines are rolling out, will there be a threat to e-commerce? The first question replays in our mind – what is going to happen to the online sector? Are people willing to adopt the new normal trends forever or will they switch over to traditional buying patterns? 

To discover the result of vaccines on e-commerce and online shopping, let’s first have a look at the e-commerce trends amid the pandemic in 2020! 

5 e-commerce trends accelerated by the pandemic | #2020Recap

1. Share of online shopping increased 

The most definite trend of 2020 we can’t ignore is the rapid increase in online sales. From clothing to electronics to groceries, the dependence on online surged during the pandemic. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping.

2. Brands highlighted health & hygiene in their marketing campaigns 

Hygiene was the biggest concern in unprecedented times. Many brands made the most out of the situation while rolling out aggressive marketing campaigns highlighting their packaging and shipping to be 100% safe. To list out one, let’s not forget how food aggregator brands claimed to check the temperature of their delivery agents before picking up the orders.

3. Upsurge in the contactless payment options

One thing the pandemic has completely changed is people’s reliance on contactless payment options. Even the online businesses supported the option of digital wallets over COD to make the process completely contactless. Online payment options emerged mainly because it ensures complete safety.

4. Rise in the demand of e-gift cards amid festive season

A gift card is another trend the pandemic has given rise to. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, people were seen giving e-gift cards to their relatives especially around Diwali season. Given the fact that the gift card option is highly versatile, both brands and customers supported the idea.

5. Increase in the trend of mobile commerce

To let people enjoy the perks of quick shopping, brands looked for ways to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram also came up with a new option to sell. It expanded its shopping services across IGTV.  

It’s reasonable to expect the long-lasting effects on e-commerce and digitalization – given the fact that people are habitual of the comfort online has to offer.

What will happen to the E-commerce Industry after the Pandemic ends? (Major trends to come up in 2020)

For now, the market drift is clear about the practice of social distancing even though the vaccines have rolled out around the nation. But many online businesses are afraid that their growth might slow down in the next few months. What is exactly going to happen?  

  • If you have an online store or you have just established your own online business, you don’t need to be afraid as e-commerce will eventually boost. Seeing there’s a lot of scope for growth in India, especially after people have become habitual using online channels, your online investment won’t get wasted. 
  • Amid the hard times, people were forced to discover and shop online to avoid the transmission of Coronavirus. Now that they have finally found their comfortability in online shopping, there’s a very small possibility of them switching over to the traditional channels. Not to mention, online shoppers enjoy the convenience – price benefit, selection benefit, payment benefit that e-commerce offers.

Digital marketers will need to buck up and come up with aggressive and unconventional marketing strategies!

Online businesses and marketers will keep practicing a few strategies to boost digitalization. Keeping that in mind, we have curated a list of four trends expected to resurge after the end of the COVID-19! 

1. Upsurge in the Omni-channel Marketing

Consumer data collection and omni-channel marketing tactics are becoming increasingly popular. The more brands are realizing the significance of the data, the easier it has become to retain loyal customers. For instance, a fashion brand has both a brick and mortar store and an online store. Now a person frequents their offline store for office wear clothing. With this knowledge and the collection of customer data, they can send marketing adverts for formal wear to boost online sales. 

2. Emergence of multiple e-commerce platforms 

The only conventional e-commerce platforms we are aware of include; marketplaces and brandstores. But in the coming months, the nature of e-commerce per se will evolve, giving rise to various other unconventional models. The display of offerings on social media channels is one of the examples. Showcasing products and generating orders via live video options on channels such as Instagram and Snapchat could also be considered on a broader scale.

Quick tip: If you are having a problem selling on marketplaces, let us assist you with our robust marketplace management solution. From account management to growth planning, we help you establish your mark while boosting your sales. To know more, request your free DEMO today!  

3. Creating in-store experiences

Augmented reality and virtual reality are definitely going to be the center of attraction in the upcoming months. To compete with offline shopping, concepts such as virtual trial rooms are going to increase. Moreover, the retailers will come up with more creative ideas to fill in the gap between online and offline. 

4. Headless Commerce will become mainstream 

To enrich the customer experience, the idea behind headless commerce will evolve in the next 4-5 months. The unconventional architecture will give more liberty to the brands to build and integrate various channels altogether. Largely, the whole retail will be operated in a more organized way irrespective of what channel is being used. 

5. Intelligent forecasting

As the new and intelligent way of forecasting has developed over time, businesses will continue to keep analyzing the behavior with these unconventional methods. For instance, instead of checking the inventory levels manually, warehouses have deployed software to check the inventory level and forecast the future demand. Same way intelligent forecasting is going to upsurge. 

While businesses are trying to forecast the changes the vaccines will bring in, one thing is for sure the e-commerce industry is not going to end at all. But one thing you must do is to revisit your business plan and buck up with the changing market scenario. Strengthen your e-commerce marketing strategies to persuade and retain customers!

5 Most Worthy Products To Sell Post Union Budget 2021! (With tips to promote them)

As the Indian economy has suffered due to the pandemic, the first paperless budget has made its way as an economic vaccine, aiding the nation’s economy. While presenting the union budget, Finance Minister Nirmala Sitharaman has introduced many policies and guidelines, helping the digital business to scale their operations. 

While introducing schemes such as PM Atmanirbhar Swasth Bharat Yojana, Mission Poshan 2.0, Urban Jal Jeevan Mission, etc., there have been other initiatives taken by the government to help specific sectors.

“A Limit of turnover for the tax audit has been increased to Rs. 10 crore from Rs. 5 crore for entities carrying out 95% transactions digitally”

If you are starting to start your own e-commerce business or thinking to expand your product line, this is indeed the best time to start. With the union budget rolling out, you can probably reckon upon starting up with the products mentioned in our list, inducing more profits.

To help you understand the best e-commerce products you can surely invest in 2021, we have curated a list! Let’s dive deeper into the 5 best products profitable to sell this year.

5 Most Worthy Products to Sell in 2021!

1. Steel Utensils

If you already have a business manufacturing steel utensils or are planning to do so, here’s a piece of good news for you. Custom duty on stainless steel has been reduced to 7.5%, making it cheaper to import in India. Not to mention after the pandemic, people are becoming health conscious and switching over to more traditional ways. Using stainless steel in cooking is one of them. It’s both beneficial for your health and the environment – given the fact it can be melted again. 

How to sell

Apart from your own brandstore, you can think of selling on various marketplaces including Amazon and Flipkart. Also, mention the benefits and the quality of your utensils in the marketing copy to entice the attention of visitors.

Quick tip: If you are having a problem selling on marketplaces, let us assist you with our robust marketplace management solution. From account management to growth planning, we help you establish your mark while boosting your sales. To know more, request your free DEMO today!  

“The union budget 2021 highlights Rs. 1,500 crore for the proposed scheme to promote digital modes of payment.”

2. Nylon Apparels 

It’s the best chance to showcase your creativity and invest in Nylon yarns to manufacture designer apparel. With a reduction of the Basic Customs Duty (BCD) on caprolactam, nylon chips, and nylon fiber & yarn to 5%, businesses can improve their production in fashion clothing. With its wrinkle-free properties, nylon is one of the best synthetic fabrics people love to buy. Be it formal wear for office or sportswear for the gym, the fabric is highly versatile. 

How to sell

Influencer marketing campaigns work the best for marketing fashion and lifestyle products. If you are low on budget, you can look for micro-influencers with more niche market audiences.

3. Cotton and Silk Yarns 

Union budget 2021 states to increase the Customs duty on cotton from nil to 10% and on raw silk and silk yarn from 10% to 15%. Upsurging the demand for Indian manufacturers of silk and cotton can be beneficial for both the economy and the local businesses. Starting your e-commerce business in cotton and silk handicrafts could turn out to be beneficial in 2021.

How to sell

The best way to sell raw materials over the internet is via social media and google marketing campaigns. Start with persuasive copy, reflecting the sustainable techniques you have used to produce the yarns. 

4. Food and FMCG 

In the union budget 2021, the government has come up with various schemes and investment plans to boost growth momentum for India’s fast-moving consumer goods. Investments in rural infrastructure and the extension of farm credit will trigger the consumption boost for food items. Products such as vegetable oil, millets & grains, wheat flour, etc are beneficial for businesses to invest in. 

“Operation Green Scheme’ to be extended to 22 perishable products, to boost value addition in agriculture and allied products!”

How to sell

One of the best ways to sell FMCG and food products online is via online stores. You can establish your own brandstore, showcasing your offerings.To get the best out of it, start your brandstore from scratch with Kartify – our brandstore tech made in India. Request your free DEMO now! 

5. Gold and Silver Jewelry 

To make Indian jewelry more competitive in the global markets, the Indian government has reduced the import duty on gold and silver to 7.5% from 12.5%. This move not only gave relief to the consumers but also helped the businesses, broadening the prospects of India’s rich heritage to global markets. From more intricate designs to ethnic jewelry designs, the deduction in the duty will help the jewelry manufacturers.

How to sell

To sell jewelry online, social media platforms such as Instagram and Snapchat work the best. You can start with Instagram sponsored posts and stories, showcasing the jewelry design especially amid the festive and wedding season, grabbing more attention. 

The union budget 2021 highlights reforms and guidelines to increase Indian production. So this is your time to launch your own brandstore. Also, we might have missed some of the other product category recommendations, but all the products on the list are carefully chosen and thoughtfully analyzed. 

Learn for FREE: 6 Best E-commerce Courses You Must Try in 2021!

Last year, digital commerce became a necessity! Needless to say, many people around the nation shifted from offline to online shopping. Not only has this changed the whole e-commerce landscape, but has also given an opportunity to many new players to enter the market. While there has been a rise in the industry, many people have become enthusiastic to give e-commerce a try!  

Are you willing to start your own e-commerce business? Or do you have an e-commerce business that has hit a plateau and now you can’t boost your sales? Well, to make the most out of this fast-paced industry, you should start with an e-commerce course. And what could be better than trying out a FREE course? 

“Commencing with an e-commerce business is slightly different from opening a brick and mortar shop.”

From learning site optimization to web analytics to content marketing, an e-commerce course can give you the chance to get along with like-minded people. Here we have curated a list of 6 FREE e-commerce courses to help you kick-start your career in this industry!

6 E-commerce Courses to try in 2021!

1. Sourcing and Customising Best Selling Products for E-commerce by Alison

In the world of digital retail, it has become too difficult to boost sales, particularly when there is vast competition. But if your approach is correct, no one can stop you from winning the race. With the same notion, this course helps you to add value to your products to gain high returns. Without needing assistance from a fancy designing boutique, you will be able to create your fully-functional store. Also, the course is free of cost if you register with Alison.

 After finishing the course, you will get an expertise in the following areas:

  • What are online marketplaces
  • How to customize products to elevate its value
  • How to make a successful single product store 

2. E-commerce certification course by eMarketing Institute

To help you understand the fundamentals of e-commerce in-depth, this course features detailed aspects of online business. From making a business plan to finding strategies to increase sales, you will get to know all the things e-commerce. With an increase in Mobile usage, businesses need to optimize their website for mobile devices. There’s another segment in the course featuring Mobile SEO to improve the user experience. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create a business plan
  • How to optimize the website
  • How to choose a CMS (Content management system) platform to design website
  • How to sell on online marketplaces such as Amazon, eBay, etc.

3. E-commerce logistics and Last Mile by edX

If you are eager to know the logistics and operations process in an e-commerce business, this course is just for you! With a special focus on logistics and fulfillment, it is more on the practical side. Throughout the course, you will develop an understanding of operations and supply chain management with the challenges attached to virtual sales. 

*The course is free but to have the certificate you will have to pay.*

After finishing the course, you will get an expertise in the following areas:

  • What are the different stages of e-commerce logistics operation
  • What are the main challenges faced 
  • How to maintain relationships with customers with worldwide e-commerce logistics cases
Quick tip: If you want to build your e-commerce business but don’t know how to get started with fulfillment and logistics, fret not we are here to help you with our full-stack e-commerce solutions. Request your free DEMO now!

4. Get a Business Online by Google

To get the nitty-gritty of e-commerce websites and digital marketing, this course is suitable for you. Designed by Google, this course doesn’t put light on complex topics, however, if you are getting started in the industry, it will assist you. Along with niche topics, you will also explore some online marketing topics such as Google Analytics, SEO, online advertising, etc. With 7 modules, you will get a verified certificate at the end of the course. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create an online strategy
  • How to stand out from the competition
  • How to build an online presence
  • How to manage online payments

5. Diploma in E-Business by Alison

Want to scale your already-existing online business? This course has the answers to all your queries. From building an online marketing plan to improving your site’s landing page, you will explore all the aspects of e-commerce and online marketing. You will also learn to write ads to entice your customer base while choosing the right keywords! Along with that, the course gives you a brief about tools such as Google Webmaster, Google AdWords, and Google AdSense!

 After finishing the course, you will get an expertise in the following areas:

  • How to create a website and make it look beautiful
  • How to connect with customers online
  • How to use local SEO tactics
  • How to navigate Google analytics report

6. Online marketing certification course by eMarketing Institute

In the age of digital technology, it is essential to get the knack of online marketing before you start your own business. This course allows you to explore several areas of the new marketing landscape including social media marketing, search engine optimization, search engine marketing, affiliate marketing, etc. After the inception of advanced technology, the lines have blurred and there has been a complete convergence. This course will make you understand that in-depth while keeping a well-balanced blend of art and science.

After finishing the course, you will get an expertise in the following areas:

  • How to make use of numbers in the digital era
  • How to reach out to potential customers
  • How to implement social media in your business strategy

How can we help you?

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free DEMO now!

There you have your six e-commerce courses! Before you start the course, here’s a tip for you! Don’t let the knowledge slip through your mind! Make your notes and practice your concepts to build your own brandstore. Initiate the new year with a new beginning and new learning! Enroll yourself today! 

Bid Adieu To 2020 With Top 20 E-commerce Trends!

Did we ever think classroom sessions will be replaced by video call applications? Did we ever think sanitizer will be given more priority over a bottle of water? 

Whatever they say, 2020 has been quite a momentous year! 

With a pocket full of technology and free time, we have faced many challenges. Not to mention FOMO has finally become our best buddy! But still, it would be a shame to say that the year was boring. There was a time when we were a bit skeptical to shop online. But, this year, has clearly changed that too, as we were left with no choice but to buy everything we had abandoned for months. 

So, can it be any better than 2020? Well, to kick off your year-end blues, we have curated a list of 20 e-commerce trends to wave our goodbyes. Also, if you are planning to start your online business, or you already have an established e-commerce business, you must capture the recap of this beloved year!

Top 20 E-commerce Trends of 2020! 

1. Spike in the contactless payment options

The pandemic has surely seen a decrease in the percentage of cash on delivery orders! According to our data, the contribution of the COD payment options has decreased from 47% in 2019 to 27% and the share of online payment modes has increased to 73% this year. Seeing this trend, e-commerce businesses have included a plethora of social payment options such as Apple pay, Google wallet, Facebook payments, Twitter Buy, etc., to let customers make seamless payments. 

2. The increasing demand for Mom & Babycare products

There is no doubt in saying that health has been a major concern this year, especially for new mothers and infants. This need has surely upsurged the demand for the Mom & Babycare products. If we talk in numbers, there has been an 8X increase in the sales contribution from this segment in 2020!

3. Devouring healthy snacks and counting their nutritional value is the new norm

The outbreak of pandemic has increased the importance of food and nutrition in our lives. But now, people have become more conscious about their health. Soy milk, whey ice cream, protein bars, dried berries, roasted seeds, etc, have become their go-to snacks. Marketplaces such as Amazon, Flipkart, etc. have been flooded with nutritional products.  

4. Increase in the sales contribution from non-metro cities

According to ANS Commerce partner brands data, the sales contribution of tier-2 cities has increased from 44% in 2019 to 65% this year. Buying patterns of consumers all around the nation seem to have changed significantly with categories such as health & nutrition and FMCG & agriculture making a surge. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping. 

5. The importance of the user-generated content


With the emergence of social media, the pandemic has failed to keep people distant mentally. They have been using social media sites more than ever. Taking the advantage of this trend, brands have been using engagement marketing tactics such as contests and giveaways by motivating users to generate content. 

6. The rise of independent local businesses in shaping customers’ journey

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture. People’s preferences for local and small brands have increased in the year 2020. Not to mention how our social media news feeds are flooded with users giving shoutouts to their favorite brands.

7. An increase in the service-based subscription model

The subscription model has been preferred by almost all e-commerce businesses, given the fact it has the leverage to boost sales. Coming over to the specific type in the e-commerce business, the service-based subscription model seemed to hold a great value. This business model generally controls pricing based on the value, giving users flexibility. Extra benefits such as free delivery, quick delivery, etc, add more value to the customers’ lives. Almost all the platforms are indulged to position their brand through these tactics.

8. Loyalty programs to establish long-term relationships

In entrepreneurs’ marketing toolbox, loyalty programs hold a certain value to enhance long-term relationships with customers. With deeply personalized offers, brands try to make sure their customers are rewarded.

9. A surge in the sales of Sustainable products

People all around the nation have seen to pay more attention to their purchasing decisions. More sustainable ways of production are fabricating ways into shopper’s marketing strategies. Some of the popular sustainability trends include the production of homegrown food items, cruelty-free makeup products, sustainable & slow fashion apparel, etc.

10. Influencer marketing is the new sales model

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Through influencer marketing campaigns brands are trying to make use of the creativity and control that the influencers have made over time with their audience.

11. New ways of gifting loved ones

The idea behind giving e-gift cards to loved ones has become popular these days. And e-commerce players are well acquainted with it. So, if you want to grab the notice of your prospects, invest in e-gift cards to give your customers flexibility! ANS Commerce has been in close contact with their partner brands and decided to expedite a module in our product roadmap given its increased relevance. We had enabled the gift cards feature on Kartify this year – it’s an easier way to boost a brand’s sales.

12. Chatbots have become a new way to communicate

Be it tracking your product, or asking queries regarding product exchange, communicating with chatbots have increased more than ever! Chatbots have been there forever, but with the surge in online sales, their usage has also increased. 

13. ROPO (research online purchase offline)

Forecasters and marketers have forecasted last year that ROPO (research online purchase offline will continue to rise. But looking at the current scenario, the trend seems to have disappeared in the year 2021.

14. Mobile commerce in 2021

To let people enjoy the perks of quick shopping, businesses are engaging in mobile/ social commerce. Also, brands have looked to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has expanded its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. 

15. An increase in the Omni-channels tactics

Customers are present everywhere. Be it website, mobile applications, social media platforms, you won’t see a single platform that doesn’t have a social presence. Omni-channel is an approach that provides a fully-integrated experience to the customers. Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. Not to mention how omni-channel tactics can improve inventory depth! Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

16. The rise of AR and VR

Virtual reality has been there before this year, but it has continued to pick up speed in 2020.  Virtual reality and augmented reality have increased to enhance the e-commerce experience for customers with online assistance/ recommendations, virtual trial rooms, etc. 

17. Most preferred product segments of 2020

Fashion & Lifestyle was always a major contributor to e-commerce sales. But this year, the festive season in the wake of coronavirus has upsurge the demand for other segments as well. Beauty & personal care segment contribution has also increased. In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category too.  

18. Unstoppable growth of B2B e-commerce

In the age of digital technology, B2B e-commerce is growing with an accelerated speed. The days of supplies needing to be ordered via fax order forms or other offline methods are seen to be shrinking. Both new and established brands have started to value their customers online.
By automating B2B through their e-commerce site, the businesses also seem to reduce their operating costs. 


19. Country of origin norm

100% of brands around the nation have this information on the mandatory guidelines of using ‘Made in India’ as a product attribute. This has risen in both the production and consumption of Indian goods. Kartify – our brandstore tech – is made in India to deliver exceptional e-commerce experience to Indian brands. We are striving to increase India’s e-commerce presence by assisting brands! Request your free DEMO now!

20. Voice Commerce has introduced us to voice search

With Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, shopper’s reliance on voice assistants has increased. Simply commanding a voice assistant while indulging in the routine chores helps you save time. People have seen to use voice search more rapidly in 2020. 

While these are some of the biggest trends of the year 2020, we can see many other trends impacting the industry. We are super excited to see what next year brings in, are you?

Want To Drive Traffic? Here are 10 Concrete Ways To Get More Traffic On Your E-commerce Brandstore!

You have just started up your e-commerce brandstore to introduce your offerings to wider audiences. The idea was to expand your already existing brick and mortar shop to an e-commerce brandstore. But you have just now realized that your website isn’t getting any visitors. Or let’s just say you have a great brand presence on your social media and you get good traffic on your website but lately your website has hit a plateau. You’re neither getting any leads nor are you able to drop your audience into your sales funnel. What should you do now?

Your website is the digital storefront of your business wherein drawing in traffic to your digital destination is the most crucial aspect. In the cyberspace of information overload, how can you persuade bits and bytes to floats to your brandstore? How can you get your prospects to notice your business in the never-ending market of sellers and buyers?

No matter how hard you try to get more visitors if your website is not properly optimized for conversions then forget about traffic. Whether you’re new in the e-commerce line or you want to boost up your sales further, your first step has to be introducing significant integrations to your website. 

Quick tip: If you’re struggling to get more traffic on your brandstore, then you can get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free DEMO now!

10 verifiable ways to attain more traffic on your brandstore!

To attain victory in the sea full of data overload, you must practice these doable and incredible tactics to drive traffic to your e-commerce store!

1. Put an emphasis on On-Page SEO

You might have heard people saying that SEO has fallen! Well, ask them to reckon again. Google’s algorithm can change over time but SEO can never be outmoded, especially when it comes to on-page SEO. From making internal links to your new content to adding Meta descriptions, it’s crucial that you optimize your website’s content using on-page SEO to boost your traffic. To optimize it further and outrank your competitors, you can make use of long-tail keywords. They are the ones that impact more than your single head keywords. Not only does it provide a context to your content but also accounts for a larger part of your Google searches.

“Long-tail keywords charge your content marketing strategy, making it one of the best ways to rank SERPs.”

2. Send samples of your offerings to influencers

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Influencer marketing enables you to make use of the creativity and control that the influencers have made over time with their audience. You can harness the benefits by sending free samples of your offerings. Getting them to feature your products can help your brands to get a wider reach of the audience in a specific niche.

3. Initiate with Guest Blogging

Guest blogging or guest posting is the process in which you integrate your website’s content with another business’s website. You can join hands with the business of your niche to curate guest posts. This idea can help you get traffic from their audience, not to mention that it will increase your reach, supercharging your results.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Request your free DEMO now!

4. Respond to people’s questions on Quora

Quora is a useful platform to attain more traffic on your website. You can look for questions that are relevant to your offerings. For instance, if you deal in sustainable fashion apparel and you come across a question that says, “What are the methods used to design a cloth using a cruelty-free process?”  You can answer the question with a detailed process that you generally indulge in. In the very end, you can include a link to a specific product to attract their attention. This can help you get verified visitors in no time.

“Give people detailed yet concise answers by cleverly inserting fitting keywords with links, redirecting them to your website/brandstore.”

5. Boost the enthusiasm of your prospects with giveaways and contests

One of the best ways to drive traffic on your brandstore is that you indulge in social media marketing and put your focus on audience engagement. Organizing occasional contests and giveaways can help you get social media shoutouts. Through this, you can easily get more traffic on your brandstore, as your audience won’t be able to resist a chance to win exciting prizes and incentives. This will enhance your social presence, leading them to visit your brandstore. 

6. Get the most of Email Marketing

To rise above in the ocean of marketers, email marketing is an amazing approach to vouch for. Be it any upcoming offer, or new offerings, email marketing always does the job for you! Gear up to curate content for your newsletters, free consultations and get more leads. This will also help you drop your customers into your sales funnel.

7. Organize webinars with industry thought leaders

Webinars are a great way to attract more traffic to your website. When you organize a web-cast with an industry thought leader, you don’t only get credibility but also get more clicks and views on your website. The event can revolve around the industry-related topics of your niche. It could be anything from tips to strategies, to a general q&a session!

“Popular industry leaders can often do the job of influencers! There’s a chance that their followers might become your potential customers.”

8. Don’t ignore to update expired content on your website

Refreshing bygone content is a good thing to approach more visitors. Imagine this, you go on the website of your favorite brand and see exciting offers, leaving you elevated. But the moment you click on the offer, it says “expired”. You might get disappointed and leave the website! This can affect both the credibility and trust of your prospects. Refresh your content timely to get verified visitors.

9. Scrutinize the analytics to inspect visitor’s data

One of the most important techniques to drive website traffic is examining the analytics of your website. The invaluable tool enables you to formulate your website content basis visitor’s demographics and other metrics. Along with that, it also helps you check from where and at what time does your data come.

Quick tip: Don’t just focus on the most popular posts rather take a look at the less popular ones to get an idea of where you went wrong.

10. Post your popular products on Pinterest

Pinterest is one of the most sought-after platforms for niche businesses such as DIY crafts, fashion apparel, home décor, etc. You can easily get clicks on your website by curating creative pins with your contemporary collection. The aspect of niche users makes this platform uber useful, hooking them to your brandstore.

How to do it all?

Not sure how to execute everything at once? Well, you can leave everything to us while you focus on your core operations. We offer you full-stack e-commerce solutions scale brandstore and leverage marketplaces such as Myntra, Flipkart, Amazon, etc. With our brand tech – Kartify – we deliver an exceptional e-commerce experience right at your storefront.

To know more about how we can assist you to boost traffic on your brandstore, request a free DEMO today!

Festive Season 2020 Trends: ANS Commerce facilitates 2.5X more festive sales at 25-30% lower cost for its partner brands

In inclusion with sentiments and happiness, the festive season comes with deals and offers for buyers to swear by. But with the COVID-19 still being the reason for the forbiddance of offline purchase, usage of e-commerce websites and marketplaces have increased.

Undoubtedly, the Indian e-commerce industry has surged, especially after the onset of this pandemic. Not only has established e-retailers boosted their businesses over this time, but we can see many Direct-to-consumer (DTC) brands entering the market and earning profits. To showcase the same, the Indian festive month has solely witnessed a huge difference in terms of sales figures that e-retailers have acquired.

Covering and comparing all the e-commerce festive trends, ANS Commerce’s report throws light on the sales volume along with new marketing ideas and warehousing trends, its partner brands have followed this festive season. Right from the difference in the sales volume from that of the last year, to new marketing trends including digital products, to segment-wise changes, we have curated a whole bunch of trends for you. So let’s dive deeper and take a look at the festive season sales insights!

Increased Adoption Of Online! How and Why? 

Comparing offline sales and online sales, many rational minds are opting for the latter than the former. To count a few reasons, no contact delivery is the major intention for people to go online. Not only can you get your products on time, but can also avoid the transmission of the virus. This notion has gotten said popularity from online retail brands, especially amid the Diwali season. 

Hoarding clothes and other items was a trend amidst Diwali, but this year, there is an upsurge in the trend, especially on e-commerce websites including both marketplaces and independent brandstores. There is seen 2.5X more sales at 20% – 30% reduced cost with the assistance of marketing optimization, multi-city logistics, and lower order return.

Decoding the Sales: Thousands of offers, millions of sales, and countless excitement!

Let’s unpack the sales volume exhibited amid the festive season. The sales have turned out to be a megahit this year as our partner brands reported to have done sales of ~34 Cr. Gross Merchandise Value (GMV). Enumerating the volume of items shipped this year, brands have pegged shipment volume of ~5.7 lakhs of products this year. The upsurge unravels how new-age digital channels such as D2C and omnichannel have become a necessity for e-commerce businesses.

How was this festive season different from last year?

No one can forget the first four months of this year when there was an absolute fear of the pandemic, resulting in a lower number of sales. But did we ever imagine that this Diwali will bring light and prosperity to e-retailers? 

To add in the facts there is a clear-cut difference between 2019 and 2020. The report counts in the average order size with an increase of ~20% from that of last year’s. From this. you can absolutely sense how individual customers have spread the hype of online purchases this year. 

The major upside to online sales during this pandemic is the non-COD payment option. In fact, there are many brandstores that are declining the option of cash on delivery as cash transfers can potentially become a carrier of infection. This has resulted in a rise of ~58% of the share of pre-paid (non-COD) payments.

“The proportion of orders from non-metropolitan cities have solely increased by ~11%, making a contribution of more than 50% to the festive sales. With metropolitan cities such as Delhi and Mumbai contributing to only 35% sales.”

Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. With an almost ~155% increase in the GMV as compared to the year 2019 for the same set of brands, it’s quite obvious that warehousing and supply must have played an incredible role to execute the operations. So, talking about the trends, the Stock Keeping Unit (SKU) on brandstore has increased by 20% – 25%, resulting in better depth and breadth of inventory.

Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

New Marketing trends observed with a special focus on D2C segments!

With sales and warehousing, there’s another aspect to e-commerce that’s been transitioning amid the festive season. Marketers around the nation have come up with seasonal marketing ideas to change the digital attire of their brandstore. Offers and discounts sound like traditional concepts when it comes to incorporating them into marketing ideas, especially in 2020. Each year brands perform something new in terms of marketing, but this year the creativity seemed to go a step further. And, the result has been fruitful as the share of new shoppers has increased.

To head towards victory, marketers, and e-retailers have introduced many digital products to encourage their prospects. This year, there is an upsurge in E-gift cards and warranties. 

The main focus remained on customer-loyalty plans, the brands have chosen to use loyalty programs and payment offers to lower customer acquisition costs. 

Loyalty programs are a great way to engage your customers with you. Click here to know more about it among other ideas to get customers reviews and ratings!

Diwali is the season where you can come up with new offerings as it’s the peak time of the year when people look for new and creative options to gift their loved ones. Keeping that in mind, many new and established brands have expanded their product portfolio and introduced a varied combination of product mix for their customers.

“Brands also witnessed a boost in the sales of gift packs and combos, especially in the dry fruits and beauty & personal care segment.”

Sectors in specific that saw major sales!


We are well aware of festive traditions – buying new clothes is one of them. Like each year, this year also Fashion & Lifestyle continued to win the race as it is the major contributor in sales.  

Health has been a major concern this year especially for new mothers and infants, leading to a spike in the Mom & Baby Care category with 14X.

“Beauty and Personal Care segment contribution has increased by 2.2X as compared to last year, making it the fastest-growing category.”

In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category itself. The brands under this segment have forced people with their aggressive marketing campaigns to stockpile products such as vegetable wash, surface disinfectants, and sanitizers.

This indicates the fact that this year has been full of prosperity and happiness for e-commerce brands. ANS Commerce has supported its brand partners with brandstore tech, warehouse & fulfillment, performance marketing, and marketplace management. 

If you’re planning to claim your stake in e-commerce real-estate and want to be one step ahead of your competitors, then request your free DEMO now!

A Complete Step-By-Step Guide To Persona Driven Content Marketing For Your E-Commerce Brandstore!

In the age of digital technology, one of the most sought-after strategies – that marketers have been exercising – is content marketing. You might be considering content as the king, till today, but little do you understand that your audience is the one which rules. 

Your aim might be to create a great quantity of key-word stuffed content. But note that, audience-friendly content – that’s rather engaging than persuasive – is equally important, if not more.

Imagine this, you love to solve puzzles over social media and have a thing for luxurious fragrances. You come across a blog post that includes a quiz, and solving it might give you a chance to win a perfume. Would you not get attracted and engaged with the idea behind the post? You might even end up checking the brand’s website and their other offerings. 

What is a Persona, and what’s the need for it?

Content-driven by persona is absolutely essential to hook your audiences with your e-commerce brand. The personas are the fictional figures that you make to represent your audience. They generally are the reflection of your target audiences and help you to keep them glued to your brand. 

“Personas are not just made to catch your audience’s attention; they guide your overall content strategy including deciding the right tone, content format, and topics to explore.”

Construction of personas with a marketing angle is not everybody’s cup of tea. The term per se articulates different challenges of research related to your brand’s vision and mission. Not to mention the fact that the content piece must be informative, entertaining, and useful.

To craft the content basis persona, you can’t afford to avoid the following mentioned steps. Read on to take your content on the right track!

5 Steps To Craft Persona Driven Content Marketing!

1. Construct your ideal buyer’s persona with the help of data

The foremost step is constructing the sketch of the customer you want to target. Some marketers often make mistakes by imagining and visualizing the persona without going deeper into their company’s data. But, your data has all the answers to build a 360-degree factual character sketch and will become the foundation of the persona. Look for the answers including – what does s/he does, her/his job title, what does s/he loves to eat (if you’re a food brand). 

Quick tip: Don’t hesitate to use your customer database including social media analytic tools such as Facebook and Twitter analytics. This will give you an in-depth understanding of your customer’s behavior and preferences.

2.  Examine the specific challenges, and obstacles your character witnesses

In this step, you have to put on the shoes of a salesman and put an emphasis to articulate the type of content that can convert. For that, you must look for the problems and challenges your fictional persona might encounter on a day-to-day basis. While making your content plan, tick all the troubles you think – from your data – your character sketch encounters. By doing that, you are actually making a list of struggles that your actual customer base witnesses. This will brief you about their expectations and assist you to incorporate your product into the content at the right time!

“This can help you create the problem-solution type of marketing content – where you create a fear appeal by showcasing a problem. Then you immediately incorporate your product and give them a solution to the problem.”

3. Sense the niche topics and content pieces you want your audience to consume

Now that you have made your fictional character basis your audience, don’t take a halt as your work has just begun to get started. In this step, content takes the front seat. You can start by checking up the stories and posts you want your customers to feed on. You can also design the industry-related topics in which you can incorporate your offerings. The aim is to associate your story with the buyer’s persona’s interests and hobbies.

“Numbers don’t count to shape your content strategy, but the quality and relevance do.”

4. Check the communication patterns and the media form they use

Keep a check on the form and type of media your personas swear by! If they love to binge upon OTT platforms, then curate content strategy basis that type. Create a media mix that’ll help you produce a variety of content for your audiences.

Click here to know about how to gain social proof and get customer reviews & ratings on your e-commerce brandstore!

Quick tip: Get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free demo now!

5.  Map your content at the right time

Time is one of the most crucial aspects when it comes to delivering content to your audiences. Checking upon the facts such as, when your buyer persona comes on social media, or when he/she is available to check e-mails often helps you define a successful content marketing strategy. So don’t throw your content without planning strategically. Decide the time and occasion and then make your delivery to increase the traffic.

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo now!

Always remember that there’s a lot of content online that people don’t pay attention to. But with the advancement of technology, consumption has also increased. So, keep an eye on the delivery of the right content at the right time to the right people.

Binge – Read 5 Ultimate E-Commerce Books To Unleash The Entrepreneur In You!

With a surge in the e-commerce industry, a lot of new players have come up in the market to gain momentum. While some of them fail to achieve new horizons, many have been doing quite well in their own niche. And we on the other side, having read tons of success stories, often get inspired and motivated to earn the same level of fame and triumph. 

Reading a few blogs, and case studies, or watching a few documentaries is a great way to gain motivation. But dedication and sincerity come along with a good book that offers in-depth knowledge of trade and business you’re passionate about.

From learning the ‘technicalities’ of e-commerce to knowing about ‘how to develop strategies to boost online sales’, a good business guide book will enhance your overall knowledge in the world of online entrepreneurship and e-commerce. Here we are presenting you with a list of 5 epic books to help you kick-start your career in the landscape of e-commerce!

Snag these 5 best books to get the knack of e-commerce

1. Boost E-Commerce Sales and Make More Money by Alex Harris

Whether you are a budding entrepreneur or have an established enterprise, this book delivers everything from e-commerce sales to online marketing. With a specific focus on lead generation and conversion, you will be astounded to learn 300 actionable tips that the book offers you. Starts off with website marketing advice, you will explore some out of the box methods that can help you drive sales and scale your business.

“Give away something for free. People want to say yes to people that have done something for them. So giving away something for free will help influence people to purchase from you later down the road.”

― Alex Harris

Buy now

Quick tip: If you’re just starting with e-commerce and don’t know what you should consider before starting an e-commerce business then you must check out some essential considerations to keep in mind while choosing an e-commerce platform.

2. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Not everyone has plenty of money to start a business. With the inception of e-commerce, the myth of having a huge amount of capital is blown away. As the name suggests, the book put a specific emphasis on the journey of Jeff Bezos and how he created Amazon from a bookstore to an everything store. This book unravels the path to success with a detailed biography of him, including some hacks to start your e-commerce business from scratch. 

“Most companies are not those things. They are focused on the competitor, rather than the customer.”

― Brad Stone

Buy now

3. The Complete E-Commerce Book by Janice Reynolds

Giving the headstart from beginners’ level to advanced level, this book gives you in-depth insights about how to design, develop, run, and manage your own e-commerce business. The book opens the gateway to starting an e-commerce business with just an internet connection and very little capital. Along with that, you will also explore many hidden rules and principles in the world of online business through this book.

Buy now

Quick tip: Check here to get the 12 incredible tips to reduce the phenomenon of cart abandonment and learn strategies to re-target your customers.

4. Convert by Ben Hunt

As the name suggests, this book is organized around the elements of how to convert your prospects into actual customers. Obtained from Ben Hunt’s personal experience, you will understand the aspects of website designing along with learning the basics of UI/UX and navigation shortcuts. The book explores the detailed principles of classic optimization strategies, appropriate analysis, including product page copies, and marketing content.

“So web design does not start with graphics. It starts with understanding the challenge. Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs them to do?”

― Ben Hunt

Buy now

5.  Get Rich Click by Marc Ostrofsky

Having featured a detailed guide to earning money via the internet, the book delivers all the important how-to-dos in the world of online marketing. From letting you discover the path of a social media platform to learning the tips to earn money via it, the book has it all when it comes to boosting your online sales.

“If you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten!”

― Marc Ostrofsky

Buy now

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free demo NOW!

An e-commerce read can help you get the hang of the fast-paced industry by giving in-depth knowledge of website traffic conversion, and lead generation. If you’re not new in the industry and have earned quite well then also the above-mentioned books are going to help you by giving you a shot to achieve new boundaries. Also, we might have missed some of your best-book recommendations, but all the books on the list are carefully chosen and thoughtfully organized.