Bid Adieu To 2020 With Top 20 E-commerce Trends!

Did we ever think classroom sessions will be replaced by video call applications? Did we ever think sanitizer will be given more priority over a bottle of water? 

Whatever they say, 2020 has been quite a momentous year! 

With a pocket full of technology and free time, we have faced many challenges. Not to mention FOMO has finally become our best buddy! But still, it would be a shame to say that the year was boring. There was a time when we were a bit skeptical to shop online. But, this year, has clearly changed that too, as we were left with no choice but to buy everything we had abandoned for months. 

So, can it be any better than 2020? Well, to kick off your year-end blues, we have curated a list of 20 e-commerce trends to wave our goodbyes. Also, if you are planning to start your online business, or you already have an established e-commerce business, you must capture the recap of this beloved year!

Top 20 E-commerce Trends of 2020! 

1. Spike in the contactless payment options

The pandemic has surely seen a decrease in the percentage of cash on delivery orders! According to our data, the contribution of the COD payment options has decreased from 47% in 2019 to 27% and the share of online payment modes has increased to 73% this year. Seeing this trend, e-commerce businesses have included a plethora of social payment options such as Apple pay, Google wallet, Facebook payments, Twitter Buy, etc., to let customers make seamless payments. 

2. The increasing demand for Mom & Babycare products

There is no doubt in saying that health has been a major concern this year, especially for new mothers and infants. This need has surely upsurged the demand for the Mom & Babycare products. If we talk in numbers, there has been an 8X increase in the sales contribution from this segment in 2020!

3. Devouring healthy snacks and counting their nutritional value is the new norm

The outbreak of pandemic has increased the importance of food and nutrition in our lives. But now, people have become more conscious about their health. Soy milk, whey ice cream, protein bars, dried berries, roasted seeds, etc, have become their go-to snacks. Marketplaces such as Amazon, Flipkart, etc. have been flooded with nutritional products.  

4. Increase in the sales contribution from non-metro cities

According to ANS Commerce partner brands data, the sales contribution of tier-2 cities has increased from 44% in 2019 to 65% this year. Buying patterns of consumers all around the nation seem to have changed significantly with categories such as health & nutrition and FMCG & agriculture making a surge. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping. 

5. The importance of the user-generated content


With the emergence of social media, the pandemic has failed to keep people distant mentally. They have been using social media sites more than ever. Taking the advantage of this trend, brands have been using engagement marketing tactics such as contests and giveaways by motivating users to generate content. 

6. The rise of independent local businesses in shaping customers’ journey

Local businesses, on one hand, are the backbone of our nation’s economy, while on the other hand, they serve with a plethora of inexpensive options, not to mention the fact that they keep us close to our culture. People’s preferences for local and small brands have increased in the year 2020. Not to mention how our social media news feeds are flooded with users giving shoutouts to their favorite brands.

7. An increase in the service-based subscription model

The subscription model has been preferred by almost all e-commerce businesses, given the fact it has the leverage to boost sales. Coming over to the specific type in the e-commerce business, the service-based subscription model seemed to hold a great value. This business model generally controls pricing based on the value, giving users flexibility. Extra benefits such as free delivery, quick delivery, etc, add more value to the customers’ lives. Almost all the platforms are indulged to position their brand through these tactics.

8. Loyalty programs to establish long-term relationships

In entrepreneurs’ marketing toolbox, loyalty programs hold a certain value to enhance long-term relationships with customers. With deeply personalized offers, brands try to make sure their customers are rewarded.

9. A surge in the sales of Sustainable products

People all around the nation have seen to pay more attention to their purchasing decisions. More sustainable ways of production are fabricating ways into shopper’s marketing strategies. Some of the popular sustainability trends include the production of homegrown food items, cruelty-free makeup products, sustainable & slow fashion apparel, etc.

10. Influencer marketing is the new sales model

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Through influencer marketing campaigns brands are trying to make use of the creativity and control that the influencers have made over time with their audience.

11. New ways of gifting loved ones

The idea behind giving e-gift cards to loved ones has become popular these days. And e-commerce players are well acquainted with it. So, if you want to grab the notice of your prospects, invest in e-gift cards to give your customers flexibility! ANS Commerce has been in close contact with their partner brands and decided to expedite a module in our product roadmap given its increased relevance. We had enabled the gift cards feature on Kartify this year – it’s an easier way to boost a brand’s sales.

12. Chatbots have become a new way to communicate

Be it tracking your product, or asking queries regarding product exchange, communicating with chatbots have increased more than ever! Chatbots have been there forever, but with the surge in online sales, their usage has also increased. 

13. ROPO (research online purchase offline)

Forecasters and marketers have forecasted last year that ROPO (research online purchase offline will continue to rise. But looking at the current scenario, the trend seems to have disappeared in the year 2021.

14. Mobile commerce in 2021

To let people enjoy the perks of quick shopping, businesses are engaging in mobile/ social commerce. Also, brands have looked to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has expanded its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. 

15. An increase in the Omni-channels tactics

Customers are present everywhere. Be it website, mobile applications, social media platforms, you won’t see a single platform that doesn’t have a social presence. Omni-channel is an approach that provides a fully-integrated experience to the customers. Warehousing and fulfillment also play an eminent role when it comes to e-commerce sales. Not to mention how omni-channel tactics can improve inventory depth! Along with the drift, the preference of brands has also seemed to change with the rising number of stock-keeping. To enable simple, fast, and reliable delivery, brands are seen to get fascinated by multi-city warehouses and omnichannel delivery options.

16. The rise of AR and VR

Virtual reality has been there before this year, but it has continued to pick up speed in 2020.  Virtual reality and augmented reality have increased to enhance the e-commerce experience for customers with online assistance/ recommendations, virtual trial rooms, etc. 

17. Most preferred product segments of 2020

Fashion & Lifestyle was always a major contributor to e-commerce sales. But this year, the festive season in the wake of coronavirus has upsurge the demand for other segments as well. Beauty & personal care segment contribution has also increased. In the current scenario of washing and sanitizing each item, there is a surge in the hygiene and germ control category too.  

18. Unstoppable growth of B2B e-commerce

In the age of digital technology, B2B e-commerce is growing with an accelerated speed. The days of supplies needing to be ordered via fax order forms or other offline methods are seen to be shrinking. Both new and established brands have started to value their customers online.
By automating B2B through their e-commerce site, the businesses also seem to reduce their operating costs. 


19. Country of origin norm

100% of brands around the nation have this information on the mandatory guidelines of using ‘Made in India’ as a product attribute. This has risen in both the production and consumption of Indian goods. Kartify – our brandstore tech – is made in India to deliver exceptional e-commerce experience to Indian brands. We are striving to increase India’s e-commerce presence by assisting brands! Request your free DEMO now!

20. Voice Commerce has introduced us to voice search

With Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, shopper’s reliance on voice assistants has increased. Simply commanding a voice assistant while indulging in the routine chores helps you save time. People have seen to use voice search more rapidly in 2020. 

While these are some of the biggest trends of the year 2020, we can see many other trends impacting the industry. We are super excited to see what next year brings in, are you?

7 Reasons Why Your Brandstore Is Loading Slow! (And Tips To Fix It)

If one thing is true about your website sales, it’s that loading time makes a difference. A slow website not only affects your sales but also makes your brandstore rank lower, leading to stern consequences. We know how you feel when you do months of hard work, but it gets blown with high bounce and low conversion rates. 

With an increasing rate in the number of e-commerce stores, users’ expectations have also increased. They don’t want to waste minutes on the loading time. So if you have popped up in the market of online trade to strike it rich rather than just having a fancy website, you should lend an ear to your website speed. 

Optimizing your website’s speed is a crucial necessity to be achieved, but its execution can be a little tricky. Luckily, there are several ways you can initiate to check the performance of your website. 

Want to increase traffic on your e-commerce website, but don’t know just how to? Read on to find out how!

In order to keep your brandstore in check, we will have you dive deeper into your website. You will get to know why your website is running slow along with the tips to resolve them. 

7 Reasons why your Brandstore is running slow & tips to resolve them!

1. Your site’s images are not optimized


Image file size can be a reason for your website’s slow speed. Remember that images are a very significant part of improving the look and feel of your brandstore. High-resolution images consume major bandwidth – leading your website to work slowly. So pay attention to the image format. JPEG images are smaller as compared to the PNG type. Inserting the JPEG format will help you load your web page faster. 

Quick tip: Check the size of your image file. In case it exceeds 1MB, either change the image or reduce its size. 

2. You are not using Caching 

When a person visits your website, certain attributes of your brandstore are stored in a cache, letting the website load faster when you next visit the website. So, if you are not caching then you are missing out. By executing browser/HTTP caching or server-side web caching, you will experience a gigantic difference in the conduct of your website. 

Quick tip: Do the cache of elements such as HTTP, database queries, images, etc. Don’t go overboard with caching as it can create fuss on your website. 

3. Your site is integrated with unnecessary redirects

Imagine this, you have planned a trip to a nearby amusement park with your family. You have just now reached the destination and realize the park is shifted to some other place. Now you have to walk all the way to the other side of the city. This won’t just make you furious but also take double time to reach the final destination. 

The same thing happens when you add too many redirects to your brandstore. It takes twice or thrice the time to load a page. So don’t trouble your audience with that unless you have a striking reason to do so. 

Quick tip: Why should you choose Kartify to manage your e-commerce website? One of the added advantages of using Kartify is that it gives a single Google Tag Manager (GTM) for pixels, making your website quicker and faster. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website. Request your free DEMO now!

4. Your site’s code is either unclean or bulky

Another cause could be a heavy code on your website. If your website’s coding includes too many unnecessary characters or bulky line breaks, the site may become slower. Your site’s comments, inline stylings, etc, are some of the components that make it slow. To overcome this problem, you can minify or compress the code, or file size, improving the load time of your website. 

Quick tip: Try to create a few CSS stylesheets, helping you to minify the code of your brandstore. 

5. You are running plenty of Ads on your Brandstore

As beneficial as they are in monetizing your site’s traffic, adverts can also mess around with your site’s performance. Advertisements such as interstitials, pop-unders, etc. can create hundreds of HTTP requests, resulting in a slow loading website. So don’t let the ads trouble your brandstore’s rich content and limit them to an extent that won’t bother both your site’s user experience and your ad revenue.

Quick tip: To optimize your brandstore with high speed, choose Kartify – our brand tech store – to scale your e-commerce website. With Kartify you get real-time image optimization, including cache & DB replication. Request your free DEMO now!

6. Your website is hoarded with Plugins

With hundreds or rather thousands of plugins, you have made your brandstore phenomenal. It looks appealing, leading to more traffic. But then there comes a time when your plugins overrule your website, causing it to slow down the performance. Do you know how much space a site plus-in can take? Sure, it helps to optimize your site, giving various features. But it shouldn’t come at the cost of awful performance or bad user experience. There are so many unnecessary plugins that you don’t use regularly and they rather serve as a liability than an asset. 

Quick tip: Instead of deploying a number of plugins for a particular attribute, go for a single plugin that features all-in-one solutions. For an instance, if you’re putting in four to five plugins for SEO, you must opt for one plugin that features different attributes you are looking for. 


7. You have not enabled Content Delivery System (CDN) 

Your website’s loading speed is affected by the physical distance of the user to the server in which your content is stored. The more distant they are, the slower your site’s content will load for them. To put a halt to this issue, the Content Delivery System is all you need. Having deployed in several geographic locations, CDN is a server that offers web content to people living in different locations. It distributes your site’s content to a global server, and that way your audiences can enjoy your content. 

How to do it? 

Kartify – our brand tech store made with love – drop-ships exceptional e-commerce website performance. Start your fully-functional store with continuous bug fixes and feature development. It’s fully optimized, scalable, and secure to use. Request your free DEMO now!

What do you get? 

You get a brandstore that’s complete, secure, scalable, feature-rich, and Omni-friendly. 

  • Automatic deployment & scaling (Google Cloud + Kubernetes)  
  • Real-time image optimization with cache & DB replication; 99.8% uptime  
  • Load-tested for >one Mn concurrent users 

Website page load speed is driven by various factors. It’s sometimes hard to check what’s causing the issue. No matter what’s the reason, you should implement all the above factors to make your website performance power-packed!

Want To Drive Traffic? Here are 10 Concrete Ways To Get More Traffic On Your E-commerce Brandstore!

You have just started up your e-commerce brandstore to introduce your offerings to wider audiences. The idea was to expand your already existing brick and mortar shop to an e-commerce brandstore. But you have just now realized that your website isn’t getting any visitors. Or let’s just say you have a great brand presence on your social media and you get good traffic on your website but lately your website has hit a plateau. You’re neither getting any leads nor are you able to drop your audience into your sales funnel. What should you do now?

Your website is the digital storefront of your business wherein drawing in traffic to your digital destination is the most crucial aspect. In the cyberspace of information overload, how can you persuade bits and bytes to floats to your brandstore? How can you get your prospects to notice your business in the never-ending market of sellers and buyers?

No matter how hard you try to get more visitors if your website is not properly optimized for conversions then forget about traffic. Whether you’re new in the e-commerce line or you want to boost up your sales further, your first step has to be introducing significant integrations to your website. 

Quick tip: If you’re struggling to get more traffic on your brandstore, then you can get your hands on Kartify – handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. Request your free DEMO now!

10 verifiable ways to attain more traffic on your brandstore!

To attain victory in the sea full of data overload, you must practice these doable and incredible tactics to drive traffic to your e-commerce store!

1. Put an emphasis on On-Page SEO

You might have heard people saying that SEO has fallen! Well, ask them to reckon again. Google’s algorithm can change over time but SEO can never be outmoded, especially when it comes to on-page SEO. From making internal links to your new content to adding Meta descriptions, it’s crucial that you optimize your website’s content using on-page SEO to boost your traffic. To optimize it further and outrank your competitors, you can make use of long-tail keywords. They are the ones that impact more than your single head keywords. Not only does it provide a context to your content but also accounts for a larger part of your Google searches.

“Long-tail keywords charge your content marketing strategy, making it one of the best ways to rank SERPs.”

2. Send samples of your offerings to influencers

With an increase in the consumption of social media, influencers have attained enormous power to guide their audience. Influencer marketing enables you to make use of the creativity and control that the influencers have made over time with their audience. You can harness the benefits by sending free samples of your offerings. Getting them to feature your products can help your brands to get a wider reach of the audience in a specific niche.

3. Initiate with Guest Blogging

Guest blogging or guest posting is the process in which you integrate your website’s content with another business’s website. You can join hands with the business of your niche to curate guest posts. This idea can help you get traffic from their audience, not to mention that it will increase your reach, supercharging your results.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Request your free DEMO now!

4. Respond to people’s questions on Quora

Quora is a useful platform to attain more traffic on your website. You can look for questions that are relevant to your offerings. For instance, if you deal in sustainable fashion apparel and you come across a question that says, “What are the methods used to design a cloth using a cruelty-free process?”  You can answer the question with a detailed process that you generally indulge in. In the very end, you can include a link to a specific product to attract their attention. This can help you get verified visitors in no time.

“Give people detailed yet concise answers by cleverly inserting fitting keywords with links, redirecting them to your website/brandstore.”

5. Boost the enthusiasm of your prospects with giveaways and contests

One of the best ways to drive traffic on your brandstore is that you indulge in social media marketing and put your focus on audience engagement. Organizing occasional contests and giveaways can help you get social media shoutouts. Through this, you can easily get more traffic on your brandstore, as your audience won’t be able to resist a chance to win exciting prizes and incentives. This will enhance your social presence, leading them to visit your brandstore. 

6. Get the most of Email Marketing

To rise above in the ocean of marketers, email marketing is an amazing approach to vouch for. Be it any upcoming offer, or new offerings, email marketing always does the job for you! Gear up to curate content for your newsletters, free consultations and get more leads. This will also help you drop your customers into your sales funnel.

7. Organize webinars with industry thought leaders

Webinars are a great way to attract more traffic to your website. When you organize a web-cast with an industry thought leader, you don’t only get credibility but also get more clicks and views on your website. The event can revolve around the industry-related topics of your niche. It could be anything from tips to strategies, to a general q&a session!

“Popular industry leaders can often do the job of influencers! There’s a chance that their followers might become your potential customers.”

8. Don’t ignore to update expired content on your website

Refreshing bygone content is a good thing to approach more visitors. Imagine this, you go on the website of your favorite brand and see exciting offers, leaving you elevated. But the moment you click on the offer, it says “expired”. You might get disappointed and leave the website! This can affect both the credibility and trust of your prospects. Refresh your content timely to get verified visitors.

9. Scrutinize the analytics to inspect visitor’s data

One of the most important techniques to drive website traffic is examining the analytics of your website. The invaluable tool enables you to formulate your website content basis visitor’s demographics and other metrics. Along with that, it also helps you check from where and at what time does your data come.

Quick tip: Don’t just focus on the most popular posts rather take a look at the less popular ones to get an idea of where you went wrong.

10. Post your popular products on Pinterest

Pinterest is one of the most sought-after platforms for niche businesses such as DIY crafts, fashion apparel, home décor, etc. You can easily get clicks on your website by curating creative pins with your contemporary collection. The aspect of niche users makes this platform uber useful, hooking them to your brandstore.

How to do it all?

Not sure how to execute everything at once? Well, you can leave everything to us while you focus on your core operations. We offer you full-stack e-commerce solutions scale brandstore and leverage marketplaces such as Myntra, Flipkart, Amazon, etc. With our brand tech – Kartify – we deliver an exceptional e-commerce experience right at your storefront.

To know more about how we can assist you to boost traffic on your brandstore, request a free DEMO today!

Your Business Needs Customer Reviews And Ratings! Here’s Why And How?

Imagine this; you want to buy a pair of earrings from a new online store. Unfortunately, their intriguing designs don’t sync with the reviews and ratings on their product page. So, you change your mind and decide to purchase from another reputed online brandstore.

Customers have become quite informed about where they can get the best products. They consistently scrutinize the aspects of reliability whenever they plan to buy something online. Apart from discounts & offers, customer’s reviews and ratings have become the major role players to boost online sales. From enhancing a brand’s loyalty to generating new leads, product reviews and ratings are quite the game-changer. This is why businesses are focusing on reputation management more than ever.

If you’ve been doing everything to get those leads but are still lacking behind, here’s why you need customer’s reviews and ratings right now!

5 Reasons Why Your Brand Need Customer Reviews and Ratings

1. Improves credibility and works as a social proof

Trust is one of the major factors that drives your sales and helps you achieve long-term growth. Unlike the brick and mortar store, customers can’t touch and sense products when they decide to shop online. Their dilemma takes a halt when they see positive reviews on your product page. When they feel that your brand is credible and trustworthy, they automatically make-up their mind to purchase from you. 

“Customer reviews and ratings showcase your brand’s USP and make you stand out in the market of perfect competition.”

2. Aids you in finding out the weaknesses and strengths of your business

A review not only boosts your reputation in the market but also helps you find out the faults in your products and services. Has your product packaging left your customers unsatisfied or was it because of your poor customer service? You get the answer to all the questions through reviews and ratings. Not just the weakness, through customer reviews, you can keep a check on the strengths of your business and make the most of it. For example, if your customers commend the packaging of your products then you can take this as an advantage and try to highlight it in your advertising as much as possible. 

Quick tip: Kick-start this festive week with our full-stack e-commerce solutions made for you. To know more, you can request a free demo!

3. Provides in-depth information to your potential customers

Your loyal customers work as your brand advocates and write real information about your brand. This information gives your potential customers a virtual experience of your product and makes them understand your brand in a better manner. For instance, you run a business where you manufacture Apple cider vinegar. Now, the brand advocate of your business wouldn’t just write good facts but also tells the customers about how and when they can consume it to get the best results. This in-depth information persuades your prospects to move a step further in the sales funnel. 

4. Helps you to fight with big and established brands

It’s difficult to withstand strong competition especially when it comes from an already established brand. Customers only prefer a new brand after they scrutinize the features of the product through product reviews and social media presence. And that’s how your product reviews can help you win the race.

“A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors.”

5. Boosts your page rank

A review is indeed one of the most eminent factors to get a high rank in local research. Product pages generally include keywords such as the name of the product, brand, city, etc. These keywords make Google discover your brand and your products, making it to rank high in organic research.

Now that we have discovered the importance and usefulness of reviews & ratings, let’s dive deeper into it and learn how you can actually achieve it!

5 Ways How You Can Get Customer Reviews & Ratings

1. Examine the right time to generate social proof

You must plan and strategize the moment when you’re going to address your customer to review your offering. Timing plays an important role here. If your timing is wrong, your planned strategy can backfire on you. You can aim the customers at some specific moments so that they review your products and services.

Quick Tip: Below are some of the best moments when you can address your audiences to review your offerings! After they order or reorder your product After they tag you on their social mediaWhen they spend more than five minutes on your website/app

2. Engage with your customer base

Engagement is the key to fuel your e-commerce business. If you want your customers to become your brand advocates then you must strategize an action plan to engage with them. Engagement marketing is the right term that you must strive to achieve. Understand the needs of your users and interact with them accordingly. 

“ You can enhance a relationship with your user by posting resourceful and meaningful content.”  

3. Respond promptly to all the reviews and suggestions

Examine your product reviews carefully and don’t forget to address each and every comment. Thank your customers for writing a review with a soft tone. For a negative review, you can simply apologize to your customers with an explanatory reason. It makes them feel heard and they can reckon upon trusting you again.

Quick tip: If you’re having a hard time maintaining the hygiene of your brandstore then you can swear by our e-commerce solutions. ANS Commerce strives to enhance customer relationships on various marketplaces such as Flipkart, Myntra, Amazon, etc. Book a free demo session NOW!

4. Start with a customer loyalty program

To improve your online reputation, you can vouch for customer loyalty programs. You can encourage your customers by giving them coins or credit points that’ll benefit them on their next purchase. 

Quick tip: With more than 50+ third-party integrations, Kartify – our tech brandstore is pre-integrated with various loyalty programs. Get your hands on it and explore what’s best for your customers. 

“Additionally, you can also start with a lucky draw, where they can get a chance to win a certain amount of prize.”

5. Launch your product review pop-up with an interactive and open-ended question

Don’t just ask your customer to review your products and services with a straight-forward statement rather start in a conversational manner. Ask them first if they like your products/services. If they say yes, ask what they like the most, if they say no, apologize and drop another question for a reason for their dislike. In the end, drop a pop-up with “reviews us”. This way you can both get the feedback and the product review. 

How to do it?

If you want to have a good brand reputation but don’t know how to begin, here’s a reason why you need to request a free demo RIGHT NOW! From maintaining your account at various marketplaces to managing your brandstore, ANS Commerce is your one-stop solution.

We are a full-stack e-commerce enabler and aiming to improve your customer relations across all the channels. Our services ensure customer delight and drive your brand’s visibility by answering your customer’s queries to ensure positive product reviews and ratings. So get your hands on our e-commerce solution now!We understand that getting reviews from customers is not an easy task to achieve, but a lot can change with a few positive comments. So make an action plan and accelerate your business growth TODAY!

Is Cart Abandonment Crippling Your E-commerce Business? 12 Must-Use Strategies To Reduce It And Re-Target Customers!

Abandoning a cart is similar to stuffing your shopping cart at a departmental store with loads of snacks and other necessary items only to return back home without buying anything.

The phenomenon of adding things to the cart but then closing the tab to find a new season of that hyped show, and never to come back is very common in the world of e-commerce. Cart abandonment is one of the most critical problems for businesses these days. Some buyers get distracted and never tap on the last button and simply ditch their carts at the end moment. It becomes extremely difficult for marketers to track down the behavioral changes of their customers during such situations and persuade them to reach the finale.

Here’s good news for you. Cart abandonment is undoubtedly crippling your business since the inception of e-commerce, but today we’ve come up with 12 tips that can help you combat it.

12 Proven Techniques To Reduce Cart Abandonment!

1. Disclose all the necessary terms and conditions of shipping cost

High shipping cost means that your customer prospects will turn down immediately. Nobody likes to pay extra money in the age of marketplaces offering amazing discounts and coupons. If you can’t bear the costs of shipping then don’t forget to include the information already. Through this customers will know beforehand that they need to pay an additional amount of money. Not only will this help you to win their trust but also combat abandoned carts.

2. Add thumbnail images of the product in the customer’s cart right through the purchasing process

Customers having compulsive behavior are quite easy to entice as they are already on a shopping spree and won’t return without making the purchase. But, we can’t forget the fact that at least 70% of the buyers come under the category of impulsive purchasers. To attract the attention of this category, it is extremely important that you remind them throughout the purchasing process. You can achieve this by including the visuals of the products they are willing to purchase. This will assist you to persuade them with a force.

3. Make remarketing banner ads that redirects customer’s to their shopping carts

This is a great way to re-target your customers as it acts as a reminder. Whenever your customers browse on social media you can make sure that an ad is showcased of the product they were looking for. You can follow a few tactics by dropping down the price of that particular product. This can bring them back to complete the transaction.

Quick tip: You can also create a sense of fear in the minds of the customers by including marketing copies that say “HURRY ONLY 1 LEFT”.To get the most out of it, avail of our performance marketing services. From maintaining your account to creating marketing copies with unconventional strategies, we aim at giving full-stack e-commerce solutions to you. Request your free demo now!

4. Hit the email box of your potential buyers immediately after the cart abandonment

To reel them back into the game, it’s essential that you notify them by hitting an email. The reminder email has a huge rate to eliminate the issue of cart abandonment. Thus, prepare your email marketing campaigns in advance. Highlight the offers and discounts you’re giving on the specific product with a persuasive marketing message.

 “Don’t forget to add CTA buttons that can redirect them back to their shopping carts.”

5. Offer multiple options for payment

Focusing on a few payment options can act as a real obstacle between your potential buyers and the sale. Today online shoppers have a plethora of options to vouch on including direct bank transfers, digital payment wallets, credit cards, etc. Giving them flexibility by including all the options will help you transfer your prospects into sales.

6.  Enable an option that offers live chat support

Imagine, you’ve visited a store and have a query related to an on-going offer but no one in the staff is present to answer you. You will turn back and go to the other store. A similar thing happens in e-commerce sales where buyers look for friendly staff to answer their queries. But if there is no option for this then they wouldn’t be happy to purchase from your brandstore.

“You can use the cart abandonment data to check where your customer support services lack behind.”

7. Give an option to checkout as a guest user

Forcing customers to make an account before a purchase can deter them from buying. Offering an option for all the users including the guest users to make the purchase can be a really good tactic. Always remember, the easier you make for your customer the more numbers you make.

Quick tip: If you’re worried about how you can collect the database then you can wisely add a button on the checkout where the user can save their transaction details.

8. Don’t toss on extra links

One of the most common mistakes that e-commerce retailers indulge in is recommending related products to customers by throwing extra links. You can show off your collection in the extreme corner of the page but don’t redirect them with a tap on the other page. This can annoy them leading to transaction failure.

9. Make hassle-free navigation between cart and store

Online shopping is a process including hours of thinking. There are very few customers who add a product to the cart and purchase them right away. The easier you make the process for them the more reluctant they will be to purchase your products.

Quick tip: Be it merchandise positioning, safety assurance, or improving customer data, Kartify- made to give your exceptional experience has everything you need. You can start a full-functional brandstore with no add ons. Request your free demo now!

“By minimizing the number of clicks and page views, you can make it easier for them to locate items in their cart.”

10. Display your return and exchange policy

This is the most important step to establish a sense of trust in the eyes of the customers. You must include a return policy accompanied by an exchange policy. This would attract your customers and give them peace of mind when they purchase products from your brandstore.

Quick tip: Don’t forget to add additional details including the time span of days within which they can return or exchange.

11. Optimize the speed of your brandstore

In the digital age of technology, nobody has a minute to spare. Having a fast-loading page can satisfy your customers to the fullest. Not only will they make the transaction but will also come back to make a repetitive purchase.

12. Enable your customers to edit the cart easily

Customers want hassle-free purchases where they can easily change the quantities of the cart. A cart that enables you to add or delete items easily works the best to transform your prospects.

How to do it?

From maintaining your brandstore with our in-house tech “Kartify” to assisting you with our performance marketing services, ANS Commerce is a full-stack e-commerce enabler. We strive at strategies that help you tackle all the obstacles including e-commerce marketing and brandstore hygiene. You can reduce your cart abandonment rate with our exclusive services. Request a demo for our e-commerce solutions now!

You must note that each buyer is different and it’s not easy to track down what’s going on in their minds but you sure can persuade them to make their purchase. In the age of the fast-moving world, everybody looks for quick access with minimum effort, thus ensuring all the things and don’t push your products on them with aggressive marketing messages, rather put an emphasis on clean and easy checkout experiences.

E-commerce Marketing: Boost Your Online Sales With 9 Unconventional Tips For This Festive Season!

With the cool breeze starting to ring bells, it’s hard not to feel the festive vibes. Diwali is the time when your sales increase at a 5X speed than at any time of the year. By now, you might have observed that stores have started sneaking Diwali decoration with their offerings in the displays. Fairy lights might be the lead of the season for now, but before you get to know it, combo packs and other gifting options will take their spot to start the annual celebration. To get the most out of the festive season, initiate your marketing strategy before it gets too late.

The festive season brings fierce competition but a plethora of opportunities to seize new customers. To help you have your most successful season, we have curated 9 marketing ideas for you. And absolute you can’t afford to miss.

9 unconventional marketing tips to boost your online sales for this year’s festive season!

1. Showcase your festive collection with catalog linked ads

If you are struggling to bring relevant traffic to your website, Facebook catalog sales campaigns can be your savior. A catalog ad contains your product range and holds the information of your offerings that you want to advertise. Link your entire catalog showcasing your product offerings to your prospective audience.

Quick tip: Experiment with different ad formats such as dynamic ads, carousel ads, collection ads, and choose what suits your brand the best! Not only does it improve CTR (click-through rate) but also helps you in getting a 5-10X return on your ad spend.

2. Choose the correct approach for your product segment

Putting sun-loving plants in the sunshine and keeping the shade-loving plants indoors is the right treatment. Just like that, every segment demands a different strategy. If you deal with shopping goods including apparel and footwear, online catalogs and gift cards have to be your best friend. Similarly, if you’re into FMCG, gift packs with vibrant yet unique packaging work best for you. COMBO packs can be your buddies to reach sales targets!

“Entice potential customers with exciting offers and sales promotions in the form of a catalog sales campaign.”

3. Generate time-sensitive offers with a sense of urgency

Time plays an important role during the festive season. People don’t want to lose a hold on discounted prices and amazing deals, and you can take the advantage of this. Create deals and promotions on your landing page with countdown timers that you can easily customize with ad customizers. After you have started a time-sensitive campaign, go ahead with persuasive marketing copies that say “HURRY only 2 left”. This not only boosts your sales with a sense of urgency but also viral your campaign for a specific point of time. 

Quick tip: If you’re struggling with your brandstore, then you can get your hands on Kartify- handcrafted to deliver an exceptional e-commerce experience. Having come with 60+ integrations, Kartify offers your fully customizable UI/UX. 

4. Pay attention to your creative visuals

Now is the time to pay attention to the aesthetics of your online presence. Colorful creatives showcasing your offerings and offers is a great way to steal that attention. The idea is to lure people with attractive visuals. Use festive related color tones in your ad creatives to excite the attention of people. You can also hire an additional staff of graphic designers and social media strategists to do the job.

Quick tip: From maintaining your account hygiene to brainstorming ideas with persuasive ad copies and fascinating visuals, ANS Commerce is your one-stop solution. We strive to help you get maximum ROAS with sales focused campaigns. Request your free demo today!

5. Focus on festive-oriented google smart shopping campaigns 

Imagine, you’re searching for home furniture and you come across an ad showcasing the exact leather lounge chair you want. You would either click on the ad or search that chair on the marketplace. That’s what Google’s smart shopping campaign is capable of. You can easily bring relevant traffic to your website. Initially, the user might not be aware of the brand presence. In that case, your persuasive ad copy and eye-pleasing visuals come in handy.

“Google smart shopping campaign also lets you re-target your potential buyers on social media platforms such as Facebook and Instagram.”

6. Indulge in re-marketing to engage with cart-abandoners 

Cart abandonment campaign can let you swing into your potential buyer’s mind. You can track down the people who have products in their carts but haven’t made a purchase. Efficient re-target ads can give them a boost to buy your products by showing them the same time to time.

Quick tip: Email marketing also plays an important role here. You can make the inception of your drip campaign while popping their mailbox with the particular products

7. Use different marketing strategies to persuade different types of customers

Marketing strategies for existing customers don’t go along with strategies made for new customers. Segment your audience into different buckets basis their interaction with your website and catalog, and then create marketing campaigns for them. Push strategies including SMS marketing, email marketing, and app push notification help to generate sales while targeting existing customers.

“To blow the minds of your new customers, you can start by strategizing marketing ideas that include exciting festive offers with exclusive gift packs.”

8. Reach your followers with community outreach strategies

Engagement is the key to increased profits. You can only get one if your community is fed daily with unique yet informative content. To master that, you can vouch to festive-oriented contests by arranging your most popular offering as a give-away. The idea is to create word-of-mouth where your audiences can tag their friends in their stories and posts. Blogging is yet another interesting way to reach your community of followers. You can create engaging content to promote your products. To inform and aware people of your offerings, you can write blogs on your website with CTA (call-to-action) buttons that redirect them to your brandstore. For example, if a person is looking for ethnic wear, then curate a blog about your store’s ethnic collection. Cover all the relevant information including your upcoming offers, the fabric of your ethnic wear, prices, etc.  

“Community engagement ideas wouldn’t just increase your brand’s reach but also strengthen the relationship with your customers, turning them into brand advocates.”

9. Take the advantage of Instagram’s new feature

Due to a tremendous increase in online shopping, Instagram has come up with a new option to sell. It has launched a global expansion of its shopping services across IGTV. You can sell and merchandise your products by showcasing your range of products via IGTV. In the future, they might come up with the shopping feature on Instagram’s reels as well. So gear up and try it out before it gets captured by others in the market. 

How to do it?

If you want your customers to get taken by your marketing campaigns with 5X more ROI then you must think of investing in performance marketing. It enables you to measure everything from the reach of your products to the conversion rate. This new age of advertising is completely transparent and lets you pay for successful transactions.

Don’t know how to do that? From checking your brand logo to creating account progress reports to optimizing load time of the website, ANS Commerce provides you with performance marketing solutions across various channels with a special focus on sales and ROAS. Request your demo for the performance marketing solutions.

What can you expect from us?

  1. Account Hygiene: Be it checking your brand’s logo, getting ad copies approved, or creating account progress reports, we keep our eyes open to assist you anytime.
  2. Tech & Product: We help you in everything from building XML feed for fetching product info to auto sorting of products basis CTR.
  3. Business & Analytics: We have in-house tools for driving market automation and insight mining.

With high traffic on sites and tough competition from other retailers, the festive season is undoubtedly the most crucial yet stressful time of the year. From generating new leads to satisfying existing customers, it might be quite complex but the return you would be enjoying will go beyond this year. If you haven’t already started prepping for the Diwali season, NOW is the time to start. And it goes without saying that time is running out. So grab the opportunity and get a head start on the completion.

What should you consider while choosing an e-commerce platform?

Nearly 72% of India’s urban internet users and 57% of rural users access the internet daily. With this huge rise in internet penetration, brands are constantly looking for ways to expand their customer base. The explosion of online shopping in the Indian market has given retailers a new outlook towards building their own e-commerce websites. 

Building your own e-commerce website can be a long and intimidating process if you don’t have the right resources. Not only do you need backend support but also a team of dedicated individuals who know your needs and can provide you with solutions that tick all your boxes. The easiest way to set up an e-commerce website is to develop it on an e-commerce platform – where you get technical support readily available and do not have to deal with the hassles of finding modules or extensions repeatedly.

With the staggering growth in the number of options available, there are a multitude of e-commerce platforms available to select from. And if not done correctly, it can be an extremely expensive affair. It is quite easy to get lost with this so we have curated a list of things to consider when selecting your e-commerce platform. These pointers will help you prioritize your business needs and filter out platforms accordingly.

Considerations to keep in mind while choosing an e-commerce platform

  • Technology:
    Being the nucleus of your e-commerce website, it is important that you put emphasis on the technological aspects of the e-commerce platform you are selecting. It is quite possible to get turned around in technical jargon if you are new to this. For this purpose, you need a hands-on team that offers you technical assistance.

Kartify, a brandstore solution by ANS Commerce, offers you comprehensive tech options for your platform with a “no-code” usage for configuration. With no add-ons needed, you can start a fully functional store out-of-the-box. With more than 50 third-party integrations, Kartify strives to make your experience only better along with continuous bug-fixes and feature development.

  • Secure:
    It is no news that consumers value their data and their privacy the most during online shopping. Hence it is imperative that your e-commerce platform is secure and provides customers reassurance regarding their data, especially during transactions.

With regular security audits, Kartify ensures a smooth running website for your brand. It also comes equipped with Cloud armor, regular backup and version control as well as data encryption. It also enables brands to set up payment gateway and payment methods as per their needs, including payment with coupons, COD as well as wallets, and UPI.

  • Scalable:
    While all brands aspire to expand, it is quite possible that the platform may not be able to cater to the size of the expansion. Therefore, it becomes important to choose such an e-commerce platform, which does not put a limitation on the number of products and traffic that your site can have.

Kartify provides you with a scalable platform for your e-commerce needs with automatic deployment and scaling (Google Cloud + Kubernetes), real-time image optimization with cache and DB replication. Not only that, but the platform is also load-tested for more than 1 million concurrent users, making sure that traffic does not hinder the smooth running of the website.

  • Customizable:
    Setting up an online store should not feel like rocket science. You want the ability to fully capture the feel of your unique brand. One solution for this are website templates because they don’t require you to hire outside help or to be a design whiz to create a professional look and make a bold statement.

Kartify offers you a fully customizable UI/UX including user flows, menu, layout, filter, etc. It not only provides a feature of editable CSS/HTML for front-end but also checkout view customization packed with features such as guest mode/login, shipping/handling fee, cashback, COD fee, sales promotion, and many more. 

  • Integrations:
    Another factor you should take into consideration is integrations and plugins. Look for a platform that integrates with your other existing systems and marketing channels.

Kartify is an omni-friendly platform that already has more than 50 third-party services integrated including logistics, payments, loyalty, and engagement partners. It is also integrated with four leading omni-channel partners which enables fulfillment from offline shops for online orders.

  • Analytics:
    While every brand wants to put in efforts for their growth, it is also imperative that you monitor that growth and then make data-driven decisions. The business will soon rake-in money so it is important to monitor the store’s performance. You don’t want to play the numbers guessing game hence you should look for an e-commerce platform that helps you keep tabs on all of the important things – number of sales, payment methods, order amounts, and more—and displays stats in an easy-to-understand format.

Kartify enables you to get reports straight to your inbox or phone with dashboards that are standard and also customizable. Kartify gives you the option of viewing and analyzing data for sales and orders, returns, products, customers, promotions, marketing funnels, and trends. And a cherry on top is that the platform can be integrated with any business intelligence tool.

With the ‘new normal’ slowly making its way into our routines, consumers are looking for ways to buy products without having to put themselves at risk. This is where e-commerce platforms come in, making shopping easier with the consumers’ convenience at its core. Hence, there couldn’t be a better time than now for brands to invest in an e-commerce platform and establish an online presence.

For a demo for e-commerce solution, drop your query at que@anscommerce.com

The Consumer Protection Act, 2019 comes into force – Know how it will impact E-commerce platforms

Receiving the assent of the President of India, The Consumer Protection Act (2019) was published in the official gazette on August 9, 2019. This Act seeked to replace the more than three decades old Consumer Protection Act, 1986.

Ram Vilas Paswan, Union Minister for Consumer Affairs, Food & Public Distribution said this new Act will empower consumers and help them protect their rights. As this new Act came into effect on July 20, 2020, here are the key highlights that you need to know.

The Act covers e-commerce platforms
Widening the definition of ‘consumer’, the definition now includes any person who buys any goods, whether through offline or online transactions, electronic means, teleshopping, direct selling or multi-level marketing. It also includes all models of e-commerce, including marketplace and inventory models of e-commerce. The earlier Act did not specifically include e-commerce transactions, and this gap has been addressed by the New Act.

E-filing of complaints
Unlike the current practice of filing complaints at the place of purchase or where the seller has registered the office address, the New Act provides flexibility to the consumers wherein they can file complaints electronically and for hearing and/or examining parties through video-conferencing.

Product Liability & Penal Consequences –
The New Act has introduced the concept of product liability and brings within its scope, the product manufacturer, product service provider and product seller, for any claim for compensation. The term ‘product seller’ would include e-commerce platforms as well. The defense that e-commerce platforms merely act as ‘platforms’ or ‘aggregators’ will not be accepted.

  • Penalties for misleading advertisements:
    In case of a false or misleading advertisement, the CCPA may impose a penalty of up to INR 1,000,000 (Indian Rupees One Million) on a manufacturer or an endorser and may also sentence them to imprisonment for up to 2 years. The liability of the false claims of an advertisement has also been extended to the endorser, since there have been cases where consumers fell prey to false advertising under the influence of celebrities acting as brand ambassadors.
  • E-commerce Rules:
    According to the New Act, e-commerce platforms are required to provide information relating to return, refund, exchange, warranty and guarantee, delivery and shipment, modes of payment, grievance redressal mechanism, payment methods, security of payment methods, charge-back options, etc. including country of origin which are necessary for enabling the consumer to make an informed decision at the pre-purchase stage on its platform.
    Kartify, powered by ANS Commerce, includes these functionalities, making the platform secure and trustworthy for the consumer to use.
  • Consumer complaints on e-commerce platforms:
    E-commerce platforms are now required to acknowledge the receipt of any consumer complaint within 48 hours and redress the complaint within 1 month from the date of receipt.

According to Ram Vilas Paswan, the Union Minister for Consumer Affairs, Food & Public Distribution, the earlier Consumer Protection Act, 1986a provided a single point access to justice, which was also time consuming.

The Consumer Protection Act, 2019 includes provisions that suit the current trend of the digital landscape, making sure the customer’s hassles are substantially reduced. The Act provides consumers with protection not only from traditional retailers but also e-commerce platforms where most brands have grown to start selling their products and services. In order to do so, this act imposes more accountability from e-commerce platforms, manufacturers, retailers and endorsers and can impose penalties on any of these parties. Moreover, there have also been new provisions added which aim to speed the process of clearing any grievances of the consumer by introducing online methods of filing complaints while also mandating that e-commerce websites address these complaints within a 48-hour window and resolve matters within 30 days of the complaint being registered.

While it would take time to adjust to the new provisions made by this Act, it will certainly result in consumer rights being more protected and a speedier method of resolving consumer disputes in the country.

5 Reasons Why You Must Have an Online Brand Store

In a digitally driven world, businesses are constantly looking for ways to make their online presence more prominent. Since there have been many options for e-commerce platforms in recent years, the most common question a brand has is whether to set up their own online brand store or sell on marketplaces. While marketplaces such as Amazon, Myntra and Flipkart are popular these days, the possibility of your product being lost in the several hundred similar options is too high. Hence, in order to make sure that the customer recognizes your brand identity and its quality products, it is imperative that you must build your own brand ecommerce website.

It is estimated that brandstore can contribute to ~25-30% of overall retail e-commerce in India by 2026. Rise of DTCs and focus from established brands is a testament to online brandstore becoming core to retail strategy.

What are the advantages of building a brand store?

First and foremost, when you sell on a marketplace, the sole competition you have with other brands is on the basis of price. Marketplaces do not give many options for brands to show value against the 100 other brands offering a similar product.

Here are some key advantages of having your own ecommerce website:

Control brand experience:
You’re able to control everything on the site; from positioning to merchandising. You have a number of pre-built templates to choose from, complete flexibility over design, mobile-optimized interface, and a much more personal connection with your customers. Also, you get to control the pricing and authenticity of your products. This builds trust in buyers and familiarizes them with your brand and your ecosystem. Not only this, it establishes uniformity and a seamless transfer between your offline and online store.

Serve your customers directly:
Having your own website provides a personalized shopping experience to your customers, which ultimately reinforces your brand image. This allows you to have exclusive catalogs, discounts and content along with niche products according to their preferences. A personalized experience curated by the brand will reassure the customer about the authenticity and quality of the products and also make them trust the safety of the website.

Cross-sell and upsell your products:
You can boost your sales by adding a cross-sell option for customers, often seen as ‘similar products’ or ‘customers also bought’ options during the process of purchasing products. While in upselling, it is recommended that the customer buys a better, and hence more expensive, product. This is enabled when you know your customers’ purchasing preferences and have their data in order to tailor the suggestions as per their wants and needs.

Increased profit margins:
Your own brand’s e-commerce website will allow you to have more control over your online revenue. And since the sales will be on your own website, you will not have to share your profits with anyone except for ~2% gateway payment cut. Apart from that, unlike online marketplaces, you don’t need to pay any transaction or listing fees when you are using your own website. Additionally, you can run offers and deals as per your will and you won’t be penalized for a delay in delivery for some unforeseen circumstances.

Leverage customer data:
Since you will build your own customer database, their purchase patterns and key demographic information will help you improve targeting and personalization, along with aiding in product development and improving user flow. Adding to that, a leading fashion marketplace has its private labels which account for more than 25% of its business. Most of the time, marketplaces use the consumer data of other brands to improve their own private labels. Moreover, it is very difficult to formulate marketing actions such as sales promotion, discounts, abandoned shopping cart recovery, etc. for your own brand without customer insights.

 

 

 

 

 

 

 

 

While marketplaces do provide the consumers with ease of shopping, if you are looking to position your brand and build a loyal customer base, having your own e-commerce website is more reliable. With the correct support team and resources, it can definitely go a long way in generating sales and ample revenue over time.

If you are looking for an expert e-commerce team to listen to your business needs and build a personalized website that reflects your brand identity, then get in touch with us at que@anscommerce.com

Magento 1 EOL – an opportunity for something better

Magento 1 EOL update

Magento commerce, in September 2016, had officially announced that all versions of Magento 1 would reach end-of-life (EOL) by June 2020. This had left about a thousand retailers in India, who were operating on the system, in confusion and worry as they couldn’t grasp what this meant for their business. The e-commerce platform urged its clients to move to the updated Magento 2, a process that might involve major financial and logistical exercise in terms of proper migration planning and also determining the necessary extensions. A migration process like that may take upto 6 months or sometimes even a year.

 

 

 

 

 

 

 

 

Reasons for migrating to other platforms

  • Increased risk of data breach:
    While your website will continue to run, it will be exposed to security breaches. This may cause data breaches and ultimately disrupt a smooth user experience as well as be the cause of users losing their trust in the website’s security. The damage could mean the loss of customers.
  • Failing to comply with PCI DSS global standards:
    Apart from that, according to Adyen, a Dutch payment company, you may not be compliant with the Payment Card Industry Data Security Standards (PCI DSS). With respect to the same, they emphasize that failing to migrate off a Magento 1 ecommerce website by June 2020 will cause merchants to fall out of PCI DSS compliance. This is because you will no longer be able to comply with ‘Requirement 6’, stating that you “develop and maintain secure systems and applications by installing applicable vendor-supplied security patches”. This means that in an event of a breach, the merchant will no longer meet the criteria for payment forensic investigation. Instead, they will be expected to hire an external PCI investigator which will be time-consuming and very expensive to carry out the full investigation.

These reasons in themselves are enough to make any retailer fear for the damage that their website and reputation could sustain.

Why would migrating to Magento 2 be a hassle?

  • Since the previous version has been declared EOL, the majority of developers who contribute to the ever-growing Magento Marketplace will eventually stop releasing Magento 1 extensions and themes. This leaves the merchant/retailer in a position where they’d have to audit, maintain and fix any third-party extensions and themes – which isn’t a viable option for most.
  • Needless to say, the entire process is not only expensive and time-consuming but also requires a client to go out of their way in order to ensure all technical gears are running in the right way. The hassles are quite cumbersome.
  • Although Magento has encouraged the users of the previous version to migrate to their newest update (Magento 2), users have encountered many difficulties with the data migration as well as finding relevant modules that covered their previously existing modules. They also claimed that they needed to do most of the custom development from scratch, a tiresome and time consuming process.
  • One of the pitfalls users ran across when making a move to Magento 2 is the ‘bad data’ issues. This refers to the custom data added manually that is not validated (in both M1 & M2); or M1 data that is not valid in accordance with M2 rules.
  • Another aspect of this migration is that users generally encounter double the quoted expenses plus the additional expenses of redevelopment and extension upgrades.

Are there any options more suited for your needs instead of Magento 2?

If you don’t want to go through the long cumbersome process of migrating to Magento 2, you can also consider other e-commerce platforms such as Kartify from ANS Commerce for a better experience where your time and efforts will be invested in such a way that you, as a consumer, wouldn’t have to worry about updates that might impact the security of your website. This time could be used in rethinking the needs of your consumers in terms of their expectations from your website as well as the overall user experience you would want them to experience.

Introducing Kartify

ANS Commerce offers you a fully customizable, integration-ready proprietary platform – Kartify. This e-commerce platform allows store design and management across six domains; storefront designs, integration, funnel improvement, add catalogue/products, store management and reporting and analytics. The main aim of this platform is to streamline not only the consumer experience but also the retailer’s experience in crafting their store for the ultimate one-stop shopping experience.

 

 

 

 

 

 

 

 

With features such as review module, blog module, static pages for FAQs and a store locator, Kartify is a unique e-commerce platform that meets the needs and standards of your brand. It offers the client a completely customizable and managed e-commerce solution for brands to scale brandstore and leverage marketplaces. The platform is compatible with mobile response and offers design support to the client.

ANS Commerce also ensures complete audit of the website before migration which enables a smooth transition from Magento to Kartify without any hassle of data loss or customization problems. ANS Commerce, with its exceptional performance, has already successfully migrated multiple websites including a leading fashion brand in India, from Magento to Kartify within a short span of time.

What makes Kartify exceptional?

With hand-held onboarding support, Kartify is an integration-ready platform built to suit the needs of the brand and also the expectations of the end consumer. It is an omni-friendly ecommerce experience integrated with leading omni-channel partners, enabling fulfilment from offline shop to online orders.

Following are various features offered under different domains across the platform:

  • Add catalogue/products:
  • With unlimited SKUs support and no restrictions on variants, Kartify offers high resolution images and smart zoom for your products. Adding to that, the platform offers multi-level product categorisation, bulk upload and update logs, richer product attributes and infinity scroll.

  • Store Management:
  • Online stores need seamless payment processes to ensure that customers do not have to worry about their transaction. Kartify has provisions for payment gateway and payment method setup which allows for COD, wallets and UPI as well. The platform also offers payment with coupons, for customer engagement and sales. In order to resolve conflicts that may be encountered by the customers, the brand can also create customer support topics and resolve CRM tickets.

  • Reporting and Analytics: (standard & custom)
  • In order to track the progress of a particular brand and/or product, Kartify also enables the marketers to view and analyse orders, returns, products and customers. Furthermore, it also provides tools to view and analyse marketing funnels, trends and promotions. The reports from the analytics can be delivered right in your inbox or phone.

  • Funnel Improvement:
  • Additional tools to create, customize and manage coupons as well as discount settings and gift cards customizations are one of the many features that the brand can use to increase traffic on their website. For promotional offers, they can also manage affiliates and create URLs for tracking campaigns. Apart from that, Google Base Mapping and easy on-page SEO management tool will enable the brand to engage with potential customers over the internet.

    The above mentioned features and many more make Kartify a world-class proprietary tech built with love. The design and fundamental goal behind Kartify is to provide a hands-on experience to the brand as well as their end consumers. The platform ensures paramount security of data and systems with its commitment to provide a hassle-free and tailored solution to the brand.

    For any questions, drop an email to que@anscommerce.com