Comprehensive Overview of E-commerce Order Fulfilment Process

The commitment to deliver the products coupled with potential difficulties completes the definition of order fulfilment. From receiving the order to packing and shipping it, order fulfillment is more than what it looks like. It’s rather a promise to serve your customers at the right time and the right place. 

E-commerce trade in the nation has progressed immensely. From retail giants to small and local businesses, e-commerce has become an integral part. Now the government of India has also introduced some rules and regulations, assisting the e-commerce businesses to run smoothly. But when we go deeper into the process of online delivery, what do you think are the factors involved? And what are the risks aligned with those factors? Well, as said earlier, it is not a process of mere two or three steps, but an amalgamation of procedures and to deliver the product.

“If the customers don’t receive their orders in time, they either cancel the order or fail to be on your loyal customers’ list.”

To attain the trust of your customers, you must strengthen your fulfilment services. Not only does it improve your customers’ order journey, but it also improves your reputation in the market. Here’s a step by step guide that will enhance your fulfilment process! 

6 steps guide to improve your order fulfilment process! 


1. Storage of Inventory

Also known as warehousing, storage of inventory is one of the crucial steps in the inventory management process. From managing the flow of supply to arranging the inventory in order, inventory storage has to be done carefully. The main chore is to arrange the inventory in suitable shelves and bins while keeping a close look at what order comes in first and what goes out next! There are various ways to determine the flow of your inventory. 

“To avoid any mess, tag the inventory with correct labels, so you won’t lose the count of your inventory.”

Quick tip: Supporting businesses of varying size & complexity including B2B marketplace support & omni-channel use-case, ANS Commerce manage warehousing, supply chain execution across channels. Request your free DEMO now!

2. Receiving Orders

The second step in the fulfilment process is receiving the order. Either you receive the order manually or incorporate software to get the orders directly. After you have successfully received all the orders, sort them by the dates of the delivery. Make those orders your priority which is to be delivered in a single day. You can start by sending your customers email confirmation, saying you have received the order, you will get back to them soon. This confirmation works as an assurance message, strengthening your relationship with the customers. 

“Make your email confirmation to the point with customer-friendly content. Add a sense of personalization by addressing them with their names.”

3. Order Processing or Inventory Picking

Picking constitutes checking the storehouse for a suitable order and picking it for delivery. To regulate optimized picking, you must ensure the previous step is done accurately. Order processing can include picking of more than one order to be delivered at more than one location. When your orders increase with time, it is essential you hire a staff to accelerate your growth. You can also outsource order fulfillment services to companies who are specialized in it.

“By outsourcing order fulfillment services, you won’t have to go into the essence of the warehousing and fulfillment process.”

Quick tip: To help you focus on other important things, ANS Commerce India’s #1 full-stack e-commerce enabler manages warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

4. Order packaging

With packaging, your branding comes into play. It’s one of the elements that reflect your brand’s identity. Focusing on this process is rather important because it’s part of the end product. Your customer won’t just receive the product but your brand’s label. So make it look charming while keeping it sturdy as your package will go through various stages before it will be delivered. Also, the packaging totally depends on the nature of the good. For example: if the product involves a breakable material such as glass, pack it properly with cardboard packaging to ensure it doesn’t break in the shipping process. 

“Use a type of packaging that’s more durable than mere fancy.”

5. Shipping of the order 

To get the goods delivered safely and timely, the shipping process plays an important role. Based upon the size, weight, and nature of the order, the best shipping method is used. Generally, businesses contact a third-party carrier for shipping services. Make sure the carrier partner you assign provides your customers with a flawless experience. 

“After you ship the order, send your customer shipping confirmation immediately, maintaining a trusted relationship.”

6. Return Order processing 

Usually, the steps of order fulfillment take a halt before this process. But to be one step ahead of your competition, you must provide a return or exchange service. Depending on the quality of the item or the reason for the return, you can restock in the warehouse. Furthermore, to ensure the refunding of the products happens efficiently, you may need to set return policies that are in favor of both you and the customer.

“You can also automate the process of return management to avoid any further hassles.”

Quick tip: Return management is effective to boost your sales. If you can’t do it, seek our help for the same. From receiving, re-labeling to packing products with better QC standards, we ensure efficient return management without any hassles. Request your free DEMO now!

How can we help you? 

If you are worried about how to manage your inventory, then we are here to assist. With end-to-end fulfillment and logistics- from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your free DEMO now!

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns

Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Offer fast and efficient fulfillment services to get your customer’s attention. Also, keep in mind the above six steps to provide seamless delivery. Remember, if they don’t receive their order on time, they wouldn’t bother purchasing from you in the future. To build a future understanding, order fulfillment is the most crucial concept you need to pay attention to. For any further e-commerce queries, you can reach out to us anytime.

Should You Offer Free Shipping To Boost Sales? Here’s Why & How?

Can I really boost my business by offering Free Shipping? Is Free Shipping a good tactic to vouch for? – We often come across these types of questions when it comes to shipping costs. 

You see a brandstore where everything you get comes at no shipping cost! Would you not get enticed and hoard your cart with products? Well, that’s why free shipping is your best friend. Now, let’s reverse the roles and imagine. You are a small-sized business. You are offering free shipping costs on all the items at all times, resulting in eating away your profit margin. Would you opt for it now? Even after getting more customers, you would not like to compromise on your net profits. So how to keep this balance and when and why to offer free shipping to customers?

“It’s difficult to bicker with the importance of free shipping and how high shipping leads to high cart abandonment rates.” 

5 Reasons behind ‘Why should you offer Free Shipping?’

Let’s initiate with the most basic question retailers generally, get stuck to – Should I offer free shipping, if yes, then why? There are obvious reasons to throw shipping into the bargain, but we will give you the 5 most common yet important reasons about “Why should you offer free shipping?”

1. An immediate surge in sales

One of the reasons behind ‘free shipping’ is that it straight away boosts your sales. When you get a product without any shipping cost, you get impulsive and end up purchasing the product. A buyer sometimes yields to pay a higher price than paying an extra shipping fee. Free shipping can also serve as a lead to bigger orders, especially when e-commerce retailers set minimum thresholds. 

2. Low rate of shopping cart abandonment


Having a direct association with the shipping fees, the cart abandonment rate is quite a common problem in e-commerce. Imagine this, you want to purchase a product for weeks. You were waiting for the offers, and have just now seen the price is reduced but the shipping fee is added. Would you rather abandon the cart than paying a high price? We already know the answer, don’t we? If not free shipping, try to offer as less shipping fee as you can to overcome this e-commerce obstacle. 

Are you determined to reduce the Cart Abandonment Rate? Read on to learn 12 must-use strategies To reduce it and re-target customers!

Quick tip: Having integrated with diverse logistics players, ANS Commerce – #1 e-commerce full-stack enabler – ensures timely delivery with optimized costs for both domestic and international deliveries. Request your free DEMO now!

3. Hold out against the competition

In a sea full of online shoppers, you clearly have a lot of – both new and established – competitors. Sometimes, it gets difficult to compete with the already established players due to their widespread reach. But no shipping could be a real savior at those times. When you offer free shipping, but your competitor doesn’t then who do you think will your customers choose?

4. Reaching out to new prospects


Word of mouth plays a significant role when you give a particular offer and others don’t. You not only entice the old customers but also get more leads. ‘No shipping cost’ definitely helps you stand out in the market. People like to spread the word. Give them good offers, they will talk about you. This way they become your brand advocates, letting you be noticeable, and this way you reach out to wider audiences.

5. Retaining social proof on your product page

A good brand reputation is a psychological phenomenon that automatically influences your customer base to choose you over your competitors. When you give products without charging a shipping fee, people get swayed and leave favorable reviews on your product page. This builds a sense of trust among others, letting your brand position in the mind of the consumers. 

Your Business Needs Customer Reviews And Ratings! Here’s Why And How?

How & when to offer Free Shipping? 6 Ways you can offer Free Shipping!

There are many uncommon ways to boost your sales. For one reason, most people think that free shipping is the best option to vouch for. But how to keep up the score of sales numbers? Offering ‘Free Shipping’ is one of them that can let you scale your business with more ease. Now that you are agreed to offer free shipping to your customers, let’s explore the tactics you can use to give this perk to your beloved buyers. 

1. Set a minimum threshold to avail of free shipping

One of the wise tactics to offer free shipping is setting up a minimum threshold. This works when a retailer sets a minimum amount value of for say, ₹999 to avail the benefits of the free shipping. Think, if you are buying a product that costs around ₹700. Just to save the shipping cost, you will be forced to buy another product to exceed the minimum order value. This way both the buyer and seller get to save more. You will see a sudden boom in sales.

“Not only does it increase the sales but also builds a sense of trust and loyalty among the customers.” 

2. Offer free shipping on specific occasions


Remember those times when your news feed is full of “FREE SHIPPING” campaigns! Marketers sort specific occasions for seasonal push when there’s a chance in the upsurge of sales numbers. To be a step ahead of the competition and reach their customers’ satisfaction level, businesses offer free shipping on special occasions. In India, one of those peak times is the festive season. You can provide shoppers with no shipping to get maximum orders. During these times, they are already impulsive to buy products, and no shipping adds an extra boost. 

Quick tip: You can also club the above two ways to increase your profit margins. During specific occasions, set a minimum threshold to get the benefits of no shipping cost.

3. Provide free shipping on certain products


Providing ‘free shipping’ is important to boost sales, but earning a good amount of money is equally significant. How to keep this balance? 

Not all the products leave a handsome amount of margin. But there are some that hold good amounts of profits. Offering free shipping on those products would not cause any harm but increase your sales. It’s quite common for retailers to provide free shipping – on high margin getter products – so that they can easily soak in the shipping cost. So why don’t you fascinate the potential buyers by using the marketing tactic? This way you can both gain their trust and boost your sales.

“Deliver happiness to your customers by offering free shipping on their most preferred products.”

4. Persuade prospects to buy membership programs and get free shipping


People love combinations of offers and when they get two things at a time, they hit up without giving a second thought. Take the example of Amazon Prime in which they offer early delivery and free shipping (on some products) to people who are Prime members. An innovative way to earn from both ends is what you would call this model. You can ask your target market to buy subscriptions, premium membership, loyalty programs, or any other subscription-based program. Also, communicate the idea that they will get free shipping on all the orders if they buy your membership. 

Quick tip: You can make different packages of your membership in which you can mention different conditions of shipping. For example, you can have a package of ₹500, giving people free shipping on the order above ₹499. Just like that, you can have another package in which you can have another combo of ₹999 in which they can get free shipping on all the order values.  


5. Cover shipping fees with product price

This is a slightly wicked idea to get more traffic on your brandstore. Cook shipping fees in the product price. The desperation to get products without paying any shipping fees can be entertained by this idea. And then you can viral your ‘no shipping cost’ campaign without compromising with your profit margins. Most marketplaces use the same marketing innovation to catch the glimpse of their prospects. 

6. Include free shipping on product returns

If you are into the Fashion & Lifestyle segment then this tip works the best for you! Apparels and footwear generally account for high rates of return. Sometimes people don’t find the color flattering enough or sometimes it’s the size issue. Letting customers unpack free shipping offer on the return or exchange would give them another reason to drop by your branstore. They would get encouraged without getting stressed upon the fact the return policy can cost them a delivery fee.  

How to do it?

If you are worried about how to manage timely delivery with optimized cost, then we are here to assist. With end-to-end fulfillment and logistics – from the product in warding to delivery, ANS Commerce is specialized to cater to all your e-commerce needs. We manage the warehouse and supply chain across all channels, including multi-category storage support and return management with JIT flexibility. Request your DEMO for the warehousing solution.

What can you expect from ANS Commerce?

  1. Order processing: We handle the complete ‘pick-patch-dispatch’ process and the manifestation of your B2C orders, including B2B marketplace delivery with integrated logistics
  2. Return Management: We receive, re-label, and pack products with better QC standards; report cancellations, and returns
  3. Third-party coordination:  We ensure timely delivery with an optimized cost for both domestic and international inventories. Also, we enable marketplace shipment with trusted partners – Delhivery, Bluedart, FedEx, India Post, etc.

Testing various innovations is the cue to find what works the most for you and what doesn’t. There’s no rule that free shipping always works. But you can execute the above-mentioned innovations to see if free shipping works for your business. Additionally, research your competitors, and their marketing tactics to be one step ahead of them.