This Diwali, Be The Light For Small And Local Businesses! Here’s How And Why

Diwali isn’t a festival of a day or two ─ it’s the celebration of one whole week. The festival of lights begins with loads of shopping for both family and friends, leaving us to the dilemma about ‘what to purchase’ ─ most importantly ─ ‘where to purchase from?’

Whether you purchase from a swanky foreign brand or a local store, it doesn’t matter as long as you get the best quality with a top-notch finish. But it matters to the community and nation’s economy, foremostly, to our small and marginal workers. Small businesses always strive to showcase their brand’s individuality in their offerings by amalgamating flavors of our rich heritage.

“Small businesses strive to give their customers optimum quality with top-notch services because each customer is important to them.”

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture.

With a surge in e-commerce, many of the local businesses are coming out of their comfort zone ─ brick and mortar stores ­ ─ to offer us their services and products. Thus, it’s our responsibility to give them a hand to withstand complex market competition.

Why should you support small businesses?

There are not just one or two reasons to support a small business, but a long bunch of aspects! Let’s delve deeper and learn about ‘why is it important to support these local and small businesses’.

1. You can help generating significant employment

A business when operated gives a number of people a reason to earn a basic livelihood for better survival and existence. It’s not uncommon that these days finding a job has become strenuous. And with the tight structure in the economy, it’s quite difficult for businesses to pay their employee’s salaries and wages. By supporting a local business, you’re not just lighting up their homes with happiness but bestowing a smile to hundreds of workers who are tied up with them.

2. They bring out individuality and persona to the world of transactions

In the world of numbers, where everybody is running after success, there are some businesses that are striving to bring out the persona and individuality through their production. With traditional methods of production, small businesses don’t just focus on numbers. Their production reflects a sense of originality and character as they produce well with a unique thought in mind.

“Local businesses do what fascinate their unique mind, which is why their products are a reflection of their honesty.”

3. They offer you a unique range of products

Have you ever been in love with hand felted and embroidered carpet? Does it make you feel connected with your roots? Well, fusing traditional ideas with contemporary fashion is what you will always find in the collection of small businesses. So what could be a better occasion than this Diwali when you can get your hands on the original elegance and give a smile to both these businesses and your loved ones?

4. They produce goods without causing any harm to the community

Indulged in sustainable ways, not only do these small businesses provide employment but their methods are also safe and cruelty-free. They create methods with consideration to save both humankind and the ecosystem without leaving a dirty footprint. The unconventional practices include; careful usage of natural resources, increasing the recycling of products, and choosing renewable sources of energy.

“Supporting small businesses means saluting business owners for the continuous effort they have been putting in to bring out our hidden traditions.”

5. You can support a local cause

Beyond offering unique products, small businesses often contribute to a local cause in the shape of charity, donations, cause events, etc.  They are majorly associated with some or other communal event that benefits the local people of that area. Thus, supporting a local business means you are supporting and contributing to a local cause.

6. They give you personalized service with an incredible experience

From elegant packaging to amiable home delivery services, everything makes these local businesses stand out when compared with a large and established brand. They don’t sell just to earn money but to create happiness, which you can sense from their thoughtful gift packages. That’s not the end yet. They make a point to develop long-term relationships with their customers for brand loyalty. So, their customer support services don’t end with the purchase but go beyond them as they are always present to answer your queries.

“Small and local businesses might not be able to fill your wardrobe with branded and swanky collections, but their unique design and long-established functioning can be a real reason for you to choose them.“

5 Ways to support small e-commerce businesses

Before you snag something to give to your family and friends, take a halt and consider buying something that lights up somebody’s home! Now that we’ve discovered the benefits society and community has with local businesses. Let’s explore how actually you can support them.

1. Show your support by buying gift cards from local online stores for loved ones

Buy a gift card from a local brandstore and give it to your loved ones. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, you can choose any of the options. This way you can show your patronage to these local brands even if you don’t want to buy something immediately. This thoughtful idea of yours will benefit the local businesses and motivate the receiver to purchase from that brandstore boosting their sales. 

2.  Mention your brand experience on social media while saving them marketing cost

Boost small businesses by tagging them on social media channels with your shopping experience. This way your connections can get a virtual experience and will become their potential customers. Additionally, you can refer them to your friends and family via word of mouth. It will save them a huge marketing dollar, helping them to withstand the complex competition. 

“Happy customers can become real brand advocates of these local and small businesses by raving about their shopping experience to others.”

3. Don’t compromise your safety and shop groceries online from local businesses 

In the digital age of e-commerce, there are a whole bunch of sellers online to offer you organic vegetables and other food items. From vegan ice creams, to farm fresh veggies, you get a plethora of healthy options when you purchase online from small and local vendors. Not only do they provide you with local and seasonal produce, but also help in boosting your immunity. So why compromise your safety and comfort if your local groceries can be delivered right at your doorstep?

4. Assist small e-commerce brandstores with your professional knack

Entrepreneurs always look for legal and financial advisors who can advise them on various matters. If you’re passionate to help these local businesses and have expertise in a law or finance firm, then you can contribute your services for a larger cause.

5. Leave a positive review on their product pages

Product reviews and ratings can be a great way to help small businesses combat competition. If you love their services, show some love by leaving your brand experience on their websites and product pages with positive comments so that others can buy from them.

How To Do It (Tips for retailers and entrepreneurs)

If you want to boost your sales this season but you are rather stuck and couldn’t get fresh leads then here’s the right place for you. We are India’s #1 full-stack e-commerce enabler aiming to help small and local producers. Through our omnichannel approach, we ensure that your brand visibility boosts your online sales. Request a free demo now!

What can you expect from us?

  • Scale and knowledge: Our extensive TPL network and marketplace partnership enable you to scale your business with optimized cost
  • Flexibility: Our tailor-made solutions are made for optimized storage and seamless integration
  • End-to-end support: We manage all your logistics by tapping order journey checkpoints
  • Crisis management: We have developed an ability to quickly resolve any expected or unexpected issue

Local businesses are the soul of our belongingness. It’s nearly impossible to imagine life without them. So, gear up and become a light for small businesses by contributing your share of respect to their effort.

E-commerce Marketing: Boost Your Online Sales With 9 Unconventional Tips For This Festive Season!

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.

The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolute you can’t afford to miss.

9 unconventional marketing tips to boost your online sales for this year’s festive season!

1. Showcase your festive collection with catalog linked ads

If you are struggling to bring relevant traffic to your website, Facebook catalog sales campaigns can be your savior. A catalog ad contains your product range and holds the information of your offerings that you want to advertise. Link your entire catalog showcasing your product offerings to your prospective audience.

Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.

2. Choose the correct approach for your product segment

Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogs and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!

“Entice potential customers with exciting offers and sales promotions in the form of a catalog sales campaign.”

3. Generate time-sensitive offers with a sense of urgency

Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time. 

Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. 

4. Pay attention to your creative visuals

Now is the time to pay attention to the aesthetics of your online presence. Colorful creatives showcasing your offerings and offers is a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related color tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.

Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!

5. Focus on festive-oriented google smart shopping campaigns 

Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.

“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”

6. Indulge in re-marketing to engage with cart-abandoners 

Cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.

Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products

7. Use different marketing strategies to persuade different types of customers

Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalog, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notification help to generate sales while targeting existing customers.

“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”

8. Reach your followers with community outreach strategies

Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch to festive-oriented contests by arranging your most popular offering as a give-away. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.  

“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”

9. Take the advantage of Instagram’s new feature

Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with the shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market. 

How to do it?

If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.

How Should You Manage Warehousing Operations Amidst Festive Season? 9 Tips To Improve Supply Chain Flow For Increased Profits!

From buying new clothes to devouring sweets and savories to purchasing gift items, Diwali season is all about materials management. On average, the month of October and November help businesses to increase their inventory by threefold. To meet a surge in the demand, supply chain processes also increase, leaving entrepreneurs with more stress on warehousing and fulfillment services.

To avoid any error, it is important for businesses to prepare a warehouse plan beforehand that not only eliminates chaos but increases profits with grace.

9 Exclusive Tips To Manage Warehousing Operations Amidst Festive Season!

1. Rent additional or temporary warehouse to cater to the festive need

The festive season demands increased inventory, which calls on for more storage space. Small scale and mid-sized businesses generally face this problem as they couldn’t raise the supply due to a shortage in the space. A warehouse comes as a savior during these situations. To match pent up demand, businesses should focus on renting additional warehouses to fill in the gap between the market forces of demand and supply.

2. Hire additional workforce to tackle the last-minute crisis

The rising expectations and demands of potential customers aim towards hiring an additional workforce. Once you start volumizing the storage space, the next step is to staff up. You can think of hiring both permanent and temporary workforce. Setting up a separate refurbishment team is also a good option. The refurbishment team helps to replenish RTO (return on stock) while ensuring better inventory depth.

Quick tip: To avoid the last-minute chaos, businesses must hire a workforce in advance so that they can get trained to manage the peak days. Also, don’t forget to take COVID insurance for your old and new staff.

Small scale and middle-sized businesses generally hire seasonal workers, as they both cost less and work efficiently during the peak season. 

3. Split your inventory into two or more warehouses

Imagine this; you’ve fully stocked your warehouse with your products to meet the festive sale. But due to a sudden hike in the number of COVID cases in that particular area, the government has red-zoned it. You can’t regulate your inventory, leading to a huge loss to both brand equity and finance. 

Quick tip: To avoid any such mishappening, you must focus on more than one warehouse to ensure the ease of movement and the last-minute chaos.

ANS Commerce provides warehousing operations with the help of the latest devices and software. Currently, we are working with 15+ marketplaces to enable brands’ presence across long-tail marketplaces. Request your demo for the warehousing solution.

4. Hire temporary vehicles for smooth functioning

Businesses can reckon upon hiring a temporary yet dedicated vehicle to manage small scale B2B volumes. Backed by the transport system, not only does it ensure quicker delivery but also helps the business to generate more sales.

5. Adopt new ways to train the staff

Tech-driven warehouses are the best to operate. You can start by installing videos and e-posters on the premise explaining the complete process. This helps newly-trained staff to avoid any mistakes while saving time and efforts of the supervisor, who can focus on other big operations. 

Interactive training sesh also motivates workers to enhance their performance, which reduces absenteeism.

6. Take insurance of all the inventory

You must have a risk management plan to prepare yourself for any future loss or mishap. Taking insurance of your inventory is essential especially during peak season when your inventory levels are relatively higher. The inventory insurance policy usually covers various types of damage including, handling damage, theft, fire, and any natural disaster. 

7. Warehouse maintenance is essential

Your success is directly dependent on how you handle your warehouse. To meet a surge in the business, it is rather important that you do daily-checks of the equipment. From the lift to power conveyors, to scanners, to generators, you must make sure that you have maintained the entire inventory handling equipment before you hit the festive season.

8. Avoid thefts and pilferages

Your warehouse is likely equipped with more inventory than usual. This increases the chance of robbery and theft. Therefore, you must install more security cameras in the warehouse. Also, you must focus on keeping a complete record of your inventory.

Quick tip: You can even think of hiring additional security guards to prevent your business from theft and pilferage.

9. Keep a track of marketplaces restrictions

There are a few marketplaces that place a restriction on the change in the address of the warehouse. If that’s the case with you then figure it out and ensure that the movement takes place before such restrictions are put in.

How to do it?

If you are worried about how to manage your inventory during the peak season, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your demo for the warehousing solution.

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Managing warehousing amidst the festive season seems like a complex task but the returns of it go beyond the peak months. Prep your warehouse by planning beforehand; bringing in more workforce, renting more storage space, installing optimized technology, and ensuring regular maintenance.

Is Your Website Festive-Ready? Gear Up To Light Your Online Brand Store With 8 Ultimate Ideas!

Few days ahead of the festive season and shopkeepers are starting to revamp their shops with festive lights and gift packs. That’s what planning is all about. Before a festive season starts you buck up to attract your customer base. Just imagine, if brick and mortar shops are prepping up to makeover their stores from scratch then what do you have in mind to light-up the digital attire of your online brand store?

To attract your customer base with vibrant festive themes, it is rather important to deck up your website with festive cheers. Well, don’t get crippled over the growing competition, as we provide you with an array of ideas. Not only does it help you to increase sales, but also improves your brand’s online equity.

Before we delve into ideas about how you can revamp your website for the festive season, let’s dive deeper into your goals and how to set them.

How To Set Up Your Goals?

To set up your goals, you first need to get the hang of your customer base. Consumer segmentation is an important factor in marketing. Check the type and kind of customers you deal with and then tally the results with your product offerings. Designing the website without positioning your goals is merely a waste of your time and effort. With that, you also need to check upon your short-term objectives. Would you want to generate sales or just viral your brand presence, or would you rather want to position your products in the customer’s mind? It’s important that you come up with an action plan. 

8 ultimate e-commerce ideas to light-up your online brandstore this festive season!

1. Make your brandstore’s UI/UX festive-friendly 

UI/UX is the foremost point to be taken into consideration while revamping your website for the festive season. Start by modifying your website’s attire with festive-friendly features and sunshine themes. Also, with the advancement in technology, there is a rapid increase in smartphone users, who also use their smartphones to shop on various websites. Thus, make sure that your website is mobile-friendly and opens immediately without taking halts in-between. Nobody has a minute to spare, especially amidst the hustle-bustle of the festive season. To avoid any glitch, make a festive-friendly action plan beforehand

“How you should make-over your brand-store will depend on the uniqueness of your business, but the advantage of that will go beyond the festive season.” 

2. Check your web store’s navigation

Picture this; you’ve reached a hyper-local store to run some errands. But, you can’t navigate the items you came to buy. How would you feel? The same way, if your website’s visitor can’t find what they wanted to get, then it will directly have an effect on your site’s conversions, sales, and bounce rates. To avoid any hassle, create complete hierarchical website navigation that helps your visitors find out your festive combo offers and deals in a jiffy.

3. Optimize your site’s content to improve the search results

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result page with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

4. Create a festive version of your brand logo

Colors play a major role to reflect your corporate identity. A logo is the voice of the brand and playing with it is not an easy thing to do. You can’t change your logo altogether for a temporary festive season. Instead, think of changing the hues to match the happy sunshine vibes. Not only does it showcase that your business is celebrating national festivities, but also helps to boost your sales.

“Keeping harmony between bright hues and minimal design is the key to steal your customer’s heart.”

5. Optimize your site’s content to improve the researches

A rational customer generally looks for the first three SERPs when browsing for a particular idea. If your website is not SEO friendly and doesn’t land up on the initial result pages with happy festive keywords then you’re losing the game. Look for relevant content ideas and nourish your website’s content including product descriptions and banner ad copies with specific keywords. Play with the ideas and check what works best.

6. Introduce a new feature to manage refunds

With increased sales, refunds have also become a common issue. When a customer returns a product, then they tend to face a problem in refunds. This not only degrades the reputation of your website but also wipes-off your strategies to retain loyal customers. Thus, it’s important to create a segment on your website where your customer can check the refund status.


To enjoy services like these, you can check up on Kartify- handcrafted to deliver exceptional e-commerce experience. Having come with a refund manager, Kartify assists you to process refunds on both prepaid and COD orders. Request your demo for Kartify solution.

7. Include your product offerings with deals and discounts

If you get extra money on the top of the discounts, then why would you be not interested? It is a great strategy to pull-off sales in bulk. Many retailers’ offers great discounts and cashback offers by partnering up with various other cashback enabled websites. You can also start up with programs that give early-bird discounts and better offers while they shop.

“Now’s the time to showcase your unique value proposition while including exclusive offers and discounts.”

8. Enable a gift card option to your website

Showing gratitude by giving gifts to friends and family is an essential part of Diwali. Thus, start by introducing e-gift cards, which will enable your customers to give exciting gifts to their loved ones. With this, not only can you increase your customer retention, but can also spread happiness on their faces.  

To make you enjoy this feature, ANS Commerce has enabled gift cards on Kartify. It’s an easier way to increase your customer loyalty. Also, this festive season, we have decided to offer it for *FREE*. Chase the offer before it ends.

To know more about the gift card module, check out this.

How to execute the ideas?

If you want your customers to get smitten by your web store then you must think of getting your hands on Kartify, a complete store-front platform by ANS Commerce. It helps you manage your brand store with extensive tech options and 60+ third-party integrations. With that, it also offers you value-packed features that are fully customizable UI/UX including menu layout, filter, cashback, COD fee, sales promotion, and many more features.

Revamping your website seems like a lot, but it can be very gratifying. Start strategizing your re-launch plan to give a boost to your sales and online presence. We want you to get your website all cheered up- drop us a mail on que@anscommerce.com to get the free demo.