7 Customer Retention Strategies to Boost your Sales More than Ever!

Customers are one of the biggest assets of any business. In a nutshell, any entrepreneur’s strategic planning starts and ends with building long-term relationships with customers. 

There are two facets to bond with your customers – lead generation and customer retention. While the former welcomes new customers, the latter takes care of the existing ones. Now the question is, would you rather welcome only new customers and avoid the older ones, or would like to keep a balance between the two? 

“Marketers around the world put so much emphasis on nurturing new leads, they sometimes fail to entice the existing users.” 

It’s important to invite new faces, but at what cost? Also, it has always been easier to hold on to the existing customers because they are aware of your services and offerings. Approaching them takes less time than it takes to attract new ones. But how can you keep your existing users engaged? 

To help you maintain your loyal assets, we have come up with 7 customer retention strategies So let’s start, shall we?

7 Proven Customer Retention Strategies

1. Surprise your customers with great service

People love it when you take a step forward and value them. You can get creative in your customer support services and offer them valuable services without their knowledge, pulling off their attention. You can add thoughtful quotes with personalized messages, thanking them to buy from you. Additionally, you can give them special offers and discounts occasionally, conveying they are important for your business. 

Quick tip: You can come up with creative discount codes specially made for an existing customer base, grabbing their attention. For example, coupon codes such as JUST4YOU, WELCOME_BACK, can grab their attention immediately. 


2. Get your customer’s feedback 

The market forces are no more driven by your products, but they rather revolve around customers’ needs and preferences. In simpler words, it’s not about your products and their features. It’s about the people you cater to. Their likes and dislikes play a major role especially when you roll out a new product in the market. And it’s impossible to satisfy every customer without knowing their taste. With customer feedback, not only do you get to know your strengths and weaknesses but you also make them feel noticeable and valuable. 

Quick tip: There are many ways to gather customer feedback. One such way is to do customer surveys. Come up with short, simple, and open-ended questions.

3. Send regular updates via email automation 

Newsletters are the best way to engage your customers in your brand. It’s one of the most cost-effective ways to retain customers. You can start with drip campaigns to nurture your customers with occasional updates. From time-sensitive offers to the new collection, to seasonal sales, cover each and every occasion to hit mail! To make it persuasive and attractive, use quirky content marketing strategies, grabbing the attention. 

4. Start with cause marketing programs

Consumers love to engage with those brands that support a social cause. By launching corporate social responsibility campaigns, you can grab the attention of your users. It’s the best way to retain your customers as cause marketing makes your organization look more credible and reliable. Check your brand’s mission statement and find what you as an organization genuinely care about. Share it with your community. It creates a sense of trust in the minds of the user, persuading them to swear by your products.

5. Use the strategy of gamification

Focused on the mechanism of gaming, this strategy is not your regular game. It’s more of a marketing tool to pull off the customer’s attention. Rewarding your customers when they refer your app to their friends, is one of the examples of gamification. You can even create customer-oriented campaigns using gamification. For example, create a contest asking your users to refer your business to ten friends. If five of their friends purchase using their code, they will get a free product. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customer. Request your free DEMO now! 


6. Organize live educational webinars to motivate your customers

Webinars are a great way to educate your customers. You can organize a webinar, revolving around an area of your business. This way you can educate your customers and ask them to purchase from you. For example: If you are an e-commerce fashion brand. You can organize a webinar, highlighting fashion branding tips. This way you can introduce your new offers and products while giving them a glimpse of how you market your brand.

Want To Drive Traffic to your e-commerce website? Click here to read 10 concrete ways to boost your website’s traffic! 

7. Prepare a communication calendar

By creating a communication calendar, you get an idea of how often you interact with your customers. Even when you don’t get the answer to the feedback form, it’s your responsibility to reach out to them time and again. A communication calendar is similar to your editorial calendar. The only difference is, it tells the last time you communicated with your customers. 

Quick tip: By using a communication calendar, you can check if a customer’s subscription is about to get expired. You can reach out to them before it gets expired. This helps in retaining the existing customers. 

How to do it all?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now! Request your free DEMO now! 

Customer retaining campaigns cost 10X less than lead generation campaigns. These strategies are indeed very important to be included in your marketing efforts. Start with the above 7 strategies to enjoy long-lasting benefits.  

Learn for FREE: 6 Best E-commerce Courses You Must Try in 2021!

Last year, digital commerce became a necessity! Needless to say, many people around the nation shifted from offline to online shopping. Not only has this changed the whole e-commerce landscape, but has also given an opportunity to many new players to enter the market. While there has been a rise in the industry, many people have become enthusiastic to give e-commerce a try!  

Are you willing to start your own e-commerce business? Or do you have an e-commerce business that has hit a plateau and now you can’t boost your sales? Well, to make the most out of this fast-paced industry, you should start with an e-commerce course. And what could be better than trying out a FREE course? 

“Commencing with an e-commerce business is slightly different from opening a brick and mortar shop.”

From learning site optimization to web analytics to content marketing, an e-commerce course can give you the chance to get along with like-minded people. Here we have curated a list of 6 FREE e-commerce courses to help you kick-start your career in this industry!

6 E-commerce Courses to try in 2021!

1. Sourcing and Customising Best Selling Products for E-commerce by Alison

In the world of digital retail, it has become too difficult to boost sales, particularly when there is vast competition. But if your approach is correct, no one can stop you from winning the race. With the same notion, this course helps you to add value to your products to gain high returns. Without needing assistance from a fancy designing boutique, you will be able to create your fully-functional store. Also, the course is free of cost if you register with Alison.

 After finishing the course, you will get an expertise in the following areas:

  • What are online marketplaces
  • How to customize products to elevate its value
  • How to make a successful single product store 

2. E-commerce certification course by eMarketing Institute

To help you understand the fundamentals of e-commerce in-depth, this course features detailed aspects of online business. From making a business plan to finding strategies to increase sales, you will get to know all the things e-commerce. With an increase in Mobile usage, businesses need to optimize their website for mobile devices. There’s another segment in the course featuring Mobile SEO to improve the user experience. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create a business plan
  • How to optimize the website
  • How to choose a CMS (Content management system) platform to design website
  • How to sell on online marketplaces such as Amazon, eBay, etc.

3. E-commerce logistics and Last Mile by edX

If you are eager to know the logistics and operations process in an e-commerce business, this course is just for you! With a special focus on logistics and fulfillment, it is more on the practical side. Throughout the course, you will develop an understanding of operations and supply chain management with the challenges attached to virtual sales. 

*The course is free but to have the certificate you will have to pay.*

After finishing the course, you will get an expertise in the following areas:

  • What are the different stages of e-commerce logistics operation
  • What are the main challenges faced 
  • How to maintain relationships with customers with worldwide e-commerce logistics cases
Quick tip: If you want to build your e-commerce business but don’t know how to get started with fulfillment and logistics, fret not we are here to help you with our full-stack e-commerce solutions. Request your free DEMO now!

4. Get a Business Online by Google

To get the nitty-gritty of e-commerce websites and digital marketing, this course is suitable for you. Designed by Google, this course doesn’t put light on complex topics, however, if you are getting started in the industry, it will assist you. Along with niche topics, you will also explore some online marketing topics such as Google Analytics, SEO, online advertising, etc. With 7 modules, you will get a verified certificate at the end of the course. 

 After finishing the course, you will get an expertise in the following areas:

  • How to create an online strategy
  • How to stand out from the competition
  • How to build an online presence
  • How to manage online payments

5. Diploma in E-Business by Alison

Want to scale your already-existing online business? This course has the answers to all your queries. From building an online marketing plan to improving your site’s landing page, you will explore all the aspects of e-commerce and online marketing. You will also learn to write ads to entice your customer base while choosing the right keywords! Along with that, the course gives you a brief about tools such as Google Webmaster, Google AdWords, and Google AdSense!

 After finishing the course, you will get an expertise in the following areas:

  • How to create a website and make it look beautiful
  • How to connect with customers online
  • How to use local SEO tactics
  • How to navigate Google analytics report

6. Online marketing certification course by eMarketing Institute

In the age of digital technology, it is essential to get the knack of online marketing before you start your own business. This course allows you to explore several areas of the new marketing landscape including social media marketing, search engine optimization, search engine marketing, affiliate marketing, etc. After the inception of advanced technology, the lines have blurred and there has been a complete convergence. This course will make you understand that in-depth while keeping a well-balanced blend of art and science.

After finishing the course, you will get an expertise in the following areas:

  • How to make use of numbers in the digital era
  • How to reach out to potential customers
  • How to implement social media in your business strategy

How can we help you?

If you’re still confused and want e-commerce advice for your brandstore then you can approach ANS Commerce, India’s #1 full-stack e-commerce enabler. We help our partner brands from giving warehousing and fulfillment services to sales-centric performance marketing to brandstore designing to marketplace management. If you want to know more, request a free DEMO now!

There you have your six e-commerce courses! Before you start the course, here’s a tip for you! Don’t let the knowledge slip through your mind! Make your notes and practice your concepts to build your own brandstore. Initiate the new year with a new beginning and new learning! Enroll yourself today! 

Bid Adieu To 2020 With Top 20 E-commerce Trends!

Did we ever think classroom sessions will be replaced by video call applications? Did we ever think sanitizer will be given more priority over a bottle of water? 

Whatever they say, 2020 has been quite a momentous year! 

With a pocket full of technology and free time, we have faced many challenges. Not to mention FOMO has finally become our best buddy! But still, it would be a shame to say that the year was boring. There was a time when we were a bit skeptical to shop online. But, this year, has clearly changed that too, as we were left with no choice but to buy everything we had abandoned for months. 

So, can it be any better than 2020? Well, to kick off your year-end blues, we have curated a list of 20 e-commerce trends to wave our goodbyes. Also, if you are planning to start your online business, or you already have an established e-commerce business, you must capture the recap of this beloved year!

Top 20 E-commerce Trends of 2020! 

1. Spike in the contactless payment options

The pandemic has surely seen a decrease in the percentage of cash on delivery orders! According to our data, the contribution of the COD payment options has decreased from 47% in 2019 to 27% and the share of online payment modes has increased to 73% this year. Seeing this trend, e-commerce businesses have included a plethora of social payment options such as Apple pay, Google wallet, Facebook payments, Twitter Buy, etc., to let customers make seamless payments. 

2. The increasing demand for Mom & Babycare products

There is no doubt in saying that health has been a major concern this year, especially for new mothers and infants. This need has surely upsurged the demand for the Mom & Babycare products. If we talk in numbers, there has been an 8X increase in the sales contribution from this segment in 2020!

3. Devouring healthy snacks and counting their nutritional value is the new norm

The outbreak of pandemic has increased the importance of food and nutrition in our lives. But now, people have become more conscious about their health. Soy milk, whey ice cream, protein bars, dried berries, roasted seeds, etc, have become their go-to snacks. Marketplaces such as Amazon, Flipkart, etc. have been flooded with nutritional products.  

4. Increase in the sales contribution from non-metro cities

According to ANS Commerce partner brands data, the sales contribution of tier-2 cities has increased from 44% in 2019 to 65% this year. Buying patterns of consumers all around the nation seem to have changed significantly with categories such as health & nutrition and FMCG & agriculture making a surge. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping. 

5. The importance of the user-generated content


With the emergence of social media, the pandemic has failed to keep people distant mentally. They have been using social media sites more than ever. Taking the advantage of this trend, brands have been using engagement marketing tactics such as contests and giveaways by motivating users to generate content. 

6. The rise of independent local businesses in shaping customers’ journey

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture. People’s preferences for local and small brands have increased in the year 2020. Not to mention how our social media news feeds are flooded with users giving shoutouts to their favorite brands.

7. An increase in the service-based subscription model

The subscription model has been preferred by almost all e-commerce businesses, given the fact it has the leverage to boost sales. Coming over to the specific type in the e-commerce business, the service-based subscription model seemed to hold a great value. This business model generally controls pricing based on the value, giving users flexibility. Extra benefits such as free delivery, quick delivery, etc, add more value to the customers’ lives. Almost all the platforms are indulged to position their brand through these tactics.

8. Loyalty programs to establish long-term relationships

In entrepreneurs’ marketing toolbox, loyalty programs hold a certain value to enhance long-term relationships with customers. With deeply personalized offers, brands try to make sure their customers are rewarded.

9. A surge in the sales of Sustainable products

People all around the nation have seen to pay more attention to their purchasing decisions. More sustainable ways of production are fabricating ways into shopper’s marketing strategies. Some of the popular sustainability trends include the production of homegrown food items, cruelty-free makeup products, sustainable & slow fashion apparel, etc.

10. Influencer marketing is the new sales model

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Through influencer marketing campaigns brands are trying to make use of the creativity and control that the influencers have made over time with their audience.

11. New ways of gifting loved ones

The idea behind giving e-gift cards to loved ones has become popular these days. And e-commerce players are well acquainted with it. So, if you want to grab the notice of your prospects, invest in e-gift cards to give your customers flexibility! ANS Commerce has been in close contact with their partner brands and decided to expedite a module in our product roadmap given its increased relevance. We had enabled the gift cards feature on Kartify this year – it’s an easier way to boost a brand’s sales.

12. Chatbots have become a new way to communicate

Be it tracking your product, or asking queries regarding product exchange, communicating with chatbots have increased more than ever! Chatbots have been there forever, but with the surge in online sales, their usage has also increased. 

13. ROPO (research online purchase offline)

Forecasters and marketers have forecasted last year that ROPO (research online purchase offline will continue to rise. But looking at the current scenario, the trend seems to have disappeared in the year 2021.

14. Mobile commerce in 2021

To let people enjoy the perks of quick shopping, businesses are engaging in mobile/ social commerce. Also, brands have looked to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has expanded its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. 

15. An increase in the Omni-channels tactics

Customers are present everywhere. Be it website, mobile applications, social media platforms, you won’t see a single platform that doesn’t have a social presence. Omni-channel is an approach that provides a fully-integrated experience to the customers. Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. Not to mention how omni-channel tactics can improve inventory depth! Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

16. The rise of AR and VR

Virtual reality has been there before this year, but it has continued to pick up speed in 2020.  Virtual reality and augmented reality have increased to enhance the e-commerce experience for customers with online assistance/ recommendations, virtual trial rooms, etc. 

17. Most preferred product segments of 2020

Fashion & Lifestyle was always a major contributor to e-commerce sales. But this year, the festive season in the wake of coronavirus has upsurge the demand for other segments as well. Beauty & personal care segment contribution has also increased. In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category too.  

18. Unstoppable growth of B2B e-commerce

In the age of digital technology, B2B e-commerce is growing with an accelerated speed. The days of supplies needing to be ordered via fax order forms or other offline methods are seen to be shrinking. Both new and established brands have started to value their customers online.
By automating B2B through their e-commerce site, the businesses also seem to reduce their operating costs. 


19. Country of origin norm

100% of brands around the nation have this information on the mandatory guidelines of using ‘Made in India’ as a product attribute. This has risen in both the production and consumption of Indian goods. Kartify – our brandstore tech – is made in India to deliver exceptional e-commerce experience to Indian brands. We are striving to increase India’s e-commerce presence by assisting brands! Request your free DEMO now!

20. Voice Commerce has introduced us to voice search

With Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, shopper’s reliance on voice assistants has increased. Simply commanding a voice assistant while indulging in the routine chores helps you save time. People have seen to use voice search more rapidly in 2020. 

While these are some of the biggest trends of the year 2020, we can see many other trends impacting the industry. We are super excited to see what next year brings in, are you?

A Complete Step-By-Step Guide To Persona Driven Content Marketing For Your E-Commerce Brandstore!

In the age of digital technology, one of the most sought-after strategies – that marketers have been exercising – is content marketing. You might be considering content as the king, till today, but little do you understand that your audience is the one which rules. 

Your aim might be to create a great quantity of key-word stuffed content. But note that, audience-friendly content – that’s rather engaging than persuasive – is equally important, if not more.

Imagine this, you love to solve puzzles over social media and have a thing for luxurious fragrances. You come across a blog post that includes a quiz, and solving it might give you a chance to win a perfume. Would you not get attracted and engaged with the idea behind the post? You might even end up checking the brand’s website and their other offerings. 

What is a Persona, and what’s the need for it?

Content-driven by persona is absolutely essential to hook your audiences with your e-commerce brand. The personas are the fictional figures that you make to represent your audience. They generally are the reflection of your target audiences and help you to keep them glued to your brand. 

“Personas are not just made to catch your audience’s attention; they guide your overall content strategy including deciding the right tone, content format, and topics to explore.”

Construction of personas with a marketing angle is not everybody’s cup of tea. The term per se articulates different challenges of research related to your brand’s vision and mission. Not to mention the fact that the content piece must be informative, entertaining, and useful.

To craft the content basis persona, you can’t afford to avoid the following mentioned steps. Read on to take your content on the right track!

5 Steps To Craft Persona Driven Content Marketing!

1. Construct your ideal buyer’s persona with the help of data

The foremost step is constructing the sketch of the customer you want to target. Some marketers often make mistakes by imagining and visualizing the persona without going deeper into their company’s data. But, your data has all the answers to build a 360-degree factual character sketch and will become the foundation of the persona. Look for the answers including – what does s/he does, her/his job title, what does s/he loves to eat (if you’re a food brand). 

Quick tip: Don’t hesitate to use your customer database including social media analytic tools such as Facebook and Twitter analytics. This will give you an in-depth understanding of your customer’s behavior and preferences.

2.  Examine the specific challenges, and obstacles your character witnesses

In this step, you have to put on the shoes of a salesman and put an emphasis to articulate the type of content that can convert. For that, you must look for the problems and challenges your fictional persona might encounter on a day-to-day basis. While making your content plan, tick all the troubles you think – from your data – your character sketch encounters. By doing that, you are actually making a list of struggles that your actual customer base witnesses. This will brief you about their expectations and assist you to incorporate your product into the content at the right time!

“This can help you create the problem-solution type of marketing content – where you create a fear appeal by showcasing a problem. Then you immediately incorporate your product and give them a solution to the problem.”

3. Sense the niche topics and content pieces you want your audience to consume

Now that you have made your fictional character basis your audience, don’t take a halt as your work has just begun to get started. In this step, content takes the front seat. You can start by checking up the stories and posts you want your customers to feed on. You can also design the industry-related topics in which you can incorporate your offerings. The aim is to associate your story with the buyer’s persona’s interests and hobbies.

“Numbers don’t count to shape your content strategy, but the quality and relevance do.”

4. Check the communication patterns and the media form they use

Keep a check on the form and type of media your personas swear by! If they love to binge upon OTT platforms, then curate content strategy basis that type. Create a media mix that’ll help you produce a variety of content for your audiences.

Click here to know about how to gain social proof and get customer reviews & ratings on your e-commerce brandstore!

Quick tip: Get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free demo now!

5.  Map your content at the right time

Time is one of the most crucial aspects when it comes to delivering content to your audiences. Checking upon the facts such as, when your buyer persona comes on social media, or when he/she is available to check e-mails often helps you define a successful content marketing strategy. So don’t throw your content without planning strategically. Decide the time and occasion and then make your delivery to increase the traffic.

If your e-commerce store is not gaining brand visibility, then fret not and invest in our performance marketing solutions. From checking your brand logo to creating account progress reports to optimizing the load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo now!

Always remember that there’s a lot of content online that people don’t pay attention to. But with the advancement of technology, consumption has also increased. So, keep an eye on the delivery of the right content at the right time to the right people.

E-commerce Marketing: Boost Your Online Sales With 9 Unconventional Tips For This Festive Season!

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.

The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolute you can’t afford to miss.

9 unconventional marketing tips to boost your online sales for this year’s festive season!

1. Showcase your festive collection with catalog linked ads

If you are struggling to bring relevant traffic to your website, Facebook catalog sales campaigns can be your savior. A catalog ad contains your product range and holds the information of your offerings that you want to advertise. Link your entire catalog showcasing your product offerings to your prospective audience.

Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.

2. Choose the correct approach for your product segment

Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogs and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!

“Entice potential customers with exciting offers and sales promotions in the form of a catalog sales campaign.”

3. Generate time-sensitive offers with a sense of urgency

Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time. 

Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. 

4. Pay attention to your creative visuals

Now is the time to pay attention to the aesthetics of your online presence. Colorful creatives showcasing your offerings and offers is a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related color tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.

Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!

5. Focus on festive-oriented google smart shopping campaigns 

Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.

“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”

6. Indulge in re-marketing to engage with cart-abandoners 

Cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.

Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products

7. Use different marketing strategies to persuade different types of customers

Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalog, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notification help to generate sales while targeting existing customers.

“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”

8. Reach your followers with community outreach strategies

Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch to festive-oriented contests by arranging your most popular offering as a give-away. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.  

“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”

9. Take the advantage of Instagram’s new feature

Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with the shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market. 

How to do it?

If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.

What should you consider while choosing an e-commerce platform?

Nearly 72% of India’s urban internet users and 57% of rural users access the internet daily. With this huge rise in internet penetration, brands are constantly looking for ways to expand their customer base. The explosion of online shopping in the Indian market has given retailers a new outlook towards building their own e-commerce websites. 

Building your own e-commerce website can be a long and intimidating process if you don’t have the right resources. Not only do you need backend support but also a team of dedicated individuals who know your needs and can provide you with solutions that tick all your boxes. The easiest way to set up an e-commerce website is to develop it on an e-commerce platform – where you get technical support readily available and do not have to deal with the hassles of finding modules or extensions repeatedly.

With the staggering growth in the number of options available, there are a multitude of e-commerce platforms available to select from. And if not done correctly, it can be an extremely expensive affair. It is quite easy to get lost with this so we have curated a list of things to consider when selecting your e-commerce platform. These pointers will help you prioritize your business needs and filter out platforms accordingly.

Considerations to keep in mind while choosing an e-commerce platform

  • Technology:
    Being the nucleus of your e-commerce website, it is important that you put emphasis on the technological aspects of the e-commerce platform you are selecting. It is quite possible to get turned around in technical jargon if you are new to this. For this purpose, you need a hands-on team that offers you technical assistance.

Kartify, a brandstore solution by ANS Commerce, offers you comprehensive tech options for your platform with a “no-code” usage for configuration. With no add-ons needed, you can start a fully functional store out-of-the-box. With more than 50 third-party integrations, Kartify strives to make your experience only better along with continuous bug-fixes and feature development.

  • Secure:
    It is no news that consumers value their data and their privacy the most during online shopping. Hence it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions.

With regular security audits, Kartify ensures a smooth running website for your brand. It also comes equipped with Cloud armor, regular backup and version control as well as data encryption. It also enables brands to set up payment gateway and payment methods as per their needs, including payment with coupons, COD as well as wallets, and UPI.

  • Scalable:
    While all brands aspire to expand, it is quite possible that the platform may not be able to cater to the size of the expansion. Therefore, it becomes important to choose such an e-commerce platform, which does not put a limitation on the number of products and traffic that your site can have.

Kartify provides you with a scalable platform for your e-commerce needs with automatic deployment and scaling (Google Cloud + Kubernetes), real-time image optimization with cache and DB replication. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website.

  • Customizable:
    Setting up an online store should not feel like rocket science. You want the ability to fully capture the feel of your unique brand. One solution for this are website templates because they don’t require you to hire outside help or to be a design whiz to create a professional look and make a bold statement.

Kartify offers you a fully customizable UI/UX including user flows, menu, layout, filter, etc. It not only provides a feature of editable CSS/HTML for front-end but also checkout view customization packed with features such as guest mode/login, shipping/handling fee, cashback, COD fee, sales promotion, and many more. 

  • Integrations:
    Another factor you should take into consideration is integrations and plugins. Look for a platform that integrates with your other existing systems and marketing channels.

Kartify is an omni-friendly platform that already has more than 50 third-party services integrated including logistics, payments, loyalty, and engagement partners. It is also integrated with four leading omni-channel partners which enables fulfillment from offline shops for online orders.

  • Analytics:
    While every brand wants to put in efforts for their growth, it is also imperative that you monitor that growth and then make data-driven decisions. The business will soon rake-in money so it is important to monitor the store’s performance. You don’t want to play the numbers guessing game hence you should look for an e-commerce platform that helps you keep tabs on all of the important things – number of sales, payment methods, order amounts, and more—and displays stats in an easy-to-understand format.

Kartify enables you to get reports straight to your inbox or phone with dashboards that are standard and also customizable. Kartify gives you the option of viewing and analyzing data for sales and orders, returns, products, customers, promotions, marketing funnels, and trends. And a cherry on top is that the platform can be integrated with any business intelligence tool.

With the ‘new normal’ slowly making its way into our routines, consumers are looking for ways to buy products without having to put themselves at risk. This is where e-commerce platforms come in, making shopping easier with the consumers’ convenience at its core. Hence, there couldn’t be a better time than now for brands to invest in an e-commerce platform and establish an online presence.

For a demo for e-commerce solution, drop your query at que@anscommerce.com

How to improve your marketplace sales?

A perspective by ANS Commerce in SARAL 2020  – India’s biggest virtual e-commerce summit organized by Unicommerce

Unicommerce successfully organized SARAL 2020, India’s first-ever virtual mega e-commerce summit on 30th May 2020. The summit brought together thousands of e-commerce sellers, brands, retailers, SME’s, and enterprises on a single platform to discuss on the theme ‘How can eCommerce Selling be Simplified’. The Industry leaders shared their thoughts, ideas, and plans to enable businesses around the country to understand and find solutions to their challenges in a post-COVID-19 world.

Saral2020 Partnership

One of the key sessions was conducted by Amit Monga, Co-founder, ANS Commerce, on ‘Optimizing e-commerce presence through marketplace and carts’. He talked about marketplace scaling and how it is vital for a new brand or any brand on its e-commerce journey to get the marketplace model right and identify core marketplaces, and long-tail marketplaces that suit a brand’s product categories.

Getting your marketplace model right

Here’re a few highlights from his session:

  • In-source vs out-source: A brand needs to choose whether it wants to do its e-commerce operations in-house or outsource it to a specialist. It’s a fine balance between promoter time/ cost and speed.
  • Horses for the courses:  Many factors such as model complexities (B2B2C, B2C, Dropship), categories, SLA levels for each marketplace, and returns management to ensure healthy sellable inventory must be kept in mind to achieve growth targets. 
  • Amazon Easyship vs FBA: Amazon is a marketplace that has various models for any brand aiming to become a seller and how a new brand must consider what product category it is in, how it should ship its products out to the end customer, and how it should manage inventory. For instance, a new fashion brand that is just starting out should preferably choose Easyship over Amazon FBA as a marketplace as it has the flexibility to ship products to the end customers from its premises without having to worry about splitting and replicating the inventory with Amazon warehouses and can also naturally progress to Sellerflex once the brand has scaled up.

Marketplaces: Basic Hygiene

After identifying the right marketplace model, managing these four important hygiene factors is the game-changer in any market:

  1. Catalog management is essential to optimize content such as titles, keywords, enhanced A+ content, and product descriptions as these are critical for higher ranking, better conversions, and customer experience. Utilizing the assets available in the marketplace, such as having a brandstore and performing A/B testing with the brandstore can help achieve these objectives. 
  2. Identifying the right assortment that works for which market and observing the right trends and competition benchmarking can help you set achievable goals. To forecast future growth planning, a brand needs to identify the strength of the market in terms of pricing, the level of assortment in a category, and the right inventory planning. 
  3. Payment and inventory reconciliation with the help of business analytics is essential to grow at a sustainable and profitable rate. Every brand should recognize and understand the significant cost heads for each marketplace. To ensure that a brand grows sustainably, it must make full use of the information available in analytical reports and coordinate with the category teams to curate and execute marketing plans. 
  4. Reputation management or reviews from end customers on product, seller, or service are important. One should monitor the reviews and ratings to improve the quality of products, services, and pricing.

Now it’s the time to scale

Leveraging each marketplace to scale your business

Once the right model is identified and basic hygiene is taken care of, one must have insights on how to leverage the strength of a marketplace to drive visibility and growth of business and how a business must plan its resources well to take advantage of each of these marketplace levers. For example, Amazon has a marketing platform known as Amazon Marketing Services (AMS), which the brands can use to drive CPC driven campaigns, product display ads, sponsored ads, or drive CPM promotions with category teams. Similarly, Flipkart also has its marketplace tools to improve visibility and ranking like product opt-ins. Other marketplaces such as Bigbasket, Nykaa, and Grofers have product sampling tools that help the brands to segment the right set of customers and reach out to the right target audience, which has become very crucial to surviving in the e-commerce space. These marketplaces also allow brands to run performance marketing campaigns on traffic driven websites such as Google, Facebook, Instagram, or Snapchat.

ANS Commerce enables execution across 15+ marketplaces and harness marketplaces’ reach while optimizing brand’s resources. We integrate all your marketplace platforms to deliver a consistent brand experience to customers everywhere and manage inventory effectively. We process orders worth >4 Cr. on marketplaces on a monthly basis.

Our full stack solution offers brands to create their online brandstore and jump start marketplace operations in no time. We use the understanding of strengths and insights of various marketplaces to power brandstore. Our extensive experience across product, ecommerce, retail and marketing help the brand achieve higher sales and stronger brand differentiation.

For more information about our marketplace offerings visit our website.

If you are a brand planning to go online then drop us an email on que@anscommerce.com