Impact of Coronavirus Vaccines on the E-commerce Industry in India! (Post-Pandemic Trends for 2021)

In March 2020, the Indian government declared the national lockdown with strict guidelines, exercising social distancing. As the pandemic reshapes our lives, people are finding comfort in online shopping more than ever. The e-commerce sector per se became the largest beneficiary of the coronavirus outbreak. 

However, now that the COVID-19 vaccines are rolling out, will there be a threat to e-commerce? The first question replays in our mind – what is going to happen to the online sector? Are people willing to adopt the new normal trends forever or will they switch over to traditional buying patterns? 

To discover the result of vaccines on e-commerce and online shopping, let’s first have a look at the e-commerce trends amid the pandemic in 2020! 

5 e-commerce trends accelerated by the pandemic | #2020Recap

1. Share of online shopping increased 

The most definite trend of 2020 we can’t ignore is the rapid increase in online sales. From clothing to electronics to groceries, the dependence on online surged during the pandemic. Further, with an increase in the number of mobile users, tier-2 city users seemed to become more confident and aware of online shopping.

2. Brands highlighted health & hygiene in their marketing campaigns 

Hygiene was the biggest concern in unprecedented times. Many brands made the most out of the situation while rolling out aggressive marketing campaigns highlighting their packaging and shipping to be 100% safe. To list out one, let’s not forget how food aggregator brands claimed to check the temperature of their delivery agents before picking up the orders.

3. Upsurge in the contactless payment options

One thing the pandemic has completely changed is people’s reliance on contactless payment options. Even the online businesses supported the option of digital wallets over COD to make the process completely contactless. Online payment options emerged mainly because it ensures complete safety.

4. Rise in the demand of e-gift cards amid festive season

A gift card is another trend the pandemic has given rise to. Be it a gift card for a clothing store, or an online ticket for a nearby salon or dance studio, people were seen giving e-gift cards to their relatives especially around Diwali season. Given the fact that the gift card option is highly versatile, both brands and customers supported the idea.

5. Increase in the trend of mobile commerce

To let people enjoy the perks of quick shopping, brands looked for ways to integrate WhatsApp & social commerce as another online sub-channel. Due to a tremendous increase in online shopping, Instagram also came up with a new option to sell. It expanded its shopping services across IGTV.  

It’s reasonable to expect the long-lasting effects on e-commerce and digitalization – given the fact that people are habitual of the comfort online has to offer.

What will happen to the E-commerce Industry after the Pandemic ends? (Major trends to come up in 2020)

For now, the market drift is clear about the practice of social distancing even though the vaccines have rolled out around the nation. But many online businesses are afraid that their growth might slow down in the next few months. What is exactly going to happen?  

  • If you have an online store or you have just established your own online business, you don’t need to be afraid as e-commerce will eventually boost. Seeing there’s a lot of scope for growth in India, especially after people have become habitual using online channels, your online investment won’t get wasted. 
  • Amid the hard times, people were forced to discover and shop online to avoid the transmission of Coronavirus. Now that they have finally found their comfortability in online shopping, there’s a very small possibility of them switching over to the traditional channels. Not to mention, online shoppers enjoy the convenience – price benefit, selection benefit, payment benefit that e-commerce offers.

Digital marketers will need to buck up and come up with aggressive and unconventional marketing strategies!

Online businesses and marketers will keep practicing a few strategies to boost digitalization. Keeping that in mind, we have curated a list of four trends expected to resurge after the end of the COVID-19! 

1. Upsurge in the Omni-channel Marketing

Consumer data collection and omni-channel marketing tactics are becoming increasingly popular. The more brands are realizing the significance of the data, the easier it has become to retain loyal customers. For instance, a fashion brand has both a brick and mortar store and an online store. Now a person frequents their offline store for office wear clothing. With this knowledge and the collection of customer data, they can send marketing adverts for formal wear to boost online sales. 

2. Emergence of multiple e-commerce platforms 

The only conventional e-commerce platforms we are aware of include; marketplaces and brandstores. But in the coming months, the nature of e-commerce per se will evolve, giving rise to various other unconventional models. The display of offerings on social media channels is one of the examples. Showcasing products and generating orders via live video options on channels such as Instagram and Snapchat could also be considered on a broader scale.

Quick tip: If you are having a problem selling on marketplaces, let us assist you with our robust marketplace management solution. From account management to growth planning, we help you establish your mark while boosting your sales. To know more, request your free DEMO today!  

3. Creating in-store experiences

Augmented reality and virtual reality are definitely going to be the center of attraction in the upcoming months. To compete with offline shopping, concepts such as virtual trial rooms are going to increase. Moreover, the retailers will come up with more creative ideas to fill in the gap between online and offline. 

4. Headless Commerce will become mainstream 

To enrich the customer experience, the idea behind headless commerce will evolve in the next 4-5 months. The unconventional architecture will give more liberty to the brands to build and integrate various channels altogether. Largely, the whole retail will be operated in a more organized way irrespective of what channel is being used. 

5. Intelligent forecasting

As the new and intelligent way of forecasting has developed over time, businesses will continue to keep analyzing the behavior with these unconventional methods. For instance, instead of checking the inventory levels manually, warehouses have deployed software to check the inventory level and forecast the future demand. Same way intelligent forecasting is going to upsurge. 

While businesses are trying to forecast the changes the vaccines will bring in, one thing is for sure the e-commerce industry is not going to end at all. But one thing you must do is to revisit your business plan and buck up with the changing market scenario. Strengthen your e-commerce marketing strategies to persuade and retain customers!

National Tourism Day 2021 | 10 Important Items To Carry While Traveling Post COVID-19!

India’s tourism never fails to amaze us with its diverse nature. From cool mountain roads to sun-kissed foreshores, the rich heritage offers great attractions to tourists all around the world.  And to celebrate the beauty of it, January 25th is celebrated as the National Tourism Day around the nation.

The tourism industry of the country has been one of the largest contributors to the nation’s GDP in recent years. But the outbreak of the COVID-19 has badly impacted the industry. Sectors such as hotels/lodging, recreation, and entertainment, transportation, etc. have been severely affected by the onslaught of the pandemic as traveling and vacationing was on a complete halt. 

The National tourism day 2021 can in time help us move afar the pandemic by letting us invest in our nation’s rich heritage and culture. While keeping a few things in mind, you can jump on the adventurous short trip for the love of Indian Tourism! 

Are you an avid traveler, needing a day to yourself to freshen your mind and soul? We have curated a list of essentials you must keep when you plan to go on a trip. All these products mentioned below are offered by ANS Commerce’s partner brands! 

Mind you, this list is created keeping the precautions in check. So let’s just snag our buddies and get ready for a short trip? 

10 essentials to carry while traveling post COVID-19!

1. Face masks by Being Human

Starting from the mandatory yet the most important thing. Face masks have become a go-to aid no matter when we plan to step out of our homes. Not only does it protect you from the virus but also prevents others from getting infected. Keeping the vogue factor on point, Being Human has popped up with the most amazing collection we can’t take our eyes off. With a plethora of designs, the brand has an amazing combo of masks. You can choose from pastel shades to quirky designs matching your outfit. If you have a love for unique motifs, you definitely need to get your hand on these.

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2. Hand Gel Sanitizers by Bath & Body Works

The next most important thing you can’t afford to miss is a bottle of pocket sanitizer. They might be staged at almost every public place, but it’s always important to keep a personal bottle to reduce the chances of spreading the virus. Keeping your hygiene in check, Bath & Body Works comes with two different variants of hand gel. Most sanitizers make skin dry and chipped, leaving you annoyed and itchy. Infused with soothing fragrance, Bath & Body Works sanitizer won’t just protect you from viruses but also nourish your hands on-the-go.

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3. Surface Disinfectant Spray by Savlon 

When you go on a trip, you can’t avoid using public property, leading to the spread of germs and bacteria. But if you carry a surface disinfectant, you can wipe the surroundings, making it clean to sit. Be it sitting on a chair, or eating a meal at a public restaurant, a surface disinfectant often comes in handy. Having a strong formula to kill germs, Savlon’s surface disinfectant is all you need. Be it a virus, bacteria, or molds & fungi, you can go anywhere carelessly if you have a tiny bottle in your backpack. And it’s #1 in the Disinfectant Sprays and Liquid category on Amazon. So why don’t you get your hands on it?

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4. Face Wipes by Kaya Youth 

With an increase in the levels of pollution, face wipes have become an essential part of our life. To keep your face refreshed and hydrated throughout the journey, you must keep a packet of face wipes with you. And if you have acne-prone skin, you surely need to get your hands on this. Kaya Youth’s Oxy-infusion face wipes are suitable for all skin types, adding a bit more freshness and adventure to your day. 

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5. Cotton Bath Towel by Pure Living + Home

A towel is a bit too personal bathing essential. During the tough times of the pandemic, you can’t neglect the hygiene factor and use a towel provided by the place you’re staying at. While buying a towel, don’t forget to buy the one in cotton, as it folds easily, giving you plenty of space to adjust other essentials. With Pure Home + Living’s combed cotton towel, you get a variety of color options to choose from. Also, it’s quite soft and easy to fold in your small backpack. 

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6. Sport sneakers by Khadim’s 

If you are going for an adventurous sport such as hiking or trekking, make sure to pack some good quality runners or sports sneakers. It’s always good to wear the most comfortable walking shoes to save your day. Khadim’s collection of sports sneakers is great for the times when you don’t want to spend too much money. With dirt-cheap prices, Khadim’s footwear comes in many different sizes and colors, giving you a variety of options. 

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7. Nuts and Dried Berries by Wonderland Foods

Small cravings come at the weirdest of times. And what could be better than popping a handful of nuts and dry fruits to curb the immediate hunger pangs? They are one of the healthiest ways to keep you active throughout the day without hogging on junk snacks. To satiate your cravings, snag a packet of dried berries from the assorted collection of berries, nuts, dry fruits, and whatnot by Wonderland Foods. From dried berries including Cranberries, Kiwi, Mango, Blueberries, etc. to an assortment of nuts such as walnuts, cashews, almonds, etc. you will get superior quality of food by them.  

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8. Sunglasses by Sunglass Hut 

Who doesn’t love sunglasses, particularly when you actually have a reason to flaunt them off. Maybe a pair of aviators are perfect for a day at a shorefront. Or maybe a pair of wayfarers are perfect for when you are ready to hit a swanky place!  And, if you are someone who wears contact lenses, carrying sunglasses while traveling has to be on the top of your list. To help you choose the best sunglasses, Sunglass Hut has a quality collection with some of the top leading brands. From Dolce Gabbana to Gucci to Rayban, you name it and they have it. 

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9. Alcohol-Free Fragrances by Lafz 

Keeping a bottle of fragrance is indeed important while traveling. A good fragrance uplifts your mood every time. While there have been perfumes containing paraben and other harmful chemicals, there are a few having natural scents with the goodness of skin-nourishing agents. Lafz is one of those brands, offering our most favorite oud and attar based fragrances with an inexpensive price range. Ingredients such as dry hay, amber, oakmoss, etc. forming the base give you a unique scent. 

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10. Baseball Cap by Celio 

A fine afternoon by the beach sounds perfect. But to make your summer vacays a little more instagrammable, complete your #OOTD with a causal cap. Are you looking for one but can’t find one? Drop by Celio to get premium quality caps and hats. From solid Gatsby caps to traditional Fedora hats, to classic Baseball caps, you will find each and everything on their brandstore.

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We have tried to include each and every important thing. Stick to these essentials, and you are set to take a short trip this National Tourism Day. Also, don’t forget to practice social distancing to steer clear of the virus. Explore the beauty of nature, and be safe!